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    Intro

    Uploaded by

    Anugya Gupta

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Intro

    Uploaded by

    Anugya Gupta
    6 views3 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6 views3 pages

    Intro

    Uploaded by

    Anugya Gupta

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Introduction

    Patanjali is an Indian company that has become increasingly popular in recent years due to its unique
    marketing strategies and impressive growth. Founded in 2006 by Baba Ramdev and Acharya Balkrishna,
    the company has differentiated itself from established players in the market by promoting natural and
    Ayurvedic products, which have resonated with health-conscious consumers. In addition, Patanjali's
    emphasis on affordability and quality has helped it build a loyal customer base.

    Despite pebbledash criticism and controversies, Patanjali has continued to expand its reach and diversify
    its product offerings. The company's product line includes personal care, food and beverages, home care,
    healthcare, and even apparel. This diversification has enabled Patanjali to tap into new markets and
    appeal to a broader range of customers.

    While Patanjali has faced increased competition from established FMCG players, the company has
    continued to innovate and expand its product line to meet the evolving needs of its customers. For
    instance, in response to the COVID-19 pandemic, Patanjali launched a range of immunity-boosting
    products that have become popular among Indian consumers.

    This research paper will delve into Patanjali's marketing strategies, the current market scenario, and its
    diverse product segment and product line, providing a comprehensive analysis of this unique Indian
    company.

    Product Segment

    Food and Beverages:

    1. Atta
    2. Rice
    3. Pulses
    4. Spices
    5. Biscuits
    6. Juices
    7. Dairy products (ghee, milk, paneer)

    Personal Care:

    1. Skincare
    2. Hair care
    3. Oral care
    4. Cosmetics

    Healthcare:

    1. Ayurvedic medicines and supplements for various health issues, such as:
    2. Digestive problems
    3. Joint pain
    4. Respiratory disorders

    Home Care:

    1. Detergents
    2. Dishwashers
    3. Floor cleaners

    Patanjali's products in each segment are made from natural and organic ingredients, free from harmful
    chemicals, and are affordable and accessible to a widespread audience. The brand's philosophy of
    providing natural, organic, and Ayurvedic products has made it popular choice among consumers
    looking for healthier alternatives.

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