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    Digital Entrepreneurship: BY: PREM DONGARE (21914) SHLOK SANDRI (21954) Presentation

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    fmail8465
    The document discusses digital entrepreneurship and provides information on key aspects like online presence, innovation, diverse ventures, and global accessibility. It also outlines opportunities in e-commerce, subscription services, digital products, and affiliate marketing. The document then discusses how to grow a digital business through market research, embracing technology, social media engagement, and data analytics. It concludes with a case study on how Netflix transformed from a traditional DVD rental service to an online DVD-by-mail service.

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    Digital Entrepreneurship: BY: PREM DONGARE (21914) SHLOK SANDRI (21954) Presentation

    Uploaded by

    fmail8465
    6 views11 pages
    The document discusses digital entrepreneurship and provides information on key aspects like online presence, innovation, diverse ventures, and global accessibility. It also outlines opportunities in e-commerce, subscription services, digital products, and affiliate marketing. The document then discusses how to grow a digital business through market research, embracing technology, social media engagement, and data analytics. It concludes with a case study on how Netflix transformed from a traditional DVD rental service to an online DVD-by-mail service.

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    The document discusses digital entrepreneurship and provides information on key aspects like online presence, innovation, diverse ventures, and global accessibility. It also outlines opportunities in e-commerce, subscription services, digital products, and affiliate marketing. The document then discusses how to grow a digital business through market research, embracing technology, social media engagement, and data analytics. It concludes with a case study on how Netflix transformed from a traditional DVD rental service to an online DVD-by-mail service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views11 pages

    Digital Entrepreneurship: BY: PREM DONGARE (21914) SHLOK SANDRI (21954) Presentation

    Uploaded by

    fmail8465
    The document discusses digital entrepreneurship and provides information on key aspects like online presence, innovation, diverse ventures, and global accessibility. It also outlines opportunities in e-commerce, subscription services, digital products, and affiliate marketing. The document then discusses how to grow a digital business through market research, embracing technology, social media engagement, and data analytics. It concludes with a case study on how Netflix transformed from a traditional DVD rental service to an online DVD-by-mail service.

    Copyright:

    © All Rights Reserved
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    of 11

    DIGITAL

    ENTREPRENEURSHIP

    P R E S E N T A T I O N BY:
    PREM DONGARE (21914)
    SHLOK SANDRI (21954)
    WHAT IS
    DIGITAL ENTREPRENEURSHIP

    Digital entrepreneurship involves


    leveraging internet technologies to
    initiate and grow businesses. Operating
    exclusively in the digital domain, these
    entrepreneurs utilize e-commerce
    platforms, social media, and digital
    marketing to connect with a diverse
    audience. Success in this field hinges on
    adaptability and innovation, as digital
    entrepreneurs navigate ever-evolving
    technological landscapes.
    KEY POINTS & PRINCIPLES

    1 ONLINE PRESENCE
    2 INNOVATION
    3 DIVERSE VENTURES
    4 RAPID SCALING
    5 GLOBAL ACCESSIBILITY
    DIGITAL ENTREPRENEURSHIP
    OPPORTUNITIES

    1 2 3 4
    E-Commerce Subscription Service Digital Products Affilliate Marketing
    Expansion

    Setting up an online store Offering subscription- Developing and selling e- Partnering with brands
    for a global customer based services like SaaS books, online courses, to promote products and
    base. (Software as a Service). and digital downloads. earn commissions.
    Utilizing platforms like Curating exclusive Creating and selling Building niche websites
    Shopify, WooCommerce, content or products for software, apps, or digital or blogs around specific
    etc., for easy setup. subscribers. tools. products or services.
    HOW TO GROW IN
    DIGITAL MARKET
    MARKET RESEARCH :
    Understanding target demographics and their online behavior.
    Analyzing competitors to identify gaps and opportunities
    EMBRACE TECHNOLOGY AND INNOVATION:
    Stay up-to-date with the latest digital tools and technologies.
    Continuously innovate and adapt your business model to meet
    changing customer needs and market trends.
    SOCIAL MEDIA ENGAGEMENT :
    Building a strong presence on platforms like Facebook,
    Instagram, LinkedIn, etc.
    Creating engaging content and running targeted ad
    campaigns.
    DATA ANALYTICS :
    Utilizing tools like Google Analytics to track website traffic and
    user behavior.
    Making data-driven decisions for product development and
    marketing strategies.
    MARKETING AND PROMOTION

    1 2 3 4
    Social Media Pay-Per-Click Partnerships and Remarketing and
    Marketing Advertising Collaborations Retargeting

    Creating compelling Running targeted ads Forming strategic Reaching out to users
    posts, stories, and videos on search engines partnerships with who have previously
    to engage audiences. (Google Ads) and social complementary visited your website or
    media platforms. businesses for cross- shown interest.
    Running targeted ads Setting specific budgets promotion. Displaying targeted ads
    based on demographics, and monitoring ad Co-hosting events, to remind them of
    interests, and behaviors. performance for giveaways, or joint products they viewed but
    optimization. marketing campaigns for did not purchase.
    mutual benefit.
    CASE STUDY

    How Netflix Transformed


    the Traditional DVD renting service to DVD-by-Mail online service
    CHALLENGES FACED BY
    TRADITIONAL DVD
    01 RENTAL

    SERVICE

    1 LIMITED SELECTION
    2 LATE FEES AND PENALTIES
    3 INCONVENIENCE OF RETURN
    4 OPERATIONAL HOURS

    01
    In the late 1990s, Reed Hastings, was faced with a
    common frustration. After forgetting to return a
    rented copy of "Apollo 13" to his local video store,
    he incurred a late fee of $40. This incident
    sparked an idea in Hastings' mind: what if there
    was a way to rent videos without the hassle of
    late fees ?

    Reed Hastings shared this concept with his friend


    Marc Randolph, they came up with their original
    concept that involves creating a subscription-
    based service where users could rent DVDs by
    mail.
    Reed Hastings
    In 1997, Reed Hastings and Marc Randolph co- Co-Founder of
    founded Netflix. they initially started DVD-by-Mail
    online Service
    BENEFITS OF
    DVD-BY-MAIL SERVICE

    1 ELIMINATION OF LATE FEES


    2 CONVENIENCE OF HOME
    DELIVERY
    3 WIDER SELECTION
    4 PERSONALIZED
    RECOMMENDATIONS
    Prem Dongare

    THANK YOU

    Shlok Sandri

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