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Alternatives

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Alternatives:

1. Implementation of project ShoeShock in Shoe Division of Generic Group of


Companies
- This alternative will result to ROA ratios of 24.44% and 44.17% for the next two
years which exceeds the single 13-target ROA for all its division. Although the
Return on Asset for the

2. Do not pursue investment on ShoeShock


- The Generics Group of Company is still be able to reach the 13%-target ROA
notwithstanding establishment of the Project ShoeShock. Nevertheless,

Generics group of Companies is highly divesified company by which it invests in


real estate, food and beverages, health and beauty, recreation and leisure, and
fashion and accesories. It is a broad spectrum of businesses, with a consolidated
net income of about 75 million, and has consolidated assets of over 1 Billion with
sales to asset ratio of 1.1. The group decided that a 13%-target ROA is a policy
that all general managers must commit to this target ROA.

Shoe Division, the latest addition to the Generics Group that has total asset of
about Php 50,000,000 and contributes 10% to the consolidated net income. Over the
past decade, the company has been exceeding the ROA targets and has consistently
excel amongst other division in terms of attaining the target. It has conservative
0.2, and uses straight line method in depreciating its fixed assets. All profits
are taxed at 32%.

The Shoe Division introduce a new product called ShoeShock with an uncertain
product life cycle of 4 years. The company needs to acquire a subtle machinery
exclusively for the purpose of the production of this project. It requires a
certain attachements and modifications costing 1 million and an additional 2
million as operating expenses. It has a 10-year useful life withoit any salvage
value and the gross profit is 5% higher compared to other pruducts.

The sales for the next two years were forecasted at Php 90,289,000 and Php
107,458,000. The estimated contribution of ShoeShock would be Php 5,408,000 and Php
16,486,000.

Mr. Manlapig, the General Maanager of the Shoe Division is concious about the
potential impact on his division's
ROA if the planned production of ShoeShock were established. If ever that the
ShoeShock will be pushed through, this will affect significantly the over-all
profitability of the group considering gthat it managed to maintaing its top
position for the past 10 years.

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