GEN Event(S)

The Business

Social cooperation, that Aim:

provides a party planning We want to build a strong
service that organises and international community in
coordinates social events for brussels, to allow students from
international students in different schools to socialize.
brussels Whilst being mindful of our
planet's health, and future.
Our Team

We are international students attending BEPS (international school in brussels) in our first year of IB.

We are a small team so we fluide roles, working together to get the job done

Gabriele Nafis Emilie

Age: 17 Age: 16 Age: 16
Role: Finance and Role: Marketing Role: Operation management,
accounting Past experience: Organising school Human resources
Past Experience: PR in Italy parties for BEPS Past experiences: coordinating
Nationality: Italian Nationality: Bangladeshi school clubs
Nationality: Dutch/ Korean
 Objectives

Qualitative objectives: Quantifiable objectives:

Build a strong international community 125 customers per event

Be a fully green company $33.850- revenue by the end of the year

Work together with all international schools in By the second year we want to be able to
brussels earn a profit

Expand to the whole of belgium

Service Design
We will have two parties every two months, one
for teenager and one for children.
Held at one of the international schools,
where all students from all of the international
schools are allowed to join.

We will:
- plan
- supply
- organise
- manage
- clean up

Environmental aspect:
- Minimize food waste
- Reduced carbon footprint
- Recycle, reuse decorations
- Minimize plastic pollution
 We are expecting 27
International school in
Brussels as our
potential customers

The
Market
Based on our
Our long term plan is
research we are
to expand our
focusing on the
business to other
demographics and
cities within
psychographic
Belgium.
segmentation of
Brussels.
Customer profile

Culture: International Culture.

Age Range from 6 until 17 years

Gender: ranges from Male, Female and Non Language: English and French
Binary
 The promotional Mix

We are going to use Direct Marketing which is a Below the line promotional Mix.

How?
We will use social media such as TikTok,
Facebook, Instagram for Marketing. We can
also handout Pamphlets for those who does
not have access to social media.

Why?
As we are very Niche Market we would
like to use Direct Marketing because in
this way we would be able to reach our
targeted audience quickly, attract more
customers and have a good relationship
with our customers.
Market Test

Our Gen Event (s) Company will run an event for

Beps International school as a Market test so we
can look at our Strengths and weaknesses.

Our Company will Organize an end of year party

for the Beps International school students where
there will be no teacher involved. We will run the
party according to our model which is Socially and
Environmentally sustainable.
 Process, People and Physical Evidence

People:- People who are Physical Evidence:- for our

Process:- We plan, design and
involved in our Business business physical evidence
organize a Sustainable event for our
are usually very would be the decoration of
customer.
professional, friendly and the party (seeing), good
well manared towards our quality food (smelling) and
customers. good quality music
(Hearing).
 Distribution Level: zero level of distribution

Service provided by
Customer welcomed directly
GEN Event(s)
by GEN Event(s) into the
From the sale of
school Premises.
tickets to the Use of School spaces
organization of the for the events (No
vent contribution of the
school)

Tickets will be available through GEN Event(s) promoters. To contact the

promoter, please contact GEN Event(s) via social media or phone number.
There is no need of intermediaries as it is still a small business and the
demand is not big enough to require an additional organization for sales.
 Income statement per year
12 Events → 6 teenagers

→ 6 children/parents events

Net sales expected: $42.900

Cost of sales: $6000 +$3050 (first event)

—-----------------------------------------------------------------------------------------------------

Gross profit: $33.850

Selling and operating expenses + General and administrative expenses (first event) $3050

Total expenses for the first event $3050

Selling and operating expenses + General and administrative expenses (per event) $1000

Total expenses for event $1000

—-----------------------------------------------------------------------------------------------------------------------

Other income: “Unknown yet”

Other expenses ( Taxes, loss due to inflation, various issues) “Unknown yet”
Cashflow
Spring season End schools events Autumn season Christmas events

CASH SALES $14300 $7150 $14300 $7150

New loans and investments in your business $5000 $0 $0 $0

Sales of assets $0 $0 $0 $0

Other income and sales tax "Unknown” "Unknown" "Unknown" "Unknown"

CASH SPENT $1000 $1000 $1000 $1000

Loan Payments $0 $0 $0 $0

Purchasing Assets $2050 $0 $0 0$

Other non-operating expenses and sales tax "Unknown" "Unknown" "Unknown" "Unknown"

Total $16250 $6150 $13300 $6150

Balance sheet
The table is valid
for both +14
events and -14
events

Teenagers’ ticket=$25

Adults’ Ticket=$25

Childrens’ ticket=$0

Teenager
event+children/parents
event = 250 customers
in total
Production
● Use of school spaces and furnitures
● Use of a garage as storage space

Equipment
● Cleaning products
● Sustainable decorations
● Beverages
● Food (partnership with a restaurant)
● Social media
● Promotion tools
● speakers/stereo system
● Lights
● Multiple furnitures
● Tablecloths, glasses, cutlery, containers, dishes…
● Racks
● Recyclable paper
● Logo posters
Fixed costs/variable costs
Pricing strategy
Penetration pricing → early stage → the service will enter the market with a low ticket price of $25. This will allow the
business to grow and gain reputation over time.

Competitive pricing → during the process → once we have acquired a good reputation, we will have to deal with event
organisers bigger than us and vary our prices according to the market, an example of event organisers is Smash events

Cost-plus pricing → after growth → In addition to considering our competitors, we should also consider our costs and
make sure that the price of our tickets allows us to pay the annual costs and possible taxes. So we will have to consider
how many customers we will have every two months, how much we will spend every two months, how much we will
need to cover our costs and make a profit, and how much our costs can be raised by our competitors.
Why our service?
● we are international students and we have contact with other international students.
● our events are a way to get to know people and expand ones network. Our events give a sense of community
between schools and they happens only every two month, which means that it would be a pity to lose one.
● Our events support a sustainable cause towards our planet and us.
● Our events are cheap and full of comforts.
● Our events enhance school spaces and give visibility to schools.
● There will be quality food, drink and music.

● We are the only one offering events only for international students, we give them a valid and fun solution to their
saturday/friday nights.

● Our events will be massively advertised in all schools, so that it would be impossible not to talk about them.