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Popular Culture Vs Folk Culture

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MEDIA AND CULTURAL STUDIES

Question: Explain with examples the difference between folk


culture and popular culture.

EXPLORING THE DICHOTOMY; FOLK CULTURE VS.


POPULAR CULTURE

INTRODUCTION

Culture is a complex and multifaceted concept


that encompasses the beliefs, customs, practices,
and ways of life of a particular group of people.
Within the broader umbrella of culture, two
distinct forms have emerged and coexist in
society: folk culture and popular culture. Folk
culture and popular culture represent different
aspects of human expression, with each
influencing and shaping the way communities
and individuals perceive the world around them.

DEFINING FOLK CULTURE

The culture traditionally practiced primarily by small, homogenous groups


living in isolated rural areas refers to folk culture. It is deeply rooted in the
traditions, customs, and practices of a specific community or group of people.
For instance, folk festivals are an embodiment of folk culture. Baisakhi in
Punjab is a lively folk festival celebrating the harvest. It involves energetic
Bhangra dances, traditional music, and the community coming together to
express gratitude for a bountiful crop season.

DEFINING POPULAR
CULTURE

The culture found in large,


heterogeneous societies that share
certain habits despite differences in
other personal characteristics refers to
popular culture. It is a reflection of the
prevailing attitudes and tastes of a
broader society, transcending geographic and cultural boundaries.
A quintessential example of popular culture is pop music. It is characterized by
its broad appeal and rapid evolution. Trends in technology, fashion, and world
events all have a big impact on it. Artists like Madonna or Michael Jackson or
Badshah are emblematic of pop culture icons whose influence transcends
borders and spans generations.

ROOTEDNESS vs. GLOBALIZATION

Folk culture tends to be small-scale and localized. It is closely tied to specific


communities, often in rural or isolated areas, and may vary significantly from
one region to another. On the other hand, Popular culture is typically large-scale
and extends across diverse regions and even globally. It is influenced by mass
media, technology, and global communication, leading to widespread adoption
of common trends and practices.
EXAMPLE;
In Punjab's Vaisakhi festival, the energetic Bhangra dance celebrates the
harvest. Similarly, the viral dance challenges on platforms like YouTube and
Instagram reflect a modern, global fusion of dance forms, connecting diverse
communities through shared digital experiences.

TRANSMISSION AND ACCESSIBILTY

Folk culture is traditionally transmitted through oral traditions, rituals, and


direct interactions within the community. It relies on informal education and
personal experiences. On the other hand, Popular culture is frequently
transmitted through mass media, including television, movies, music, social
media, and the internet. It spreads more rapidly and can reach a global audience,
influencing diverse populations.
EXAMPLE;
The Kalamkari art of Andhra Pradesh, an intricate hand-painting technique, is
handed down through families. Analogously, memes, the digital satire of today,
transmit humour and cultural commentary across generations via online
platforms, embodying a contemporary folk expression.

EVOLUTIONARY PACE

Folk culture is more resistant to change and tends to remain relatively stable
over time. It is deeply rooted in tradition and may persist for generations with
minimal alteration. On the other hand, Popular culture is dynamic and
constantly evolving. It is heavily influenced by contemporary trends,
technology, and global influences, leading to rapid changes in styles,
preferences, and behaviors.
EXAMPLE;
The Ghagra Choli in Gujarat, adorned during Navratri, symbolizes traditional
folk attire. Bright colours, mirror work, and intricate patterns showcase the
region's cultural vibrancy and heritage. Whereas, in metropolitan cities,
Western-style clothing like jeans, t-shirts, and dresses, along with fusion ethnic
wear, represent India's dynamic and cosmopolitan popular culture, influenced
by global fashion trends.

AUTHENTICITY and IDENITITY

Folk culture plays a significant role in shaping the local identities of


communities. The identity of members of a folk society is usually fixed and
inflexible with clearly defined role expectations. On the other hand, the identity
of individuals within the popular culture is usually flexible and even vague,
with a wide range of possible social norms.
EXAMPLE;
In Rajasthan, India, the colourful and vibrant "Gangaur" festival is celebrated by
women to honour the goddess Gauri. Women dress in traditional attire, create
intricate clay idols, and participate in processions. The festival underscores
cultural identity, familial bonds, and women's pivotal roles in preserving and
passing on traditions. On the other hand, Hollywood movies, with their
widespread global reach, contribute to shaping a shared cultural identity.
However, adopting pervasive themes and values from films can blur distinct
cultural nuances, fostering a more generalized and ambiguous sense of self.

CONCLUSION

In the tapestry of human existence, folk culture and popular culture emerge as
distinct threads, each weaving its narrative across time and space.
Understanding the differences between these realms enriches our
comprehension of societal dynamics, as both contribute uniquely to the rich
mosaic of human experience. In navigating the interplay between the traditional
and the contemporary, societies find a delicate balance that shapes cultural
landscapes for generations to come.

NAME: RIVKA VASUDEVA


ROLL NUMBER: 22/0225

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