MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

VIVEKANAND EDUCATION SOCIETY POLYTECHNIC

MICRO PROJECT
Academic year: 2023-24

TITLE :- Case Study of Three Successful

Woman Enterpreneur.

Program: Civil Engineering Program code:CE6I

Course: EDP Course code: 22033
Name of the candidate: Sudeep Shirkanahalli
Roll No : 26
Semester : Sixth

Enrollment No:-1800040440 Seat No.:

MAHARASHTRA

1|Page
 STATE
BOARD OF TECHNICAL EDUCATION
Certificate
This is to certify that Mr.Sudeep Shirakanahalli Roll No. 26 of 6th Semester of
Diploma in CIVIL ENGINEERING Of Institute, V.E.S. POLYTECHNIC
(Code:0004) has Completed the Micro Project satisfactorily in Subject
Entrepreneur Development-EDP(22033) for the academic year 2020-2021 as
prescribed in the curriculum.

Place: Mumbai Enrollment No: 18000404440

Date: ……/……/2021 Exam Seat No: ………………………

Subject Teacher Head of the Department Principal

Seal of
Institution

INDEX
Academic year: 2020-21 Name of Faculty: Mr. Mahadeo Narlawar

Program code: CE6I Course & Course Code:-EDP-22033

2|Page
Candidate Name :Sudeep Roll No: 26

Enrollment No:1800040440 Semester: Sixth

Sr. No. Contents Page No.

PART A: Micro-Project Proposal 4

PART B: Final Micro-Project Report 6
1.0 Rationale 6
2.0 Aim of Micro Project 7
3.0 Course Outcomes Integrated 7

4.0 Actual Procedure Followed. 7

5.0 Actual Resources Used 8

6.0 Outputs of the Micro-Projects 8-13

7.0 Skill Developed/learning out of this Micro-Project 14

8.0 Reference 7

Annexure – I

PART A: Micro-Project Proposal

1.0 Aim/Benefits of the Micro-Project:

3|Page
 • To learn about two successful women Entrepreneur.
• To understand the importance of Entrepreneur.

2.0 Course Outcomes Addressed:

• COa-Identify your Enentrepreneurial traits.

• COb-Identify the business opportunities that suits you.

3.0 Proposed Methodology:

• Planning about the data collection

• Group Discussion to finalize the data
• Editing of the collected data
• Preparation of Proposal
• Final editing of final report

4.0 Action Plan

Planned Start Planned Name of

S. No. Details of the activity
date Finish date Members

1 Formation of Group & Topic Selection 07/04/2021 12/04/2021 All members

2 Submission of Proposed Plan 15/04/2021 22/04/2021 All members

3 Collection of Data 26/04/2021 13/05/2021 All members

4 Completion of Report 16/05/2021 21/05/2021 All members

4|Page
 5 Presentation: Report 25/05/2021 01/06/2021 All members

6 Submission of Final Report 03/06/2021 07/06/2021 All members

5.0 Resources Required

Sr Name of
Specifications Quantity
No. Resource/material
1 Books EDP reference book(V Desai,Sri Gaddam) 02
2 Online Free open learning sources 01
Micro soft word document with internet
3 Computer 01
facility
4 Printer Hp Laser Jet 01

• Names of Team Members with Roll No:

Sr.No Roll No Name of Student

1 25 Devansh Pandey

2 26 Sudeep Shirkanahalli

3 27 Harsh kate

4 28 Harshada Pansare

5|Page
 (Name & Signature of Faculty)

Mr. Mahadeo Narlawar

**************

Annexure – II

PART B: Final Micro-Project Report

TITLE:-Case study of Two Successful Woman Enterpreneur.

1.0 Rationale:

An entrepreneur is an individual who creates a new business, bearing most of the risks and
enjoying most of the rewards. The process of setting up a business is known as
entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas,
goods, services, and business/or procedures.Entrepreneurs play a key role in any economy,
using the skills and initiative necessary to anticipate needs and bringing good new ideas to
market. Entrepreneurship that proves to be successful in taking on the risks of creating a
startup is rewarded with profits, fame, and continued growth opportunities. Entrepreneurship
that fails results in losses and less prevalence in the markets for those involved.

Great entrepreneurs have the ability to change the way we live and work, on local and
national bases. If successful, their innovations may improve standards of living, and in addition
to creating wealth with entrepreneurial ventures, they also create jobs and contribute to a
growing economy. The importance of entrepreneurship is not to be
understated.Entrepreneurial ventures help generate new wealth. Existing businesses may
remain confined to existing markets and may hit a limit in terms of income. New and
improved products, services, or technology from entrepreneurs enable new markets to be
developed and new wealth to be created.Additionally, increased employment and higher
earnings contribute to better national income in the form of higher tax revenue and higher
government spending. This revenue can be used by the government to invest in other
struggling sectors and human capital. Although it may make a few existing players redundant,
the government can soften the blow by redirecting surplus wealth to retrain workers.A
successful entrepreneur always has a strong sense of self-confidence and a healthy opinion of

6|Page
 their skills and abilities. Their personality is assertive and strong. They are always focused and
do not really dilly dally with the issues at hand. This is what makes them different from the
rest.

2.0 Aim/Benefits of the Micro-Project

• To learn about two successful women Entrepreneur.

• To understand the importance of Entrepreneur.

3.0 Course Outcomes Integrated

• COa-Identify your Enentrepreneurial traits.

• COb-Identify the business opportunities that suits you.

4.0 Literature Review

• Being a successful entrepreneur means more than starting new ventures every other
day. It means the right attitude towards a business and the determination and grit to
achieve success. A successful entrepreneur has a strong inner drive that helps him or
her to succeed.Entrepreneurs can change the way we live and work. If successful, their
revolutions may improve our standard of living. In short, in addition to creating wealth
from their entrepreneurial ventures, they also create jobs and the conditions for a
flourishing society.society

5.0 Actual Procedure Followed.

• Discussion about topic with guide and among group members

• Literature Survey

• Submission of project proposal

• Information collection

• Analysis of Data

• Compilation of the content

7|Page
 • Representation

• Editing and revising the content

• Report Preparation

6.0 Actual Resources Used

S. No. Name of Resource/material Specifications Quantity

EDP reference book (V Desai,Sri
1 Books 02
Gaddam)
2 Online Free open learning sources 01
Micro soft word document with
3 Computer 01
internet facility
4 Printer ---- 01
5 Stationery Papers and file 04

7.0 Outputs of the MIcro-Project

➢ Top 05 Famous Women Entrepreneurs in India

• Ritu Kumar – The Fashion designer
• Priya Paul– The chairperson of Park Hotel.
• Suchi Mukherjee – Founder & CEO of Limeroad
• Indra Nooyi – The board member of Amazon.
• Falguni Nayar – The Founder of Nykaa.

Ritu Kumar – The Fashion designer

Ritu Kumar is an Indian fashion designer who began her Fashion career in Kolkata. Initially, she
was making bridal wear and evening clothes. After decades, she entered an international
market. She has been operating her business in several different forging cities France and New
York. In 2013, She awarded Padma Shree by the government of India. About her education,
she completed schooling at Loreto Convent and have done college from lady Irwin College.
Later she got a scholarship at Briarcliff College in New York, where she pursued Art History.

8|Page
The lack of educational opportunities there led her to move to Simla for her schooling, where
she attended Loreto Convent. She later studied at Lady Irwin College, where she met and
married Shashi Kumar, and then went on to accept a scholarship at Briarcliff College in New
York, where she studied Art History.On returning to India, she studied museology at the
Asutosh Museum of Indian Art, part of the University of Calcutta.Her son is Oscar nominated
director, Ashvin Kumar.Kumar began her fashion business in Kolkata, using two small tables
and hand-block printing techniques. Beginning with bridal wear and evening clothes in the
1960s and 70s, she eventually moved into the international market in the subsequent two
decades.As well as shops in India, Kumar's company has also opened branches in Paris,
London and New York. The London branch closed after three years, in 1999. Her company's
annual turnover at the time was the highest of any Indian fashion outlet, estimated at around
₹10 billion.In 2002 she launched the "Label" line in partnership with her son Amrish.Kumar
discusses her career at length in a recent interview for the Creating Emerging Markets project
at the Harvard Business School, beginning with how she first broke into the Paris and New
York fashion houses and department stores in the 1970s.

Kumar's designs focus on natural fabrics and traditional printing and weaving techniques.She
has also included Western elements in her work,but has generally not innovated beyond
traditional sari designs.Her clothes have been worn by celebrities such as Princess Diana,
Priyanka Chopra, Lara Dutta, Deepika Padukone, Madhuri Dixit Nene, Madhur Jaffrey, Kalki
Koechlin, Dia Mirza, Soha Ali Khan and Jemima Goldsmith.The domain ritukumar.com
attracted 1,658,109 users in the year 2019. The company has also invested on server to
handle excessive traffic during wedding seasons in India. The website of Ritu Kumar is
designed by Digital Impressions.

In 2013 she was given the Padma Shri award by the Government of India.She won the
Achievement Award in 2012 at L’oreal Paris Femina Women’s Awards.

9|Page
Fig.No:01=Ritu kumar(Fashion designer)

• Priya Paul– The chairperson of Park Hotel

Priya Paul is an Indian woman Entrepreneur who is chairperson of Apeejay Surrendra park
hotels. After finishing her studies from Wellesley College (US), she started working under her
father as a marketing manager. At age 51, she is considered one of the most influential
women. According to Wikipedia, in 2012, Paul revised India’s most honorable award called
Padma Shree Award by Pratibha Shing Patil (Former Indian president).Priya Paul is the director
and a member of the Group Management Committee of Apeejay Surrendra and chairpersons
of Park Hotels – founded in 1968. Currently, she is a member of the National Council of
Science Museums, the advisory council of national tourism, and the chairperson of the South
Asia Women’s Fund. She was appointed as VC of the WTTC for 2013 – Indian Initiative Trustee,
and the Trustee of (IFA) India Foundation of Arts. Priya Paul is, raked by Forbes in 2019, as one
of Asia’s 50 influential businesswomen.Priya Paul belonged to a family of business which was
involved in steel trading, manufacturing and production, which was later moved in to the
shipping business. Her father Surrendra Paul had later expanded its portfolio into businesses
in hospitality, tea, real estate, finance, logistics etc. The currently the business is run by her
brother, sister and herself.

Apeejay Surrendra is India’s oldest and largest business conglomerate, founded in 1910 by the
late Pyare Lal. Initially, the business was in steel – in steel trading, small manufacturing, and
then into steel production. Later, it moved into shipping, and Afterward, their family added
more businesses such as hospitality, tea, real estate, finance, logistics, and many more.Priya
Paul believes that innovative and creative ideas are essential Keyes for successfully surviving in
the market, even during the recession. She advocates that India owns a diversified culture, she
is applying the contemporary concept of Indian culture as well as western requirements and
demand to her hotel business taking into account domestic and international tourism in India.
She believes that all hotels have different and very unique interior designs too.She is one of
the most inspirational women of the twentieth century. During the previous 25 years, her
unique innovation and contribution to the hotel business have been recognized greatly.
Therefore, she has received many awards for her great services.

She got The Federation of Hotel and Restaurant Association of India “Hall of fame” award in
2011.In the year 2012, she was confronted with the Padma Shiri (One of the highest civilian
honours of India).In 2002, she was nominated for the Economics Times Awards as the
Businesspersons of the year.In 2011, she was listed as India’s 50 most powerful
businesswoman by Fortune Magazine.She received the Zee Astitva Award in the year 2008, in
the business category.

10 | P a g e
Priya Paul achieved success quite early in life, overcoming the challenges that came her way.
When she lost her father and chairman of the Apeejay Surrendra Group, Surrendra Paul, she
had to take on the responsibility of looking after three hotels. She overcame that challenge,
notwithstanding her lack of experience. She says she chose to follow her heart and not a hotel
guidebook and the outcome was a 400 per cent expansion in the hotel business her father
had left her.

Priya Paul is known to have a firm head on her slender shoulders, which has enabled her to
take on big responsibilities early in life. She was just 21 when she began her career as
marketing manager of THE Park in New Delhi in 1988, equipped with degrees from Wellesley
College, Harvard Business School and INSEAD. Subsequently, she took charge as general
manager and was appointed director of the Apeejay Surrendra Group and chair of Apeejay
Surrendra Park Hotels. Paul is director and member of the Group Management Committee of
Apeejay Surrendra Group, established in 1910. Priya Paul is also ex-president and executive
committee member of the Hotel Association of India. She is member of the National Council
of Science Museums, National Tourism Advisory Council and chair of the South Asia Women’s
Fund. She is member of the India Advisory Board of the Harvard Business School, the vice
chair of the World Travel and Tourism Council – Indian Initiative Trustee and trustee of the
India Foundation of Arts (IFA).

Fig. No:02=Priya Paul

(chairperson of
Park Hotel)

11 | P a g e
 • Suchi Mukherjee – Founder & CEO of Limeroad
Suchi Mukherjee is an Indian successful businesswoman who found a company that is known
as a Limeroad. The company has been found in October 2012 which sells a wide range of
fashion and lifestyle-related products for women like clothing, shoes, beauty products, etc.
Initially, the company started selling only Women stuff. However, Suchi Mukherjee extended
the company by adding on the website men’s & kid’s wear including Home & Décor,
kitchen.Suchi Mukherjee grew up in a middle-class family from Haryana. As far as her
qualification is concerned, in childhood, Suchi has been a good student who did graduation in
economics from St Stephens College Delhi and got a master’s in degree finance & economics
from the London School of Economics UK. If we talk about her family, she is married and has
two children. She has mentioned in interviews that her family is so supportive and has
contributed a lot to achieve the goaEarlier she was working in an authoritative position, at the
position she had to make a quick analytical decision. Working at a company, the
entrepreneurial idea was growing inside of her head. It’s hard to realize for the first time,
However, her working pattern and her routine inspired her to bring the thought right on the
track. There were two most important gaps that the company intended to fill. First, providing
the safest platform for women who can shop online by knowing product information including
manufacturer and shipping made out of India. Second, without customers technology making
it easy and entertaining for women to find their local accessories and product.

This is where she found an opportunity to grow rapidly in the market where there was a
serious need for devoted females’ portal to find inexpensive accessories and products.
Keeping in mind female’s needs, she knew that buying the product before women like to
examine other options. Her incredible understanding of the business led her to get the root of
the real issue of service and product. Moreover, she found so many things that are available
on Limeroad.com in less price as compared to the market. There were plenty of nonidentified
vendors who were not allowed to add their product across their targeted consumers, that
quality makes customers loyal. She has confidently identified the right balance between
demand and supplies. Making all arrangements, she flew back in India to work on it.

Achievement

Today Suchi Mukherjee is not just the founder of the company but she also has become an
Ecommerce face in India. In 2018 held conference The Start-up India – Stand up India, at the
time Suchi shared the stage with Indian Prime minister Modi.

▪ In 2015, The company revived Coolest start-up of the year from Business Today.
▪ In 2015, she won INFOCOM Woman of the year from INFOCOM.
▪ In 2016, NDTV awarded her Unicorn Start-up Award.

12 | P a g e
 ▪ In 2017, She nominated for ET Start-up Award by The Economic time.
The company has been focusing on the organic community driven by scrapbooks, social
platforms, and vendors. Intrinsically, Limeroad product is more friendly this why the company
has become more socially unlike purchasing an electronic object or ordinary pair of Nike
sneakers the joy of looking stunning stuff on limeroad.com. makes one wish to share it with
lovely friends. Today, the company boasts a big percentage of customer-created content like
the scrapbooks look curated by the users, which doesn’t only help you enhance the user’s
engagement with the brand but also improve brand loyalty. Liimeroad also empowers women
on both sides. Today, the company has 50 million visitors on the website or app.

Fig.No:03=Suchi Mukherjee – Founder & CEO of Limeroad

13 | P a g e
7.0 Skill Developed/learning out of this Micro-Project

The following skills were developed:-

1 Designing: Designing of micro project with minimum required resources and at low
cost.
2 Teamwork: Learned to work in a team and boost individual confidence.
3 Time Management: Timely completion of micro project as scheduled.
4 Data Analysis: Interpretation of data: drawing and analysis of graphs,laboratory
calculations, etc.
5 Problem-solving: Develop good problem-solving habits.
6 Technical writing: Preparing a report of the proposed plan and final report.
7 Presentation: Giving working model presentation of the micro project.

8.0 Applications of this Micro-Project:

• Passion, resourcefulness, willingness to improvise and listen to others and strong

determination to succeed is what makes an entrepreneur successful. And this is what
you have to keep in mind as well if you want to be a successful entrepreneur yourself.
• entrepreneurs include Bill Gates, Steve Jobs, Mark Zuckerberg, Pierre Omidyar, Arianna
Huffington and Caterina Fake. Important characteristics of successful entrepreneurs
include risk taking, creativity, initiative, problem solving, organizational skills,
communication and independence life.

14 | P a g e
 Micro-Project Evaluation Sheet
Name of Student: Sudeep Shirakanahalli. Program – CE6I

Semester: Sixth

Course Title–EDP Code:22033

• Title of the Micro-Project:-Case Study of Three successful Women Enterpreneur.

• Course Outcomes Achieved :-COa-Identify your Enentrepreneurial traits.
COb-Identify the business opportunities that suits you.
Evaluation as per Suggested Rubric for Assessment of Micro Project
Sr. Characteristic to be assessed Poor Average Good Excellent Sub
No. Marks Marks 4-5 Marks Marks 9-10 Total
1-3 6-8
(A) Process and product assessment Out Of 6 Marks

1 Relevance to the course

2 Literature Survey Information .

Collection

3 Completion of the Target as per

project proposal
4 Analysis of Data and
representation

5 Quality of
Prototype/Model/Content

6 Report Preparation

(B) Individual Presentation/Viva Out of 4 Marks

7 Presentation .

8 Viva

MIcro-Project Evaluation Sheet

Roll No. Process and product assessment Out Of 6 Marks individual Total
Presentation/Viva Marks
(4 marks)

15 | P a g e
 26

Major learning outcomes achieved by students by doing the project

a) Practical outcomes:
Prepare reports of the given type of events/episodes/incidents.
b) Unit outcomes in Cognitive domain:
Communicate effectively in a professional setting using skills of business communication.
c) Outcomes in Affective Domain: Function as team member
Comments/suggestions about team work /leadership/inter-personal communication (if any)
team work- leadership - inter-personal communication-
Comments/Suggestions about team work/leadership/inter-personal communication (if any)
……………………………………………………………………………………………….
Any Other Comment:
……………………………………………………………………………………………
Name and Designation of Teacher-

Mr.Mahadeo Narlawar
(Lecturer)

16 | P a g e