Of Science & Technology

City of Imus, Cavite

Lolo Berong Nueno Avenue,

City of Imus, Cavite
Contact No.: 046-5151234

ERRYL JAMES VARGAS

Owner

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City of Imus, Cavite

BUSINESS PROFILE

People nowadays are too busy in their work. Papers and files were cluttered in

their tables. And these tons of files sometime create a negative mood to the employee or a

negative judgment by other co-workers. These cluttered things can also bring up stress

when the person is looking for something but cannot find it right away because of

disorganized things.

Organizo is a small shop of handmade office organizers located at Lolo Berong’s

Building in Nueno Avenue, City of Imus, Cavite. The shop will craft organizer of files in

different sizes, box organizers, drawer organizers, pen holders and other personalized

organizer. The customer can choose the number of divider and design from the shop’s

catalogue or can bring their own design of organizer. The customer can also bring their

own raw materials, whether recycled or unused and pay only for the labor cost.

The shop is open from Mondays to Saturdays from 10:00AM until 6:00PM. The

shop will be close during Sundays.

Organizo is a Latin action word (verb) which means “organized”.

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Objective, Vision and Mission Statement

OBJECTIVE

 To be able to provide an affordable, yet artistic office organizer.

 To provide service satisfaction to the customers.

 To provide high quality handmade organizers.

VISION

A fast-growing business that makes an organizer that will become the most preferred

brand among the students and office workers.

MISSION

Organizo is committed in providing useful, affordable, high-quality, and artistic

handmade personalized office organizer that will satisfy, organize, resolve and the needs

of the customer.

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OUR STORY

The idea of making handmade and personalized organizers started when the owner is

still a student. He needed an organizer to sort out his things. He thinks of buying in a

bookstore but aware that his allowance is not enough to buy one. He decided to

improvised a self-made organizer out of used box and the output is impressive. He then

learned the importance of organizing and develops passion in sorting things.

His classmates and teachers like his personalized organizer and requested him to

make one for them. Some of them bring their own materials and help him in assembling

the organizer and others paid him to have one. He realized that he could make money out

of handmade organizer and plan to put up a business.

He was able to start the business without much capital by just using recycled box,

used glues, colored paper and acrylic paint. He attended seminars about do-it-yourself

crafts to improve his designs. At first, he made his orders at home but later on, when the

orders are getting bigger, he decided to rent a space and put up his shop which he called

Organizo. His parents help him out for the expenses in renovation and other start up

expenses. They allowed him to bring in their personal desktop and printer and other

unused furniture such as tables, chairs and cabinets to set up his shop without additional

overhead expenses. Organizo launched on August 2017.

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GOVERNING VALUES

Creativity (Romans 12:6)

Having gifts that differ according to the grace given to us, let us use them: if

prophecy, in proportion to our faith.

Orderliness (1Corinthians 14:40)

But all things should be done decently and in order.

CORE VALUES

Organizo’s SORT principles:

S-atisfaction of customers

O-riginality of designs

R-esolve clutters

T-imeliness of deliveries

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OUR LOGO

* Our logo shows what we make in the business. We use a pile of box in different

sizes and colors, and our name is printed in a simple but colorful letters to inform the

public that we make organizers according to the need, preferred size, color and designs of

the customer.

OUR TAG LINE

“The quality you can trust”

Guided by our mission and vision, we are committed to produce affordable yet

artistic handmade organizers of high quality products and quality in customer service.

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What Do We Offer

Drawer Organizer

Organizo offers different sizes of organizer box made

out of corrugated cardboard or recycled box. Colors and
designs varies from the preference of the buyer.

 Useful
 Durable

Desk Organizer

Desk organizers are made out of

cardboards, design with drawers and file
or book holder.

 Multi-Function

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File Organizer

File organizers are made out of cardboards, design with

file sorters and labels.

Pencil Holder

This can be made out of recycled plastic

bottles, box or cardboards. It can be use as pencil

holder or crafting tools sorter or stand.

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LIST OF ALL PRODUCTS

Drawer Organizer

10 Corrugated cardboard 10 100

1 Glue 30 30

5 Wrapper 7 35

1 Adhesive tape 25 25

190

Item Price: 190+190= 380 (Selling Price)

Desk Organizer

Corrugated
10 10 100
cardboard
1 Glue 30 30
10 Wrapper 7 70
2 Adhesive tape 25 50
270

Item Price: 270 +270 = 540

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File Organizer

3 Corrugated cardboard 10 30
1 Glue 30 30
2 Wrapper 7 14
1 Adhesive tape 25 25
159

Item Price: 159 +159 = 318

Pencil Holder

3 empty tissue rolls 2 6

1 Glue 30 30
1 yarn 20 20
1 Ribbon 3 3
1 Beads design pack 25 25
84

Item Price: 84 +84 = 168

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ORGANIZATION AND MANAGEMENT

Management Profile

Erryl James Vargas plan to build the business when he was still a student after he

improvised his own things organizer. The business push through with the support and

help of his family. He improves his skills by attending trainings and seminars. When he

feels that he is ready to start, he began the business of handmade organizers. He makes

sure that the product he produces is of high quality but affordable.

As the owner of the business, he is the one in-charge in the monitoring of the

workflow. He continue attending seminars not only for the improvement of the product

but for the enhancement of his skills in handling a business, organization,

communication, in leadership, handling financial matters, and customer service.

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Competence and Advantage

Manager:

 graduate of Business Administration in Marketing Management

 with training and seminars elated to the business

 comes from the family who were business-oriented

Staff:

 with vocational trainings

 with experience in handicrafts making

 hardworking

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OPERATIONAL PLAN

Floor Layout

o A. Production Area
o B. Office / Cashier
o C. Display Area
o D. Waiting Area

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City of Imus, Cavite

BUSINESS MODAL CANVASS

Suppliers-cardboards, wrappers, acrylic paint,
Partner
Infrastracture glue, glitters, plastics, yarns
Networks
Other items- Divisoria, Imus Public Market
Suppliers- Orders, Delivers, Payment of Cash
upon delivery
Key Activities Other items- cash purchases of other items in
Divisoria or Imus Public Market
Stock Storage- Shop and Home
Store Manager - Owner
Key Resources
Staff - Designer
Online Survey
Customer
Customers OnlineOrdering
Relationship
Social Media
Target Students
Customers Office Workers
Distribution
Shop
Channel
High quality organizer
Value
Offer Customized design
Proposition
Recycled materials allowed
Cash Purchases
Finance Cost Structure Cash Sales
Number of Item (yield)
Revenue Station Expenses + 100% = Product Price

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MARKETING ANALYSIS

A. INDUSTRY ANALYSIS

 The existing organizer products in the market can be found only in a popular

bookstore that sells school and office supplies.

 Organizers available in the market costs a bit higher and not everyone can afford

to buy it.

 The number of shops and stores for school supplies is getting bigger.

 People opted to make a Do-it-yourself organizer to save money.

B. MARKET DEMAND

There is no concrete study of how fast the demand for organizers will grow over the

years, but the following situation will indicate how necessary to have an organizer to save

time, effort and money.

 Working people nowadays tend to bring their work at home making them too

busy to clean their mess at home but adding more to it.

 Unorganized surrounding or working environment will make them spend long

hours to find something they own in the midst of the clutter making them buy a

new one or create another which is time-consuming.

 The K-12 curriculum requires more performance tasks and researches making the

students to have a tons of files, and school materials that needed proper

organization.

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C. MARKET AREA

Organizo is located in a two-storey commercial building along Nueno Avenue, City of

Imus, Cavite. The store is at the heart of the city and near the main road which is very

convenient and easy to find by target customers. It’s population in 2016 is 301, 624.

. The store is a walking distance from nearby schools such as Imus Institute, Del Pilar

Academy, Our Lady of the Pillar, office establishments like the city hall and banks,

market and near the main road wherein public transportation from different barangays

always pass-by. There is also a nearby printing shop, making Organizo appears to be

helpful.

Demographic profile of population in Nueno Avenue and nearby barangays.

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Location

D. TARGET MARKET

I. Primary Market

Our primary target market are students and working employees who likes to

removed all the clutters in their house or office.

II. Secondary Market

 People who loves to sort and organize their things.

 People who loves to collect organizers.

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E. COMPETITORS

TRINITY MARKETING

 Located in Binondo Manila

 Sold wholesale

NATIONAL BOOKSTORE

 Located in malls

 Standard designs

 Designs varies in availability

 Price is expensive for standard designs

EXPRESSIONS

 Located in malls

 Standard designs

 Designs varies in availability

 Price is expensive for standard designs

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F. MARKET SHARE

No. of Values Percentage

Trinity Marketing 25 12.5%
National Bookstore 100 50%
Expressions 60 30%
Organizo 15 7.5%
TOTAL 200 100%

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A. 4Ps of MARKETING : PRODUCTS

Organizo is offering the following products:

 Organizer box

 File organizer

 Desk Organizer

 Drawer organizer

 Pencil holder

Comparison with Competitors

Organizo’s organizers are affordable, customized, and open for the client’s personal

designs. There is no room for old stocks and unwanted items because everything that

Organizo will make is according to the orders.

Our advantage is uniqueness and affordability.

B. 4Ps of MARKETING : PRICE

 Organizer’s price varies from the type, size, and design of the item.

 It also varies from the materials use.

 Our overhead expenses also affect the price of the product.

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C. 4Ps of MARKETING : PLACE

Organizo is located in City of Imus which is a progressive city. The city have a
number of establishments and institutions.

D. 4Ps of MARKETING : PROMOTION

 Using SOCIAL MEDIA and business websites to promote our products.

 Posters and flyers

 Discounts for bulk orders

MARKET PLAN (Strategy)

I. Market Penetration and Expansion

 Offers low price but high-quality organizers that will attract the

competitors to get their organizers from Organizo.

 Open shop near the location of competitors so that customers can

compare the price.

II. Market Development

 Supply and deliver handmade organizers to school and office supplies

shops in the nearby cities of Bacoor and Dasmariñas, and town of

Kawit.

III. Product Development

 Employee’s training and seminars to enhanced their skills and ensure

the quality and innovations of the product.

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MEDIA MARKETING

 Updating of product samples in the website will be done regularly.

 Sharing the business and what we offer in social media sites like Facebook,

Twitter and Instagram.

 Posting our product in Online Selling websites such as OLX, Lazada, and

Shoppee.

UNIQUE SELLING PROPOSITION (USP)

Organizo offers organizers which reflects upon the personality of the customer

because we customized designs according to their preference and style. Organizo is also

budget friendly because we used different materials that suits your budget without

sacrificing the quality of your organizer.

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SWOT ANALYSIS

Strength Weakness Opportunities Threats

Unique designs of Staff needs Possibility to Suppliers that have

the organizer training for supply stores that stores in malls
creativity of sells school and
designs office supplies
Affordable price Location is only Possibility to Suppliers of raw
accessible to Imus become a direct materials do not
residents supplier to schools have sufficient raw
and offices materials
Different designs Shop is small to Possibility to open People might opted
cater big number branches to nearby to make their own
of customers cities organizer by
watching do-it-
yourself videos
Customers can opt Become known in
to use recycled making handmade
materials organizers

PRICING PLAN

Follow the standard ways of determining the selling price per unit which have the

formula:

SP= Total Expenses + 100% of the Total Expense

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FINANCIAL
CAPITAL : P16, 515

Start Up Expense
ITEMS PARTICULARS AMOUNT total amount
Registration fees 1500
lincense and permit 2500
starting inventory 6515
raw materials 2,315
tools and equipment 1700
renovation/repair 2,500
rent 6000
1 mos. Advance 1500
3 mos. Deposit 4500
utility set up fees electric 500
water 300
internet/tel. 650
total Amount 16515

Operating Expense

ITEMS PARTICULARS AMOUNT total amount

salary (3 staff) 2500 each/month 7500 10000
manager (1 staff) 2500 each/month 2500
rent 1500
tel/internet 650 650
raw materials 2,315
utilities 800
electric 500
water 300
promotion 300
flyers 100
tarpaulin 200
office supplies . 200 200
maintenance 500 500
total amount 16265

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Napkin Economics

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Exit Stategy

If in any case, Organizo comes to the situation wherein the owner wanted to stop the

operation, the following are the best option according to the situation.

 Selling the business to family members

This is possible if the business is generating income and the owner wanted to

venture in new career or business, the family member can acquire Organizo to the

original owner. Transition can help in the valuation of and business transfer.

 Selling the business to key employees

If the owner decided to sell Organizo at the time that it is still known in the

market and no one in the family members wanted to become the successor, the

key employee can acquire the business if interested and proper transition should

be follow.

 Liquidation

If the only option for the business is closure because it does not generate income

anymore, proper liquidation should be done.

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