Rural Innovation Project Ajai05

RuralInnovationProject
Projectreport Submitted in partial fulfillment of

therequirementsfortheawardofthedegreeof
MASTEROFBUSINESSADMINISTRATION
By
AJAYPANDIAN
(Reg.No:23MBA305)
Undertheguidanceof
Dr. Shobana.R
Asst.Professor
DEPARTMENT OF BUSINESS
ADMINISTRATION(PG)HINDUSTHANCOLLEGEOFARTS&S
CIENCE
(Autonomous)
(ApprovedbyAICTENewDelhiandAffiliatedtoBharathiarUniversity)
(ISO9001:2008CertifiedInstitution)B
ehind Nava India, Coimbatore –
6410282024-2025
CERTIFICATE
This to certify that the Rural Innovation Project, submitted in partial fulfillment of
therequirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is a
recordof original research work done by AJAYPANDIAN ( Reg.No.23MBA305) under my
supervision andguidance.
SignatureoftheGuide
COUNTERSIGNEDBY
DIRECTOR PRINCIPAL
VIVA-VOCEEXAMINATIONHELDON-----------------------------------------
INTERNALEXAMINER EXTERNALEXAMINER
DECLARATION
I, AJAYPANDIAN hereby declare that the Rural Innovation Projectsubmitted in partial fulfillment
ofthe requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATIONisarecordoforiginalandindependentunderthesupervisionand guidanceof
Dr. Shobana.RAssistantProfessor,DepartmentofBusinessAdministration(PG),Hindusthan College
of Arts and Science and it has not formed the basis for the award of anyDegree / Diploma /
Associate ship / Fellowship or other similar title to any candidate of anyUniversity.
Signatureofthe Candidate
ACKNOWLEDGEMENT
Anysuccessfulcompletionoftaskwouldbeincompletewithoutthementionofthepeoplewhomadethisposs
iblewith constant guidanceandencouragement.
IwishtoextendmygratitudetoourprincipalDr.A.PONNUSAMY,MBA.,M.Phil.,Ph.D.,
Hindustancollegeof artsand scienceforprovidingthefacilitiesfor carryoutthisinstitutionaltraining.
Iexpressmy deepestthankstotheDr.B.SUDHAKAR,Director,DepartmentofBusinessAdministration
(PG), for their careful and precious guidance who gave opportunity for me to attend thisgracefulproject.
Itis myradiant sentimentto placeonrecord mybest regards, deepestsenseofgratitude to
Dr. Shobana.R,DepartmentofBusinessAdministration(PG)forhervaluableguidance, advice,support
and encouragementto completethisproject successfully.
Iextend mythanks to allthe facultymembers ofourdepartment forthekind co- operation.
Iwish to express myloveand affection to myparents fortheirsupport tocomplete this project.
Iexpress mysincerethanks to myfriends whoweresupportingme
TABLEOFCONTENT
S.NO Title Page
No.
1 INTRODUCTION
2 ObjectiveoftheProject
3 Descriptionofthegeographicalareatakenforproject
4 Generaldemographicstatusofthepopulationwheretheprojectwasunder
taken
5 DataAnalysis
6 FINDINGS
7 SUGGESTION
8 CONCLUSION
INTRODUCTION
Rural innovation project is a study carried out by the students in rural area about the
peopleknowledgetowardsnewtechnologyandthegovernmentschemes.Theobjectiveoftheproject
is to know about whether the people are aware of the new technology and the
governmentschemethatgovernmentprovidedtowards thedevelopmentof ruralarea.
Through this project we can come to a conclusion whether the people are aware of the
centralgovernment schemes, new technology updates in banking field, how they are facing
the
newtechnologyupdatesandhowtheyareovercomingthoseupdates.Thesurveyalsohelpstofindouth
owthepeopleinruralareasocialsecuredinfinancialrequirementslikeinsuranceschemethat are
provided mainly life insurance, accidental insurance etc.This also include the peopleare aware
of the rural development schemes that are provided by central government
likepraadhanmantrikaushalvikasyojana,primeministerarogyayojanaetc.uptowhichleveltheyare
updated, if not where they are lacking in terms of communication. This survey alsoconcludes
in the field of labor welfare and social security measures specifically
educationalwelfare.Italsoprovidesthedataofonlinepurchasebehavioroftheruralpeople,howadeq
uatetheyarepurchasinginonlinemode,whethertheyaresatisfiedintheonlinemodeofpurchases.
1
OBJECTIVEOFTHEPROJECT:
 The objective of the rural innovation project to go out the
standardmethod of learning and to have a social interaction with people
and learnfromthem
 Thisprojectistoensurewhetherthepeopleareeducatedaboutthenewtechnol
ogyupdate and tofind outhowfartheyarein update
 It helps to find out how far the government schemes are
communicatedbetweenthepeople and educatethemabout thosescheme
 Providingthemabouttheawarenessaboutthebankingsystem
 It is also providing personal development of the students and
gainknowledgeotherthaneducation.
 Italso increasestheconfidenceofthestudent
2
GEOGRAPHICALAREAOFTHEPROJECTUNDERTAKEN
The rural innovation project I have undertaken in a village of uppur it is

situatedintheRamanathapuram district, in Tamil nadu ,India
3
GENERAL DEMOGRAPHIC STATUS OF THE POPULATION
WHERETHEPROJECT WAS UNDERTAKEN
District Ramanathapuram
Blockpanchayat Kadalur
area 1658.71 hectares
Block / Taluka : Tiruvadanai
Population 4,043
Male 1,908
Female 2,135
Pincode 623525

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RuralInnovationProject

Projectreport Submitted in partial fulfillment of

governmentschemethatgovernmentprovidedtowards thedevelopmentof ruralarea.

of the rural development schemes that are provided by central government

in the field of labor welfare and social security measures specifically

 The objective of the rural innovation project to go out the

standardmethod of learning and to have a social interaction with people

ogyupdate and tofind outhowfartheyarein update

 It helps to find out how far the government schemes are

communicatedbetweenthepeople and educatethemabout thosescheme

 It is also providing personal development of the students and

The rural innovation project I have undertaken in a village of uppur it is

area 1658.71 hectares

Block / Taluka : Tiruvadanai

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