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August 2021

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JAMO

AUGUST 2021| ISSUE 80

EXTRAORDINARY

INDI
& MULTIFACETED
HIGH-END
LUXURY
STAR BRANDS
PANDEMIC’S EFFECT
AND CHANGES IN
EXPENSIVE THEM
BEAUTY BEST
RITUALS LUXURY
OF CELEBRITIES
SKINCARE ROUTINE BEAUTY
SPLURGES
GEN-Z
EMMA CHAMBERLAIN
THAT ARE
WORTHY OF
THE NEXT STYLE ICON EVERY PENNY
JAMO | Content

CONTENTS | AUGUST 2021


COVER STAR ON PG 38 - 45
Indi Star is a Multifaceted Artist who knows where she is head-
ed in her career. India Talks Music, Characters, Followers & Social Media
`

For General Inquiries email us at


Pr@jamomagazine.com

For Adversting and Commercial opportunities


contact us at
Info@jamomagazine.com
Business@jamomagazine.com

AUGUST 2021 | ISSUE 80


FASHION EDITORIAL OUR
TEAM
& INSIDE
PG 34-37
STYLE ICON:
FEATURE FOUNDER, CEO &
EDITOR-IN-CHIEF
Emma Chamber- Mahrung AL Baloshi
lain Your Gen Z PG 04-05 @MgEditor
Fashion Icon EDITOR’S NOTE:
Pleasure and Comfort
mean Luxury! SENIOR
PG 46-49 FASHION
FEATURED EDITOR,
STORY: PG 10-17 AND
Pandemic vs CONTENT CREATOR.
EXCLUSIVE:
High-End Luxury Mali Am Ahmed
An interesting chat
Brands @Maliamahmed
with Nikki Hahn on her
upcoming debut sin-
gle, “In My Head”, Nikki
SENIOR BEAUTY
talks about her debut
EDITOR,
BEAUTY EP and much more.
ENTERTAINMENT
EDITOR,
Fami A.m Ahmed
PG 06-09 PG 24-29 @Famiamahmed
SHOWBUZZ: EXCLUSIVE:
Celebrities and A chat with the talent-
Their Expensive ed actress Marcella
Beauty Rituals LeBlanc who would
soon be seen in “Fear You Can
Street Part Two: 1978,”
PG 18-23 Find Us.
which shall be re-
GUIDE: leased on July 9th on
The Best Luxury Netflix. Marcella talked
Beauty Splurges- about family, her pas-
That Are Worth sion for her work, and
Every Penny much more.

PG 33-33
SKINCARE:
Gold Facials
Might Be the
Best Treatment
for Your Skin

@jamomag

WWW.JAMOMAGAZINE.COM
JAMO | editorial

EDITOR’S NOTE
Pleasure and Comfort mean Luxury!
Comfortable, pleasurable, and made with excellence that is the true meaning of Luxury,
and when it comes to fashion I look forward to these three qualities while purchasing
an item online or going shopping - just like my Dad always used to say when you want
something worthy always look at the quality of the brand and that’s what the high-end
luxury brands are all about. In our 80th High-End Fashion issue, our JAMO team has
gathered some of the best articles by our columnist’s whether it is beauty or fashion.
Talking about fashion we couldn’t resist calling out Emma Chamberline as the Gen Z
style icon read the interesting article on her latest looks with some of the well-known
brands on pg (34-37) including our featured story; Pandemic Vs Hig-End Luxury Fash-
ion is an informative and thought-provoking article you wouldn’t dare to miss, read the
complete article from pg (46-49). If you have ever wondered about your favorite celebri-
ty’s beauty routine then we have got you covered in our article on pg (06-09) about Ce-
lebrities and their expensive beauty rituals that would definitely blow your mind while
you can keep your skin healthy and glowing by the article on pg (30-33) on how Gold
Facials Might Be the Best Treatment for Your Skin.

There is a saying “Fashion should be a form of escapism and not a form of imprison-
ment.” so enjoy fashion and have fun reading.

Well said! I look forward to hearing your feedback on our June


Issue at letters@Jamomagazine.com

Twitter @MgtheEditor
Instagram @MgEditor
MG@Jamomagazine.com

AUGUST 2021 | ISSUE 80


WWW.JAMOMAGAZINE.COM
JAMO | SHOWBUZZ

Article By Fatma Hassan

Celebrities
and Their
Expensive
B e a u t y
Rituals
Stars, they’re just like us. Except they’ve got uber-hot friends and
millions of cash to spend. Alright, we’re kidding. However, one
thing for sure that we can always relate to with our favorite star-
lets is their need to care for their skin and look presentable. And
who could blame ‘em with almost a guarantee that you’ll be pho-
tographed everywhere you go? Being a star isn’t easy, but it sure
does make it all worthwhile when it comes to price tags. Here we’ve
put a list of celebrities with the most expensive beauty routines!

AUGUST 2021 | ISSUE 80


Kali Uchis
You may know our Colombi-
an-American bombshell from her
Grammy-nominated hit album,
“Isolation.” But one thing you may
not know is that Miss Uchis is an
avid makeup and skincare enthu-
siast. We’ve calculated her (high-
ly entertaining) Vogue beauty se-
crets 38-step routine and found
that her skincare and beauty rou-
tine costs around a whopping
1,350 dollars! If looks could kill,
I’m sure we’d all be six feet under.

Mila Kunis
It’s been reported that Mila Ku-
nis regularly undergoes Ruby and
Diamond-based facials. Yup! You
read that right. Ruby and Dia-
mond facials exist. This decadent
facial involves the process essen-
tially involves rubbing the crushed
crystals on your face. The average
price? Seven thousand. But never
fear, its benefits include alleviating
those pesky eye-bags and stimulat-
ing collagen production. Talk about
having your cake and eating it, too!

Hailey Bieber
Our favorite newly-wedded gra-
ciously dropped her skincare and
beauty products on Instagram for
when she’s on the go! And. We.
Are. Obsessed. As far as skincare
and beauty products go, Miss Bie-
ber’s products run on the hefty side
amounting to a thousand dollars
but boy, they sure are worth the
quality! Don’t believe us? Check
her glowing skin out for yourself.

WWW.JAMOMAGAZINE.COM
JAMO | SHOWBUZZ

Kendal Jenner
When she’s setting the stage with
her catwalks around the world,
it’s no shocker that a majority
of Kendall Jenner’s makeup and
skincare is largely from all around
the world. Ranging from Kore-
an to French, the striking model
sure does place quality over price
tags with all her products ranging
from 300 to 600 dollars on aver-
age!

AUGUST 2021 | ISSUE 80


Margot Robbie
From endless photoshoots, dashing
red carpet premieres, to her power-
ful performances, it’s no shocker our
favorite actress values her skincare
above all else. In fact, it’s so import-
ant that her skin-related products
cost around two thousand dollars!
“I tend to travel a lot,” the Austra-
lian bombshell notes, “so I value
what I place on my skin the most.”

WWW.JAMOMAGAZINE.COM
JAMO | Interview

Nikki Hahn
Interview By Rabiatu Muhammad

Nikki Hahn is an upcoming


music artist who is making
her way into the music in-
dustry with her debut sin-
gle, “In My Head”, which she
followed up with her most
recent single, “Obvious”.
“Obvious” is out now and is
available for streaming and
download on all stream-
ing platforms, as well as the
song’s official music video.
Nikki’s music is a merge of
‘80s and 90’s pop and rock
on which she adds her twist.
She is currently making her
debut EP.

AUGUST 2021 | ISSUE 80


Photo By Vince Trupsin

WWW.JAMOMAGAZINE.COM
JAMO | interview

You are currently on the rise What drew you to base your mu-
with your music career about sic off 80’s and 90’s pop and rock?
to take off, could you describe Over quarantine, I had a lot of time to ex-
how the journey has been so far? plore different genres and decades of music,
My journey with music has been a lot of and 80s and 90s pop and rock really reso-
fun and doesn’t even feel like work to me. nated with me. I really love the originality
The biggest part of my journey has been in all aspects of it, even down to music vid-
about evolving and developing my own eos and stage shows. I got to draw from that
sound, which I think is a constant no mat- for the Obvious music video, especially with
ter where you are in your music career. my lighting and coloring, and wardrobe.

You are currently working on


your debut EP, how many songs What overall message are you try-
should we expect from this project? ing to send across or communicate
Nothing is set in stone yet but I’m think- from the music video of “Obvious”?
ing about 4 or 5 songs! I think people I think the whole plot twist is a reminder
will get to hear a new side of me, which that we don’t need to try so hard to impress
I’m really excited about. I’m having the other people by acting like someone we’re
best time recording the new material! not.

The concept and video production for At what age did your in-
the official music video for “Obvious” terest in music spark?
was created and executed by you, how Music runs in my family, so my interest in
long did it take to assemble everything music sparked when I was really young.
and everyone and execute your vision? Since I could talk, I loved singing at home
It didn’t actually take long, I think the lon- and in the car, and when I was about 7 years
gest part was waiting for the LA Covid cases old I started taking singing lessons. I sang a
to decrease so we could be safe in the film- lot of musical theater and Disney princess
ing process. Because I’ve been working on songs, but when I was 12 I started listen-
sets since I was little, I had experience with ing to Taylor Swift and that’s when I really
what we needed as a production. I never became obsessed with singing and playing
realized how much I knew about produc- guitar. I bought myself the Taylor Swift sig-
tions until I had to put together my own! nature guitar as my first acoustic and a cou-
ple of weeks later I had learned her debut
album, Fearless, Speak Now, Red, and 1989
all on guitar. The moment I decided I want-
ed to pursue a music career was when I saw
Taylor’s 1989 World Tour.

AUGUST 2021 | ISSUE 80


Photo By Vince Trupsin

WWW.JAMOMAGAZINE.COM
JAMO | interview

“ I also love to collect



vinyl and vintage
clothes

AUGUST 2021 | ISSUE 80


Photo By Vince Trupsin

WWW.JAMOMAGAZINE.COM
JAMO | Content

Photo By Vince Trupsin

AUGUST 2021 | ISSUE 80


Your single, “Obvious”, is available on
all streaming platforms, was it difficult
to get it uploaded on these platforms?
It actually wasn’t, and I think that with all of
the new technologies and social media out
there, releasing music is so much more ac-
cessible. It really encourages independent
artists to share their music with the world.

Did you ever consider giving yourself a


stage name instead of using your real name?
I’ve never actually considered a stage name. When
I was 3 my agent asked what I wanted my stage
name to be, and I kept it as Nikki Hahn. If anything,
I would just condense it to Nikki, just one name.

What activities do you enjoy in your free time?


I’m actually a second-degree black belt
in karate so I try to go to the dojo as much
as possible. It’s really grounding and I think
that’s necessary for me being in this industry.
I also love to collect vinyl and vintage clothes.

Who is your biggest music inspiration?


I have so many. Taylor Swift has been a huge inspi-
ration of mine for a long time. She’s the one who
inspired me to learn guitar when I was 12. She’s
one of my biggest songwriting influences, as well
as Lana Del Rey. Lana is one of my all-time favor-
ite artists and she’s really opened up my mind in
terms of songwriting. Ariana Grande has also in-
spired me so much and really pushed me vocally. I
made it a goal to be able to sing some of her songs.

Where do you see your music career in 5 years?


Performing live all over the world, and I’d love
to learn more about the production side and be
able to contribute in that department as well.

What phrase do you live by?


“Start walking on your own path and the path will
unfold before you.” My mom’s version of Rumi’s
quote.

WWW.JAMOMAGAZINE.COM
JAMO | guide

Photo By Amy Shamblen

AUGUST 2021 | ISSUE 80


The Best Luxury
By L’Teisha M’hango

Beauty Splurges
That Are Worth
Every Penny Once in a while, we all deserve a treat. They
are a good way to spur us on when we are
productive when we are having a bad day or
simply want to show ourselves some extra
love. However, it is no secret that some of
the best treats in life have a hefty price tag.
Although you may be hesitant to spend some
big bucks, here are a few items that are defi-
nitely worth the splurge.

WWW.JAMOMAGAZINE.COM
JAMO | guide

Lancôme “Long Time No


Shine” Loose Setting Powder
I mentioned this setting powder briefly
in another article; however, I just have
to bring it up again. The Lancôme long-
time no-shine setting powder is one of
the best I have come across. Say good-
bye to creasing, flashback, and ashy skin.
Although it is mattifying, it does not dry
out your skin. It works well with differ-
ent foundations formulas and conceal-
ers to create a seamless finish. It has
become one of my makeup must-haves
and was worth absolutely every penny.

Anastasia Beverly Hills Glow Kits


If there is one thing that ABH always
does right, it is glow kits. No matter the
palette, each pigment delivers a major
glow. The best thing about them is that
they are buildable, whether you want a
subtle, natural glow or high impact shine,
the ABH glow kits can do it all. They
also have a good variety of pigments to
suit your different undertones, making
sure there is something for everyone.

Gilded Body Marble Body Brush


Enhance your bath time experience, with
the Gilded Body Marble Body Brush. Not
only does this brush look amazing, but it
also helps your skin look even better. The
brush is handmade and has a disc of nat-
ural bristles which are great for lathering
up your favorite shower gels or exfoliat-
ing your skin through dry brushing. It is
a good addition to your bath time arsenal
and would look great in those aesthetic
Instagram pictures.

AUGUST 2021 | ISSUE 80


Lancôme “Long
Time No Shine”
Loose Setting
Powder

Gilded Body Mar-


ble Body Brush

Anastasia Bever-
ly Hills Glow Kits

WWW.JAMOMAGAZINE.COM
JAMO | guide

Augustinus Bad-
er The Body
Cream

Joanna Var-
gas Magic Glow

AUGUST 2021 | ISSUE 80


Joanna Vargas Magic Glow Wand
The Joanna Vargas Magic Glow Wand is your one-stop
solution for acne, blemishes, anti-aging, dullness, fine
lines, wrinkles, visible pores, oiliness, and puffiness. The
wand boasts different temperature gauges and massage
modes, to help with product absorption as well as firming
of the skin, to improve your complexion, and to address the
aforementioned issues. The titanium head makes the wand
suitable for sensitive skin, as well as normal, dry, combina-
tion, and oily skin. With consistent use, you will be tossing
out your concealers, or at least be using them much less.

Augustinus Bader The Body Cream


The Augustinus Bader The Body Cream is packed with pep-
tides, amino acids, and vitamins to revitalize and rejuvenate
the skin. It deeply nourishes and conditions the skin to reduce
cellulite, stretch marks, and pigmentation for more youthful,
plump, and firm skin. To top it all off, the product is sus-
tainably sourced and produced. It costs a pretty penny but
for what it is promising I would say it is absolutely worth it.

WWW.JAMOMAGAZINE.COM
JAMO | interview

AUGUST 2021 | ISSUE 80


Marcelle
LeBlanc Marcelle LeBlanc is a multitalented Hollywood-raising star who
was born in New Orleans. She started her acting career at the age
of 10 after appearing in a Broadway show playing young Judy
Garland and young Shirley Temple. Later she also received a lead
role in the theatre production “Annie”. Marcelle later transitioned
from theatre to the television and film industry. LeBlanc booked
her debut professional role on Netflix’s one of the most popular
series “Stranger Things”. The talented actress will be soon seen in
“Fear Street Part Two: 1978,” that released on July 9th on Netflix.

Interviewed By Anelya Aibassova


Photo By Heather The collective

WWW.JAMOMAGAZINE.COM
JAMO | interview

Photo By Heather The collective

AUGUST 2021 | ISSUE 80


Glad to have you with us, Mar- You are currently filming
celle. How do you feel about “The Waltons: The Home-
“Fear Street Part Two: 1978” coming,” and Just Beyond”
being released a few days ago? which is truly inspiring!
Ecstatic! Fear Street was such a joy How do you balance your
to film and be a part of. I formed career and personal life?  
such incredible bonds with the I love acting and being on set,
cast and crew and truly fell in love so it never really feels like work.
with the story. It has been so re- Most of my friends are in the in-
warding to see viewers fall just as dustry, and I think when you real-
much in love with it as we have! ly just love what you do, it’s easy!

If I am right, that was your How and when exact-


debut appearance in a hor- ly did you realize you had
ror film, were you ner- the passion for acting?
vous while getting into I discovered my love for acting kind
your character Becky? of by accident. When I was 11, my
Yes, this was my horror debut, and mom found an audition for a local
I could NOT have asked for a bet- community theatre’s production of
ter one! Leigh (Janiak) really fos- Annie. I had never done anything
tered such a loving and comforting arts-related before, and I decided
set environment, and I couldn’t “what harm can it do to audition?”
wait to get to set every day! Becky Well low and behold, I wound up
was such a fun character to play, with the title role. I was ecstatic,
as I’ve never played a bully before. but nervous at the same time and
Needless to say…. I watched a lot my mom helped my find an acting
of Mean Girls to prepare (laughs)! teacher in my community. She in-
troduced me to the world of film/
What about the atmo- tv, and the rest is history!
sphere on set and the peo-
ple you have worked with? Who is your favorite fic-
I could go on and on about the love tional character you por-
I have for the people involved in trayed on stage or on set?
this project. Every day that I was Mary Ellen in The Walton’s Home-
on set was full of laughs, growth, coming. I absolutely LOVED get-
and memories. Sadie, Chiara, ting to portray this complex char-
Brandon, Eden, and Dylan were acter. I can’t say much for the sake
all such incredible scene partners. of spoilers, but I KNOW that you
I fed off of their energy, and their all will fall in love with her.
talent helped me to grow as an
actress as well. And the crew was
so incredibly hard-working and
cared so deeply about this project.

WWW.JAMOMAGAZINE.COM
JAMO | interview

The entertainment indus- end up right where God wants me to be.


try is full of competition, SO, I did just that. Because of her en-
what do you do to stand out couragement, I tackled every adversity
amongst your colleagues? that came my way head-on, and nev-
a. I just try to be my most genu- er backed down from a challenge. My
ine and authentic self. My mindset mom, dad, and sister have been sup-
throughout my time in the indus- portive of me every step of my journey in
try has been “If it’s God’s will, it will the entertainment industry, celebrating
happen.” I do all the training and my achievements, and comforting me at
preparation I can, but I know at the losses. I will forever be grateful for a
the end of the day it’s all up to God. family that gives such constant support

What inspired you to cre- What motivated you to ap-


ate “S.T.A.R.S,” at only 14 ply for accounting at uni-
years old and what kind of versity in the nearest fall?
scholarship program is that? I have always had a love of learning, and a
I was inspired to create S.T.A.R.S. be- desire to further my knowledge. I am very
cause of my own personal journey in the honored to have received a scholarship to
arts. Growing up, I was a very shy, sad, attend college in the fall and do just that.
and quiet kid. I was always the kid who
was asked to take the group photo of ev- What kind of difficulties did
eryone else but never asked to be in the you face while being in front
picture. That all changed the second I of a live audience and camera?
got involved in the arts. I know that the One of the biggest difficulties that I
course of my life would be very differ- had to face early on in my career was
ent had I not gotten involved in arts ed- memorization. I remember one time on
ucations. But what about the kids who stage I said one of my lines a page ear-
want to get involved, but can’t? That’s ly and cried backstage (I was 11, cut me
why I started S.T.A.R.S. This is an arts some slack haha). However, through-
scholarship program that provides the out years of getting scripts with a fast
necessary funds for students to get in- turnaround, I developed somewhat
volved in after-school arts programs of a photographic memory, and am
and make sure that no kid misses out able to memories scripts in minutes!
on the life-changing power of the arts.
Last but not least, what are your
Your mother is your biggest sup- goals for the next three years?
porter, can you tell us more about Obviously, I love being an actress, the
her and how your family supports projects I’m working on, and the peo-
you throughout your career? ple I’m meeting. My hope and prayer
My mother instilled in me to shoot for are that I get to continue doing it for the
the moon, and even if I miss I’ll land years to come!
among the stars. She would explain how
I always needed to go big and give ev-
erything in life my all. Even if I miss, I’ll

AUGUST 2021 | ISSUE 80


Photo By Heather The collective

WWW.JAMOMAGAZINE.COM
JAMO | SKINCARE
Photo By Sharon McCutcheon

AUGUST 2021 | ISSUE 80


Gold Facials By Kainaat Asad

Might Be the Best


Treatment for
Your Skin
For a long time, gold and charm have been
synonymous. Cleopatra’s love of the Golden
Mask became well-known, and today’s celebs
choose for facials with actual gold dust in
their quest for timeless beauty. Because of
its ability to lighten, soothe, minimize pores,
manage oil, sculpt, lift, and restore supple-
ness, this treatment immediately became
popular and in high demand.

WWW.JAMOMAGAZINE.COM
JAMO | SKINCARE

1
24K Pure Gold Treatment Mask ($472) With
Mimi Luzon’s 24-K Pure Gold Mask, you can
give your skin a Gift of the gab. This one-of-
a-kind treatment combines an anti-wrinkle
mask with a gold leaf to quickly soothe skin,
decrease redness, cure fine lines, and level
skin tone for a healthy, bright, and luminous
complexion.

Light Therapy Golden Facial Treatment


($625) With the MZ Skin Light-Therapy
Golden Facial Treatment Device, you can get
the same powerful performance as in-office
LED light treatments at home. This cut-

2
ting-edge skincare gadget has five different
light settings for glowing, radiant skin. The
LED’s therapeutic mix soothes and brightens
the skin, reducing discoloration and encour-
aging collagen and elastin development for
a tighter, smoother texture. Red light aims
to reinforce the skin, heals dark spots, repair
age spots, and improve blemishes by stimu-
lating the synthesis of collagen while reduc-
ing inflammation and helping to strengthen
skin, heal blemishes, repair sun damage, and
improve scars. Greenlight lowers hyperpig-
mentation, soothes the face, and targets bro-
ken capillaries and sun damage, while blue
light balances and cleanses the complexion
by decreasing acne-causing bacteria. White
light penetrates deeply to assist wound heal-
ing and skin restoration, while yellow light
lowers inflammation and improves circula-
tion.

AUGUST 2021 | ISSUE 80


3
OMOROVICZA- Gold Hydra lifting Mask
($192)
Omorovicza’s Gold Hydra lifting Mask sup-
ports skin regeneration by harnessing the
healing power of colloidal gold. This laven-
der express treatment is hydrating and silky,
creating an immediate tightening feeling
while hyaluronic acid plumps and offers
long-lasting moisture. Skin appears tight-
er and softer, with fine lines and wrinkles
reduced, in only a few minutes.

24k Gold Collagen Face Mask ($55)


Do you enjoy splurging on anti-aging prod-

4
ucts? Then 24k Gold Collagen Face Mask is
a must-have. Even though the name is gold,
it isn’t as costly as gold. This treatment is
a hydrating mask that successfully reduc-
es skin dryness and offers hydration. As a
result, it gives your skin a healthy shine.
The safety of this 24 Karat collagen mask
has been established. It whitens your skin
to perfection. It works in the same way
as steam does, softly placing water on the
skin’s surface. After that, wash away any
filth that might hurt your skin. As a result,
the occurrence of skin problems has ceased.
Allow for the passage of time. And may you
live in a golden era. However, don’t let your
age detract from your beauty. How? Take
care of your skin. Put the golden mask on.
After 30 minutes, make careful to peel off
the lid.

WWW.JAMOMAGAZINE.COM
JAMO | STYLE ICON

Article By Mayar Ibrahim

Emma
Chamberlain
Your Gen Z
Fashion Icon
Emma Chamberlain is a pioneer in the fashion world as her looks range
from casual to vintage to elegant. She has become a trendsetter rather
than a trend follower as she creates ensembles that cater to her style.
These two looks are examples of her casually elegant style as she pairs
pants that accentuate her silhouette with cropped tops and platform
shoes. The pants Emma wears are either loose or bell bottoms as they
highlight her silhouette by bringing attention to her slim physique. Her
taste in tops is extraordinary as well as it ranges from plain to floral
patterned crop tops, which highlights how versatile her style is. Platform
shoes and sleek boots are a staple of Emma Chamberlain’s ensembles as
they radiate casualness, elegance, and style.

AUGUST 2021 | ISSUE 80


Photo By IG@Emma Chamberlain

WWW.JAMOMAGAZINE.COM
JAMO | STYLE ICON

Bright Light
Nothing screams bright and
light like a yellow button-up,
white tank, and light jeans
which all come together with a
white and yellow Louis Vuit-
ton bag. Emma Chamberlain’s
fashion sense is versatile and
original as it is authentically
her. This ensemble is bright
as Emma uses a pastel yellow
button-up shirt as a pullover,
a white cropped tank top that
rests loosely on her, and a
light white pair of jeans that
highlights her silhouette.
Emma Chamberlain creates
outfits that scream “this is
me” as they radiate energy of
comfort, fun, and confidence.
Her versatility, authenticity,
and creativity are the reasons
why Emma Chamberlain has
become such a trendsetter
in the fashion world and her
latest looks are just a peek of
what she has to offer.

Photo By IG@Emma Chamberlain

AUGUST 2021 | ISSUE 80


Casually Elegant
Nothing screams bright and light like
a yellow button-up, white tank, and
light jeans which all come together
with a white and yellow Louis Vuitton
bag. Emma Chamberlain’s fashion
sense is versatile and original as it is
authentically her. This ensemble is
bright as Emma uses a pastel yellow
button-up shirt as a pullover, a white
cropped tank top that rests loosely
on her, and a light white pair of jeans
that highlights her silhouette. Emma
Chamberlain creates outfits that
scream “this is me” as they radiate
energy of comfort, fun, and confi-
dence. Her versatility, authenticity,
and creativity are the reasons why
Emma Chamberlain has become such
a trendsetter in the fashion world and
her latest looks are just a peek of what
she has to offer.

Photo By IG@Emma Chamberlain

Sunshine, Crystals, and Jewels


Nothing screams bright and light like a
yellow button-up, white tank, and light
jeans which all come together with a
white and yellow Louis Vuitton bag.
Emma Chamberlain’s fashion sense is
versatile and original as it is authentically
her. This ensemble is bright as Emma
Photo By IG@Emma Chamberlain

uses a pastel yellow button-up shirt as a


pullover, a white cropped tank top that
rests loosely on her, and a light white
pair of jeans that highlights her silhou-
ette. Emma Chamberlain creates outfits
that scream “this is me” as they radiate
energy of comfort, fun, and confidence.
Her versatility, authenticity, and creativ-
ity are the reasons why Emma Chamber-
lain has become such a trendsetter in the
fashion world and her latest looks are
just a peek of what she has to offer.

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JAMO | cover

AUGUST 2021 | ISSUE 80


Interview By Fami
Photo By Jessica Spohr

Indi
Star
The future seems bright for Indi, with a busy Acting
& Music career, nothing seems to be impossible, I
had a chat with Indi as we discussed her career, How
social media has been for her Plus! reaching a million
followers. Is she doing what she loves and how she
chooses the characters she plays.

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JAMO | cover

So good to have you so Indi, tell us


what you have been up to nowadays?
Hiiii! Thank you for having me! Mostly, I have been
in the studio recording a ton of new music! I just re-
leased my first new single in 7 months, and I have a
lot more coming out this year. I have also just been
making a bunch of content for people to watch!

Congrats on your new single “After-


Glow”, how did that come about?
Thank you so much! “AfterGlow” got introduced to
me at the beginning of the year through my produc-
ers at Jenga Productions. I really loved the song, so
I started working on it with Sayde, Nicci, and Sha-
yon and working on writing the lyrics to fit me!

What was the most exciting part


about creating such a beautiful song?
Probably either writing the song or recording
it! Writing my own songs is kind of new for me so it’s
super exciting, and I’ve just always loved getting in
the recording booth and just recording a new song!

What were the inspirations be-


hind the name “AfterGlow”?
To me, the “Afterglow” theme of the song is describ-
ing that time in a relationship when everything is new
and just feels so amazing. It’s the time before real-
ity sets in and you realize everything is not perfect!

Also, tell me a little bit about


your Starring Role in ‘Charmers’?
I play Paris on Brat TV’s series “Charmers”. Paris
is very different than who I am, so it’s really fun to
discover all these traits from a character so different
than me and channel those traits onto the screen. It’s
amazing!

AUGUST 2021 | ISSUE 80


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JAMO | cover

AUGUST 2021 | ISSUE 80


My least favorite
thing is that there
are so many negative
people online for
no reason.

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JAMO | cover

What is the most exciting part yummy cupcakes for me! It was so nice
about being part of ‘Charmers’? and really meant a lot to me!
Everything honestly! Learning my lines
was so much fun, filming it was even bet- How much does social media impact
ter, and being in the make-up room get- your life? What’s your favorite & least
ting ready for scenes was also one of my favorite thing about social media?
favorites! I love getting into my charac- It definitely impacts my life a lot! So-
ter’s head and playing around with how cial media is basically my life and my
she would react to situations and what she job! I post daily and try to make content
would say. I’m also very lucky that so many that people will enjoy while still stay-
of my very good friends work on the show! ing true to myself! My favorite thing
about social media is probably that I
Tell us a little about your character? can make someone smile from miles
Okay! Paris is the mean girl on the away just through a screen! My least
show. I think Paris is mean because favorite thing is that there are so many
she has been hurt and uses that mean- negative people online for no reason.
ness to try to protect herself. Paris is
very sporty, very determined to win, Where do you see your-
she plays soccer and is really good at it. self in the coming five years?
Lastly, Paris used to have a best friend I will hopefully be on tour! I’d love to do
named Zaria but now they are enemies. more modeling and acting also! I really
want to travel the world and I’m so lucky
Tell me about the cast and that my artistic path will make that happen!
crew of ‘Charmers’ & what
can fans expect to see? Lastly, is there anything I missed
The cast of “Charmers” are some of my fa- out that you would like to add?
vorite people! They are super fun to work Make sure to watch “The Hyperi-
with and always put a smile on my face. ons” movie coming in February of
I love the crew so much! Our director is 2022. This was such a fun movie that
so kind and he is very open to the actors I worked on a few years ago with
adding to our lines or switching things up Cary Elwes and Penelope Mitchell
if it works for the story and the character! that is finally coming to the theaters!

Congrats on hitting a mil- Finally, what’s your mes-


lion followers on Instagram, sage for jamo readers?
what did you do to celebrate? I hope you all have an amazing day! Find
Thank you! My whole team actually your special way to shine bright! Love
brought over a 1M balloon bouquet and you guys!

AUGUST 2021 | ISSUE 80


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JAMO | featured story
Photo By Joshua Rondeau

AUGUST 2021 | ISSUE 80


Many businesses and sectors have suf- Article By Sakina Abbas
fered and struggled to survive amid the

LUXURY BRANDS
PANDEMIC VS HIGH-END
CoronaVirus pandemic. The pandemic
has had an unexpected influence on our
lives. It has led us to believe that all our
acts have an impact on society and en-
vironmental aspects. We all know that
many small businesses have suffered as a
result of the epidemic. Let us now exam-
ine how the pandemic has affected high-
end luxury brands around the world.

For a very long time, the concept of


branded products and luxury has re-
mained consistent: high-quality mate-
rials and cutting-edge technology are
combined with expensive pricing. These
things are still considered luxurious, but
consumer behavior has shifted. People
used to buy luxury goods because of their
attractiveness and popularity before the
shutdown, but now they consider the
brand culture, the promises the brand
makes, and the level of social respon-
sibility the brand possesses, and this is
what truly draws buyers.

The consumer mindset has shifted sig-


nificantly as they have become more
self-driven and outspoken about their
particular interests and hobbies rather
than enjoying a high-end affluent life-
style. People’s interests and hobbies
compete with luxury brands. A traveler,
for example, will choose a high-end back-
pack over a Gucci purse. This is where the
brands are currently competing. Nowa-
days a brand is what it says to its con-
sumers and the actions they are taking.
Also, the allure of items that improve the
experience of avocations that consum-
ers like broadens the variety of products
that compete with conventional luxury,
making the selling of luxury as it has
been understood for a long time much
more difficult and competitive. Impact
of Covid-19 on high-end fashion brands.

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G u c c i mained interactive and maintained


Assume Gucci has decreased its fashion pre- its relationship with its customers.
sentations from five to three each year to
preserve sustainability. Furthermore, Guc- B u r b e r r y
ci is reported to be reshuffling its invento- The COVID-19 pandemic and the responses
ry to mitigate the impact of a virus caused to its outbreak had a significant influence on
by a member, which resulted in the clo- the personal and professional life of people
sure of 50% of the work in mainland China. and communities across the world. In a couple
Also, Gucci has created a new app to inter- of weeks, the way businesses conduct them-
act with clients throughout the crisis. This selves shifted. Burberry swiftly recognized the
software has a plethora of digital elements need to adjust our working practices, ensuring
such as wallpaper, stickers, video games, that the safety of our employees, customers,
emoticons, and themes, as well as augment- and communities remained our top concern.
ed reality and a virtual try-on function. To safeguard our workers, customers, and com-
This feature allows the client to try on sneakers, munities, we have temporarily closed locations
eyeglasses, and bags to see how they appear be- in Asia, EMEIA, and the Americas since Janu-
fore purchasing with comfort and flexibility. ary 2020, ahead of or under regulatory regula-
tions. This includes the shutdown of our Lon-
don headquarters as well as internal production
Louis Vuitton facilities in the UK and Italy. Many of our teams
According to reports, the impact of Covid-19 are still working remotely as of this writing.
in China has severely harmed the French lux- Burberry, the British premium fashion brand,
ury brand’s profits. The decline in foreign has never shied away from embracing the in-
travel has also resulted in a loss of tourist rev- ternet. In response to the problem, it just in-
enue for luxury goods firms. With its results, troduced a new augmented reality shopping
LVMH has set the tone for luxury rivals such tool in collaboration with Google Search tech-
as Gucci-owned Kernig. With its earnings, it nology. By integrating the items into their
has set the tone for luxury competitors such settings, the unique digital tool allows cus-
as Gucci-owned Kernig. It has also maintained tomers to experience and purchase Burber-
up with marketing expenditure while other ry products in their (virtual) surroundings.
smaller counterparts have cut back, even stag- Customers who search for Burberry goods on
ing catwalk shows in places such as Shang- Google Search may view AR representations of
hai despite the crisis, according to Guion. the search results at the size and in comparison,
LVMH’s entire group sales for the period Octo- to other real-world things. This helps customers
ber to December were 14.3 billion euros, in line to have a better knowledge of the goods before
with expectations. LVMH’s total sales for 2020 purchasing by mimicking an in-store experience.
were 44.65 billion euros, a 16 percent decrease
from the previous year on a like-for-like basis.
Louis Vuitton interacts with its consumers on Finally, Covid-19 has had a significant in-
social media channels and sends forth a mes- fluence on all brands throughout the world,
sage that says, “You may embark on a digital and everyone is delivering the same message:
trip while staying at home and being secure.” remain safe and stay together. We’re all in
That’s how Louis Vuitton has re- this together, and we’ll all come out on top.

AUGUST 2021 | ISSUE 80


Photo By Johanne Kristensen

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AUGUST 2021| ISSUE 80
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