Edible Oils in India
Edible Oils in India
Edible Oils in India
3
THE REPUBLIC OF INDIA
Executive summary
Edible oils refer to vegetable and animal oils that are fit for human consumption, and have numerous uses in food
preparation. In 2021, the global edible oils market was valued at $156.4 billion and is expected to increase at 5.1 per
cent over the period 2021-20281.
India is the second largest vegetable oil market globally, consuming over 10 per cent of the global edible oil supply
which reached 22 million tons in 2021. India is heavily dependent on imports. In 2021, India imported 56 per cent of
their domestic demand of edible oil. Their sales at the retail level is also growing. In 2021, edible oils retail volume
sales grew by three per cent to reach 9.9 billion liters2.
Canada’s exports of edible oils to India in the 2017-2021 period consisted mainly of canola oil for a total value of $16.6
million in 2020 and $11.5 million in 2019. Most of the Canadian oil exports to India (19 per cent) was shipped from
Alberta3. Manitoba reported a very small amount of flax oil exports to India in 2017 for a total value of $6,300.
High, fluctuating and unpredictable tariffs as well as high transportations costs represent barriers for Canada and
Manitoba to increase exports of edible oils to India.
4
Consumption and the market
Consumer Trends
India is one of the youngest and largest countries in the world with rising disposable incomes. In addition, there is an
increased awareness about healthier eating and a move from loose edible oil to refined, packaged options.
India is a vast country and consumer preferences vary by region. For example, people in the South and West prefer
groundnut oil while those in the East and North use mustard, canola oil. Likewise several pockets in the South have a
preference for coconut and sesame oil. Inhabitants of northern plain are basically consumers of fats and therefore
prefer “vanaspati”, a term used to denote a partially hydrogenated edible oil mixture of oils like soybean, sunflower,
ricebran and cottonseed oils. Many new oils from oilseeds of tree and forest origin have found their way to the edible
pool largely through vanaspati route. Of late, things have changed. Through modern technological means such as
physical refining, bleaching and de-odorization, all oils have been rendered practically colorless, odorless and tasteless
and therefore, have become easily interchangeable in the kitchen. Oils such as soybean oil, cottonseed oil, sunflower
oil, rice bran oil, palm oil and its liquid fraction palmolein, which were earlier not known have now entered the kitchen.
The share of raw oil, refined oil and vanaspati6 in the total edible oil market is estimated roughly at 35 per cent, 60 per
cent and 5 per cent, respectively. 7 Despite the interchangeability of oils in the kitchen, it is expected that palm oil will
continue to be the most widely used edible oil in India over the 2022-2027 period due to its low unit price. This is
especially the case in rural areas and in households with low incomes.
The consumption of oils and fats in India is higher among men (51.7 per cent) than among women (48.3 per cent). By
age group; children (0-15 years) are the largest consumers at 28.1 per cent, followed by older consumers (age 55+) at
16.4 per cent, the early and older young adults (16-24 and 25-34 years) respectively at 14.8 per cent, almost equally
followed by pre-mid-lifers (35-44 years) at 13 per cent and mid-lifers (45-54 years) at 12.9 per cent.8
Consumption by education level is highest amongst those at the tertiary level at 58.9 per cent. In terms of
regionalization, 93.1 per cent of those living in urban areas consume oils and fats in comparison to only 6.9 per cent of
those living in rural areas.
India is also seeing an increasing demand for healthier variants of edible oils for those who suffer from some form of
heart-related condition or obesity-related issues and can afford to pay a higher price. As per survey conducted in
20209, over a third of respondents in India fall under one of these two categories, creating a huge potential for healthy
variants of edible oils, and supported by the fact that over 70 percent of consumers look for healthy ingredients in the
food and drinks they consume.
6 Fully or partially hydrogenated vegetable cooking oil, often used as a cheaper substitute for ghee and butter
7 Oil Division (dfpd.gov.in) - 2021
8 AAFC-Global Data
9 Euromonitor International’s Health and Nutrition survey
10 Sharpest rise in edible oil prices in 5 years | India News - Times of India (indiatimes.com)
11 India: vegetable oil consumption 2021 | Statista
5
Table 1. Market size and forecasted volume CAGR12 for the Indian Edible Oils market
2021 Market Size by Retail 2021 Market Size
Forecasted Volume Growth Forecasted Retail Value Growth
Type of Product Value RSP13 (CAD by Total Volume
2022-2027 CAGR % 2022-2027 CAGR %
million†) (000 tonnes)
Edible Oils $31,972 10,817 5.1% 10.4%
Source: Euromonitor †Exchange rate 1 CAD = 0.72 USD.
About 56 per cent of domestic demand of edible oils is met through imports out of which palm oil constitutes about 54
per cent for the period 2017-2021 as shown in Table 2. The consumption of refined palm oil as well as its blending with
other oils has increased substantially over the years and is used extensively in hotels, restaurants and in preparation
of wide varieties of food products.14 None of the top five vegetable oil companies in the world15 has full control of India’s
vegetable oil market.
India’s oilseeds production in marketing year 2022/23 (October-September) is expected to extend its momentum and
reach 42.1 million metric tons, a one per cent increase over the 2021/22 crop. Both rising animal feed demand and the
anticipated growth in oilseed supply will further increase oil meal production by two per cent to 20.7 million metric tons.
Notwithstanding current market disruptions, India is expected to continue its reliance on imported edible oils to meet
domestic demand, and imports are forecast at 14.5 million metric tons for 2023, an increase of six per cent over the
2022 year estimate.16
Over 90 per cent of oilseed production in India is centered in nine states: Madhya Pradesh, Rajasthan, Maharashtra,
Gujarat, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh and Haryana. Rajasthan with an area share of roughly
20 per cent contributes to over 40 per cent of oilseed production in the country. On November 2021, considering the
commercial importance of oil seed crops and the heavy dependence of imports for edible oils from other states of the
country, the Indian Department of Agriculture organized a campaign to introduce oil seed in almost all the districts of
Kashmir division.
Indonesia, Argentina, Malaysia and Ukraine are the top four suppliers of edible oils with 83.2 per cent of the imports in
value as per Table 4. Argentina is a supplier of soya-bean oil, while Indonesia and Malaysia supply India with palm oil.
6
Table 2. India’s imports of edible oils 2017-2021 (in Canadian dollars).
$
Total $ (million) $ (million) $ (million) $ (million)
(million)
Description CAGR
2017-2021($
% 2017 2018 2019 2020 2021
- million)
Total Imports 76,912.59 100.00% 15,359.16 13,037.38 12,890.33 13,991.94 21,633.78 8.94%
Palm oil 41,852.82 54.42% 8,780.03 7,111.14 7,172.92 6,802.95 11,985.78 8.09%
Soya-bean oil 19,446.13 25.28% 3,572.51 2,952.06 3,005.43 3,978.18 5,937.95 13.54%
Sunflower-seed,
safflower or cotton-seed 13,134.25 17.08% 2,424.94 2,481.76 2,386.06 2,777.36 3,064.13 6.02%
oil
Fixed vegetable fats and
549.96 0.72% 16.45 20.65 98.00 158.21 256.65 98.76%
oils, incl. jojoba oil
Palm kernel oil 833.39 1.08% 157.09 165.98 141.37 136.82 232.13 10.25%
Rape, colza or mustard
783.32 1.02% 338.27 220.73 41.29 87.82 95.21 -27.16%
oil
Olive oil 259.25 0.34% 61.09 72.30 33.80 41.00 51.05 -4.39%
Other oils 51.39 0.07% 8.66 12.48 10.90 9.18 10.16 4.09%
Groundnut oil 2.08 0.00% 0.12 0.28 0.56 0.42 0.70 56.18%
Source: Global Trade Tracker November 2022.
7
Table 4. Top 10 global suppliers of edible oils to India in 2017-2021 (in Canadian dollars).
$
Total $ (million) $ (million) $ (million) $ (million)
(million)
Partner countries CAGR
2017-2021
% 2017 2018 2019 2020 2021
($ - million)
World 76,912.59 100.00% 15,359.16 13,037.38 12,890.33 13,991.94 21,633.78 8.94%
Indonesia 24,535.15 31.90% 6,757.80 4,871.58 3,540.12 4,384.58 4,981.07 -7.34%
Argentina 14,171.32 18.43% 2,960.67 2,065.74 2,371.66 2,965.50 3,807.75 6.49%
Malaysia 14,101.92 18.33% 1,990.17 1,778.18 3,033.94 2,055.74 5,243.88 27.41%
Ukraine 11,190.45 14.55% 2,296.20 2,394.95 2,061.44 2,115.24 2,322.62 0.29%
Brazil 2,682.48 3.49% 498.80 696.36 295.04 359.05 833.22 13.69%
Nepal 1,789.06 2.33% 0.33 27.35 332.95 344.88 1,083.55 656.48%
Thailand 1,483.25 1.93% 148.35 319.85 119.70 153.92 741.43 49.52%
Singapore 1,422.44 1.85% 0.43 261.09 328.66 291.97 540.28 494.93%
Russian Federation 1,188.02 1.54% 36.21 14.02 207.05 551.74 379.00 79.86%
Switzerland 762.94 0.99% 0.25 87.95 269.03 176.41 229.30 451.83%
Source: Global Trade Tracker November 2022.
On October 2021, to reduce its dependency for palm oil from other countries and lower its imports costs, India decided
to increase its palm oil production in the northeast of the country, where the weather conditions are favourable. The
Indian government is investing $2.1 billion over the next five years to expand palm oil plantations by 6,500 square
kilometres across the country, with over the half of this expansion taking place in northeastern states.
8
Table 5. India’s edible oils exports to the rest of the world (in Canadian dollars)
$ $ $ $ $
Total
(million) (million) (million) (million) (million)
Description CAGR
2017-2021
% 2017 2018 2019 2020 2021
($ - million)
Total 7,478.41 100.00% 1,320.64 1,248.12 1,364.59 1,707.79 1,837.27 8.60%
Fixed vegetable fats and oils,
6,315.72 84.45% 1,240.69 1,164.25 1,263.75 1,217.45 1,429.58 3.61%
incl. jojoba oil
Groundnut oil 767.97 10.27% 24.07 27.60 40.40 399.98 275.91 84.00%
Palm kernel oil 189.71 2.54% 37.87 27.72 26.48 40.93 56.72 10.62%
Soya-bean oil 79.03 1.06% 3.23 12.05 15.56 22.94 25.26 67.24%
Palm oil 25.44 0.34% 0.38 0.15 0.28 1.68 22.96 179.60%
Rape, colza or mustard oil 61.53 0.82% 8.21 9.15 9.58 16.51 18.08 21.80%
Sunflower-seed, safflower or
37.48 0.50% 6.08 6.98 7.99 7.92 8.51 8.78%
cotton-seed oil
Olive oil 1.37 0.02% 0.10 0.18 0.47 0.36 0.25 24.89%
Other oils 0.16 0.00% 0.01 0.04 0.09 0.02 0.00 -29.13%
Table 6. Edible oils exported from India to the rest of the world in 2017-2021 (in kilograms).
2017-2021 2017 2018 2019 2020 2021
Description
tons % tons tons tons tons tons
Total 3,757,425 100.00% 684,385 668,389 626,822 900,567 877,262
Fixed vegetable fats and oils, incl.
3,272,001 87.08% 650,431 628,473 579,310 695,175 718,611
jojoba oil
Groundnut oil 329,896 8.78% 13,360 17,482 21,176 168,578 109,300
Palm kernel oil 52,293 1.39% 11,766 6,863 7,997 11,182 14,486
Palm oil 15,841 0.42% 176 110 200 1,399 13,956
Soya-bean oil 43,599 1.16% 2,013 7,488 9,396 13,573 11,128
Rape, colza or mustard oil 23,453 0.62% 2,990 3,759 4,070 6,494 6,141
Sunflower-seed, safflower or
20,060 0.53% 3,626 4,179 4,549 4,109 3,597
cotton-seed oil
Olive oil 233 0.01% 17 26 93 55 43
Other oils 50 0.00% 6 9 32 3 0
Source: Global Trade Tracker November 2022.
9
Table 7. Top ten export destinations of edible oils from India in 2017-2021 (in Canadian dollars).
Total $ (million) $ (million) $ (million) $ (million) $ (million)
Partner countries 2017-2021 CAGR
% 2017 2018 2019 2020 2021
($ million)
World 7,478.41 100.00% 1,320.64 1,248.12 1,364.59 1,707.79 1,837.27 8.60%
China (People's Republic of) 3,376.28 45.15% 540.65 525.17 522.50 889.51 898.44 13.54%
Netherlands 858.57 11.48% 169.20 154.65 201.82 145.03 187.87 2.65%
United States 726.89 9.72% 141.91 132.53 137.50 143.84 171.11 4.79%
France 601.68 8.05% 137.40 100.70 104.51 114.95 144.11 1.20%
Japan 200.70 2.68% 37.57 36.38 37.55 44.46 44.73 4.46%
Thailand 199.89 2.67% 45.33 40.19 42.03 34.47 37.87 -4.40%
United Arab Emirates 139.82 1.87% 20.08 23.40 30.23 32.26 33.85 13.94%
Italy 134.09 1.79% 21.68 19.16 26.84 47.57 18.85 -3.45%
United Kingdom 122.52 1.64% 19.53 24.99 30.43 24.98 22.60 3.71%
Korea (Rep. of) 105.25 1.41% 18.54 16.89 23.57 20.87 25.37 8.15%
Source: Global Trade Tracker November 2022.
In order to harmonize the interests of farmers, processors and consumers, the Government of India maintains tariff for
edible oils and reviews their tariff structure from time to time. In general, tariffs for edible oils fluctuate frequently and
are quite unpredictable. For example, in June 2018, the import duty on all crude and refined edible oils, except palm
oil and olive oil was raised to 35 and 45 per cent respectively, while the import duty on olive oil increased to 40 per
cent. In 2020, the import duty on crude palm oil was revised from 37.5 per cent to 27.5 per cent and further to 15 per
cent as per Union Budget 2021-22. The same budget reduced the custom duty on crude soybean oil and crude
sunflower oil from 35 per cent to 15 per cent.
As of time of research, the import duty for crude palm oil, crude soybean, and crude sunflower oil is 5.5 per cent, while
for refined palm oils is 13.75 per cent, and for refined soybean oil and sunflower oil is 19.25 per cent.19 This will be in
place until March 2023. Important to note that in the past, the Government of India has also taken measures to boost
domestic supply of edible oils by reducing import duties on palm oil and restricting edible oil exports.20
19 Concessional Import Duties On Edible Oils In Place Till March 2023 (outlookindia.com)
20 Oil Division (dfpd.gov.in)
10
Poor road network facilities and unavailability of regular transportation to remote areas also adversely affect both
retailers and customers. Since over 75 per cent of people in India live outside cities and depend almost solely upon
the small general retailers, both supply and demand remain unsatisfied.21
The logistics and infrastructural supports consisting of railways, aviation, seaways, road network and information and
communication technology are weaker compared to other developed nations. Therefore, business establishments in
India are exploring the possibilities of strategic alliance with chain partners to meet up these growing challenges.22
Distribution channels
In India, convenience stores are the main distribution channel for oils and fats with 73.2 per cent, followed by
hypermarkets and supermarkets with 15.3 per cent, food & drink specialists with 10.1 per cent, other stores and dollar
stores at 0.8 per cent and 0.7 per cent respectively as per 2017-2021 period.
Adani Group remained the leader in edible oils in 2021 with its Fortune brand. The category is fragmented, with many
local and regional players competing for share, but Fortune is the clear leader. This can be attributed to strong sales
in the local market despite increases in the prices of edible oils. The company has the largest range of oils in the
market, comprising soy, sunflower, olein, mustard, rice bran, cotton seed and groundnut oils, as well as other varieties
of superior quality oils.23
The foodservice profit sector in India is expected to experience a slight increase in sales value growth of 9.6 per cent
by the end of 2022. Within this sector, 80.8 per cent in value of the cooking oil is expected to be distributed through
restaurants, followed by nine per cent via pubs, clubs and bars by the end of 2022 with sales valued at $1.7 billion, and
$126 million respectively.
The procedure for exporting to India involves ensuring licensing and compliance before the shipping of goods,
arranging transportation and warehousing after the unloading, and getting customs clearance and paying taxes before
their release.
21 Supply Chain Dynamics in the Indian Retail Industry — H&S SUPPLY CHAIN SERVICES PVT LTD (hssupplychain.com)
22 globalbizresearch.org
23 Euromonitor – January 2022
24 https://www.tariffinder.ca/en/search/export
11
Every importer must first obtain an Import-Export Code (IEC) number from the regional joint Directorate General of
Foreign Trade (DGFT) by filing an online application. The Import Export Code (IEC) is a permanent account number
(PAN) with lifetime validity and is required for clearing customs, sending shipments, and sending or receiving money
in foreign currency. Once the IEC is allotted, the importer may import goods. There are also items that are restricted,
canalized, or prohibited, as declared, and notified by the government, which require additional permission and licenses
from the Directorate General of Foreign Trade (DGFT) and the federal government.
To determine whether a license is needed to import a particular commercial product or service, an importer must first
classify the item by identifying its Indian Trading Clarification based on a Harmonized System of Coding or ITC (HS)
classification, an 8-digit alphanumeric code representing a certain class or category of goods.
After obtaining import licenses, importers are required to furnish import declaration in the prescribed format along with
the Bill of Entry and permanent account number (PAN) based Business Identification Number (BIN), as per Section 46
of the Customs Act (1962).
Imported food must also display the Food Safety and Standard Authority of India (FSSAI) logo along with the FSSAI
licence number and for packaged food, comply with label regulations. All declarations printed on the item’s packaging
must be bold and clearly visible, written only in either English or Hindi. In addition, a packaged food should indicate
whether it is non-vegetarian or vegetarian. In India, non-vegetarian means food which contains no animal or part of an
animal. Eggs are non-vegetarian while milk and milk by-products are considered vegetarian.
Non-vegetarian food must have a symbol of a brown dot inside a brown square displayed prominently on the package
in a way that contrasts with the background of the packaging yet is displayed near the product’s name or brand.
Canola oil is Canada's and Manitoba’s largest edible oil product exported to the world. The United States and China
are Manitoba’s top destinations for canola oil, reaching 67.5 and 18.5 per cent in value, respectively in 2021. In that
same year, Canada exported 3.15 million tons worth 5.3 billion dollars, and Manitoba represented approximately 18
per cent of the total canola oil exports in value.
Considering the market size of edible oils and their market growth, India may offer market opportunities for Manitoba
canola oil exports. In April 2022, the Indo-Canadian Chamber Business Chamber suggested the implementation of
intensive marketing of canola oil in order to cement its market position in the Indian healthy edible oil market.
However, high import duties for canola oil, which currently sit at 75 per cent25; the unpredictability of Indian tariff
policies and high transportation costs, pose important challenges for entering this market.
All these factors highlight the need to finalize the free-trade agreement negotiations between India and Canada and
sign an agreement that could eliminate or substantially reduce tariffs for edible oils such as canola oil, soybean oil, and
sunflower oil. In the meantime, fortified oils with health claims that could differentiate the product and compete in a
premium edible oil market might be a good option to explore.
12
Key contact organizations
High Commission of Canada in India / Canadian Trade Commissioner Service
7/8, Shantipath, Chanakyapuri,
New Delhi, Delhi 110021
India
Tel: 011-91 11 4178 2000
Fax: 011-91 11 4178 2020
Email: delhi@international.gc.ca
E-Mail: india.commerce@international.gc.ca
List of importers
Consumer Marketing Private Limited
M B 1 E Madhban Road, Shakarpur,
New Delhi, Delhi 110092
India
cmipl.net
13
References
www.tradecommissioner.gc.ca/
www.cia.gov
www.wikipedia.org
www.worldbank.org
www.statista.com
www.tateastlas.com
www.trademap.org
www.agr.gc.ca
www.nationsencyclopedia.com
www.nationmaster.com
www.canada.ca
www.bestfoodimporters.com
Others:
Catsnet
Euromonitor
Global Trade Tracker
14
Contact us
www.manitoba.ca/agriculture/
1-844-769-6224
industryintelligence@gov.mb.ca