Drinkwater Cred 2022

MUMBAI
MEET THE CORE TEAM

PRASAD PATIL
Co-Founder , Creative Lead - Art
Drink Water
With over 15 yrs. work experience in advertising, Beginning his career with
Umbrella design with Bhupal Ramnathkar, Prasad has also worked in some
of the best ad agencies like Ogilvy and Mather, Leo Burnett, DDB Mudra
Group & Grey Worldwide to name a few. He has worked on Brands like
Cadbury, Asian Paints, Sony, Reliance, MP tourism, Mc Donalds’, HDFC
Life, Volkswagen, Godrej and many more such prestigious businesses.
An alumni of J.J College of Art, he is the Design Head of the firm and has
been instrumental in shaping the design ideology behind Naturals Ice
Cream. Right from communication to space, the new Naturals look has
been Prasad's vision, which continues to help the brand grow.
His work has won a few national and international awards,

including One Show, Cannes Finalist, Adfest Silver, Clio Silver,
Goafest consequtive 2 years Gold for best art direction and more.
TUHIN CHAKRABORTY
Managing Partner/ Business Director
Drink Water
Lives and breathes brands, advertising and marketing communications.

Tuhin’s last assignment was in Muscat, Oman as the Brand Custodian of
Kia Motors. As part of his last assignment, Tuhin handled a top global
automotive brand for more than a decade, gathering a wide ranging
experience in the 360 degree brand communication space across all
media including Retail & Digital from the Client-side.
Prior to this, Tuhin worked in Mumbai with a Kolkata-based agency for

more than 5 years. Tuhin started his career with P&G in Kolkata as a
marketing coordinator and then shifted to advertising as a Copy-writer with
an agency in Kolkata and subsequently moved to Client Servicing & Brand
Management. He has earlier worked on brands like Tata Steel, KSB
Pumps, TVS, Sreeleathers, NALCO, IBP, P.C Chandra Jewellers, Reliance
Industries, Kodak, Big Bazaar, Chesterton-Meghraj Property Consultants,
Shaadi.com, Mars Restaurants and many more.
GURURAJ RAO
Creative Lead - Copy
Drink Water
Gururaj is passionate about ideas and storytelling. He has spent over

15 years in advertising in agencies like Ogilvy, Publicis, Havas
Worldwide, DDB Mudra and JWT. He's worked on brands like Fevicol,
Cadbury 5 Star, Skoda, Nerolac Paints, Japan Airlines and
Volkswagen. He's also launched brands like Citroën, Urban Clap (now
known as Urban Company) and Lenskart.com in India. His work has
won a few national and international awards, including Clio,
The Effies, Abby Awards and YoungGuns. In 2012, he entered a
script at a national level ad script writing competition where it was
chosen as the best script from across the country and he won a trip
to the Cannes International Advertising Festival as a result.
SUBHO SENGUPTA
Strategic Consultant
Drink Water
25 + years experience in communication and marketing. Worked across

multiple multi-national agency network offices like Bates Clarion, JWT,
TBWA, Saatchi & Saatchi and Contract Advertising. Have experience in
creating new brands & re-engineering legacy brands across categories like
Telecom, Finance, FMCG, Food & Beverages, Household Appliances,
Automobiles and new age categories like Health-tech and Fintech. Subho
helped launch Emaar in India. An alumni of St. Xavier’s College, Kolkata,
he is passionate about understanding customer needs and shaping
consumer behaviour.
SO, WHY DID ALL THESE REASONABLY SUCCESSFUL PEOPLE,
DITCH LONG-TERM CAREERS AND CONCEIVE A NEW COMPANY?
SIDE STEP THE PERILS OF THE CORPORATE LADDER
HIGHER YOU GO, MORE REMOVED YOU BECOME,
FROM THE ACTUAL WORK.
AND WE ARE BLUE COLLAR SOULS, IN WHITE COLLAR ROLES.
WE REMAIN FULLY HANDS-ON ON EVERY BUSINESS.
OR WE DO NOT TAKE ON MORE.
MISSION
TO BREAK THE SHACKLES OF UNIDIMENSIONAL

EXPECTATIONS FROM AN ‘AD AGENCY’
We don't only make ads, but partner with clients to provide comprehensive business solutions, including
product and service ideas. With the troika of business leaders, strategy leaders, and creative leaders,
meaningful innovation across all aspects of the clients business is the way for agencies to go.
That’s our humble belief and our mission.
BRANDS WE MANAGE
BRANDS WE MANAGE
Link : Click Here
NATURALS ICE CREAMS - BRANDING
NATURAL ICE CREAMS – ARCHITECTURE & INTERIOR DESIGN
https://brandequity.economictimes.indiatimes.com/news/advertising/
pv-sindhu-confesses-her-love-for-naturals-ice-cream/86966038
Link : Click Here
Link : Click Here
NATURALS NOW - BRANDING
NATURALS NOW – ARCHITECTURE & INTERIOR DESIGN
NATURALS NOW – ARCHITECTURE & INTERIOR DESIGN
HANGOUT CAKES – BRANDING
HANGOUT CAKES – ARCHITECTURE & INTERIOR DESIGN
SHOPTIQ – BRANDING
SHOPTIQ – ARCHITECTURE & INTERIOR DESIGN
SUPERKICKS – A CULT SHOE AGGREGATOR IN KHAR, MUMBAI
SUPERKICKS - BRANDING
SUPERKICKS – ARCHITECTURE & INTERIOR DESIGN
DISNEY EXPO 2018 – SPACE DESIGN FOR THE LARGEST EXPO HOSTED BY DISNEY
DISNEY INDIA – SPACE DESIGN
THEN & NOW
TAKING YOU BACK IN TIME
Then & Now tries to re-ignite nostalgia through space and food.
We tried to incorporate this emotion in our design too. Every part
of this identity tried to evoke a sense of an era gone by. What
more, we recreated the eating culture and mood of the 60s, 70s
and 80s in the way we planned the space. All in all, TNN made
people come back for more, just as we intended them to.
Then & Now – Brand Identity
LONDON TAXI
LIKE AN ENGLISH STREET
While designing a pub called London Taxi, the easiest thing to do is to design
something that appears like an English pub. But we wanted to create a unique
experience, one that celebrates London but doesn’t copy it.
With this purpose, we designed the pub using the elements that a person is likely
to see while travelling in the real London Taxi. Each element paid back to the
central theme. The main façade was designed using an actual map of London. The
door to the pub was inspired from the iconic Austin door. The tables were
designed to give a look of the window. The seating illustrated various sights of the
London city itself. The bar showcased the London Taxi grill. The floor itself had the
London Taxi casted in it. The first floor celebrated the Old London and took
revellers to the world of Sherlock Holmes and old world charm of this oldest city in
the world.
London Taxi – Brand Identity
WHAT CLIENTS SHOULD EXPECT FROM US?
360º
CRM
The Drink Water Digital

USP
TVC Content
Big culture shaping
platforms Social
Activation
Fable
WYSIWYG We stay involved, or we don’t take on a business
OUR BELIEFS
CULTURE > CATEGORY

OUR BELIEFS
MANY CREATIVE SPARKS > ONE CREATIVE PRIMA DONNA

OUR BELIEFS
JOY. WORK. MONEY. IN THAT ORDER.

OUR BELIEFS
CLIENTS WILL PAY A PREMIUM FOR GETTING IT RIGHT

OUR BELIEFS
SHORT TERM RELATIONSHIPS CAN CREATE CAMPAIGNS,

BUT ONLY LONG TERM RELATIONSHIPS BUILD BRANDS.
OUR AIM
BE ADMIRED FOR WORK. NOT SIZE.

OUR SERVICES
Brand: Creative : Strategy : Architecture & Interior:
Brand Definition Logo Design Brand strategy Space Conceptualisation

Identity Building Creative Idea Development Market research Creative Idea Development
Corporate Guidelines AV/TVC/Film Scripts Integrated Communications Complete Architecture
Strategy Radio Scripts/Jingles planning Drawings
Digital Strategy Marketing literature and Content planning and creation 3D visualization
Advertisement / TVC collaterals Audio & Video Content Project Cost Estimates
Customer Experience Design Website UI & UX Marketing strategy Project Execution
Rebranding Outdoor media planning Social Media Campaign Design Management
Direct marketing campaigns Social Media Management Installation Design &
Advertising Digital & Social Marketing Execution
Photography Performance Marketing Pavilions
Illustrations Exhibitions/Trade Shows
Packaging other collateral design
THANK YOU !
Reach out to us :
www.drinkwaterdesign.in
E:tuhin.chakaborty@drinkwaterdesign.in
T : + 91 – 7400432770
+ 91 – 9619163555

Drinkwater Cred 2022

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MUMBAI

MEET THE CORE TEAM

His work has won a few national and international awards,

Lives and breathes brands, advertising and marketing communications.

Prior to this, Tuhin worked in Mumbai with a Kolkata-based agency for

Gururaj is passionate about ideas and storytelling. He has spent over

25 + years experience in communication and marketing. Worked across

TO BREAK THE SHACKLES OF UNIDIMENSIONAL

The Drink Water Digital

CULTURE > CATEGORY

MANY CREATIVE SPARKS > ONE CREATIVE PRIMA DONNA

JOY. WORK. MONEY. IN THAT ORDER.

CLIENTS WILL PAY A PREMIUM FOR GETTING IT RIGHT

SHORT TERM RELATIONSHIPS CAN CREATE CAMPAIGNS,

BE ADMIRED FOR WORK. NOT SIZE.

Brand Definition Logo Design Brand strategy Space Conceptualisation

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