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    Coaching

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    Tarun Hingorani

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    © All Rights Reserved
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    Coaching

    Uploaded by

    Tarun Hingorani
    8 views10 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views10 pages

    Coaching

    Uploaded by

    Tarun Hingorani

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    A Step-by-Step Guide To Starting

    Your Coaching Business


    (from an ICF Coach who has built his from scratch)
    Everything I’m going to share with you
    comes from my own journey.

    My own failures and lessons.

    None of this is theory.

    Srikanthan Kumarasamy
    @coachsrikanth
    Step 1: Become an ICF Member

    If you’re serious about your coaching


    business, first become an ICF global
    member.

    You’ll get access to valuable resources and


    learning opportunities.

    It’s USD $245 per year.

    Srikanthan Kumarasamy
    @coachsrikanth
    Step 2: Pick a Niche

    Identify a specific audience you want to


    serve or a problem you want to solve.

    Preferably one that you’re passionate


    about (because business is hard and your
    passion is what will pull you through)

    Choose a target and serve it well.

    Srikanthan Kumarasamy
    @coachsrikanth
    Every coach I know hates the idea of
    selecting a niche.

    I did too.

    But please understand this:


    Coaching may be industry agnostic.
    Business is not.

    So, chase one rabbit. Don’t chase five.

    Srikanthan Kumarasamy
    @coachsrikanth
    Step 3: Create Awareness

    Now you need people to know you exist.


    This can either happen through speaking to
    your target audience 1-on-1 or using social
    media.

    One thing I say often is that “not letting


    others know about what you do is like
    winking at someone in the dark. You
    know that you’re winking but they don’t
    know it”.

    Srikanthan Kumarasamy
    @coachsrikanth
    Step 4: Speak Your Clients Language

    Your ICF credentials are important but


    please don’t expect people to fall on your
    lap because you’re a credentialed coach.

    Clients don’t care about your credentials.


    They only care whether you can help
    them.

    So talk about & write content that speaks to


    your audience's needs and desires.

    Srikanthan Kumarasamy
    @coachsrikanth
    Step 5: Find Your Clients Where They Are

    Put yourself out there through various


    platforms.

    You’ll know where your ideal clients are.

    And when you find them, speak & write


    content from your whole heart & soul.
    The right people will resonate with you
    and reach out.

    Srikanthan Kumarasamy
    @coachsrikanth
    I’ll be talking more about building a
    coaching business at the event I’m
    hosting in Delhi on 16th March.

    Srikanthan Kumarasamy
    @coachsrikanth
    coachsrikanth.com 2024

    Join me in Delhi to learn more and


    kickstart your coaching journey!
    Link is in the comments section.

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