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    PROPAGANDA

    Uploaded by

    lovely.gocela
    The document defines different propaganda strategies and provides examples of each. It discusses bandwagon, testimonial, transfer, name-calling, card-stacking, glittering generalities, and plain folks propaganda techniques. The document also includes objectives and an application section for students to practice using the techniques.

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    PROPAGANDA

    Uploaded by

    lovely.gocela
    11 views15 pages
    The document defines different propaganda strategies and provides examples of each. It discusses bandwagon, testimonial, transfer, name-calling, card-stacking, glittering generalities, and plain folks propaganda techniques. The document also includes objectives and an application section for students to practice using the techniques.

    Original Title

    _PROPAGANDA

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    The document defines different propaganda strategies and provides examples of each. It discusses bandwagon, testimonial, transfer, name-calling, card-stacking, glittering generalities, and plain folks propaganda techniques. The document also includes objectives and an application section for students to practice using the techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views15 pages

    PROPAGANDA

    Uploaded by

    lovely.gocela
    The document defines different propaganda strategies and provides examples of each. It discusses bandwagon, testimonial, transfer, name-calling, card-stacking, glittering generalities, and plain folks propaganda techniques. The document also includes objectives and an application section for students to practice using the techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    propaganda

    strategies
    lesson objectives
    Define Propaganda and determine the issue
    and stand presented in the propaganda
    strategies
    Create advertisements that will convince the
    consumers to buy product using the different
    propaganda strategies.
    Accurately identify the strategy used in each of
    the propagandas
    What is
    propaganda?
    Propaganda

    Propaganda is to publicly
    promote something: information
    put out by an organization or
    government to promote a policy.
    idea, or cause misleading
    publicity: deceptive or distorted
    information that is systematically
    spread.
    Basic
    Propaganda
    Strategies
    1. Bandwagon
    - Persuading consumers by
    telling them that others are
    doing the same thing.

    This common propaganda


    method is when the speaker
    tries to convince us to
    accept their point of view or
    else we will miss out on
    something really good.
    2. Testimonial
    When a product is sold by using
    words from famous people or
    authority figures.

    It is an effective way to create


    persuasive messaging that
    resonates with the target
    audience. This helps businesses
    reach their target audience in a
    more meaningful manner
    3. Transfer
    When a product is sold by the
    name or picture of a famous
    person or thing but no words
    from the said person or thing.

    In this technique, an attempt


    is made to transfer the
    prestige of a positive symbol to
    a person or an idea.
    4. Name-calling
    A tactic used to manipulate an
    audience by labeling a person
    or group with a derogatory or
    negative term in order to
    create a negative association
    in the minds of the audience.
    This tactic is often used to
    make the target appear inferior
    or undesirable, and to create
    division and hatred among the
    audience.
    5. Card-Stacking
    - There are a lot of ways to
    manipulate your audience. One
    of the easiest is to use card
    stacking, or the practice of
    making one point that’s
    supposed to be good for you
    and would sound like it’s also
    good for everyone else.
    6. Glittering
    Generalities
    Also called sparkling generality,
    glittering generalities propaganda
    persuades the audience to support
    a notion, product, person or an idea
    to make it stand out in the crowd.
    This made the ads realistic and
    engaging while also solidifying their
    target audience. Plus, the tagline
    using the brand name with a pun in
    one of the ads made it all the more
    interesting.
    7. Plain Folks
    Propaganda
    Simple anecdotes can, at times,
    trigger your audiences’
    emotions considerably and may
    even drive them to make a
    purchase.
    The plain folks propaganda
    technique makes use of this
    power and projects regular
    people in its ads to demonstrate
    that they value the service or
    product.
    APPLICATION
    Strongly Strongly
    Characteristics Disagree Agree
    Disagree Agree

    1. Gives us enough
    information about the
    product.

    2. Maximizes the
    time.

    3. Teaches about the


    human values.

    4. Very entertaining

    5. Suitable to all ages.


    Directions: Look for a product and
    present or promote it in front of the
    class using one of the propaganda
    techniques.

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