04 Worksheet 4 – ARG

Directions: Read and analyze 04 Handout 2. Once done, answer the questions given below. (4 items x 15
points)

1. After reading the article, what do you think is the significance of the Hallyu to the
Philippine Popular Culture in terms of creation and consumption?

Because it promotes different societies, groups, and their particular forms of entertainment, the
Hallyu (also known as Korean Wave) is important to Filipino popular culture. The translation of the
Mandarin term hallyu is "Korean Wave." Hallyu, also known as Korean Wave, is a tactic of Cultural
Imperialism. Hallyu, a type of soft power, employs material culture as an example of cultural diplomacy,
referring to the practice of utilizing cultural resources to help the attainment of foreign policy objectives,
which we can tie to the economy and industry.

In reality, the Korean government includes such programs and money promoting cultural diplomacy
through its Cultural Partnership Initiative program, which is attended by professionals from all over the
world. Korea, as a powerful nation, is attempting to impart their culture and point of view to Filipinos
who are open to these influences. South Korea is one of the few countries that aspires to be a significant
pop culture exporter in the world. This is how "soft power" is developed in South Korea. Harvard
political scientist Joseph Nye coined the term "soft power" in 1990 to describe a method by which a
country utilizes its reputation to influence others without resorting to violence. This Korean idea is
significant in our country since "brute force" is a term used to describe financial or military might.

2. Why do you think Hallyu became a reflection of the Philippine cultural identity?

While identity is something that defines the individual or the way an individual sees himself/herself
and projects that self into the world, culture is described as an assemblage of meaning that is produced
and consumed by a certain social group. Colonial Mentality, also known as cultural cringe or cultural
cringe, is a cultural characteristic that gave rise to the inferiority complex. The aforementioned
characteristic had a significant impact on how Filipinos perceive their own cultural strength. Its cultural
identity was determined by how it compared to other countries in terms of other countries' criteria. The
Filipinos tend to adopt the better culture of the other country because they constantly compare
themselves to that of others and question their own culture.

Filipinos, who consider the cultures of other countries to be superior, strive to match those norms,
even going so far as to impersonate them in order to elevate their position. Hallyu has come to
represent the cultural essence of the Philippines as a result of Koreans and Filipinos' common pleasure
of social events, notably the sharing of food and significance. Both countries have large familial
networks. The majority of Koreans identify with both of these interests in their lives, which they connect
to, recognize, and seek to achieve. The Filipino and Korean cultures, in contrast to Western civilization,
express this trait of being sensitive and idealistic. We were able to uncover shared cultural perspectives
and ways of life that largely mirror Filipino society.
3. What do you think is the reason why Filipinos love Hallyu and idolize K-Pop stars?

Because of the impact of the Korean wave, Filipinos in particular were ecstatic about the promise of
Korean products. Hallyu was merely the start of the Filipinos' embracing of South Korean culture and
goods. Filipinos admire Koreans is the strange way in which their operas are presented, emphasizing the
wealthy and appealing to viewers while displaying the Seoul skyline. For a variety of factors, including
the arrival of K-pop and the popularity of media artists in the country, teenagers have been particularly
impacted by the Korean wave. Their abilities and talents are visible in their music videos and are further
demonstrated in their live performances. K-Pop choreography is known to be difficult and intricate, which
is why Filipinos adore their music videos. K-Pop songs are also catchy. Even if they don't understand
the words, many Filipino fans enjoy K-pop because they enjoy the rhythm and melody of the songs. Even
if they don't know the precise lines, they keep playing the tunes. Because the songs of these K-pop Idols
are so catchy, they tend to get stuck in your head.

Beauty and cosmetics also had an impact on Filipinos. Before, most Filipinos preferred people with
light to fair and white skin, a high-bridged nose, various colored eyes and hair, and even towering height
and a good physique. This is evident in the Filipinos' obvious patronage of various whitening remedies,
growth stimulants, hair-dyes, colored contact lenses, and even surgical improvements. Fans appreciate
and support K-pop artists because they are immensely fascinating. Fans adore the fact that they all
remain distinct from one another. They each have their own peculiarities, skill set, and sense of humor.
As they combine their talents, all of their distinctions and distinctive attributes make their group even
stronger. Filipinos also enjoy K-pop because the artists look fantastic in whatever they wear. They
combine clothing items that you would never think would go together, yet they do. Many followers
imitate their idols' fashion sense, buying clothes with their pals and dressing up to look like a specific
group.

4. How do you think Hallyu affected businesses in the Philippines, and do you think the marketability
and industry for Hallyu are becoming a bandwagon? Explain your answer.
As consumers choose which goods and services to buy, the Korean Wave has a significant influence.
As it becomes the norm when purchasing food, clothing, media, and other items of the kind, this raises
the question of whether this phenomenon is actually beginning to shape the life of every Filipino. In the
Philippines, there is a strong push to switch from favoring Local products to Korean ones. The impact of
the Hallyu phenomenon is so great that it encourages people to try out not just their culture but also the
goods and services they provide. Due to the influence of Korean pop culture's inspiration, the favorable
reaction to South Korea has changed consumer behavior.

Filipinos invest heavily and use products that their idols recommend and use. The Hallyu or Korean
Wave thus received support from the industry and became more marketable. Without a doubt, the
rapidly growing Korean culture will have a big impact on us. Filipinos were fascinated to Korean culture
because they wished they could be like their idols and have their abilities, clothes, and skills. In my
opinion, it demonstrates that the rise in frequency, volume, and spending by Filipinos on Korean goods
is directly related to the popularity of Korean culture. Their iconic designs, which have become
commonplace across the nation, also give rise to trends and norms.

That is true for some people, but it also has real advantages. On the bright side, Filipinos can learn a
lot from Hallyu, the way Koreans sell themselves and believe in their culture, on how to elevate our own
culture and enhance the development of interpersonal relationships.