BoConcept Catalogue 2020

THIS IS YOURS.
Because you know your space is more than concrete, wood

and steel. It’s a feeling dipped in colour, texture and light.
Snapshots of woven memories. The one place where you can
always be you – it’s home.
Now come with us and explore Denmark’s most stirring

spaces. And travel across borders as we meet creatives
bringing their passions to life. This is the story of our work
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told to inspire your personal home. A curated gift from us

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to you.
FROM DENMARK. TO THE WORLD.
B O C O N C E P T. F R O M D E N M A R K . T O T H E W O R L D .
P. 06 - 07 BEAUTY IN THE BLEND
Contents
P. 08 - 09 MEET OUR DESIGNERS
P. 10 - 11 DESIGNED FOR LIFE
P. 12 - 13 P A R T O F T H E F A M I LY
P. 14 - 85 LIVING
P. 14 - 157 STORAGE
P. 34 - 35 KARIM RASHID
P. 48 - 51 THREADS OF TIME
P. 80 - 81 L I V E S M A R T. N O T S M A L L .
P. 86 - 87 LONDON CALLING
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P. 88 - 89 INTERIOR DESIGN SERVICE
P. 90 - 135 DINING
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P. 131, 152 - 157 H A L LW AY A N D W O R K S PA C E
P. 136 - 137 LIVING IN COLOUR
P. 140 - 149 SLEEPING
P. 150 - 151 Z E N A N D T H E A R T O F TA S T E
P. 158 - 162 OUTDOOR FURNITURE
BEAUTY IN THE BLEND
Where our worlds meet
We have been helping you create ‘home’ for more than six decades –
designing, developing and producing furniture in Denmark since 1952.
Today, more than 98% of our wooden designs are still made just 45
kilometres from where we began. But ours isn’t only a Danish story.
Like the essence of an inspiring home, we believe real beauty lies in the
blend – captivating contrasts – where our world meets yours.
As the world’s most global furniture retailer, that magic happens in

our stores in sixty-five countries spanning six continents. From Chile
to China, Norway to New Zealand, our friendly staff can help you find
designs that match your lifestyle and reflect your personality.
TAILORED FOR YOU

No one should have to conform to contemporary furniture. Truly
functional design should adapt to the way you live. So more than 80%
of our collection can be altered for size, component, colour or material.
From a sofa’s legs and armrests, to the shade of a ceramic top, or the
configuration of your new wall system.
Your freedom of expression is also found in our range of over a

hundred luxury fabrics and leathers. Choose from a variety of hues and
finishes. From on-trend velvet, corduroy and other tactile structures, to
exclusive pure aniline leather and Italian lambswool felt. Visit a store
and experience them in large 1.4 m² swatches.
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CLEVER FUNCTIONALITY
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In 1954 we designed a popular dining table with a concealed butterfly

extension. And developing functionality that saves you time, space
and stress has been our focus ever since. Our range of multi-purpose
designs include coffee tables that transform into dining tables; and
XTRA, a stylish footstool that becomes a single bed in minutes. And
many designs, from beds to benches, feature cleverly concealed storage.
INTERIOR DESIGNER
Whether you lack the time, are overwhelmed or simply want an opinion
you can trust, our Interior Designers are here to help. We don’t believe
in one-style-fits-all solutions. Our experts work to your needs – helping
you release your style-potential and co-create your dream space. From
simple colour advice to a full restyle, talk to us in-store or in the
comfort of your home.
LOVING OUR SHARED WORLD

Sustainability is an ever-bigger part of our work. We choose materials
with care, craft for longevity and transport responsibly. We have been
a UN Global Compact member since 2009. And our production-
wide CSR policy means that our partners must follow the same high
standards we demand of our owned facilities.
Most of our wood is currently from FSC certified sources, and we aim
to be fully FSC certified by 2020. We are recycling more materials for
reuse in our production, from wood to all the stuffing in our loose
velvet cushions. And our solvent- and acid-free UV lacquer is among the
cleanest in the industry – applied with virtually zero waste.
There is more to tell, but much more to do. In short, our ambition is to
give you great Danish design with as little impact on the environment
as possible.
MEET OUR DESIGNERS
Our products come from the minds of some of the most respected designers in the world. Each brings years of award-
winning expertise. However, perhaps more important is our mutual interpretation of great design: functional, well-
considered pieces that reflect our time and improve the way we live.
HENRIK PEDERSEN
“I don’t do this for money or
fame. My passion is creating
good products that can be used
by customers around the world.”
The Danish furniture and lighting
designer uses his natural flair
to produce captivating designs;
including the iconic Imola chair.
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ARDE
“Furniture is art in the form of
functionality and beauty. When a
design has art, it strikes a chord with
the consumer.” Danish designer, ARDE
blends his homegrown minimalism
with elements of the unexpected,
to create designs that pique the
imagination.
ANDERS NØRGAARD
“My design is characterized by
beautiful lines, minimal styling
and perfect proportions. However,
functionality is always key.” The
Danish architect and furniture
designer is famed for conceiving
designs with elegance and timeless
appeal.
NENDO
‘‘We want to give something more
with our design. A little twist that
catches the eye and creates a small
moment.” Founder of the famous
design studio, nendo, Oki Sato’s
unique take on Japanese design has
made him a household name.
MORTEN GEORGSEN
“When you combine pleasing proportions with
beautiful colours, materials and craftsmanship, you
create a design that evokes a good feeling.” Our
longest running partnership: the Danish designer
has been conceiving coveted designs for us since
1993.
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KARIM RASHID
“The object should include a sense
FRANS SCHROFER
of humanity. Something soft that
“My overall guiding principle is to create touches you and makes you feel at
tools for living. A language of form without ease.” The Egyptian-born, Canadian-
words.” Part of more than three generations raised New Yorker continues to bring
of renowned creativity, the award-winning his unmistakable and highly-awarded
Dutch designer draws from a rich palette of design language to our collection.
artistic and technical knowledge.
DESIGNED FOR LIFE
20 years of the Indivi sofa
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In 1998, households were discovering the achingly slow wonders of my idea.” Anders would describe a scalable, reconfigurable sofa
dial-up internet. The act of searching the net was about to adopt system. A design that could cover many budgets and style tastes,
a G-lettered verb. And Mp3 was poised to make the compact disc through its list of component and upholstery options. His idea was
seem…not so compact. Changing times. But that year was also the Indivi sofa.
when one of our most innovative designs came from a chance
Today, many of us enjoy modular sofa systems. But in 1998, the
meeting between furniture designer, Anders Nørgaard and
seating-landscape was less flexible. “There was nothing like Indivi
BoConcept’s then CEO, Viggo Mølholm.
on the market. I had been thinking about it for a few years, but
“I was on a flight to Milan. The in-flight magazine featured an realised it would take a large, pioneering company to bring it
article about me and my sofa designs. I hadn’t met Viggo before, to life. BoConcept had the size, the broad customer base and a
but I spotted him reading the article a few seats away. When we reputation for being daring. Indivi was actually the company’s first
boarded the same furniture fair bus, I sat beside him and pitched in-house sofa.”
In 2019, we celebrate 20 years of the design
Anders calls “my baby”. Yet his legacy will
be no one-sofa story. The celebrated Danish
designer has penned more than a dozen
bestsellers for BoConcept, including the ever-
popular Carlton, Carmo and Osaka sofas; the
innovative footstool-bed, XTRA; and the mid-
century-esque, Lucca recliner armchair.
When asked what is behind Indivi’s success,

the designer’s response is swift. He’s had
time to think about it. “Customers love its
minimalism, which can be maintained, or
easily given more personality with a throw or
cushions. It can offer a somewhat utilitarian
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look, or you can choose the highest-quality
leather and it becomes very luxurious. And
though we’ve since removed the modularity,
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today’s Indivi still delivers lots of freedom
with various configuration, leg and armrest
options. It’s timeless Danish minimalism.”
Although his portfolio includes other furniture types, Anders isn’t

offended by the tag, ‘sofa expert.’ So, what is at the heart of a sofa to
be savoured? “My sofas are built on my 90:10 rule.” Anders pauses
to sketch – a medium he often uses to illustrate elaborate points. “I
believe you only sit upright in a sofa for about 10% of the time. The
remaining 90% you’re lying in it, sleeping, eating, kissing your partner,
working on your laptop, tickling the children. A well-designed sofa will
handle it all, while of course remaining comfortable and beautiful.”
We finish our coffee and leave Anders’ harbourside studio for a

15-minute walk to his favourite café. We’re in Aarhus, the second
largest city in Denmark and Anders’ home for nearly fifty years. He
moved here as a young teen. Studied furniture design and architecture
in one of its universities. His wife is Programme Director at the city’s
main concert hall. And he designed and built his previous and current
homes overlooking Aarhus’ picturesque bay.
As Anders morphs into esoteric tour guide – punctuating stories about

the city’s architecture with handwaves to friends – it all becomes clear.
Somewhere in the DNA of Indivi, and in fact every Nørgaard design,
must sit a little piece of Aarhus. The effervescence of its student
population. Its rich culture and entrepreneurialism, and the creativity
that powers both. Its community and welcoming small-city-big-town
vibe. And the fact that, for Anders, it means home – a feeling any great
sofa should evoke.
P A R T O F T H E F A M I LY
Lúcia Simões’ 19-year-old Indivi
Our connecting flight from Amsterdam is fully booked. A chorus of

clunking seatbelt buckles precedes an exodus of eager tourists. It’s no
surprise considering travel writers everywhere are calling Lisbon one
of the best cities to visit in Europe. Unfortunately, we’re not here for
a city break. We’ve travelled from Denmark to see Lúcia and what we
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suspect is one of the oldest Indivi sofas in the world.

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We meet Lúcia at her BoConcept store. She welcomes us with her

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trademark broad smile and a broader platter of traditional cakes and

freshly squeezed juice. Her warmth melts the spring chill. This sincere
and personable hospitality must surely be part of her success.
Lúcia is Store Manager and Interior Designer at BoConcept Lisboa.

She has won numerous company awards, is an occasional TV
personality, and lives in a beautiful neighbouring town with her
architect husband and their sons, Afonso and Eduardo. Life is good.
But like most successful careers, it didn’t happen overnight. In fact, it
stems from a passion she nurtured long ago. “I designed the interiors
of my sister’s and cousin’s dolls houses. My dolls house was in fact a
furniture store. I was always in love with design.”
That early passion would culminate in an Interior Design degree

from FRESS, Lisbon’s Superior School of Decorative Arts. “I knew
BoConcept before my studies. I identified with the aesthetic of Danish
design. Once I had graduated, I knew I wanted to work there. I applied,
and here I am almost twenty years later.” It was in 2000, Lúcia’s first
year out of university, that she moved into a small apartment with her
then boyfriend, now husband, Helder. Indivi was their first shared
purchase. “We loved the design; its simple and timeless beauty.”
Back to 2019, Lúcia takes us on a tour of her large store. We meet her
team who speak passionately about their manager, current trends and
must-visit restaurants. We appreciate their attention, but all we can
think about is the Indivi. Smartphone photos aside, there’s still a part
of us that doubts its existence. Is it a BoConcept myth – a kind of grey
upholstered Big Foot?
We say goodbye to the team and follow Lúcia on a short metro ride,
emerging in Baixa-Chiado. Our route is flanked by marble-clad
neoclassical architecture, which glistens in the unseasonal light rain. In
the distance is Terreiro do Paço and our waiting ferry. As we sail across
the river Tejo, watched by the city’s famous statue of ‘Christ the King,’
Lúcia casually tells us she’ll be on television that afternoon.
Eight years ago, she added TV personality to her CV as a regular

interior design contributor on ‘Faz Sentido,’ a popular daytime show.
This was a year after the birth of her second son and a period of
Lúcia’s life that includes the move to their beautiful home.
As we arrive, Lúcia begins to lay out a banquet of cured meats, cheese,

seafood and fruit, which we will later wash down with Porto wine and
expressos. We are invited into the lounge and there it is in the flesh
– her 19-year-old Indivi sofa. Over lunch we ask if she would consider
selling it.
She goes on to describe lifting it into their small city apartment as

young twentysomethings. Sitting on it while nursing her newborn sons.
And watching her TV debut from it, sandwiched between friends and
family. In truth, Lúcia’s last two decades have had three constants: her
devoted husband, BoConcept and her Indivi. “I don’t think I could
ever sell it now. It’s a part of the family.” As we toast to success and
friendship, we completely see her point.
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Indivi sofa. Designed by Anders Nørga ard PAGE I 14 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 19 Indivi sofa. Designed by Anders Nørga ard
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See more posibilities at boconcept.com PAGE I 21 A m s t er d a m s of a . D e s i g n e d b y Hen r i k Pe d er s en
Manhatt an sideboard. Designed by Morten Georgsen PAGE I 22 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 25 Lugano wall system. Designed by Morten Georgsen
A m s t er d a m s of a . D e s i g n e d b y Hen r i k Pe d er s en PAGE I 26 See more posibilities at boconcept.com
DESIGNED BY PAGE
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HENRIK PEDERSEN
Design is an inseparable part of
Henrik’s life. The Danish designer
runs a graphic, identity and
packaging design studio with his
wife. He is of course best known for
his furniture and lighting.
Henrik’s design language is rooted
in comfort, natural curves and
clean lines. “My passion is creating
products that can be manufactured
for the right price and used by
customers around the world. I don’t
look back. I just want to continue
creating good products.”
See more posibilities at boconcept.com
COMFORT IN MOTION
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Parma by Frans Schrofer has a secret.
It isn’t only a stunning sofa. It’s a
powered recliner. Find your ideal
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seating position at the touch of cleverly
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concealed buttons. Relax and enjoy.
Par ma sofa . D esigned by Fr ans S chrofer
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BECAUSE LIFE ISN’T
S TAT I C
Discover Miami by Anders Nørgaard,
one of our many modular sofas. Miami
is the minimal design that adapts to the
way you live. Each module arrives fully
upholstered. So, simply unclip and
reconfigure in minutes.
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Miami sofa. Designed by Anders Nørga ard
Explore all accessories at boconcept.com
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The grumpy comedian. The angst- Karim’s visit has until now been a secret. As he walks on stage,
we watch as attendees spring out of their seats, morphing into
ridden jazz singer. The perpetually starstruck fans – their smiles tinted the blueish glow of seven hundred
smartphones. This isn’t Roskilde Festival, but to design-lovers, Karim
happy yoga instructor. Some tropes Rashid is a rock star.
are irresistible. Take those conjured We sneak away, under the cover of applause, and drive to our video
location: the HEART Museum of Contemporary Art. The building
by ‘cultural shaper’ Karim Rashid – was designed by fellow New Yorker, Steven Holl and has received
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the coveted RIBA International Award, among others. HEART is
a persona furnished by his erudite home to three of Karim’s passions: art, design and architecture. Our
surroundings give him a palpable energy boost.
use of the English language, often
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With cameras rolling, we hear about his process. “I now have more
championing democratised creativity. ideas than I have projects. The moment we talk about a project, my
mind races. I tend to immediately draw. And within a day, I can
produce fifty to sixty ideas.” It’s spontaneity we later witness, as Karim,
struck by inspiration, sketches what is to be the new Chelsea coffee
Add to that his immaculate grooming and trademark all-pink and table.
-white outfits. And of course, we can’t forget his prolific career: 35+
His new collection is born out of a need for soft, unobtrusive design.
years, 400+ awards and 4000+ in-production designs. It all feeds into
Organic forms that fit today’s design-for-comfort era, or as Karim calls
an image far removed from the down-to-earth man you meet in real
it, the ‘Age of Casualism.’ “For twenty years I was living in Chelsea
life.
in New York. And a lot of the new condominiums tend to be small.
Travel is said to make us grounded. Karim’s journeys began long And when you’re living in a small space, less is more. You need a soft
before his gruelling international calendars. The 59-year-old was environment and space to breathe, relax, socialise and work.”
born to an Egyptian father and English mother in Cairo. His family
Considering his long-held success, it would be tempting to assume
later moved to England, before settling in Canada. Karim studied in
Karim is content with the status quo. Yet his thoughts on the
Ottawa, then Naples, Italy – eventually living in Milan. And in the
purpose of design reveal a still-present appetite for growth and tough
early nineties, he moved to New York, where he still lives and runs
introspection. “I was seduced by this idea that design had to be
his studio today.
animated, strong, full of my voice. And I sometimes lacked to make
Perhaps those numerous cultural inputs inform his broad portfolio. something that really worked. I think the purpose of design is to make
Scroll down his heavily followed Instagram profile and find interior a better human experience. Many designers aren’t doing that. We tend
design, architecture, jewellery, audio equipment, kitchenware and to forget. But it’s been my agenda now for the last ten years – in a
sneakers to name only a few. “People tell me that I produce too rigorous way.”
much. I always thought that was a strange criticism.”
As we head back to the conference, and what will be a tsunami of
Today it is furniture design that brings Karim to Denmark. He’s selfie requests, I ponder what stands at the heart of Karim’s ability
here to speak on stage at our annual conference and to shoot a to divide opinion; to remain so prolific, even down to his Instagram
video to launch his new living and lighting collection, Chelsea. content, which I learn he curates and posts himself. What makes him so
Backstage, Karim washes down Monday morning emails with an oat unapologetically original? I believe it’s obsession. Not of ego or career,
milk latte and swipes lint from his white, high-performance, anti- but of his most innate motivation. “My philosophy is very simple: to be
wrinkle suit. is to create.”
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See more posibilities at boconcept.com PAGE I 37 Chelsea collection. Designed by Kar im Rashid
See more posibilities at boconcept.com PAGE I 39 Cenova sofa . Designed by Anders Nørg a ard
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See more posibilities at boconcept.com PAGE I 41 L o s A n gel e s c of fe e t a b l e. D e s i g n e d b y Hen r i k Pe d er s en
Carlton sofa. Designed by Anders Nørga ard PAGE I 42 See more posibilities at boconcept.com
Osaka sofa. Designed by Anders Nørga ard PAGE I 44 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 47 Osaka sofa. Designed by Anders Nørga ard
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THREADS OF TIME
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Elisa Mainente, Product Manager at Ratti
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Speak to any designer for in Guanzate to spend the day with Product Manager,
Elisa Mainente.
long enough and they will Ratti’s factory, designed by Luigi Caccia Dominioni,
confirm an indisputable truth: is covered in a structured metal cladding. As we

approach, it glistens in the sun, hinting at the beauty
a design is only as good as the conceived within its walls. We’re met by Elisa’s
colleague and escorted up to their vast open plan
materials it is made from. office. Elisa waves from a long table covered in
paperwork and fabric swatches. Behind her is a wide
vista of the mountains that tower above Lake Como.
As Key Account Manager, Designer and Product

It’s a principle that is reflected in our vast selection of
Manager, Elisa is responsible for clients as far-reaching
over a hundred luxury fabrics and leathers; all from
as Japan, Russia and Australia. She is heading the
the finest fabric houses and tanneries.
development of new products, has a key role in
A lot of our fabrics are designed and woven in Italy. some imminent trade fairs and is now host to three
And this year we have added even more Italian creatives from Denmark. Perhaps the mountainous
fabrics to our range. One of our most prestigious view contributes to her unflappable calm. We imagine
and long-running partners is Ratti SpA, founded in it has more to do with her undeniable passion. “I love
1945. We journeyed down to their stunning factory what I do, so it doesn’t feel like work.”
After a high school career steeped in the arts, Elisa
pivoted, earning a degree in Industrial Design
from Politecnico di Milano. She then worked as
an intern – a prerequisite in Italy’s textile industry
– and quickly progressed through the company’s
ranks. “Ratti gives me the opportunity to match
my creative skills with my technical ones; the sales
manager attitude with my passion for textiles.”
As she discusses Ratti, her pride is apparent.

The heritage company is part of the Marzotto
Group, the largest textile group in the world. Ratti
supplies fashion’s most coveted couture labels.
However, arguably more admirable is its position
as an industry-leader in sustainably manufactured
fabrics. Ratti’s approach to sustainability is rooted
in continuous improvement. They handle the full
production cycle and apply an equally holistic
approach to the pursuit of reduced environmental
impacts – from eco-managed processes to their
all-electric fleet of cars.
Impressive heritage, client lists and eco credentials

aside, Ratti has been – and forever will be – best
known for one thing.
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“When speaking with as craftswomen intricately string a room-sized
machine with myriads of red thread. Equal
clients around the world, amounts of astonishment arise as we witness the
craft of screen-printing by hand with laser-like
I of course advise on accuracy. But nothing exceeds our trip to Ratti’s
archive, where we’re met by more than 400,000
trends and aesthetics, but digitally catalogued fabrics dating back to the
company’s inception.
quality is always their most
We take a seat in this colourful cavern and ask
important wish. Delivering Elisa to describe her role in its broadest sense.
She pauses in a manner we now know to be
it consistently is the only characteristic and responds.
way to ensure that our work “As a designer, I should reflect and at best
influence society’s sensibilities. I should clearly
remains exceptional and communicate my philosophy and vision. Yet,
regardless of personal style, I must produce a
distinct.” product that is creative, exciting and profitable.”
As we leave, she tells us that she may later unwind
by playing her violin. “The music is an ephemeral
art, when you catch her, she’s already gone.”
We take a tour around the factory, which has
Thankfully, the same isn’t true of Elisa’s designs.
the uncanny ability to turn fabric production
into performance art. We watch, mouths ajar,
C h a r l o t t e c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 52 See more posibilities at boconcept.com
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TA K E H O M E A N I C O N
The Imola chair by Henrik Pedersen.
Our unmistakable icon design is a
handmade chair of contrasts. Where
organic curves meet sharp edges.
Where its striking form sits on a
minimal wireframe or swivel base.
Create your Imola from a choice of
luxury fabrics, leathers and finishes.
And own a piece of unique Danish
design. “It was more about the flow
of the pen than rules of geometry,”
Henrik Pedersen.
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See more posibilities at boconcept.com PAGE I 55 I m o l a c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n
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See more posibilities at boconcept.com PAGE I 57 Lugano ba se cabinet. Designed by Morten Georgsen
Car mo sofa. Designed by Anders Nørga ard PAGE I 58 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 61 Marseille sofa. Designed by Anders Nørga ard
L u c c a c h a i r. D e s i g n e d b y A n d e r s N ø r g a a r d PAGE I 62 See more posibilities at boconcept.com
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Wa l l s y s t e m . D e s i g n e d b y M o r t e n G e o r g s e n PAGE I 64 See more posibilities at boconcept.com
DESIGNED BY
MORTEN GEORGSEN
Morten is our longest-running
design partner, who has been
penning bestselling products for
the brand since 1993. In 2002
the Danish designer moved to
Valencia, Spain, from where he
runs his studio with a team of eight
designers.
The once iF Design Award
juror has been championing
Danish minimalism for decades.
He delivers it with a focus on
elegant functionality. “When you
combine pleasing proportions with
beautiful colours, materials and
craftsmanship, you create a design
that evokes a good feeling.”
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See more posibilities at boconcept.com PAGE I 67 H a mp t on s of a . D e s i g n e d b y Hen r i k Pe d er s en
D u b l i n c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 68 See more posibilities at boconcept.com
Copenhagen wall system. Designed by Morten Georgsen PAGE I 70 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 73 B o s t o n c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n
DESIGNED BY

FRANS SCHROFER
Frans is an award-winning Dutch
designer and is part of over three
generations of celebrated creativity.
His parents were renowned artists
and Frans was mentored by sculptor,
Frans de Wit. He later studied
electro-mechanics and mechanical
engineering.
His furniture blends that technical
knowledge with the artistry that
has been an ever-present part of his
life. “Beauty, comfort, and quality is
optima forma. It is important for me
that my designs are endeared, loved,
and used for coming generations.”
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A t h e n a c h a i r. D e s i g n e d b y F r a n s S c h r o f e r
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TIP: Keep bedding close and out
of sight with a concealed-storage
footstool.
Indivi sofa bed. Designed by Anders Nørga ard
Osaka sofa bed. Designed by Anders Nørga ard PAGE I 78 See more posibilities at boconcept.com
L I V E S M A R T. N O T S M A L L .
Anders Debel Wehner and Jesper Holmen
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Perhaps you are downsizing because of Which are your favourite designs for compact living?
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Anders: We’ve developed a small version of the Milano table in a choice
a change of circumstances: a new job in of colours. It’s intimate, seating two to four diners. Slide open the top,
a big city, children leaving home or a pull out its concealed extension leaf, and it becomes a six-seater for
dinner parties. I also love the New York table. We used colour, surface
desire to live in an eco-friendlier house. gloss and an organic shape to create a light expression. It gives you a
lot of table for a small amount of floor space.
Jesper: As Upholstery Product Manager, I have to confess that I’m a

fan of the Osaka sofa. Since launch, it has been a big favourite for our
Piecing together the puzzle of furnishing a small interior can be compact-living customers – well actually, for all customers. In recent
challenging. The good news is we have a range of designs that will seasons, we’ve developed a chaise lounge and a sleeper version. We
transform your limited space into a personal, liveable and stylish home. worked hard to keep both under 2 metres in length, so they’re small,
To get the bigger picture, we spoke to Senior Product Manager, Anders yet they retain the room presence everyone loves.
Debel Wehner, and our Upholstery Product Manager, Jesper Holmen What advice would you give to anyone furnishing a small space?
to hear about developing compact-living products and their advice for
those making the transition. Jesper: Think cubic metres, not square metres. Your floor space might
be small but remember all that space at and above eye level. Lighter
How do you approach developing for this segment? colours and mirrors are always great ways to create a feeling of space.
Jesper: I think you have to remind yourself that these customers are Anders: I would always say to think storage, storage, storage! And
just like every other BoConcept customer; in that they value quality where possible, try to maximise by incorporating integrated storage.
and don’t want to compromise. Yes, they have less space, but they A great example is our Lugano bench, which doubles as a generous
still want beautiful design, high-quality materials and well-developed compartment for whatever you want nearby and out of sight.
functionality.
Anders: As product people, we are often tempted to equip these SEE IT FOR YOURSELF
designs with an overabundance of features. However, research tells us In the next pages find two beautifully furnished 65 m² apartments.
that our compact-living customers don’t want gadgetry they seldomly They prove our principle: small space needn’t mean small style.
use. You simply want elegant functionality that helps you get the most
out of your space.
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LONDON CALLING
Can Onal, BoConcept Interior Designer
Read down most travel- We meet Can in the afternoon when the root
of his accomplishments reveals itself. Just
do. I attend lots of exhibitions, film festivals
and live gigs. And I’m always out eating or
bucket lists and you will a few minutes in his company and you’re drinking with friends and colleagues. Alone
bowled over by his infectious energy and time is also important to me. I run, write,
find London – a melting
PAGE
charisma. Not to mention his voracious draw and paint, which is when I get to reflect
appetite for design – a topic he can discuss and express my creativity. I guess you could
pot of people, style and for hours. We shadow him on his last home say that my inspirations are people, the city
I
visit of the day. The property is owned by and art.”
87
culture. Where better for John, an early-retired marketer from New
Can’s need for out-of-hours expression runs
a young Interior Designer Zealand. His beautiful townhouse is a stone’s
throw from Windsor Castle and overlooks the
counter to a commonly held misconception.
“Yes, my job is creative, but it isn’t about
to ply his trade while river Thames.
my expression. It’s all about the client and
John tells us that his minimally styled 3-storey helping them discover their style. The home
soaking up international home is still work in progress – an evolution must be a personal, tailored solution that
influences? eased by text messages, calls and meetings

with Can. “Sometimes I’ll stumble over
works for their needs.”
The next day sees us following Can to a small

something I like, online or while travelling,
city apartment near Spitalfields. In contrast to
and I’ll text Can a photo,” says John. “We’ve
John’s pared-back aesthetic, this space has a
The designer in question is Can Onal, a then known each other for so long now and he
more expressive feel. “One of the first things
student from Turkey. As he considered an just gets our home and taste. We trust him
I ask is what the client wants to keep. That
overseas master’s degree in interior design, implicitly.” Can remains uncharacteristically
can range from small mementos to tables and
London seemed like the only obvious choice. quiet and smiles, almost embarrassed. He
sofas. We aren’t trying to create BoConcept
soon finds his voice.
Can discovered his love for interior design showhouses. We of course know the trends,
while studying Architecture in Turkey. “I did “What we do is very intimate. Our clients let but the customer’s style and personality must
some interior design projects as part of my us into their homes and tell us about their shine through.”
programme, and my professors recommended needs and lifestyle, and we build long-lasting
As we return to the store, we ask Can what
that I pursued it instead. When I graduated relationships. Messages from clients are
he loves most about his work. “Working with
I took their advice and did some work common, actually. It can be about a specific
Danish design, my colleagues and the variety.
experience. It changed everything!” design, or just a colour that has caught their
No two projects are the same. Each brings
eye.”
He later took an interior design job at new and exciting challenges. I don’t leave at
BoConcept in Istanbul. On arrival to London, We finish our coffee, as they discuss velvet the end of the day and switch off. Design is
Can approached the brand again. He secured cushions, and ready ourselves for the journey always around me, and always on my mind.
a role at the flagship store in Tottenham back to London. In the car, Can talks about And I wouldn’t have it any other way.”
Court Road, from where he has won a clutch his inspiration, which revolves around the
of company accolades. city’s culture. “There is always something to
IT’S ALL ABOUT YOU
88
Get tailored style guidance from your

I
PAGE
local Interior Designer
Imagine the feeling of a home designed to A QUICK REFRESH experience, we can assemble and arrange
fit your lifestyle and reflect your personality. Reviving a tired room is often as simple as your designs – bringing your vision to life.
The benefits are clear. When you combine changing a few key elements. Yet choosing
a pleasing colour scheme; free-flowing and what to change and combine can be tricky. JUST FOR YOU
functional space; mood-perfect lighting and Book an in-store consultation and let our Whether your needs are vast or small, our
clever storage, you get pleasurable home- experienced designers find your easiest route work is always collaborative and tailored to
experiences and a happier life. to an on-trend space. For a little extra help, your life and style. And it all starts with a
simply request a home visit. chat. Book a consultation online or visit us in
It’s a desire we all share. Yet busy lives and
your local store.
a lack of confidence often get in the way.
HOME REDESIGN
Thankfully, our Interior Designers are ready
to help, with one goal: to co-create your We can also handle your ambitious redesign
dream space. – from tackling a single room to transforming
your entire space. After an initial in-store
SIMPLE GUIDANCE consultation, your assigned Interior Designer
will visit you at home, take measurements
Blogs, social media and magazines are great.
and work with you to create your tailored
However, nothing beats having a face-to-
solution.
face opinion you can trust. Someone who
understands your needs and can guide you to They develop mood boards, 3D visualisations
the right choice. From picking a wall colour and are always happy to incorporate your
to combining accessories. Simply come in existing furniture. For a complete stress-free
store for a chat.
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See more posibilities at boconcept.com PAGE I 93 To r i n o t a b l e . D e s i g n e d b y A R D E
N e w p o r t c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 94 See more posibilities at boconcept.com
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97
WORTH THE WAIT
Six weeks and years of expertise
are what it takes to hand cast
Madrid’s cone base. That’s a one-
of-a-kind piece. Just for you.
Madr id t able. Designed by Morten Georgsen
FOR THE LOVE OF
VENEER
Our very first designs, back in 1952, were
crafted in veneer. Today, it’s the sustainable
choice that we treat with as much respect
as solid wood. So much so that we send a
representative to Canada three times a year
to hand-select it. Enjoy.
See more posibilities at boconcept.com PAGE I 99 V i e n n a c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n
Ottawa chair and table. Designed by Karim Rashid PAGE I 100 See more posibilities at boconcept.com
See more posibilities at boconcept.com PAGE I 103 Ottawa sideboard. Designed by Karim Rashid
Na nt e s s of a . D e s i g n e d b y Hen r i k Pe d er s en PAGE I 104 See more posibilities at boconcept.com
106
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See more posibilities at boconcept.com PAGE I 107 Lugano wall system. Designed by Morten Georgsen
Au g u s t a t a b l e. D e s i g n e d b y Hen r i k Pe d er s en PAGE I 108 See more posibilities at boconcept.com
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V i e n n a c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 112 See more posibilities at boconcept.com
Alicante table. Designed by ARDE PAGE I 114 See more posibilities at boconcept.com
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T H E N AT U R A L C H O I C E
All our ceramic table tops are crafted
by the same Spanish manufacturer. Our
partner’s 40+ years of expertise gives you
surfaces that are filled with character,
virtually scratch-proof and heat resistant
up to 200° C.
Lisbon cabinet. Designed by Morten Georgsen
See more posibilities at boconcept.com PAGE I 119 Manhatt an sideboard. Designed by Morten Georgsen
Lyon t able. Designed by Mor ten Georgsen PAGE I 120 See more posibilities at boconcept.com
A a r h u s c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 122 See more posibilities at boconcept.com
Como bookca se. Designed by Morten Georgsen PAGE I 124 See more posibilities at boconcept.com
S T O R A G E , Y O U R W A Y.
Like most of our storage systems,
Copenhagen can be customised for
colour, size and configuration. Because
your personal items deserve storage
with personality. Explore options
online or let us help you in store.
Milano t able. Designed by Morten Georgsen PAGE I 126 See more posibilities at boconcept.com
See more posibilities at boconcept.com PAGE I 129 Lugano bench. Designed by Morten Georgsen
A d e l a i d e c h a i r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 130 See more posibilities at boconcept.com
Como bookca se. Designed by Morten Georgsen PAGE I 132 See more posibilities at boconcept.com
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See more posibilities at boconcept.com PAGE I 135 Ad el a i d e b a r s t o o l . D e s i g n e d b y Hen r i k Pe d er s en
136
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LIVING IN COLOUR
Christine Thorsteinsson, Product and Expression Manager
Looking at Christine’s Outlook long been her focus. Yet she believes sustainability will soon have
currency in aesthetic value as well. “It isn’t enough to know that
calendar reveals a patchwork of your purchases are sustainably made. Customers now want the look
to reflect their eco-awareness too. We will start to see more use of
coloured boxes. It’s a busy time of year untreated surfaces and visibly recycled materials.”
PAGE
for the self-confessed design-addict. When asked about her most rewarding project, she responds almost
instantly. “The partnership with our Indian rug manufacturer. I love
I
travelling to New Delhi. The area is so rich in heritage. And being able
137
to witness techniques that have been handed down from generation to
She is knee-deep in preparations for our annual conference, when generation is really something special. They are also very eco-conscious,
around eight hundred international colleagues descend on our and have turned recycling into an art. I think more and more
headquarters. She is also finalising the latest accessories collection and companies will turn to India for their rug manufacture – the quality
has just returned from a week-long photoshoot in Copenhagen. And is second-to-none and the techniques produce a look that machines
the reward for her absence is a string of meeting invites. She doesn’t simply can’t replicate.”
seem fazed – it comes with the territory. A trend that is closer on the horizon details a move away from purely
Christine wears two work hats – with style of course. She is a Product functional accessories to artistic and whimsical forms. “Consumer
Manager for the accessories collection, developing our lighting, confidence figures are at record highs, and we are responding with a
ceramics, soft furnishings and more. And as Expression Manager, desire for more flamboyance in our homes. Essentially because in 2019,
she is responsible for setting the colour and material direction of our we feel able to invest in luxury without guilt. This also links to the self-
collection. Her conceptual work will go on to influence a new fabric, care trend, which will push us to heavier and plush fabrics. We want to
the look of a product image and lots in between. treat ourselves.”
It’s a task that demands numerous fair visits, dialogue with partners “We will also turn to natural materials, including oak, marble, stone
and an ever-keen eye on the world. “A lot of my inspiration comes from and terracotta in lightly treated finishes. This is in reaction to what we
Instagram and Pinterest. When I’m not reading to my two-year-old perceive as a tech-overload. These materials remind us of nature and
daughter, my nose is usually in a trend report. However, I can just as handmade craftsmanship. Nature will also make its way into our home
easily find inspiration in the real world.” through floral arrangements and art.”
That world is sometimes by the sea in her summerhouse – a cherished I let Christine get back to her schedule, but first ask where her
staple for many Danes. Christine shares it with her husband, Michael, fascination for accessories comes from. “Maybe I’m biased, but I
who heads up BoConcept’s EMEA region. The house stands in believe accessories are so important. They add personality to a space
Kerteminde, an old fishing town on Denmark’s third largest island, and connect big-scale items like sofas and tables. They’re also an easy
Funen. “It’s where we go to unwind and escape the city. We travel a way to stay on-trend. So, instead of changing a 1-year old sofa, which
lot for work, so it’s nice to reduce my carbon footprint and vacation at isn’t sustainable, you can refresh its look with cushions or a throw. For
home.” me, they’re not just the final touches, accessories are the glue that ties
the look and our collections together.”
Hearing Christine talk about sustainability is commonplace.
Developing accessories with eco-friendly materials and processes has
Explore all accessories at boconcept.com
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139
HANDMADE TO ANY SIZE
We know floors come in different sizes.
So, we can tailor a selection of our hand-
woven rugs to your exact dimensions.
Simply come in store for a quote.
See more posibilities at boconcept.com PAGE I 141 O x for d b e d . D e s i g n e d b y Hen r i k Pe d er s en
PAGE I 142
See more posibilities at boconcept.com PAGE I 143 A r l i n g t on b e d . D e s i g n e d b y Hen r i k Pe d er s en
Bordeaux chest. Designed by Morten Georgsen PAGE I 144 See more posibilities at boconcept.com
Mezzo bed. Designed by Morten Georgsen PAGE I 146 See more posibilities at boconcept.com
Au s t i n b e d . D e s i g n e d b y Hen r i k Pe d er s en PAGE I 148 See more posibilities at boconcept.com
Z E N A N D T H E A R T O F TA S T E
Ellia Park, co-owner at Atomix NYC
2019 James Beard Award Winner

Photographer: Evan Sung and Heehyun Oh ‘Outstanding Restaurant Design’
Beautifully designed and educational menu cards that precede each
course, gallery-worthy tableware and a choice to serve only 14 guests in an
intimate chef’s table format are just some of the decisions that make the
Atomix experience so distinct. Tell us about the experience you are trying
to craft.
Ellia: I believe that the most important aspect of a restaurant is, of

course, the food. But the complete experience also includes the service
and many other factors. We considered each moment: from when a
customer steps into the restaurant, to the moment they take a seat, to
each moment they are presented with a dish to finally their departure.
For instance, before dining begins, all guests gather in a lounge,

where they can share casual conversation or a drink with others. This
little moment is designed to encourage the guests to change their
perspective from “me” to “us.” These considerations affected our
decisions in furnishing, lighting, space layout and more.
Just like how a conductor and each musician make up a great

performance in an orchestra, a restaurant has done its job well when
delicious food, seamless service and a balanced environment are in
perfect harmony.
Other than redefining Korean cuisine, are there any other goals that
underpin Atomix?
Ellia: We hope that Atomix can grow to be a place that supports

Korean design and culture. We are trying to be restauranteurs that
utilize cuisine and space to convey a new culture. In addition to food,
we are interested in and invested in fashion, food, space, service, and
how this all comes together, as we believe that it all represents today’s
culture and contributes to the next.
PAGE
Is there anything big on your horizon?
Ellia: We are still focused on growing Atoboy and Atomix, for now!
I
151
The Atomix team worked with our contract furniture division, a
Ellia and Junghyun (aka Chef JP) are the husband-and-wife duo behind
360-degree service that serves residential, office and hospitality clients
cool NYC restaurants, Atoboy and Atomix. Both restaurants serve
across our sixty-five markets. For more info visit boconcept.com/
contemporary takes on traditional Korean cuisine. The latter has
contract.
garnered attention from the likes of Forbes, The New York Times and
The Washington Post.
The now not-so-secret ingredients to Atomix’s success is an emotive mix

of ceremony, interior design, storytelling and of course incredible food.
This $175-per-head experience revolves around a 10-course tasting
menu, changing three to four times a year. We spoke to Atomix’s Co-
owner and Manager, Ellia about the restaurant and her career thus far.
Where did you meet Chef JP and tell us about your background?
Ellia: We first met in Kyunghee University in Korea, where I majored

in Culinary Science. Upon graduation, I worked in various restaurants
and hotels globally and built my career. Six years ago, when we moved
to New York, I worked in Danny Meyer’s Mailino, followed by Kajitsu
and Noreetuh. In 2016, JP and I opened our first restaurant, Atoboy.
What birthed Atomix just two years after Atoboy?
Ellia: Even when we opened Atoboy, we were already envisioning what

Atomix would look like. Why? Well Atoboy isn’t fine dining and this
was very much Chef JP’s background. But another motivation was our
desire to redefine what Korean food meant to the general public. The
majority of New York understood Korean cuisine simply as Korean
BBQ or recognizable dishes such as bibimbap. First, we sought to
reintroduce the concept of Banchan through Atoboy’s fine-casual
concept. Atomix was a space where we wanted to introduce not only
many Korean ingredients and techniques, but also bits of Korean
culture.
TIP: Leather or fabric? Two seats or
a seat and shelf? Design your perfect
London bench online or in store.
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See more posibilities at boconcept.com PAGE I 153 London bench. Designed by Morten Georgsen
See more posibilities at boconcept.com PAGE I 155 Los Angeles console t able. Designed by Morten Georgsen
See more posibilities at boconcept.com PAGE I 157 Copenhagen office system. Designed by Morten Georgsen
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STYLE THE
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159
SPOIL
Rome’s fabric scored 9 out of
10 for rain, UV and colour-fade
resistance. And its FSC-certified
Australian eucalyptus wood is
the perfect outdoor choice. (We
also have protective covers, just
in case).
1
R o m e o u t d o o r. D e s i g n e d b y H e n r i k P e d e r s e n
R o m e o u t d o o r. D e s i g n e d b y H e n r i k P e d e r s e n PAGE I 160 See more posibilities at boconcept.com
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To r i n o t a b l e . D e s i g n e d b y A R D E PAGE I 162 See more posibilities at boconcept.com
BOCONCEPT WAS FOUNDED IN DENMARK IN 1952
A N D H A S 3 0 0 S T O R E S I N S I X T Y- F I V E C O U N T R I E S
WORLDWIDE.
F I N D Y O U R S A T B O C O N C E P T. C O M
#BOCONCEPT
08-19/1. 1022000030_STUK I Art direction, layout and copy: BoConcept In-house. Copyright © BoConcept A/S 2019 I Furniture:
Manufactured by BoConcept A/S, Denmark, under the brand name, BoConcept® I BoConcept A/S accepts no liability for printing
errors or changes to products and/or prices I www.boconcept.com

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THIS IS YOURS.

Because you know your space is more than concrete, wood

Now come with us and explore Denmark’s most stirring

told to inspire your personal home. A curated gift from us

FROM DENMARK. TO THE WORLD.

P. 10 - 11 DESIGNED FOR LIFE

P. 136 - 137 LIVING IN COLOUR

P. 140 - 149 SLEEPING

P. 158 - 162 OUTDOOR FURNITURE

As the world’s most global furniture retailer, that magic happens in

TAILORED FOR YOU

Your freedom of expression is also found in our range of over a

In 1954 we designed a popular dining table with a concealed butterfly

LOVING OUR SHARED WORLD

When asked what is behind Indivi’s success,

Although his portfolio includes other furniture types, Anders isn’t

We finish our coffee and leave Anders’ harbourside studio for a

As Anders morphs into esoteric tour guide – punctuating stories about

Our connecting flight from Amsterdam is fully booked. A chorus of

suspect is one of the oldest Indivi sofas in the world.

We meet Lúcia at her BoConcept store. She welcomes us with her

trademark broad smile and a broader platter of traditional cakes and

Lúcia is Store Manager and Interior Designer at BoConcept Lisboa.

That early passion would culminate in an Interior Design degree

Eight years ago, she added TV personality to her CV as a regular

As we arrive, Lúcia begins to lay out a banquet of cured meats, cheese,

She goes on to describe lifting it into their small city apartment as

Par ma sofa . D esigned by Fr ans S chrofer

confirm an indisputable truth: is covered in a structured metal cladding. As we

As Key Account Manager, Designer and Product

As she discusses Ratti, her pride is apparent.

Impressive heritage, client lists and eco credentials

See more posibilities at boconcept.com

Indivi sofa bed. Designed by Anders Nørga ard

Jesper: As Upholstery Product Manager, I have to confess that I’m a

influences? eased by text messages, calls and meetings

The next day sees us following Can to a small

Get tailored style guidance from your

local Interior Designer

Madr id t able. Designed by Morten Georgsen

2019 James Beard Award Winner

Ellia: I believe that the most important aspect of a restaurant is, of

For instance, before dining begins, all guests gather in a lounge,

Just like how a conductor and each musician make up a great

Ellia: We hope that Atomix can grow to be a place that supports

The now not-so-secret ingredients to Atomix’s success is an emotive mix

Ellia: We first met in Kyunghee University in Korea, where I majored

What birthed Atomix just two years after Atoboy?

Ellia: Even when we opened Atoboy, we were already envisioning what

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