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    Topic 1 - Elective 2

    Uploaded by

    Kaira Joy C. Rodriguez
    The document discusses consumer purchasing strategies and legal protections. It covers an overview of consumer buying activities and decision making processes. Major consumer purchases like vehicles are also examined. The document outlines resolving complaints and legal options available to consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Topic 1 - Elective 2

    Uploaded by

    Kaira Joy C. Rodriguez
    5 views12 pages
    The document discusses consumer purchasing strategies and legal protections. It covers an overview of consumer buying activities and decision making processes. Major consumer purchases like vehicles are also examined. The document outlines resolving complaints and legal options available to consumers.

    Original Title

    TOPIC 1- ELECTIVE 2

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    © © All Rights Reserved

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    The document discusses consumer purchasing strategies and legal protections. It covers an overview of consumer buying activities and decision making processes. Major consumer purchases like vehicles are also examined. The document outlines resolving complaints and legal options available to consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views12 pages

    Topic 1 - Elective 2

    Uploaded by

    Kaira Joy C. Rodriguez
    The document discusses consumer purchasing strategies and legal protections. It covers an overview of consumer buying activities and decision making processes. Major consumer purchases like vehicles are also examined. The document outlines resolving complaints and legal options available to consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Consumer Purchasing

    Strategies and Legal


    Protection
    Overview
    Introduction
    Consumer Buying
    Activities
    Major Consumer
    Purchases
    Resolving Customer
    Complaints
    Legal Options for
    Consumer
    Introduction
    Consumer Purchasing Strategy
    involve planning and research before you buy to make smart financial
    choices

    Legal Protection

    refers to the laws and regulations in place to ensure fair


    treatment for consumers.
    Connection Between the Two..

    Consumer Purchasing Strategy and Legal Protection are


    two sides of the same coin – informed decision making to
    get the most out of your purchases while being aware of
    your rights if things go wrong.
    Consumer Purchasing
    Strategies

    Define your Research and Consider your Look for deals


    needs and wants compare budget and discounts
    Legal Protection

    Warranty Return Policy Consumer Rights


    Most products come with a Can you return unopened Different countries and
    warranty that guarantees items for a full refund? Is regions have consumer
    repairs or replacements there a window for protection laws.
    for a certain period if they returning faulty items?
    malfunction.
    Consumer Buying
    Activities

    Consumer
    Consumer buying activities Decision-
    encompass the entire process Making
    a customer goes through, from Process
    realizing a need to the final
    purchase and beyond.

    Buying
    Behavior
    Consumer Decision-Making Process

    Problem Recognition Information Search Evaluation of Purchase Decision Post-Purchase


    Alternatives Evaluation
    The consumer starts
    This is where the looking for information The consumer weighs The consumer The consumer
    consumer realizes about how to solve the pros and cons of decides which reflects on their
    their problem. This different options. purchase and decides
    they have a need or could involve browsing They might consider product or service
    if they're satisfied.
    want that isn't being online reviews, talking factors like price, to buy. This can influence
    fulfilled. to friends, or visiting brand, features, and future buying
    stores. reviews. decisions.
    Consumer Buying Behavior

    Habitual Buying Variety-Seeking Buying Dissonance-Reducing Complex Buying


    Behavior Behavior Buying Behavior Behavior
    This is for everyday products where This is for very expensive or unfamiliar
    This is for products where the This is for higher-involvement
    the consumer doesn't put much products where the consumer goes
    consumer enjoys trying different purchases where the consumer wants
    thought into the purchase. Think through a comprehensive information
    options. to reduce any post-purchase anxiety.
    about buying groceries like milk or search and evaluation process.
    bread.
    Major Consumer Purchase
    Buying a Motor Vehicle
    Why is it a Major Purchase?

    Significant Financial Investment: Cars can range in price from a few thousand
    dollars to well over a hundred thousand. This can be a substantial portion of your
    income, requiring careful budgeting and financial planning.

    Long-Term Impact: A car is not just a purchase; it's an ongoing expense. You'll need
    to factor in fuel costs, insurance, maintenance, repairs, and potential registration fees

    Depreciation: Unlike some investments, cars lose value over time. This means you
    need to consider not just the purchase price but also how much the car will be worth
    when you eventually sell it or trade it in.
    Resolving Consumer
    Complaints
    Actively Listen and
    Show Empathy
    Gather Information
    Take Ownership and
    Apologize
    Develop a Solution
    Communicate
    Clearly and Follow
    Through
    Document
    Everything
    Legal Options
    for Consumers
    Small Claims
    Court
    Consumer
    Arbitration
    Regulatory
    Agencies
    Lawsuit
    Class Action
    Lawsuit

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