Corporate

Identity Manual
EKO ELECTRICITY November 2021
DISTRIBUTION COMPANY PLC
Contents
Logo System Brand Development
Logo Grid
Logo Variation

Visual System Clear Spacing

Incorrect Logo Usage
Color Palette
Typography
Visual Patterns

Logo Application Business card

Letterhead
ID Card
Envelope
T-Shirt
Billboard

Brand Guidelines | 01
LogoSYSTEM
Brand Development
This is a standard guide that serves as a roadmap for you to follow when
interacting with a variety of brand elements on a daily basis

A great amount of time and thought was put into process and there were
many considerations when developing the identity including; customers,
competitors, the industry, the people, the environment, the specialities, the
ability to cross-sell, the past and the future.

Brand Guidelines | 03
LOGO OVERVIEW

EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

Brand Guidelines | 04
VARIATIONS
EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

The logo can be used in the following

three variations:
Ÿ The Primary logo is the horizontal version SHORT FORM
APPROVED LOGO
of the logo with the brand full name.
Ÿ The Secondary/Short form logo is the
horizontal version of the logo without the
full name
Ÿ Then black and white horizontal logos are ON DARK
BACKGROUNDS
to be used where the full colour version of
the logo can’t be used.
EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

ON LIGHT
BACKGROUNDS

EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

Brand Guidelines | 05
CLEAR SPACING

For proper distinction and

expression of the logo as

the brand encourages, it

is needed that no

element or other logo

come close to the logo

beyond the clear zone.

Primary Clear Zone

Please always leave at least a unit of the Power icon all round
the logo when designing layouts

Brand Guidelines | 06
VisualSYSTEM
INCORRECT LOGO USAGE

DOS AND DON’TS Do not change the brandmarks colours Do not compress or stretch the logo either
to one primary or secondary colour except vertically or horizontally
Black and White.
In other to ensure consistency across all forms of
media and platforms for the brandmark, its is
compulsory to avoid alterations or modifications
of any type to the original logo files
Do not rotate or skew the brandmarks Do not add transparency to the brand’s mark
in it’s natural colours for any reason.
for any reason.
These are examples that represents poor and
incorrect use of the logo and must always be
avoided.

Do not place the logo on colourful backgrounds Do not isolate the icon in the log.
in it’s natural colours instead use the Should you want to use the icon in a document
white version. or design, the full logo must also be used
somewhere in the document

Brand Guidelines | 08
COLOUR PALLETTE

PRIMARY COLOURS

The colour palette is rich, vibrant, modern and unique to the

brand space. Each colour was selected purpose in mind

#EE3F3E
within the brand. In addition to the primary colour palette,

the following expanded colour palette is offered to

compliment the primary colours and provide more variety in

print communications. To the right are the appropriate

process and spot colours and hex codes

#3D3C75

Brand Guidelines | 09
COLOUR PALLETTE

SECONDARY COLOURS

The Secondary colour palette are provided to compliment

the the brand colour and can be used on visual designs but
#F6C63C
not on the logo itself as the logo colours remains constant

anywhere asides white and black. To the right are the

appropriate process and spot colours and hex codes

#674A9B

Brand Guidelines | 10
COLOUR PALLETTE

TERTIARY COLOURS

The tertiary colour scheme consists of 2 monochrome

colours - black and white. They can only be used in

#373435
situations when only black and white ink is available for

printing, and also in more formal situation where there won’t

be enough contrast with the background.

#FFFFFF

Brand Guidelines | 11
COLOUR PALLETTE

COLOUR SUMMARY

#F6C63C #EE3F3E #373435

#674A9B #3D3C75 #FFFFFF

Brand Guidelines | 12
TYPOGRAPHY

Aa
PRIMARY FONT

The Primary font is Gotham Rounded font is the official

Gotham Rounded
font for the main text for both online and offline use. Its

unique contrast of smooth geometric curves and round

Aa Bb Cc Dd Ee Ff Gg Hh Ii
edges makes it look classy and timeless which in turn Jj Kk Ll Mm Nn Oo Pp Qq
compliments the brands experience. Rr Ss Tt Uu Vv Ww Xx Yy Zz
The type can be used in the brand colours and neutral
0123456789
colours like black and white.
!@#$%^&*()_+-=/?.><,”:;’`~{[]}

Brand Guidelines | 13
TYPOGRAPHY

Aa
SECONDARY FONT

Poppins font is the Secondary font family for subtitles,

Poppins
sentence text and paragraphs for both online and

offline use because of Its strength in number of fonts

Aa Bb Cc Dd Ee Ff Gg Hh Ii
and its unique contrast of smooth geometric curves
Jj Kk Ll Mm Nn Oo Pp Qq
and sharp edges makes it look classy and timeless
Rr Ss Tt Uu Vv Ww Xx Yy Zz
which in turn compliments the brands experience and
0123456789
fun look.
!@#$%^&*()_+-=/?.><,”:;’`~{[]}

Brand Guidelines | 14
BRAND PATTERN

The brand pattern can be a derived from the

boundary of the signature Icon and alphabet D.

The shapes are lined in oppositely facing

directions at equal distance, both vertically or

horizontally.

The shape can either be filled or can exist as an

outline depending on the design requirements.

1 Unit

Brand Guidelines | 15
LogoAPPLICATION
 Letterhead
This is the standard letterhead format and the layout shouldn’t be altered for any reason.
EKO ELECTRICITY Also, its important to know that the dimension of the letterhead in this document as been
DISTRIBUTION COMPANY PLC

changed just so it can fit into it. The original size is 8.268 " by 11.693 " (Inches)

Business Card
This is the standard Business Card format and the layout shouldn’t be altered for any reason.
Also, its important to know that the dimension of the Business Card in this document as been
changed just so it can fit into it. The original size of each side is 3.5 " by 2.25 " (Inches)

EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

ekodisco@gmail.com
www.ekodisco.com
+234900000000

Business Card
This is the standard Envelop format and the layout shouldn’t be altered for any reason.
Also, its important to know that the dimension of the Envelope in this document as been
changed just so it can fit into it. The original size of each side is 8.66142" by 4.33071" (Inches)

EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

ekodisco@gmail.com www.ekodisco.com +234900000000 ekodisco@gmail.com www.ekodisco.com +234900000000

Brand Guidelines | 17
ID card
Identity card sizing is (85 x 50mm) with a minimum margin
of at least 5mm across all sides similar to the business card
standard.
EKO ELECTRICITY
DISTRIBUTION COMPANY PLC

This card remains the property of

EKO ELECTRICITY DISTRIBUTION COMPANY
PLC. and the personnel shown overleaf is
a staff of the above company and no
person(s) unless authorized personnel
may hold or possess this card

If found, please call the numbers below:

+234 (0) XXX XXX XXXX

+234 (0) XXX XXX XXXX

Name
Surname
(Position)

Brand Guidelines | 18
EKO ELECTRICITY
DISTRIBUTION COMPANY PLC
THANK YOU