Anurag Basu basu.anurag.ab@gmail.

com

Senior Manager- Platform 07044395753

Management,Operation & Delivery
As a Senior Manager for Platform Management,
pune, India
Operations, and Delivery at Bajaj Finserv Limited, I
oversee project deliveries pertaining to the
development of the Bajajmall E-commerce site and linkedin.com/in/anurag-basu-
product journey. Being an engineer, I enjoy applying 048445126
technology and business acumen to solve
challenging issues.

WORK EXPERIENCE
Senior Manager-Platform Management,Operation & SKILLS
Delivery
Bajaj Finserv Limited Change management
02/2023 - Present, Pune,Maharastra
Project Management
Bajaj Finserv is one of the Largest & fastest growing fintech in India, is a one-stop E-commerce
digital marketplace that offers multiple financial products across all categories - Loans, Cards,
Insurance, Investments and Payments. Product Owner
Project Management and Delivery
JIRA service management
Successfully restructured the In-house team for better BAU operations &
request delivery, which resulted in cost-saving of 2.3cr annually, and minimising
Stake-holder Management
operational challenges and channel communication for two departments by
20% to ensure sustainable growth by eliminating 3rd party dependency. Data Visualization & Excel charts
Responsible for product ownership of 5 categories such as CD, DPF, TW, FW, SF
categories, brand onboarding, upholding compliance standards. Relationship Management
Successfully Identified offered services and onboarded 4 new business Business Development Excel
channels and launched 2 new categories on the platform, generating operating
profit of 1.5cr/month. B2B & B2C Leadership
Implemented strategical changes for platform audit & created dashboards
resulting better insights & error identifications and implemented frameworks MS Office 365 & Power-point
for resolving issues with optimal performance.
Direct Marketing.
Initiated multiple campaigns with the marketing managers & included nudges &
ran A/B testing to continuously optimise the campaign patterns to enhance Influential Negotiation skills.
customer experience & journey.
Evaluated & created E2E execution & roadmaps for customer journey & Digital Marketing
frameworks for UI in UAT for new category launch in the platform.
Campaign management
Successfully reduced TAT/SLA's for Design & Catalogue team through process
redesign to less than 5 days from an erstwhile 8 days with accurate delivery & Basic SQL
Increased delivery efficiency by 25%.
Partnered with product team to define the roadmaps & goals. Managed E2E
aspects of the projects such as planning, requirement clarifications, risk
mitigation/identification & status update to senior leadership & constructed ACHIEVEMENTS
workable SOP's for the business operation team for seamless process flow and
efficient client delivery. Vedantu Awards & Achievement
Interacted with different stakeholder's and resolved conflicting areas, (03/2020 - 04/2020)
conducted risk analysis and enhanced the process matrix & maintained NPS
rating score 10/10 for internal & external client servicing & client engagement. Vedantu Experimental Strategy Star
(01/2021)
Cross checked & co-ordinated with OEM channel partners & initiated all the
legal compliance standards & agreement for onboarding dealers & brands & Maintained NPS Rating 10/10 for 4
maintained hygiene of the overall platform. consecutive quarters for Bajaj
Markets.
BajajFinserv- Exceptional Delivery
award (12/2023)

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 WORK EXPERIENCE INTERESTS
Senior Manager Growth & Strategy Entreprenureship
Vedantu Innovations Pvt. Ltd
04/2019 - 02/2023, Bangalore Reading & Watching
Vedantu- India's Largest Online Live Tutoring Platform.It offers learning programs that are Documentaries.
effective and engaging for students from class 1-12.
Achievements/Tasks
Successfully implemented CRM integration (Ameyo) for calling, brought in
additional growth in business by 25%-30% MOM & Achieved 25% YOY growth
in FY-21.
LANGUAGES
Strong data & analytical approach & implemented sales strategy development
through salesforce CRM. English
Have build Strong Relation with Multiple internal Stakeholders( Vertically & Native or Bilingual Proficiency
Horizontally) and also shifted Communication style and content to fit the needs
of different stakeholders. Hindi
Native or Bilingual Proficiency
Responsible for customer engagement and E2E business development for
assigned categories; includes planning and building short-term and long-term
Bengali
revenue generation through different marketing campaigns to ensure
Full Professional Proficiency
optimisation.
Led 25+ member team & carried out staffing, hiring, competency development
& deployment of group members.
Planning of customer segmentation & engagement strategies to increase EDUCATION
customer retention, delivering repeat business.
Managed day-to-day operations of online learning tablets, including inventory MBA- Operations
management and vendor management & relations. Management
Handled cross-functional process such as revenue forecasting, sourcing, D.Y.Patil Vidyapeeth
handling customer queries, data representation & selection.
06/2023 - 06/2025,
Oversee all aspects of vendor operations, including vendor selection, contract
negotiation, onboarding, performance management, and relationship building.
Courses
Operations Management
Senior Business Development Associate
Think & Learn Pvt. Ltd. Computer Science
06/2017 - 03/2019, Bangalore Engineering
India's largest Ed-tech company that is reinventing how students learn through its learning
app (Byju's - The Learning App). It offers learning programs that are effective and engaging for Bengal College of
students in class 4-12 and for competitive exams like CAT, IAS, GRE, GMAT erc. engineering and Technology
Achievements/Tasks 07/2013 - 06/2017,
Building market position by locating, developing, defining, and closing business 7.75
relationships. Course
Locating target audience, capturing potential leads for the company and Bachelors of Technology.
converting them.
Cold calling and direct sales (B2C/B2B) Product
Mentoring. Management(Distance
The total revenue generated as an individual is: 1,20,80,408, within a time span Learning)
of 1 year; faster than most of the employees with similar tasks assigned. Duke University CE
06/2020 - 12/2020,

Course
Product Management

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