Anish Rana Report
Anish Rana Report
Anish Rana Report
Submitted by
Anish Rana
Kanitpur Valley College
BBA 7th Semester
Exam Roll. No: 270966
PU Registration no: 065-2-2-01215-2017
Submitted to
Purbanchal University,
Faculty of Management,
in Partial Fulfillment of the requirements for the Degree of
Bachelor of Business Administration (BBA)
Kumaripati, Lalitpur
January, 2023
ii
DECLARATION
I, Anish Rana, hereby declare that internship report entitled “Exploring the
Practices of Customer Service Department of Subham and Prabin Traders Pvt. Ltd.”
submitted to Kantipur Valley College, is my original work, done under the
supervision of Dr. Chetnath Panta, the facilitator of KVC, for the partial fulfillment of
the requirement for the Bachelor of Business Administration (BBA) degree of
Purbanchal University.
Anish Rana
BBA 7th Semester
PU Regd. No: 065-2-2-01215-2017
Date: December, 2022
iii
ACKNOWLEDGEMENTS
Sincerely,
Anish Rana
BBA 7th Semester
Kantipur Valley College
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EXECUTIVE SUMMARY
ABBREVIATION
TABLE OF CONTENTS
DECLARATION...........................................................................................................ii
ACKNOWLEDGEMENTS..........................................................................................iii
EXECUTIVE SUMMARY..........................................................................................iv
ABBREVIATION..........................................................................................................v
LIST OF FIGURES....................................................................................................viii
CHAPTER I...................................................................................................................1
INTRODUCTION......................................................................................................1
Business Volume........................................................................................................2
Nature of Organization..................................................................................................2
Vision.........................................................................................................................2
Mission.......................................................................................................................2
Objectives of the Subham and Prabin Traders...........................................................2
Number of Employees...................................................................................................2
Product and Services......................................................................................................2
1. Beers...................................................................................................................2
2. Wines..................................................................................................................3
3. Vodka..................................................................................................................3
4. Energy Drinks.....................................................................................................3
5. Delivery...............................................................................................................3
Objectives of the Study..................................................................................................3
Methodology..................................................................................................................3
Sources of Data..............................................................................................................4
Sources of Primary Data............................................................................................4
Sources of Secondary Data........................................................................................4
Observation................................................................................................................4
Functions of Concerned Department..........................................................................4
Customer Service Department...................................................................................4
Details of Assigned Work Responsibilities................................................................5
Problems Encountered during Fulfillment of Work Responsibilities........................5
CHAPTER II..................................................................................................................7
DATA ANALYSIS AND INTERPRETATIONS.....................................................7
Critical Analysis on the Theoretical Concepts Relating to Practical Experiences in
the Department...........................................................................................................7
SWOT Analysis..........................................................................................................8
vii
LIST OF FIGURES
CHAPTER I
INTRODUCTION
Business Volume
Particulars Percentage %
Saroj Poudel 51.00
Prabin Mahat 29.00
Durga Karki 20.00
Source: Annual report of Subham and Prabin Traders (2020)
Nature of Organization
Subham and Prabin Trader is a profit-oriented wholesale business
organization. Its vision, mission and objectives are given below:
Vision
To be the best beverage wholesaler in all aspects as perceived by customers
and suppliers.
Mission
To exceed our customers’ expectations:
In the quality of products
In quality of service
Objectives of the Subham and Prabin Traders
To provide best quality product and services to the customers.
To maintain good and long-term relationship with the customers.
To perform business in an appreciative, honest and professional manner.
To improve the customer service quality.
Number of Employees
Managing Director – 1
AGM-1
Accountant – 1
Marketing Officer – 2
Sales Person – 3
Carrier – 4
Thus, there are total of 12 staffs in this organization.
Product and Services
1. Beers
It provides various alcoholic products like Nepal Ice beer of CG
brewery and like Tuborg and Gorkha beers of Gorkha brewery at reasonable
price. It has those beers which are widely popular in Nepal.
3
2. Wines
Good quality wines of various brands starting from different prices
ranges like Big Master, Robertson, Princess, Canvas, etc. are available.
3. Vodka
Various vodkas which are popular in Nepali alcoholic market like
8848, Excellent, Ruslan etc. are also available.
4. Energy Drinks
Energy drink like Red Blue is also available.
5. Delivery
This service provides the delivery of necessary alcoholic goods and
services to the venue where it charges some amount of money.
Objectives of the Study
One of the most important programs that PU offers in BBA syllabus of 7th
semester is the internship program. It helps in developing the necessary human
resource for the market. For me, S&P Traders was the best choice as it provided me
with the opportunity to gain valuable experience in customer service department.
During my three-month internship, I was able to gain a deeper understanding of the
customer service department and its various angle. It also helped me develop my
communication skills. The main objectives of this study are as follows:
To investigate a corporate expansion plan.
Analyze various possibilities that a firm may experience during its survival
phase.
To cultivate entrepreneurial abilities.
To make some suggestions to the organization.
To do SWOT analysis.
Methodology
A method is a collection of procedures and techniques for data collection and
analysis. It is concerned with the research that is carried out. While conducting
research, we require methodology to collect data for inference and interpretation. It
aids in the analysis of data in order to determine the cause and effects of relationships
in order to determine how the company conducts its operations. Typically, it
encompasses concepts such as paradigm, theoretical model, phases and quantitative
and qualitative techniques as viewed by Irny (2005).
4
Sources of Data
The lifeblood of a study is data and information. This research aims to
demonstrate the product's dynamism, which can aid the industry's long-term survival.
The data for this research was gathered mostly from two sources.
Sources of Primary Data
The first-hand data from S&P Traders are as follows:
Conversation with owners and employees of the organization.
Performing duties in S&P traders in customer service department.
Journals kept throughout the internship.
Client conversations that are structureless.
Observation of working environment of the organization.
Sources of Secondary Data
While preparing this report, I took the support of following secondary sources of
data. They are as follows:
Annual Report
Catalogues, brochures and leaflets of the organization.
Old files and records available of the organization.
Observation
During my internship, I was able to get both theoretical and practical
knowledge of commercial business. I was able to obtain practical experience and
adjust to the working atmosphere. I had the opportunity to meet with all of the
employees and learn about their backgrounds, as well as interact with a larger number
of clients and their purchasing habits. It also enabled me to get in-depth understanding
of the operation of various sales and marketing tactics, which greatly aided in the
development of my interpersonal abilities.
Functions of Concerned Department
There were different departments performing different activities in S&P
Traders. There were different departments such as Sales Department, Account
Department, Customer Service Department, and Marketing Department. Respectively,
I was placed in Customer Service Department.
Customer Service Department
Answering questions about a company's products or services.
Processing orders and transactions.
5
5. In Customer Service Department, due to the time limitation and busy schedule
of the employees also prevented internee from learning more about
organization and customers time to time.
6. There were similar products with different labels, and it was difficult for me to
distinguish between them when a consumer asked about the product.
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CHAPTER II
between managers and employees, etc. are the main approaches to increase employee
motivation and productivity for the benefit of the entire organization.
The organization focuses on having effective workforce management by
fulfilling the need hierarchy of human resources. It treats employees not only as a
machine but as a part of factor of production. The organization helps to grow the
employee’s motivation to work and maintain work life balance.
As a result, theoretical concepts are virtually universally obeyed because they
are linked to practical activity and thinking. Practical expertise, as well as theoretical
knowledge, are extremely important in the customer service department.
SWOT Analysis
SWOT Analysis helps to identify Strengths, Weaknesses, Opportunities, and
Threats of an organization. Strength and weakness are the internal factors of the
company whereas opportunities and threats are external to the organization’s
environment. The primary objective of a SWOT analysis is to help organizations
develop a full awareness of all the factors involved in making a business decision.
Strengths:
Location:
The manager states that one of the greatest strengths of any business is
to have a prime location. Prime location plays a significant role in the growth
and productivity of any business. The location of organization is at a crowded
place where people come and go all the time, the sale of products is much
higher and it would amplify the income and revenue stream.
In my observation, the organization has the best location in which an
organization can grow and survive. The flow of customer and wide locality is
the key strength of the business.
Strong Customer Base:
According to manager, having a solid customer base is one of a
company's biggest assets. There are many peoples who consumes alcohol
products. Strong and loyal customer base of the organization helps for the
better growth of the organization.
Like the manager said the business have strong customer base and it
has the highest percentage of customer retention and the customers are fully
satisfied with the service of S&P Traders.
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Marketing:
The manager states that marketing is also one of the important
strengths of an organization. Marketing plays a great role in the growth of any
business firms. It will be easier for the customers to know about the particular
product with the aid of the marketing.
In my experience, the organization relies only on person-to-person
marketing.
The business can grow with the help of online marketing and E-commerce
platform as well.
Weakness:
Uncontrolled Credit:
The CSD head said that uncontrolled credit is one of the major
weaknesses of the organization. Most of the transactions are on credit basis
which sometimes makes difficulty in the collection of money from the market.
Like the manager said the trading business mostly relies in credit
terms. The credit cycle is said to be recovered in 21 days but the organization
has higher amount of credit default and the less communication with debtors
are the key reason of higher defaults.
Small Store Size:
The manager said that the size of store also matters in an organization
along with the reputation. The storage size of the organization is small and
have less inventory, stocks of goods cannot be put more and other people
would go to other shops and stores nearby.
In my observation, the store is smaller in size and the storing is the key
problem in supply chain. The store size can be expanded in various other place
to remove the rigidity in faster supply.
Opportunities:
Growth for investment:
The manager said that there are great opportunities for business
organization in the growth of investment. There is potential for boosting
investment by adding new alcoholic beverage items.
10
20%
55%
25%
5%
5%
25%
60%
The pie chart above depicts 60% of the employees agreed that they are
receiving a fair wage, while 10% of employees disagreed and 25% strongly
agreed to the statement. Specifically, 5% of employees elected to stay neutral.
None of the employees strongly disagreed.
When I questioned to one of the staff members about the wages being
paid fairly, he responded, “According to the job and their skill the wages he
have been receiving is very much fair. In the time of pandemic, the owner was
very polite and paid full wages even if there was no work.”
Figure 3: Satisfaction rate of S&P’s customer services:
10%
15%
60%
15%
5%
10%
10%
55%
20%
Above pie chart shows that 20% of the employees strongly agree to the
statement that there is a good relationship between the management and
employees. Again, 55% of them agreed to the statement whereas 10% of them
disagreed to the statement and 10 % of them were neutral to provide their
opinion. 5% of them strongly disagreed to the statement.
When I interviewed one of the employees about the relationship
between the management and the working staffs in the organization, he stated,
“The relationship between the management and the working staffs is very
good also there have been the great intimacy and fair relation between all the
working staffs and the management.”
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CHAPTER III
REFERENCES
APPENDIX I
Dear Respondent,
I'm Anish Rana, a BBA student, performing this study on Subham and Prabin
Traders in order to prepare a report titled "Exploring the Practices of Subham and
Prabin Traders’ Customer Service Department" as part of my Bachelor of Business
Administration degree requirements (BBA). I'd appreciate it if you could take a few
minutes to respond to the questions in the questionnaire. Your generous assistance
will be greatly appreciated.
For Customers
1. S&P traders provides the Best Quality Products.
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
2. Suggestion of S&P company to friends, family, relatives, or neighbors.
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
3. Satisfaction rate of S&P’s customer services.
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
For Employees
4. S&P traders management's and employees' working relationships.
Strongly agree
Agree
18
Neutral
Disagree
Strongly Disagree
19
APPENDIX II
JOURNAL
Day 1:
My first day as an intern with Subham and Prabin Traders, located in Imadol,
Lalitpur was on September 3rd, 2021. When I went to the organization for my
internship, everything was new to me, so I was both excited and nervous. I came at
the specified time of 10 a.m., exactly. I introduced myself to everyone in the
organization and I was instructed to be seated at front desk by the customer service
department supervisor. He instructed me to deal very gently and politely with the
customers. He showed me the various product available in the company and provided
in detail knowledge about those products throughout the day. In this way, I spent the
first day of my internship.
Day 15:
By this time, I had already been familiar with S&P’s operations and customer
management. Also, I was assigned to deal with customers accordingly depending the
customers’ needs and demands as different customers had different queries about the
products and services. I was instructed to keep the various documents and bills
properly and I was also taught to print and scan the provided documents. I also gained
knowledge on how to apply various stamps to official notices and documents. I
believed that I was progressing well, and I was eager to see what the upcoming days
holds. I was determined to work hard, assertive, and confident.
Day 30:
My internship at S&P had come to an end on this day. I was providing better
service and developing close relationships with my clients. I learned that a positive
relationship between a business and its clients promotes business growth. Since
everyone in this organization were so helpful, I really enjoyed working here. The fact
that my time as an intern was coming to an end made me both delighted and sad. But I
still had a lot to learn from this organization. S&P had aided my personal and
professional development.