Assignment 1 - Amazon Transshipment Optimization Problem
Assignment 1 - Amazon Transshipment Optimization Problem
Semester 1, 2022
1. Introduction 2
2. Evaluation Criteria 4
3. Methodology 6
4. Literature Review
4.1 Strengths 7
4.2 Weaknesses 10
References 13
Appendices 16
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1. Introduction
With the growing number of online purchases and consumer acclimatization to same-day
delivery, the need for an efficient inventory management system with optimized transshipment
Amazon ranks as one of the world’s top companies by market value. As of January 27,
2023, Amazon has a market capitalization of $1 trillion with 15,41,000 employees worldwide
(Reiff, 2021). Founded by Jeffrey Bezos in 1994 from a garage in Washington, Amazon was
designed originally as an online marketplace for selling books. Quickly, the environment
expanded to offer a wider range of products, including video games, electronics, furniture,
About 44% of customers start their search for products with Amazon, and 40% buy
products on the website at least once per month (Ecommerce Platforms, 2018). Amazon’s rise
has been relentless for more than a decade, with regulators and rivals alike failing to slow it.
But now Amazon has taken a hit from a pair of immovable forces: snarled supply chains and
The company’s third-quarter earnings and sales fell well short of Wall Street’s
projections, in terms of both revenue and profit. The company posted a net income of $2.9
billion in the third quarter (Q3) of its 2022 fiscal year (FY), a decrease from $3.2 billion in Q3
The biggest issue Amazon is facing is not the lack of consumer demand or the slowing
economy, as both remain strong, rather it’s the fact that Amazon is unable to deliver all of its
products to its customers quickly enough, thereby staring down the barrel of a supply chain
nightmare. In addition to this, the inflation on raw materials, labour, trucking costs and the
staffing shortages at some warehouses forced Amazon to reroute products to other facilities
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that were fully staffed but less convenient, resulting in less optimal placement, which gave rise
to longer and more expensive transportation routes with high fulfilment costs (Business, 2021).
The third-party sellers contribute 55% of all sales made on Amazon (Bauer, 2021).
There are two ways in which the sellers can sell through Amazon: i) Fulfillment by Amazon
(FBA), and ii) Fulfillment by Merchant (FBM). With Amazon providing the benefit of same
day or two-day window delivery, it is essential that it recognises its most efficient mode of
transport and maximizes delivery speed. Amazon has also introduced facilities such as Amazon
Trucking, Amazon Warehousing and Amazon Prime Air to better serve their customers and
provide fast delivery services. In future, they plan to introduce Drone delivery services in order
to expand their delivery network. For this assignment particularly, we focus on the Fulfillment
(How the Amazon Supply Chain Works: Strategy & Management, 2022)
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Therefore, Amazon’s optimization problem is defined as: To determine the most
efficient transshipment process of products from the suppliers, to the warehouses and finally
to the consumers, so as to minimize the cost and keep up with the consumer demand, whilst
2. Evaluation Criteria
Unit cost of inventory The average cost c of each item that exists in the
warehouse i
distribution centre j
its destination d
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Mode of transportation Using transportation mode s to deliver goods
Placing order time The time t it takes to place the order for
customers
Inventory at each warehouse The quantities that each good (i.e product x, y, z)
Constraint Description
customer’s demand
the warehouse
transfer goods
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Time constraint The schedule for completion of the delivery
could store
Maximum length of route The maximum length of route that the vehicle
3. Methodology
A number of journal articles have been reviewed in order to learn more about the
transshipment issue and supply-chain management in Amazon's supply chain. The information
gathered from these journal articles will assist in enhancing how we tackle the optimization
problem. The purpose of the literature review is to identify concepts and findings from the
journal articles that have examined and optimized related transshipment issues that might be
Through reliable databases such as Google Scholar, ScienceDirect, and mainly Scopus,
we were able to find the relevant journal articles. Keywords such as ‘transshipment’,
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‘transshipment optimization’, ‘supply chain optimization’, and ‘transshipment linear
programming model’ were entered into the search engine to obtain the relevant 10 articles that
could be applied to our current research. The articles were then filtered with the time period of
4. Literature Review
4.1 Strengths
The articles reviewed could be applied to the optimization problem that Amazon
currently faces. For instance, Odeyinka et al. (2022) emphasised on the importance of having
an efficient supply chain management system. This article is relevant to the issue of the snarled
supply chain that Amazon is currently dealing with. Furthermore, Alnaggar et al. (2020)
outsourced third-party logistics service (3PL) that utilises consolidation facilities to maximize
savings and takes into account the consumer’s logistical needs. This is applicable to Amazon’s
Additionally, Lefever et al. (2018) and Peres (2017) both examined the Inventory-
Routing Problem with Transshipment (IRPT) by establishing the framework for decision-
making. It considers demand uncertainty from consumers, inventory level, transportation cost,
warehouses and consumers are feasible while minimizing the total cost. Amazon is currently
facing a problem of longer and more costly transportation routes with highly dynamic customer
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Moreover, Fallah-Tafti et al. (2022) focussed on rapid transit networks such as
subways, metro, or railway systems. As Amazon offers a one-day delivery window for their
customers, this would be relevant towards Amazon’s aim of achieving efficient modes of
Therefore, the factors taken into consideration by the above articles, are relevant to
warehouse, and then to consumers, within a stipulated time period, as a means to maximize
demand uncertainty and variability in their model which is applicable to real-world situations
wherein consumer demand is always changing. Odeyi and Senicheva (2018) employed forward
approximate dynamic programming that is effective in dealing with problem instances that
could arise in realistic contexts like overstocking and/or understocking of inventory due to
dynamic changes in the customer demand. Alnaggar et al. (2020) created a model whereby it
products, by analysing the problem and considering realistic possibilities that may arise. For
example, arranging transportation between suppliers and customers when customer demand is
speculative, their model selects the optimal transportation option for its customer by
determining delivery schedule and arranges for pickup at the supplier’s once shipments are
produced. Hence, the application to realistic scenarios would make the proposed model more
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Findings from studies and realistic approaches from the articles revealed that there are
several ways to solve the transshipment problem by applying different methods and
mathematical modelling. The mathematical modelling used by Liu et al. (2022) provided
solutions to the problem of ensuring customer satisfaction through prompt product delivery, a
problem that is extremely relevant to Amazon, hence was rightly used as an example in their
study as well.
Moreover, the dynamic programming approach applied by Odeyi and Senicheva (2018)
proposed lateral transshipment such as the transportation of products between locations of the
same echelon. This showed how to prevent shortage and overstocking of inventory in facilities,
due to the uncertain demand of customers, resulting in optimized transshipment routes and an
efficient inventory management system which could potentially solve one of Amazon’s gravest
problems.
Most of the journal articles provided constraints that can be used to solve Amazon’s
optimization problem. To illustrate this point, Fallah-Tafti et al. (2022) research showed that
companies should also consider the maximum length of the route to maintain efficient
transshipment of the products, rather than only depending on the capacity constraint of the
vehicle transporting the products. Additionally, Liu et al. (2022) has also taken into account
the constraint related to the length of route in the model that is applicable to e-retailers such as
Amazon. Therefore, Amazon’s planned model should include the maximum length of the route
as a constraint.
4.2. Weaknesses:
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Weakness 1: Unrealistic assumptions and overgeneralized models
A generic study of the variables has been done, by assuming that they will remain
constant. This is unrealistic, which leads to oversimplification of the model, thereby failing to
account for all key elements such as external uncertainty, player cooperation, and transit costs,
leading to erroneous outcomes. An example of this is the assumption made by (Liu et al., 2022)
wherein the author assumed factors such as vehicle capacity, number of orders, and delivery
route to be constant.
Moreover, uncertainty is not taken into consideration by Crainic et al. (2021) since each
product's demand is assumed to be predictable and to have a known priority, while the
supplier's lead time for shipment is believed to be static. Additionally, even Fallah-Tafti et al.
(2022) assumed that variables such as travel time and demand will be constant.
Some of the articles do not cover key components of the transshipment issue, resulting
in unforeseen challenges or gaps in the conclusion. Odeyinka et al. (2022) excluded the external
obstacles related to transportation, which might invariably delay the supply chain and affect
consumer demand. It only focused on a specific model for a 3-tier supply chain with horizontal
cooperation.
Moreover, the mathematical model developed by Liu et al. (2022) is essentially based
on pre-established contexts that prevent it from being applicable to Amazon beyond the specific
scenarios explored in it since the model is specifically developed for optimizing vehicle routing
within a single city taking into consideration parameters such as client location, vehicle
capacity, and delivery time windows. However, Liu et al. (2022) has also suggested that since
the model may not be immediately relevant to other cities or areas, some modifications must
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be made for it to be applicable to all places including additional constraints or variables such
The inability to compare the suggested methodology to current models restricts our
capacity to analyse the relative strengths and weaknesses of the recommended approach,
thereby causing uncertainty with regards to how it will perform under other scenarios, leading
to a lack of trust in the validity and generalizability of the results. To assure the correctness and
dependability of a model, this must be rigorously validated on several examples and compared
to a wide range of current techniques and benchmarks. For instance, Fallah-Tafti et al. (2022)
therefore it is not clear whether other techniques were explored or how these algorithms
performed in relation to other methods. In this same article the inadequate external verification
and case study analysis undermines the trust in the findings and conclusions.
This weakness is validated by Odeyinka et al. (2022) suggestion that the benchmark
applied might not fully reflect all conceivable circumstances, and hence the model’s
Implementation problems refer to hurdles that might develop while attempting to apply
models which require more accurate answers. For instance, Nasiri et al. (2015) single-echelon
distribution model may be insufficient in order to suit the demands of Amazon. This company
operates on a global level and, to manage its supply chain, implements a multi-echelon
distribution model with numerous tiers of intermediaries such as fulfillment and sorting centers,
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and delivery stations. Therefore, it seems improbable that a single-echelon model would be
enough to simulate Amazon’s distribution network given the scope of their operations.
Moreover, Fallah-Tafti et al. (2022) includes very little debate regarding implementation
concerns since they prioritize the mathematical framework of the model rather than the real-
world issues, such as lack of emphasis on practical factors, namely traffic congestion and the
effect of transportation alternatives. Finally, Liu et al. (2022) article can be considered
incorporating MOGWO and NSGS-II extensive techniques to arrive at solutions, making the
and online shopping, owing to technological advancement. This makes it imperative for e-
transportation costs.
In this assignment, we have evaluated ten journal articles with each article providing us
with different insights and perspectives. Firstly, from the decision-making variables and
constraints such as shipment route, inventory storage, distribution center capacity, etc. we can
deduce that it makes the mathematical model more exhaustive to the issues faced by Amazon
today. However, the articles also rendered some weaknesses such as limited validation and
comprehensive mathematical models that specifically takes into account the e-commerce
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industries and online retailers. Secondly, to overcome the uncertainty faced in real-life
suggest enabling and practicing lateral transshipment in order to keep up with the customer
demand. Lastly, in addition to the vehicle capacity constraint, Amazon’s model must also
References
https://ecommerce-platforms.com/glossary/amazon
How The Amazon Supply Chain Works: Strategy & Management. (2022, October 21).
https://profitwhales.com/archives/articles/amazon-supply-chain-strategy
supply-chain-innovation-continues/?sh=62de04c777e6
https://doi.org/10.1016/j.ejor.2017.06.049
Alnaggar, A., Gzara, F., & Bookbinder, J. H. (2020). Distribution planning with random
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Liu, P., Hendalianpour, A., Feylizadeh, M., & Pedrycz, W. (2022). Mathematical
Lefever, W., Aghezzaf, E.-H., Hadj-Hamou, K., & Penz, B. (2018). Analysis of an
https://doi.org/10.1016/j.cor.2018.05.023
Crainic, T. G., Giusti, R., Manerba, D., & Tadei, R. (2021). The Synchronized
https://doi.org/10.1016/j.trpro.2021.01.007.
https://doi.org/10.1504/ejie.2015.071779
https://doi.org/10.1051/ro/2022170
Peres, I. T., Repolho, H. M., Martinelli, R., & Monteiro, N. J. (2017). Optimization in
https://doi.org/10.1016/j.ijpe.2017.09.002
Rautela, H., Janjevic, M., & Winkenbach, M. (2021). Investigating the financial
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Research in Transportation Business & Management, 100681.
https://doi.org/10.1016/j.rtbm.2021.100681
Reiff, N. (2021, February 5). How Amazon Makes Money: Cloud Services Takes Off.
Investopedia. https://www.investopedia.com/how-amazon-makes-money-4587523
Bauer, M. (2021, February 23). How Amazon Supply Chain Works. Teikametrics.
https://www.teikametrics.com/blog/how-amazon-supply-chain-works/
Business, N. M., CNN. (2021, October 29). Supply chain nightmares are doing what
https://edition.cnn.com/2021/10/29/business/amazon-supply-chain-holiday-
shopping/index.html
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Appendices
https://doi.org/10.1016/j.sciaf.2022.e01164
program
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behalf of another factory for horizontal cooperation, and quantity of
products to be distributed.
available to the supplier, base level materials and inventory cost per
storage capacity.
● The paper does not consider the impact of external factors such
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costs, which could affect the inventory cost and the
Journal Article 2 Odeyi Meissner, J., & Senicheva, O. V. (2018). Approximate dynamic
49–64.
https://doi.org/10.1016/j.ejor.2017.06.049
program
Summary This paper examines how companies can optimize their inventory
in consumer demand.
optimal policy that will maximize the expected sum of profits over all
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time periods. However, due to the large size of the state and decision
location i, initial state of the system at time t, holding cost per unit in
transshipment decision
problem instances
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literature, which shows that the proposed algorithm performs
Weaknesses ● The paper assumes that the demand and supply processes are
Journal Article 3 Alnaggar, A., Gzara, F., & Bookbinder, J. H. (2020). Distribution
100007.
https://doi.org/10.1016/j.ejtl.2020.100007
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Summary This paper talks about the problems in distribution planning in a
to maximize savings and takes care of all the logistics needs of the
customers. A spot market carrier has also been introduced to meet the
The parameters used in the model are set of customers, set of suppliers,
dispatch time, inbound & outbound spot market carrier cost, holding
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● Generally, the uncertainty faced in real-life while distributing
unpredictability.
Weaknesses ● A lot of variables affecting the problem are kept fixed in the
vehicle.
(for example: the 3PL does not operate its own vehicle) to
Journal Article 4 Liu, P., Hendalianpour, A., Feylizadeh, M., & Pedrycz, W. (2022).
https://doi.org/10.1016/j.asoc.2022.109791
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Summary This article uses mathematical modeling to provide solutions to one of
wherein the costs of delivery are low and the customer satisfaction is
higher.
shortest delivery time via the four distribution networks (that is: retail
The parameters for this particular model are capacity of vehicle, POD,
the product in all the four distribution system, the distance from one
distribution point to another for all the four systems, the shipment,
The decision variables for this model are binary and are as follows:
delivery made from one point to another via a given vehicle and time
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period, delivery starting time, total product shipped, and time of
product delivery.
more relevant.
only one city, hence it may not be applicable to all the places.
Journal Article 5 Lefever, W., Aghezzaf, E.-H., Hadj-Hamou, K., & Penz, B. (2018).
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between retailers or between the supplier and a retailer are also
Strengths ● This article showed that IRPT allows enterprises to build more
Weaknesses ● Not much studies have been conducted on IRPT, hence, it may
Amazon.
Journal Article 6 Crainic, T. G., Giusti, R., Manerba, D., & Tadei, R. (2021). The
https://doi.org/10.1016/j.trpro.2021.01.007.
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and conducted an economic analysis to investigate the Synchronized
Location-Transshipment Problem.
Weaknesses ● This article did not take into account the demand uncertainty.
situations.
Journal Article 7 Nasiri, G. R., Ghaffari, N., & Davoudpour, H. (2015). Location-
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Model Mixed-integer linear programming (MILP)
approach that can quickly locate solutions that are close to optimal. The
decisions.
and variable.
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Weaknesses ● Complexity of the multi-echelon distribution network: the
Amazon’s operations.
that might not hold for Amazon’s specific context, such as the
https://doi.org/10.1051/ro/2022170
(HLRP) for rapid transit networks, which entails figuring out where
transit hubs should be situated and the routes that should lead therein
to best serve clients while reducing costs and travel time. The authors
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programming (MILP) model, which includes variables such as the
number and location of hubs, transit line allocation to hubs, and transit
line frequency and capacity. They also take into account other
Tehran, Iran.
● The local search algorithm: it can help optimize the route and
savings.
transit network.
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● Limited discussion of implementation challenges: The paper
model and does not explore the practical issues that transit
model's viability.
requirements.
networks.
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Journal Article 9 Peres, I. T., Repolho, H. M., Martinelli, R., & Monteiro, N. J. (2017).
https://doi.org/10.1016/j.ijpe.2017.09.002
examined in this study using the case study methodology. The result
shows that using the IRPT approach can reduce total cost by 9% and
Strengths
● The model provides an in-depth framework for decision-
fixed car and constant transportation costs, which may not hold
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Journal Article 10 Rautela, H., Janjevic, M., & Winkenbach, M. (2021). Investigating the
Summary The paper investigates the fiscal impact of collection- and- delivery
optimization model with the ideal of minimizing the total cost of the
network encompassing the three possible routes for the entire megacity
on logistics cost.
findings.
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Appendix 2. Meetings notes
Meeting 1
Attendees: Unnati Agarwal, Divna Vinod Karkera, Zenique Wee, Jianing Sun
Content:
● Studied the flow of the past sample assignments and detail review and discussion of the
same
● Allotment of task: Each one of the group members to search for journal articles in
To do list: Look for as many relevant journal articles, Create an excel file to jot down the links
Meeting 2
Attendees: All
Content:
● Emailed Prof. William all our articles and got his confirmation of the journals
● Finalised all our journal articles and consolidated them into an excel sheet
● Allotment of task: Each one of the group members to read 2 articles each, summarise
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To do list: Summarise and identify strengths and weaknesses of the article in a word document
Meeting 3
Attendees: Unnati Agarwal, Divna Vinod Karkera, Zenique Wee, Jianing Sun
Content:
● Discussed the strength and weakness of each article, identified the points that are
● Put together the first page of the assignment, and formatted the tables
● Task Allotment:
i) Introduction (Divna)
Meeting 4
Attendees: All
Content:
assignment
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● Unnati to write the final conclusion based on all the strengths and weaknesses
To do list: Write the final conclusion and discussion, vet the content and check the word count
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