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    MACASA - 03 eLMS Activity 3artapp

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    efrenmacasajr123
    The document lists and explains 5 painting processes - dripping, pouring, splashing, putting, and spilling. It then analyzes an image of the Ginebra San Miguel label created by artist Fernando Amorsolo, relating it to Institutional Theory. The iconic label helped make the brand highly recognizable to the public.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MACASA - 03 eLMS Activity 3artapp

    Uploaded by

    efrenmacasajr123
    7 views1 page
    The document lists and explains 5 painting processes - dripping, pouring, splashing, putting, and spilling. It then analyzes an image of the Ginebra San Miguel label created by artist Fernando Amorsolo, relating it to Institutional Theory. The iconic label helped make the brand highly recognizable to the public.

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    MACASA_03 eLMS Activity 3artapp

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    The document lists and explains 5 painting processes - dripping, pouring, splashing, putting, and spilling. It then analyzes an image of the Ginebra San Miguel label created by artist Fernando Amorsolo, relating it to Institutional Theory. The iconic label helped make the brand highly recognizable to the public.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    7 views1 page

    MACASA - 03 eLMS Activity 3artapp

    Uploaded by

    efrenmacasajr123
    The document lists and explains 5 painting processes - dripping, pouring, splashing, putting, and spilling. It then analyzes an image of the Ginebra San Miguel label created by artist Fernando Amorsolo, relating it to Institutional Theory. The iconic label helped make the brand highly recognizable to the public.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    MACASA EFREN JR. T.

    BMMA223
    Instructions
    Enumerate the processes of painting for Action Theory. Write a brief explanation for each.

    1. Dripping - is a form of abstract art which the paint is dripped on the canvas.

    2. Pouring - is a painting technique where the paint is mixed with some type of substance and then poured
    onto a surface. At some part, colors are poured directly from separate cups without using tools such as
    paintbrush and tilting the paint around the canvas to create a piece of art.

    3. Splashing - it’s a technique where you can create an art by using the brush and other tools to flick, throw,
    or drip paint onto a canvas instead of brushing paint straight to the canvas.

    4. Putting – it is a general term for liquid that is used to add color to the canvas or object by covering it with
    a pigmented coating. Which is basically applying paint to a certain object or canvas.

    5. Spilling - the sheer pleasure of painting in color, the kind that spills off the canvas and up against the
    senses.

    Analyze the following image and relate it to Institutional Theory.


    This is the label of Ginebra San Miguel. The art is created by
    National Artist Fernando Amorsolo and known as “Marca
    Demonio”. The Ginebra San Miguel is the name of brand of a gin
    in which the Ayala Corporation looks for an artist since their
    bottle is not recognizable by people. This relates to Institutional
    Theory because Fernando Amorsolo made a label that reflect the
    brand name which bears Michael the Archangel. This made the
    label displaying the image of St. Michael the Archangel,
    victoriously battling the vanquished demon, which becomes
    highly recognizable to the public. When the Ayala Distillery was
    bought bough by La Tondeña, Inc., the label artwork was slightly
    retouched. The image of the Archangel was simplified, and the
    demon was now in all red color (it was black with red wings).
    Mountains was also added to the background

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