Technical Report
Technical Report
Technical Report
UNDERTAKING AT
BENUE STATE UNIVERSITY TEACHING HOSPITAl MAKURDI
BSUTH
BY
XXXXXX
BSU/SC/MCB/17/44817
B.Sc. MICROBIOLOGY
FEBRUARY 2021
1
CERTIFICATION
I hereby certify that this report is written by xxxxxxxxxxxxx with the matriculation
number BSU/SC/MCB/17/44817 and is detailed and accurate of his six (6) months
siwes experience at BENUE STATE UNIVERSITY TEACHING HOSPITAL
SUPERVISOR
Dr. DATE/SIGNATURE
H.O.D OF DEPARTMENT
2
ACKNOWLEDGEMENT
First of all, I give all Honor and Glory to almighty God, the creator of all things. A
lot of people have been instrumental to this work prominently is my ever supportive
parents, ChiefAleduInnocent and Mrs. Aledu Rose for always being there for me,
encouraging and supporting me all the way.
My esteemed supervisor Mr. Patrick Ode for his tireless effort and the ample
opportunity, privilege and honor given me to embark on this SIWES programme.
Secondly, I want to acknowledge my H.O.D Prof.Atu for his hard work and dedication to
duties.
Furthermore, I must not forget my able and ever active SIWES coordinator
Ms. L.N UTUME for her discipline, encouragement, love above all guidance
towards making my life better for the glory ahead.
Others on my support line are some of the Staff of the Benue State
University Teaching Hospital Makurdi Mr. AGEJE ISAAC and Dr. ABAHfor
helping me when I had challenges.
3
Table of Contents
Cover Page
Certification
Acknowledgement
Table of Contents
Summary
Chapter One
1.1 Brief History Of SIWES
1.2 Overview of BSUTH
1.2.1 Objectives (Mission/Vision ) of (BSUTH)
1.3 Leadership of BUTH
1.4 Organogram
Chapter Two
2.1 Introduction
2.2 Laboratory sections and various tests performed
2.2.1 Reception and Collection
2.2.2 Media preparation and sterilization
2.2.4 Serology
2.2.4.1HBsAg test for Hp., VIBL Test for Sphilis using strips.
2.2.4.2 Widal Test.
2.2.4.3Retroviral Screening Test
2.2.5 Bacteriology
2.2.5.1 Urine Culture
2.2.5.2 Stool Culture
2.2.5.3 Gram Staining
2.2.6 Phlebotomy
Chapter Three
3.0 Benue State University Teaching Hospital
3.1 Introduction
3.2 Executive Summary
3.3 Business Structure
3.4 Job roles and responsibilities
3.5Swot Analysis
3.6 Market Analysis
3.7 Sales and Marketing Strategy
4
Chapter Four
4.1 Conclusion
4.2 Learning Challenges
4.3 Recommendations
References
Appendix
5
SUMMMARY
6
CHAPTER ONE
The S.I.W.E.S. was launched in 1973 by the Industrial Training Fund (I.T.F) as a
programme designed to impart the undergraduate of the nation’s tertiary institutions studying
various professional courses with the practical methods of performing professional functions
to real life situations on site, in the office or even the factory and how they apply themselves
mentally, intellectually and physically in relation to what they have been taught in the
classrooms theoretically. It works with the following professional bodies to function
effectively across the tertiary institutions nationwide. These are the Nigeria University
Commission (N.U.C), National Board for Technical Education (N.B.T.E.) and the National
Commission for Colleges of Education (N.C.C.E.). Thus, equipping the students with the
necessary skills and technical knowledge to make them highly competitive and professional
individuals in the Labour Market
SCOPE
The scheme as conducted by the Industrial Training Fund (I.T.F) through their
representative liaison units and offices situated within the various institution and in major
cities or towns in Nigeria with the necessary industrial rudiments needed to corroborate,
practicalize and then actualize the required technical knowledge. The Industrial Training
experience not only puts them in real life situations buts also exposes their practical
knowledge of the course of study, consequently perfecting this knowledge thereby producing
very competent and versatile professionals.
Benue state, Rt. Hon. Dr. Gabriel TorwuaSuswam with Prof. Peter O.
Obekpaaschairman. The hospital was officially commissioned by the president of
the federal republic of Nigeria on 9 March and began services officially on
th
26 March 2012. BSUTH is the first teaching hospital of a state university in the
th
Vision of BSUTH
To be a leading tertiary health care institution applying modern technology
in research, teaching and the management of patients, and the preferred
environment for all categories of health care workers seeking fulfillment of
theirprofessional dreams.
Mission of BSUTH
To provide excellent, relevant and affordable tertiary health care services to
the people of Benue state in particular and Nigeria in general, with conducive
environment for research and training of healthcare professionals for the
improvement of the health of the people and advancement of health related
knowledge.
8
1.4 BSUTH Organogram
General Manager
9
CHAPTER TWO
2.1INTRODUCTION
During my industrial training at Medical microbiology laboratory of the
Benue state university Teaching Hospital which is one of the active areas of
pathology department is a diagnostic and research laboratory, aimed at carrying out
research work and diagnostic analysis. The laboratory comprises of four major
departments based on the kind of activities carried out in each. The four
departments identified during the period of my industrial training are as follows;
The Medical microbiology laboratory
The Chemical pathology laboratory department
The Histopathology laboratory department
The Heamatology laboratory department
I was posted only to the medical microbiology laboratory because am
studying microbiology as a course. I helped in blood sample collection,
registering of patients and I carried out some tests. This report is based on the
experience I had in the medical microbiology laboratory.
Test request are sent from the Doctor when disease symptoms are
recognized through medical history and physical examination, considered to
presumptive, set in. Culture and diagnostic techniques in the medical microbiology
laboratory provide confirmed diagnosis for effective, efficient and correct
treatment. After the test, are carried out, the results are sent back to the doctors.
The medical microbiology laboratory is involved in running tests for the detection
of disease such as typhoid, tuberculosis, syphilis, malaria parasite, intestinal and
urinary tract infections and abnormalities in men like oligospermia (low sperm
count), microscopy, culturing and sensitivity test etc. In the medical microbiology
laboratory, Agar plate are also prepared for various culture purposes, for example,
Macconkey Agar for the detection and isolation of micro-organisms.
10
2.2 THE LABORATORY SECTIONS AND VARIOUS TESTS PERFORMED
This is the unit where patients are received and attended to regarding to the
investigation written on their laboratory request forms by the doctor. Activities
such as collection of clinical specimens and issuing of laboratory result forms are
carried out in this section.
3. Chocolate Agar or Heated Blood agar. Prepared by heating blood agar. It is used for
culture of pneumococcus, gonococcus, meningococcus and Haemophilus. Heating the
blood inactivates inhibitor of growths.
11
Preparation: 2litres of distilled water was added to 144g of agar powder. Autoclaving
was done at 121OC for 15minutes and cooled till 45OC then 5% of defribrinated blood
was added. Heated slowly and evenly to 65OC, cooled till 45OC and poured into plates
4. Blood Agar. Most commonly used medium. 5-10% defibrinated sheep blood is added
to melted agar at 45-50°C. Blood acts as an enrichment material and also as an
indicator. Certain bacteria when grown in blood agar produce haemolysis around their
colonies. Certain bacteria produce no haemolysis. Types of changes:
5. Nutrient Broth. 500 g meat, e.g. ox heart is minced and mixed with 1 litre water. 10g
peptone and 5 g sodium chloride are added, pH is adjusted to 7.3. Uses: (1) As a basal
media for the preparation of other media, (2) To study soluble products of bacteria.
DISPOSAL
Once the Petri dishes have been taped shut, they should not be opened again. All
microorganisms grown during the experiment should be killed before discarding. The
best way to dispose of bacterial cultures is to pressure sterilize them in a heat stable
biohazard bag. If autoclaves or pressure cookers are not available or large enough to
make this convenient, an alternative is to bleach the plates. Saturate the plates with a
20% or "1 in 5" household bleach solution (in other words, 1part bleach and 4 parts
water). Let them sit and soak overnight in the bleach solution before disposing of them.
Please note that the bleach solution is corrosive and needs to be thoroughly removed
afterwards. In addition, the plates can be incinerated if access to an incinerator is
available.
This lab deals with the diagnosis, treatment and follows up of tuberculosis.
GeneXpert MTB/RIF
Mantoux test
12
Sputum staining
MATERIALS/REAGENTS
13
PROCEDURE
Label the sample with the same lab number on the form and in the
register.
Using a plastic disposable pipette, add the sample reagent at 2:1 ratio
to the sputum sample. E.g. 2ml of sample reagent to 1 ml of the
sample
Replace the lid of sputum cup
Shake the sputum cup vigorously 20 times then allow to sit for
5minutes.
Shake 20 times again then allow to sit for another 10 minutes.
The sputum sample should be liquefied with no visible clumps of
sputum after incubation. Particulate matter may exist that is not part of
the sample.
Using the disposable pipette, take 2ml of the sample and put into the
cartridge making sure not to touch the barcode, only the side.
Label theXpert MTB/RIF cartridge with the Laboratory number, as
the same given on the sputum cup. Write with marker pen on the front
side bottom of the cartridge, never on the lid of the cartridge or on
barcode.
Take it to the GeneXpert system, enter the patient’s information,
insert the cartridge into the machine and run.
14
Results from the Xpert MTB/RIF assay indicate whether or not MTBC was
detected in the sample. In some instances, the result is “invalid,” whereby
the test should be repeated.
If MTBC was detected, the results will also state whether resistance to RIF
was:
Not detected: Mycobacteria are probably susceptible to RIF; All tests that
are positive for MTBC should have growth-based susceptibility testing to
first-line TB drugs.
Indeterminate: the test could not accurately determine if the bacteria are
resistant to RIF. Growth-based susceptibility testing to first-line TB drugs
should be performed.
2.2.4 SEROLOGY SECTION
Tests done in this department are designed to detect the body's response to the
presence of bacterial, viral, fungal, parasitic and other conditions which stimulate
detectable antigen-antibody reactions in a test system to aid in the diagnosis of the
patient. Most tests performed in this section are carried out under the principles of
Immunoassay, some of them are; Cold agglutinins (CAG) - specimen must be kept
warm, Rheumatoid arthritis (RA), VDRL, to diagnose syphilis, Pregnancy Testing,
Widal.
2.2.4.1HBs.Ag TEST FOR HEPATITIS, VDRL (VENERAL DISEASES RESEARCH
LABORATORY) TEST FOR SYPHILIS USING STRIPS
15
Materials: HBsAG Test strips, VDRL test strip EDTA bottle, Centrifuge, clean test
tube
Specimen: Serum.
Procedure: The patient blood sample was collected into a plain bottle through
venipuncture. The blood sample was spun in a centrifuge for 5 minutes, after spinning the
serum was separated carefully into a clean test tube by the use of Pasteur pipette and then
test strip was immersed vertically into the serum for 10 minutes. The observation was taken
after 10mins.
Result: Appearance of a line at the Control region and another at the Test
indicates positive result, while an appearance of a line at the Control region only,
indicates negative result. When there is no appearance of any line, means the test
in invalid and as to be redone
2.2.4.3RETROVIRAL TEST
Introduction: This is the diagnosis for Human Immunodeficiency Virus, an infectious
agent that causes Acquired Immunodeficiency Syndrome (AIDS), a disease that leaves a
person vulnerable to life threatening infection. HIV transmission occurs when a person is
exposed to body fluids infected with virus, such as blood, semen, vaginal secretions and
breast milk.
Aim:To investigate the presence of HIV 1 and 2 in patient’s blood
Materials: Determine kits, Unigold kit, Stat pack Buffer, Plain bottle, pipette
Specimen used: Serum
Procedures: The blood sample, collected in a plain bottle was centrifuged at 3000rev/min
to allow separation. The serum was picked with a pipette and two drops was placed on the
sample pad of the determine kit and allowed to penetrate then left for 15min. If result
proves positive, the Unigold kits would be used following the same procedure. After using
Unigold to confirm the result and proves negative the Stat pack kit would be used to as a
confirmer.
Result: The appearance of a line at the Control region and another at the Test region
indicates a Positive result, while the appearance of a line on the Control region only, and
indicates a Negative result.
2.2.5.1URINE CULTURE
Urine is cultured for the isolation and identification of bacteria contained in urine
for further investigation of infections. The test is done to find and identify germs
(usually bacteria) that may be causing a urinary tract infection (UTI). Urine in the
bladder is normally sterile. It does not contain any bacteria or other organisms
(such as fungi) but bacteria can enter the urethra and cause an infection.
CULTURE
PROCEDURE:
The early morning urine sample was mixed by rotating the urine sample
bottle slightly. A wire loop sterilized by the Bunsen burner was used to inoculate a
loop of the urine on the already prepared CLED agar and Macconkey agar and
streaked. The plates were incubated overnight at the temperature of 37 0C in the
incubator.
DAY 1
1. Dry the media plates in an oven for 15 minutes to dry up the moisture.
2. Describe the appearance of the specimen.
3. Report the color of the urine whether clear or cloudy.
4. Wear a face mask to avoid contaminating the culture.
5. Flame the wire loop and allow to, cool.
6. Examine the specimen microscopically.
7. Examine centrifuged fresh urine, if looking for
schistostosomahaematobineggs or cast.
8. Ziehl-Neelsen smears if renal tuberculosis is suspected.
9. Examine centrifuged fresh urine.
10. Dark –field preparation, if Leptospriosis is suspected.
11. Look for bacteria.
18
12. Report also cells, casts, yeast and parasites.
13. Gram smears, if bacteria or pus cells are seen.
14. Divide the prepared CLED agar and macconkey agar media into four (4)
parts and label the portions.
15.Use a wire loop sterilized by the Bunsen burner to inoculate a loop of the
urine on the already prepared CLED agar and Macconkey agar and streak.
16. Incubate at 370C for 24 hours with the macconkey agar been incubated
aerobically.
DAY 2
1. Examine and report culture.
2. Examine both blood and macconkey agar plates for:
- Escherichia Coli
- ProteusSpecies.
- Pseudomonas aeruginosa.
- Kiebsiellastrains.
- Staphylococcus saprophytica.
- Enterococci.
PROCEDURE:
DAY 1
19
1. Describe the appearance of the specimen.
2. Repeat: colour of the stool specimen.
-Whether stool is formed, semi formed, unformed or fluid.
-Report contents whether stool contains blood mucus, pus worm, tape
worm segments.
3. Culture the specimen
- Inoculate salmonella Shigella agar or macConkeyagar or Deoxycholate
citrate agar and incubate at 370C.
- Inoculate selenite enrichment broth and subculture the following morning
if no growth suggestive of salmonella on salmonella Shigellaor
macConkey agar.
DAY 2
1. Examine and report culture.
- Examine salmonella Shigella or macConkey cultures for salmonella or
Shigellaspecies.
- Differentiate using KIA media or the APIZ test.
- If pathogen is isolated proceed with sensitivity test. If none is isolated,
discard plates and record findings.
OBSERVATION/RESULT:
After 24hour of incubating, growth of microorganisms associated with the
infections investigated would occur on the incubated plate. The bacteria commonly
isolated from stool sample incubated include Salmonella, Shigella, Escherichia
coli.
20
Procedure: The organism was isolated and smeared using the sterilized inoculating
loop in a drop of normal saline on a clean grease free microscopic slide. It was left to
Air-dry.
The smear was placed on a staining rack, and was flooded with Gentian violet
solution for 30seconds. It was rinsed with water. The smear was again flooded with
Lugol’s iodine for 30 seconds. It was rinsed with water and the smear was
decolorized with 95% ethyl alcohol for 30 seconds, It was rinsed with water again.
The decolorized smear was counter-stained by flooding with neutral red for 30
second and was rinsed with water. The back of the slide was cleaned with cotton
wool and allowed to Air-dry. The slide was mounted on the microscope after air-
drying and was examined under ×100 immersion objectives. The result was
recorded.
Sensitivity Test (Result): If the bacteria are gram positive, a positive sensitive disc
is used while a negative sensitive disc is used for gram negative bacteria.A pure
colony was sub-cultured on a Nutrient medium and sensitive disc was picked with
the aid of a sterile forceps, and placed on the medium, then the plate was incubated
for 24 hours at 37OC.The plate was read after 24hours of incubation to observe zone
of inhibition and resistance. Sensitivity test is also done for pathogens that grow on
the media by taking a colony of the organism, streak on the sensitivity agar and add
antibiotics discs and incubate for 24hours at 37OC.
21
Alkaline phosphatase - due to chelation of metallic cofactors which inhibits the
enzyme activity. Potassium and sodium - due to the addition of potassium to
the sample. Calcium and magnesium - these are chelated by the EDTA.
EDTA is also an unsuitable additive for samples requiring bacterial culture,
since the chelation of the divalent cations inhibits the growth of bacteria. EDTA
is sometimes used to prevent cells clumping in fluid samples requiring cell
counts to accompany a cytology evaluation but it does not actually 'fix' the
cells. A sample fixed in formalin or alcohol/ethanol is required for accurate
cytology examination. EDTA is not suitable for samples requiring virus
isolation in cell/tissue culture because it forms a gel when added to the cell
culture medium and this disrupts the cell monolayer.
Lithium Heparin
Lithium heparin accelerates the action of antithrombin III which neutralizes
thrombin and thus prevents the formation of fibrin from fibrinogen (clot
formation). This effect makes heparin samples unsuitable for determination of
fibrinogen or clotting factors.
Lithium heparin is a standard anticoagulant used to obtain plasma for
biochemistry analysis. Lithium heparin is the most suitable anticoagulant for
the isolation of viruses in cell/tissue culture. This anticoagulant is not suitable
for haematology as the heparin alters the cell morphology. Whilst measurement
of haemoglobin and blood cell counts can be obtained using this anticoagulant
an accurate white cell differential and morphology comments are not possible.
Fluoride/Oxalate
Fluoride/oxalate samples are used for glucose (and lactate) determination only.
Sodium fluoride functions by stabilizing the blood cell membrane and
inhibiting the enzyme systems involved in glycolysis, which prevents red blood
cells metabolising any glucose present in the sample. For this reason it is the
only suitable sample for accurate glucose analysis. Fluoride is a potent inhibitor
of many enzymes and the inhibition of glycolysis tends to cause fluid shifts.
Fluoride is a weak anticoagulant on its own, so potassium oxalate (another
powerful enzyme inhibitor) is usually added to supplement its action. Other
22
plasma or serum samples may be used for glucose analysis ONLY if the
plasma/serum is separated from the cells within 1 hour of sample collection.
Without an antiglycolytic agent, the blood glucose concentration decreases by
approximately 0.56 mmol/l per hour at 25°C.
Sodium citrate
Sodium citrate is the standard anticoagulant for coagulation assays. Citrate
functions by chelating calcium. The effect is easily reversed by the addition of
calcium to the sample. Other anticoagulants are not suitable for coagulation
assays as they interfere with coagulation factors. Citrate also inhibits ALP,
ALT and interferes with the measurement of phosphate.
23
CHAPTER THREE
3.1 Introduction
A diagnostic center is considered a major support for hospitals all over the
world, which is why it is highly necessary that everything regarding the business
be done right, as a single false result could eventually ruin the reputation of the
diagnostics center.
Even though this might be a lucrative business to start up, there are certain things
that must first be done, such as conducting a thorough study on the business you
intend going into. If you are finding this difficult to achieve, you might then need
to engage the services of a business consultant who has thorough knowledge of the
industry you are about to go into, to take a look at your business concept and
determine if you are likely to make it and thrive against your competitors.
Even though I will be offering major diagnostic services such as clinical pathology,
hematology, ultrasound, CT scan, x-ray services, microbiology, and bio chemistry;
I will also be offering additional services such as consultancy and advisory
services as well as medical support services in order to generate more revenue and
boost the bottom line of our business.
In my bid to achieve the above vision, I intend to ensure that I get the right
equipment that will be able to run difficult tests accurately. I will also employ a
24
solid business structure that will allow me employ the right amount of
professionals to help me attain my intended objective.
I will source for and hire the best employees that are not only capable but have the
necessary experience that would be needed to help me rise from an unknown start-
up to a force to be reckoned with not only here in Benue State but also nationally
as well.
I will ensure that my employees are well paid and have better welfare packages
than their counterparts in similar start-ups such as mine. This will ensure that they
remain motivated and dedicated to ensuring that I achieve all my goals and
objectives.
Therefore some of the diagnostics as well as other services that I intend to offer at
Aledu Diagnostics Center, are;
Clinical pathology
Hematology
Ultrasound
CT Scan
X-ray services
Microbiology
25
Bio chemistry
Consultancy and advisory services
Medical support services
Due to my desire to build and run a standard diagnostics center here in Makurdi-
Benue State, I have therefore ensured that I put in place plans that will make me
get it right from the beginning. I will therefore be going the extra mile to ensure
that I hire only competent and hardworking employees into all the available
positions in my company.
I know how relevant the management team is to any company and so I have gone
through a rigorous process to ensure that I hire and select only those that have the
industry experience and have also seen and identified with my company vision and
objectives and will therefore do all they can to ensure that I am able to achieve my
goals and objectives.
Due also to the fact that I intend to run a diagnostics center business that does not
conform to the norm of other diagnostics businesses, I would be hiring more
employees than is the norm. This is so that I would be able to offer satisfactory
services to all my customers and ensure that I adhere to with all the processes and
plans of the company.
The business structure that I therefore intend to build at Aledu Diagnostics Center
includes;
26
Chief Executive Officer
Chief Diagnostician
Human Resources and Admin Manager
Phlebotomists
Lab technician
27
28
29
30
31
Accountant
Marketing Executives
Customer Service Executives
Cleaner
Driver
Security Guard
Creates the overall policies and strategies that would ensure the overall
growth of the company
Sources for capital and draws the budget for the company
32
Reviews policies by evaluating the success of the company
Chief Diagnostician
Phlebotomists
Lab technician
Accountant
Marketing Executives
33
Conducts market research in order to determine new market opportunities
for the company
Creates effective marketing strategies that would generate revenue for the
company
Conducts direct marketing with clients on behalf of the company
Cleaner
Driver
Carries out official errands on behalf of the company by dropping off results
in accurate destinations
Obeys all traffic rules and regulations while on or off duty
Carries out preventive maintenance on the vehicle as at when due
Security Guard
Ensures that the perimeter is adequately secured against theft and trespassers
Monitors incoming and outgoing traffic in order to detect anything that is
out of place
Patrols the premises during and after work hours
Strengths
There are several strengths that are available to me and the major one is the
fact that I am offering a lot of services in addition to my core service. Also, I have
procured the latest equipment that are not only accurate but fast as well in ensuring
that I will not only meet but exceed the expectations of my customers.
I value my customers so well and that is why I have built a solid business
structure filled with professionals that have a high understanding of the business
and will ensure that I am able to attain all my goals and objectives.
Weaknesses
Opportunities
Threats
35
Every business no matter its nature faces threats either at start-up or while
running the business and my business is not different. I am likely to face threats
from competitors who would be running similar services such as mine and who
would be located around my area of business.
I am also likely to face threats from largely established hospitals where there
is either a diagnostics center or they support a diagnostics center close by. I will
however not deterred by any threats to my business as I have measures in place
that will ensure that I overcome any challenges and threats to our business.
Market Trends
It has not been a smooth experience for the diagnostics industry as there
have been many disruptions in the last few years. The industry is getting
consolidated as more of the unorganized settings in the industry are being
organized which is slowly evident as the industry is seeing a CAGR of 18%.
The products and services in the diagnostic industry is broken into different
levels of classification such as laboratory services, magnetic resonance imaging
(mri), diagnostic imaging services, x-ray/radiography imaging, ultrasound imaging,
CT scanning, and other diagnostic services.
My Target Market
When it comes to diagnostic services, there are a whole lot of people that
require the services. However, I cannot restrict my target market to a certain types
of people, which is why I have decided to conduct a market research that will help
me understand and fully know the kind of target market that I would be offering
my services to.
The aim of the market research is also to let me know and understand what
the target market will expect from me and also what I should expect from them so
as to draft the right strategies that would enable me penetrate this target market. In
view of this, it is expected that I am in business to offer diagnostic services to the
following groups of individuals and institutions
Men
36
Women
Children
Medical Practitioners
Hospitals
Clinics
My competitive advantage
I am going to ensure that I procure the best equipment that are not only accurate
but also fast in ensuring that I will not only meet but exceed the expectations of my
customers here in Benue State.
I know that this industry thrives on privacy and that is one of the structures I have
built into my business concept. I am notable to conducting tests and dispatching
results in a manner that is very private and this is due to the fact that I hold our
customers in high regard and will not seek to break the confidence they have
imposed on me.
It is in this regard that I am careful about the people I have hired to come and work
for me here at Aledu Diagnostics Center. my employees are not only capable and
competent but they are professionals who have experience in this industry and
therefore know how to carry out their tasks with little or no supervision in a way
that will promote the image of the company positively at all times.
I will ensure that my employees are well paid and that they have welfare and
hazard packages that are better than what their counterparts in similar start-ups
such as mine here in Benue State are getting. I will also ensure that my employees
undergo training whenever necessary so as not to only enhance their skills but
make sure that I am at par with the trends in the industry and that the productivity
rate for my diagnostics center is boosted as well.
37
3.7 SALES AND MARKETING STRATEGY
Sources of Income
Clinical pathology
Hematology
Ultrasound
CT Scan
X-ray services
Microbiology
Bio chemistry
Consultancy and advisory services
Medical support services
Sales Forecast
The medical diagnostics business is one that will always be a lucrative business not
only because of the support they offer to hospitals but because people will always
have a reason to want to check what is wrong within their bodies either for good or
bad reasons.
N.B: The above projections were conducted based on what is obtainable in the
industry and on the assumptions that there won’t be the arrival of a major
competitor in the same location as mine and that the hospital close to me will not
intend to run a diagnostics center of its own for the defined period of time. Should
there however be a change in any of these factors within the defined period of
time, it would lead to an increase or decrease in the figures that I have projected.
The information and data that I have gathered from the market survey has also
enabled me to structure my business in such a way that will attract the number of
customers that I would need. It has also opened me up to the various opportunities
that abound in the industry and the effective strategies that I can use to help better
position my business and generate more revenue that would boost and grow my
business.
I have for instance engaged the services of a reputable marketing consultant here in
Benue State who understands the market thoroughly and who also has the
necessary industry experience that will help my newly established diagnostics
center business to grow.
Having looked through my business concept, the marketing consultant will help
me develop winning marketing strategies that will allow me gain a huge share of
the available market here in Makurdi as well as all over Benue State.
39
In order for me to continually meet with my corporate sales and marketing goals, I
have empowered my marketing executives to draft effective marketing strategies
for my company. My marketing team has also been empowered to review and
modify existing marketing strategies to ensure that they are in line with helping me
attain my goals and objectives.
The following sales and marketing strategies are what I intend to adopt at Aledu
Diagnostics Center to attain my corporate sales and marketing goals;
My kind of business thrives well on good publicity and so despite the fact
that I am running a standard and leading diagnostics center business, I will be
engaging in publicity measures that will allow me to compete favorably against my
competitors while allowing me to promote and advertise my brand positively to my
intended target market.
Aledu Diagnostics Center will therefore in this regard be hiring the services
of a publicity consultant who is vastly experienced industry-wise and knows the
environment very well to help me draft effective publicity and advertising
strategies that will help boost the brand of my company and allow me to be firmly
rooted and be the preferred brand for my target market here in Benue State.
My Pricing Strategy
Setting a price for services might be difficult to calculate because the rates charged
has to be seen to be affordable to the clients and not too low for the business, so
that it does not run out of business. When it comes to setting the charges for my
different services, a lot of factors will come into play such as what kind of
diagnostics service was done, how in-depth was the diagnosis, what does it cost me
to run the diagnosis, what my overhead costs were and also what my competitors
are setting for same services.
Due to the fact that I am relatively new in this business, I intend to lower my rate
in the first three months so as to attract more customers to my business and also
increase awareness for my diagnostics business and the services I offer. I have
conducted a study to know if I will be operating at a loss during this period, and
the results are that even though I will be generating less revenue than I should, I
would not be running at a loss.
Payment Options
The payment options that I will endeavor to make available in all my centers are;
41
Payment via cash
Payment via check
Payment via Point of Sale (POS) Machine
Payment via online payment portal
Payment via credit card
The above payment options were carefully chosen by me because I have the
convenience of my customers in mind, not only will it be convenient for my
business as well but there will be no hitches whatsoever.
The key areas where I would therefore be spending the bulk of my capital on are;
S/N
ITEMS AMOUNT
1. Business Registration N100,000
2. Obtaining of business and medical licenses and
permits, customer, accounting and inventory software
as well as other legal expenses N300,000
3. Cost of hiring a business consultant N1,000,000
4. Insurance coverage (general liability, workers’
compensation, equipment liability, health insurance)
N1,500,000
5. Marketing promotion expenses for the grand opening
of Aledu Diagnostics Center as well as for general
N2,000,000
42
promotional expenses
6. Operational cost for the first 3 months (salaries of
employees and payment of utility bills)
N67,000,000
7. Cost of leasing a facility for 5 years and carrying out
renovations
N40,000,000
8. Cost of procuring the necessary equipment for start-
up (auto analyzer, scanning machines, EEG, ECG,
blood testing machines, centrifuge, freezer unit, x- N100,000,000
raying machines)
9. Other start-up expenses (latex gloves, needles, N700,000
syringes, portable ice coolers, masks, microscope,
balance)
10. Storage hardware (bins, racks, bottles) N200,000
11. Administrative expenses (furniture, phone, computer,
laser printer, broadband internet connection)
N4,000,000
12. Other necessities (signage, ventilation, security) N500,000
13. Cost of procuring an official vehicle N3,500,000
14. Cost of launching a website N150,000
15 Cost of throwing a party to launch our diagnostics N1,500,000
center
16 Miscellaneous N600,000
TOTAL N223,050,000
From the above analytical breakdown, it is obvious that I would require the
sum ofN223,050,000in order to set up and run a standard and successful
diagnostics center business here in Makurdi-Benue State. It should be noted that
the capital available to me in starting this business will cater majorly to buying the
necessary medical equipment required, leasing a facility for use, purchasing an
official vehicle and also paying for the utility bills and salaries of employees for at
least three months.
43
I have been able to successfully generate the sum of N123,000,000 from the sale
of some of my personal stock. I have approached the bank for a loan facility of
N100,050,000 to be repaid in 10 years at the rate of 3% per annum and my
approval has been granted as all the necessary documents approving the loan has
been signed. I have been told that the amount will be credited to my business
account by the end of the week.
Customers are the lifeblood of any business and I understand this fact that
without my customers, not only Iwill likely to not generate sufficient revenue to
cover my overhead expenses, my diagnostics business will also not last for very
long.
This is why I have conducted a thorough survey of the target market that
will allow me understand the kind of market I would be going into and how best
to penetrate this market and capture the attention of my customers. This will also
allow me roll out measures – such as incentives for my customers – that will help
me retain a large part of my target market.
45
CHAPTER FOUR
4.1 CONCLUSION
My six months industrial attachment with Benue State University teaching Hospital
has been one of the most interesting , productive, instructive and educative experience in
my life. Through this training, I have gained new insight and more comprehensive
understanding about the real industrial working condition and practice and also improved
my soft and functional skills.
All these valuable experiences and knowledge that I have gained were not only
acquired through the direct involvement in task but also through other aspects of the
training such as: work observation, supervision, interaction with colleagues, supervisors,
superior and other people related to the field. It also exposed me to some certain things
about medical environment. And from what I have undergone, I am sure that the industrial
training programme has achieved its primary objective.
As a result of the programme, I am now more confident to build my future career
which I have already started with Benue State University teaching Hospital
4.3 RECOMMENDATION
I recommend that all institutions or bodies involve in Student Industrial Working
Experience Scheme, should provide places for industrial attachment for Student Industrial
Training Fund and also pay some allowances to students and the company should provide
more safety equipments to prevent further environmental and health hazards.
Also, to students that are to undergo the training, I recommend that they should take it
very seriously, because it is one of the most important parts of their studies which will help
them build a very significant and effective meaning in their career pursuit.
46
REFERENCES
47
APPENDIX
Appendix A
Figure 1.2
Autoclave
Figure 1.3
Incubator
Figure 1.4
48
Hot air oven
Centrifuge
Figure 1.5
49
50