UNIVERSIDAD REY JUAN CARLOS

DEGREE IN TOURISM

TERRITORIAL TOURIST
RESOURCES IN SPAIN

TERRITORIAL TOURIST RESOURCES AND

TOURIST PLANNING
(EPIGRAPH 7. GROUP WORK)

Profª. Drª. MARÍA SOTELO PÉREZ

 TERRITORIAL TOURIST RESOURCES IN SPAIN

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REY JUAN CARLOS

TERRITORIAL TOURIST RESOURCES

AND TOURIST PLANNING

The tourist resources suppose the fundamental base on which any project of
tourist development is based, constituting, as some authors have defined them,
the "raw material" of the tourist activity.

7.1. Identification and classification of the tourist resources of the

territory.

After the analysis and territorial diagnosis, we proceed to the identification of the
different territorial tourism resources that we find in the territory taken for study.
Subsequently, after identification, the "territorial tourist resources" are classified
according to their nature, potential and functionality (see introduction topic to
the territorial tourism resources in Spain, available in Module II of the Virtual
Classroom).

7.1. Spatial distribution of tourist resources and their activities.

We locate in the territory the "territorial tourist resources” selected, and, we

indicate the tourist activities that can be developed. For this, we can relate it to
the tourism typology.

(*) Note: Make a record, as we saw in class, or follow the model of examples 1
and 2, available in Module V of the Virtual Classroom.

Example of file:
TERRITORIAL TOURIST RESOURCE: BASILICA OF SANTA MARÍA
Localization: Avenida de Santa María,24
Geolocalization: Latitude 42´433672 N;
Longitude -8´647128 W; Altitude: 5m.
Classification of the tourist resource:
According to its nature:
According to its functionality:
According to its potential:
Typology of tourism:
Tourist activities (*):
Analysis and description of the Territorial tourist Resource (* image analysis).
The Basilica of Santa María, known by the nickname of Santa María de los Pescadores,
was built with the contributions of the then known as the Gremio de los Mareantes,
resting on the remains of a Romanesque building, previously existing, dating from the
eleventh century. At present, together with its cult function, it has taken on its own a
space of a cultural nature, whose use facilitates the work of leisure and tourism. In it
different architectural styles coexist from the Gothic to the Plateresque Renaissance,
giving the environment new cultural airs to a city, small and secluded, whose historic
center shows us the adaptation of the works of past times to new urban functions, in a
cosmopolitan city.
(*Tourist activities can be included here)

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7.2. Evaluation of the territorial tourist potential.

The potential of tourist attraction of the spaces is variable, not only depend
on the attractions of the destination but the tastes of the plaintiffs, that is, the
tourists. However, as Professor López Olivares affirms, it is essential to know
how to evaluate the tourist potential of a space and incorporate these
techniques into tourist plans.

The most common work methodologies have in common the creation of an

inventory of tourist resources and the evaluation of their potential. There are
some theoretical advances (Leno Cerro, 1993) and multiple examples of
application since the eighties of the twentieth century, with applications by
countries, regional or local-regional level.
These techniques are basic in the initial stages of tourism planning because
they allow to know the first areas that have to be developed in a tourist
destination; when the destination is consolidated, the evaluation of the potential
is used for the creation and diversification of tourism products.

The tourist resources are characterized because they are:

1. Subjectives, by satisfying certain people.

2. Functional because they fulfill the function of satisfying tourists'
motivations.
3. Relative and dynamic in time because they change according to
demand.

For all these reasons, the importance of a territorial tourist resource will
depend on the social value of the demand. Therefore, any tourism project must
previously have an analysis of real and potential resources that serve as the
basis for the design of territorial strategies, which must be able to attract
demand and justify, in turn, the provision of equipment and infrastructures to
improve and diversify the tourist product. And, to know the potential of the
tourist spaces we must use the inventories or the evaluation of the tourist
resources.

a) Inventory of resources:

The identification of the attractions is not enough to organize the tourist

activity, it is necessary to propose a way of working, a method, that makes it
possible to organize all the necessary information, well ordered and available at
any time, in order to be able to manage the resources, keep them and promote
them. This is the cataloging of tourism territorial resources from an inventory.
Thus, an inventory is a list of places, objects and human activities, consisting of
a description of the attractions identified by means of work (Leno Cerro, 1993).
There are six basic criteria that must be taken into account to delimit a territorial
tourist resource in an inventory; namely:

1. Resources are considered those that really presents a certain tourist

demand.

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REY JUAN CARLOS 2. We must also take into account potential resources, attractive that may
be subject to demand in the near future.
3. It is essential to know the possibilities of tourist use, that is, all the
circumstances of the environment that can limit or cancel the use, such
as accessibility, conservation status, temporality, etc.
4. The resources should be classified according to their current tourist use,
without taking into account other aesthetic, cultural, etc. considerations.
5. Resources that present a certain uniqueness, whatever it may be, should
be considered, either because they have a high artistic quality, or
because they present a specific age or specific rarity.
6. The scope of study has a significant influence on the choice of
resources. A large-scale inventory (local-district) requires a level of detail
and precise "fieldwork"; on the contrary, at smaller scales (regional-
international), the abundance of resources is greater and we must select
the most outstanding, which in turn leads to a lower level of detail.

* See model of territorial tourist resources file (Annex I of this document and
Module V of the Virtual Classroom).

b) Evaluation of tourism territorial resources:

The main objective of the evaluation techniques is to establish a measure of

value on which to base the decision making of the planning process. What is
evaluated is the tourism potential of different areas (set of territorial tourist
resources), in order to establish in which place it is more logical to start or
restart the tourism exploitation process because it would be the area with the
greatest value. This is justified by the need to initiate development in those
places that have the greatest potential attractiveness, trying to ensure initial
success, and thus allow the opening of the market to the rest of the areas with
less value.
The real value of the tourism potential of an area is not only measured by the
number of attractions, but by the quality of these and other factors such as
those of a very diverse nature (a mountain, a landscape, a museum, etc.), with
different grades of measurements, and, knowing that there is an important
grade of subjectivity when evaluating them (Luque Gil y Navarro Jurado, 2011).
Nor is there a universal method of evaluation, although there are common
factors in which the value of a territorial tourist resource is fundamental. The
International Union of Official Travel Organisations (IUOTO) proposed, at the
beginning of the 1970s, three basic criteria:

1. The grade of interest that the resource arouses on demand.

2. The rarity or originality of the resource
3. Its availability over time.

There are abundant examples of techniques; Leno Cerro (1993) proposes to

divide the value in different parts, evaluate them and create a final synthetic
index. This measure is comparable between different zones or resources with
similar characteristics. The sequential steps are:

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PROFª. DRª. MARÍA SOTELO PÉREZ
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REY JUAN CARLOS 1. Choice of factors that characterize the resource: accessibility, specificity,
quality of the resource, conditioning, etc.
2. Choice of a scale of values to evaluate each factor of the resource
separately (from 1 to 3, from 1 to 5, from 1 to 10).
3. Choice of the mathematical operation where the importance of each
factor is shown: this is the weighting of the factors.
4. Obtaining the value of each resource, a typology of the results is made,
grouping certain resources, either by the value obtained, or by other
criteria that start from the objectives of the strategy (municipalities,
homogeneous zones, types of resources, etc.).

The analytical methods depend on the rigor and objectivity of the factors: if
these factors are coherent with the objectives of the plan and with the
characteristics of the area, the results obtained lose much of the subjectivity.
The most serious and elaborate attempt, in our opinion, to design a
methodology for the inventory and prioritization of tourism resources is that
carried out by CICATUR / OAS (Inter-American Center for Tourism Training of
the Organization of American States, 1974) that hierarchizes the resources,
after a previous registration ordered in categories, types and subtypes,
depending on their entity with respect to the foreseeable attraction of
international or national tourist clients, either by themselves or in conjunction
with other resources. This methodology also has important shortcomings such
as the lack of more or less objective criteria for scoring each resource and,
above all, of considering the attractiveness of the resource on the tourist
clientele, ignoring very important factors that condition visits and tourism stays:
accessibility, hotel and gastronomic support and concentration of resources in
areas (spatial planning units)1.
In this way, the process of evaluating resources requires three basic
requirements, Varisco et al. (2014); aptitude, availability and attractiveness,
which define the possibility of insertion in the tourist activity. Thus, aptitude is
described as the capacity of use of cultural and natural goods to be inserted in
the tourist activity; the availability corresponds to the physical, temporary and
administrative accessibility and the attraction is related to the aesthetic and
emotional value. Based on these criteria, the authors define an evaluation
matrix:

1. Aptitude:
1.1. Type of possible tourist activity: variety of recreational options,
privileges the possibility of a more active experience.
1.2. Carrying capacity: the threshold of use if deteriorate the medium.
1.3. Available tourist services and equipment: quantity and quality of
complementary services.

1
It is necessary to keep in mind that the realization of an inventory of resources and the subsequent
hierarchy must be "inputs" for the planning and tourist planning of the territory (municipalities, counties,
valleys, etc.) and for the elaboration of programs of recovery, promotion and use, compatible with an
orderly conservation, of the tourist resources of any nature and their incorporation in the corresponding
programs of capture of demands (national or international, in packages or independent). Only by
integrating the objective needs of hierarchy of the resource with the environment of its physical
environment and with the concrete programs of territorial planning and commercialization where it has to
be incorporated, it is possible to obtain a more adjusted valuation of each resource and more valid
comparisons between resources of the same or different categories, types and subtypes.
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2. Accessibility:
2.1. Seasonality and temporality: period of the year and times in which it
can be visited.
2.2. Physical or spatial: possibility of arriving and touring the resource.
2.3. Administrative: freedom of income in relation to property.

3. Attractive:
3.1. Singularity: unique or particular in its type.
3.2. Authenticity: original and representative to its context.
3.3. Diversity: differential elements.
3.4. Grade of preservation / Aesthetic presentation: conservation and
care of the resource.
3.5. Integration capacity: differential interpretative features. Resources or
complementary attractions nearby

From the registry of the information proposed by the CICATUR / OAS that
collects the data of each resource and the structure according to categories,
types and subtypes, with the recommended adaptations to each area under
study, it is considered convenient for hierarchical resources to extend to five the
number of hierarchies, whose qualitative and quantitative contents would be:

a) Qualitative:

Hierarchy 5: Attractive with exceptional features and great significance

for the international tourist market, capable by itself of motivating an
important current of visitors (current or potential). That is, exceptional
appeal and great significance for the international tourism market,
capable on its own of motivating a significant stream of visitors (current
or potential), quantified as a percentage of the total demand of the
country, or of a specific market. Equivalent to the only resource in the
world.

Hierarchy 4: Exceptional attraction capable of motivating a current

(current or potential) of national or foreign visitors, either on its own or in
conjunction with other contiguous attractions. Therefore, it is an
"attraction with some striking feature, capable of attracting long-distance
visitors, whether from the internal or external market, who have come to
your area for other tourism reasons; or to motivate local tourist currents
(current and potential)". Equivalent to a single resource in a subnational
jurisdiction.

Hierarchy 3: Attractive with some striking feature, able to interest long

distance visitors who had come to the area for other tourism reasons. It
is an attraction with sufficient merits to be considered important for the
domestic market, but without conditions for receptive tourism and that
are part of the tourist heritage. Equivalent to a single resource in a
locality.

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REY JUAN CARLOS Hierarchy 2: Attractive with interest able to motivate currents of regional
or local tourists. Are those resources with attractions without sufficient
merits to be considered in the previous hierarchies, but that also form
part of the tourism heritage as elements that can complement others of
greater hierarchy in the development and operation of any of the units
that make up the tourist area. Equivalent to complementary resource.

Hierarchy 1: Attractive without sufficient merits to consider it at the level

of previous hierarchies but that plays a complementary role by
diversifying and enhancing the rest of the resources. Equivalent to
resource without relevant characteristics (It is not a tourist resource).

b) Quantitative:

It is necessary to establish a method of objective integration of the different

resources in each of the five previous hierarchies in order to reduce the current
subjectivity factor both in the hierarchy table of the O.E.A. as in the previously
mentioned. In the motivational research of the national and international
demand, the qualitative requirements of the previous hierarchies will be taken
into account to determine which resource or set of resources move the different
segments of demand and to what grade of influence, in order to integrate each
one in the corresponding hierarchy. For these purposes, it has been estimated
in the methodological tests that at least 60% of the demand interviewed defines
the attributes of the resource in each hierarchy, which is considered sufficient
for its integration (Another less conservative criterion could be to simply
consider a 51% demand).
The design of the motivational research, apart from the qualitative
characteristics of each hierarchy, must take into account the method of
classifying the resources into categories, types and subtypes in order to
normalize to the maximum the subsequent process of integration of each
resource in each hierarchy.

Weighting of primarial hierarchies with influential spatial factors:

Once each tourism resource has been granted the corresponding primary
hierarchy it is necessary to correct its score or ranking according to the grade of
accessibility of the demand to the resource, connectivity with the primary
network and mesh connectivity, in the corresponding spatial unit, the grade of
concentration of resources of different nature in said spatial unit susceptible to
planning and the importance of accommodation and food support
(accommodation and gastronomic offer).

a) Grade of connectivity

For the analysis of the grade of connectivity of each spatial unit (municipality,
district, valley or other areas) a score of 4 to 1 has been established with the
following criteria:

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REY JUAN CARLOS Value 4: areas linked to the highway and with a very compact mesh of
national, regional and local roads, with good connectivity in axes and
transversal.
Value 3: areas with a very compact mesh of national, regional and local
roads.
Value 2: areas with sufficient connectivity based on national roads and,
above all, local and local roads.
Value 1: areas with little connectivity through exclusively regional and
local roads.

b) Concentration of tourist resourcess

The number, importance and diversity of resources of a spatial unit increases or

decreases the objective value (primary hierarchy) of each resource considered
independently. For such purposes, in each spatial unit a weighting factor is
established for the resources that integrate it, which is given by the value that
represents the sum of the primary hierarchies of all its resources with respect to
the sum of the primary hierarchies of all the units spatially susceptible to
planning.

c) Accommodation and restoration support

For the calculation of the weighting factor, the weight of each of the spatial units
in the set is determined, considering the places in hotels, hostels, apartments or
tourist houses, as well as independent restaurants (not hotels).

The value of the factor is given by what represents in so many by one the
capacity or support of each spatial unit in terms of accommodation and
restoration in the whole territory studied.

7.3. The territorial tourist resources and the tourist system.

In the present section, the set of "territorial tourist resources" selected is put
in relation, and, the relation of each of them to each other is analyzed, and to
the set of elements that make up the "tourist system" of the territory studied in
the previous sections of the work (As we saw in class, the territorial tourist
resources are part of the tourist system, an open, integrated and integrating
system, where each and every one of its elements, among them, the tourist
resources, are related to each other. others), thus forming the so-called "tourist
product".

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7.4. Delimitation of the tourist space. Analysis and diagnosis of tourist

environmental units.

In the Territorial Planning and the planning of the tourist geographic space,
the concept of Tourist Environmental Unit constitutes an irreplaceable
management tool, since it synthesizes the diverse aspects of the ecosystem,
showing its interrelationships and structuring, giving an idea of the grade of
conservation and influence human. Therefore, in the description of the same
include the analysis made of the physical environment, human environment,
economic environment, etc.
Thus, the Tourist Environmental Unit (TEU) responds to a space that houses
a basic tourist resource or in its absence it has a minimum of complementary
resources that makes possible the tourist dynamism of that territory (López
Olivares, D., 1998 & 2012). Likewise, this responds, often, to a certain
homogeneity of the same, as much by the characteristics of its tourist resources
as by its socio-economic, environmental and cultural environment. Regarding
the minimum number of complementary resources to form a "unit" there are
authors like R.C. Boullón (1998) who are inclined to mark areas from the
grouping of ten complementary resources, others like D. Pearce (1988) range
between fifteen and twenty. In this sense, we lean towards an intermediate
situation, that is, fifteen complementary resources of hierarchical value one;
and, in addition, we have been able to verify as suitable, through different
investigations López Olivares, D. and Solsona Monzonís, J., 1997; López
Olivares, D., 1998; López Olivares, D. and Ferreres Nonfill, J.B., 2002; López
Olivares, 2005b.
However, we can also talk about "environmental tourism units", not only from
the qualitative perspective, but from the qualitative perspective. Thus, it is also
considered "tourist environmental unit" that meets that minimum of fifteen in its
value of tourism potential of the resource, which is given by the hierarchical
value of the resources plus its weighting that responds to a high potential, that
is, of grade three and that is capable of motivating regional tourist flows. These
tourist environmental units do not have a closed nature, but participate in an
open and dynamic system, framed and receiving influences, these units are
surrounded by transition areas, which act as intermediaries between the set of
units facilitating synergies between they.
From a territorial perspective these can be presented distributed in a
municipality of a locality, or between two or more municipal areas. This is the
case of resources such as a swamp, a forest or a route around a scheduled
event, whether festive or religious. However, the tourist environmental units,
having a functional and non-administrative nature, present problems, in most
cases, at the time of assessing their potential, where not only the resources
factor intervenes, but other factors, such as accommodation. , whose
information, records of economic activities, statistical data, etc., are given to us
at the municipal level as the basic unit of administration. For this reason, we
approach the study of environmental tourism units from a municipal perspective.
This makes us enter a territorial context of broader analysis of supramunicipal
or regional character to know in which municipal terms the greatest tourist
potentiality is found. The results can facilitate the planning and planning of the
different municipalities and thus improve the development of their tourism
environmental units.
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The methodological processes for planning and functional tourism

management.

Prior to the methodological process of tourist functional planning we must set

some general and other specific objectives. Among the first, the basic general
objective aims to achieve strategies that allow through the application of
programs a comprehensive tourism development (Argaewal, 2002) that brings
together processes of sustained and sustainable re-launching of development
(Prats and Man, 1989; Capacci, 2002). ; Vera and Baños, 2005), and for this it
will have to respond to social purposes, increasing the quality of life of all
agents involved in tourism, for economic purposes advancing in business
competitiveness and profitability, and environmental objectives, achieving
respectful tourism development in the natural and sociocultural environment. To
achieve these objectives we must influence other specific:

Study of the resources (inventory, potential, etc.), which should facilitate

the delimitation of the Tourist Environmental Units.
Know the role of public administrations, given their impact on the level of
quality of infrastructure, tourism services and environmental quality.
Analysis of private companies from those that have major relationships
with the tourism sector to which in a hierarchical manner are related in a
synergistic process with tourism development.
Analysis and diagnosis of tourism demand, both in what corresponds to
the real market and the potential.
Physical and social carrying capacity of the different zones (minimum
and maximum number of visitors so that sustainable and sustainable
growth is visible).
Achieve integral development proposals based on knowledge of the main
tourist areas (tourist municipalities).
Identify and diagnose tourist functional areas.
Achieve proposals for comprehensive tourism development for the
different areas through programs and subprograms that are set by the
development strategy.

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REY JUAN CARLOS Once the objectives have been set in the methodological process of the
planning of tourist spaces, we will distinguish four phases; namely:

Example "Tourist Environmental Units":

Source: López Olivares, D.

a) Functional Tourist Zoning Phase:

This first section in the planning process is what will allow us to delimit the
areas based on criteria of homogeneity considering the principle of flexibility in
its limits. For each municipality that composes the area (regional or subregional
scale) we contemplate two blocks of contents: on the one hand that represents
the elements that are part of the tourism system such as the typology and
predominance of resource categories, the structure of the offer (depending on
whether it is general or specific, predominance of commercial or residential
accommodation, type of restoration, commercial equipment, etc.), and, the
characteristics of the demand according to their typology, origin, seasonality,
etc.; on the other hand, those that make up the basic aspects of spatial
development of territorial support (topographic complexity, land use,
connections, equipment, services, etc.) and the socioeconomic bases
(population, housing capacity, land price, distribution of the active population by
economic sectors, income level, etc.). The analysis of these investigations
should provide us with a first grouping of municipalities and the identification of
the subregional headers that in turn should represent the centers of the tourist
environmental units of the different spaces, depending on the grade of
development and the characteristics of homogeneity.

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b) Analysis phase of the different areas and tourist environmental units:

Once the delimitation of the area or areas at the subregional level has been
done, we consider the analysis of those spaces. As an introduction to the study
it is essential to address the general characteristics of the environment of the
delimited territory given that it is a space that emits but also receives external
influences.
After analyzing the environment three are the elements to be analyzed in
depth: the resources, the demand and the existing supply. Regarding
resources, it should be noted that once quantified and distributed by category,
hierarchization and evaluation are carried out according to various factors,
including accessibility, equipment and infrastructure, which some authors apply
(Leno Cerro, 1991; Gunn, 1992); the results can be corrected with weighting
factors whose variables are derived from the surveys and according to the
grade of attraction represented by each resource and trends in demand which
must be addressed in real and potential terms. Thirdly, as factors that affect the
offer, we must treat the grade of development according to the typology and
qualification of the existing offer, prioritizing aspects of urban planning, public
services, the environment, tourism policies, etc.
This section will be completed by research on tourist and related companies
(companies with possible synergies on the tourism sector); private, public and
analysis on the tourist markets in which these companies are sustained. Here
we propose the realization of a survey in which five main factors are studied;
the state of the infrastructures, the human resources, the sources of financing
and the technological level, the grade of environmental impact and the level of
competitiveness.

c) Diagnostic phase of the tourist environmental areas and units.

Analyzing the previous points, we are in a position to make a tourist

diagnosis, applying a SWOT analysis; observing which are the strong points on
which we must base the tourist development; the weak points in which we must
go corrected to improve the product, the opportunities we are able to take
advantage of, and what are the risks and threats to the product. All these
sections must be specified in tourism resources, infrastructure in general,
equipment infrastructure, complementary offer, environmental impact, human
resources, the grade of financing and the technological level and level of
competitiveness.

d) Phase of proposal, design and follow-up plan of the development

strategies for the supramunicipal areas and tourist environmental units.

Once the analysis and diagnosis have been carried out, we are in a position
to capture the objectives set at the beginning of the planning. The design is
based on the application of strategies that are specified in programs that
determine actions and responsible bodies responsible for diagnosing the areas,
there are some that are quite common, especially those that affect the
reordering of the Organizational system of tourist planning, in the structuring
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REY JUAN CARLOS and improvement of the tourist product, in the action on the demand, and in the
promotion and commercialization. In the programs that contain all the
strategies, the short, medium and long term prioritization is carried out

7.5. Proposals of tourist action, through its territorial tourist resources.

Finally, make proposals for tourism action to improve or promote the tourism
potential of the territory studied, through the selected territorial tourist
resources.

For example:

a) To value the historic center of the city of Santiago de Compostela as the

main tourist resource through the active participation of the resident population
and local entities, through the implementation of a rehabilitation plan.

b) In order to enhance the set of tourism territorial resources of the study area,
a Tourism Marketing Strategic Plan could be designed in which the potential of
the set of tourist resources is contemplated, as well as the group of citizens
residing in that territory, favoring the integration of both as agents or commercial
elements of the place of destination.

c) Since, at present, gastronomic resources are constituted as key tourism

territorial resources in our territory, promote, through comprehensive
improvement plans, the competitiveness of the hospitality sector. Likewise, it
would be of notable importance to diversify the tourist activity through the
realization of cultural events -mainly through musical performances or art
exhibitions- that serve as an attraction and complements to the restoration
activities.

d) It improves the quality of the space and, therefore, the perception of the
tourists, by means of the cleaning and sanitation of the city.

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REY JUAN CARLOS Annex I. Territorial tourist resources file model

I. IDENTIFICATION

I.1. LOCATION
Spatial location of resource (locality, municipality, province, region)

I.2. DENOMINATIÓN
Name of the resource

I.3. TYPE OF RESOURCE

Type of resource according to classification (nature, potential, functionality)

I. BASIC INFORMATION

2.1. DES CRIPTION AND CHARACTERISTICS OF THE RESOURCE

Make a description as detailed as possible of the resource with its most relevant characteristics
from the point of view of tourism

2.2. CALENDAR / HOURS OF USE

Indicate the availability of the resource in time, by seasons, by schedules or both

2.3. PROPERTY OF THE RESOURCE AND RESPONSIBLE ORGANISMS

When it is required to introduce a resource in the market or to invest in it, it is important to know
who is the owner (public, private, mixed) or responsible for the management, conservation or
promotion of the territorial tourist resource

2.4. ACCESSIBILITY
It should be noted the conditions of access to reach the resource, in relation to space or time
with respect to the transmitting centers

I. TOURIST CHARACTERISTICS

3.1. TOURIST DEMAND

If there is data, the quantitative and qualitative elements of the demand, type, provenance,
frequency, etc. are described.

3.2. EQUIPMENT AND SERVICES

The accommodations, restoration or other tourist equipment and services are valued

3.3. SPECIFICITY
Indicate, if necessary, the uniqueness of the resource in relation to other resources of the same
nature. In an area, the singularity may be the main attraction of the environment and, therefore,
the resource that can be promoted with more emphasis

3.4. IMPROVEMENT THAT CAN BE INTRODUCED IN THE RESOURCE

Knowing the possible reforms that can be introduced in recuro will improve its position in the
market, its conservation or its promotion. This information is very useful in potential resources

3.5. COMPLEMENTARY ACTIVITIES

The activities that can be carried out in the area related to the resource are named

3.6. ASSESSMENT
The assessment assigned in the process of evaluation of the tourist resources is specified

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PROFª. DRª. MARÍA SOTELO PÉREZ