Sudece Links Services
Sudece Links Services
Sudece Links Services
1
TABLE OF CONTENT
4.6 Benefits
6.1Manufacturing steps
8.0 Checklist
4
1
EXECUTIVE SUMMARY
Sudece Links Services is a standard and yet to be fully registered and licensed
company here in Yengoa, Bayelsa State.
I will place a high value on my customers which is why I will adopt excellent
customer corporate culture in ensuring that I meet and exceed the expectations of
my customers.
In order for me to achieve all my goals and objectives, I intend to ensure that I
build a solid business structure, which will see me employing capable and
experienced hands to work with me. My employees will be well paid and have the
best welfare packages in the industry especially across start-ups in our category.
My facility will also be conducive for all my employees.
The products and services that I therefore intend to make available to my various
customers are;
In a bid to run a business that is not only successful but of a high standard, I have
engaged the services of BetterTech Business Consulting Firm in Yenagoa. This is a
reputable firm that has experience of helping new businesses such as mine to know
if they are in the right business or not.
6
weaknesses, opportunities and threats to determine if we would thrive in this
industry.
The result of the SWOT analysis that was therefore conducted on our behalf by
BetterTech Business Consulting Firm are as follows;
Strength:
The fact that I am offering other products and services in addition to my core
service is a plus for me in this business. I will also employ professionals and
capable employees who will thoroughly understand the business and are dedicated
to help me run my toothpick manufacturing business. Another of my strength is
that I will operate a monopoly market here in Bayelsa State as the only toothpick
manufacturing company. I do not have any competitors in Yenagoa. My location
here in Akenfa 3 – Yenagoa is one that is very strategic and allows me to be close
to my various customers.
Weakness:
The fact that I am still new in the industry is one weakness I will face. Also, I do
not have the financial and human resource capacity as other existing toothpick
manufacturing companies outside Bayelsa State, which means I would need to
work harder to become known and my brand to be recognized so that traders in
Yenagoa would not patronize toothpicks from other states.
Opportunities
Threat:
Every business is faced with threats but it is how they handle the threats that would
determine how long they would last in business. Therefore the threats that I am
likely to face is from competitors outside Yenagoa – new or already established
who would be offering the same services as mine and who would have better
7
policies in regards to pricing and customer retention. Another threat that I might
face is more clients turning to another substitute – floss.
Therefore, the business structure that I would build at Sudece Link Services is as
follows;
In charge of making the overall policies and strategies that would have a
holistic effect on the organization.
Hires, disciplines, delegates tasks and rewards individuals in the management
team.
Evaluates the success of the organization and removes or modifies ineffective
policies.
8
Human Resources and Admin Manager
In charge of placing adverts for, interviewing and hiring those that would
eventually work for the company.
Conducts orientation for new employees and performance appraisals for
existing employees.
Ensures that the administrative functions of the organization are smoothly
performed.
Production Manager
Is in charge of all the toothpicks (wooden and plastic) and chewing stick
produced by the organization.
Ensures that all staff on the production floor strictly adhere to organization’s
policies and guidelines.
Ensures that workers give optimum performance and punishes erring workers
on behalf of the organization.
Machine Operators
In charge of the machinery used for production and ensures that checks are
carried out before production.
Carries out preventive repairs and maintenance on machineries.
Ensures that the machines bought by the organization are genuine.
Store Manager
Accountant/Cashier
9
Prepares all the financial reports, information and statements on behalf of the
company
Prepares the overall budget and makes sure that it is duly implemented by the
organization
Monitors cash inflow and outflow and ensures that every naira is accounted for
Conducts market research in order to discover new target markets for the
organization.
Drafts effective marketing and sales strategies to generate more revenue on
behalf of the organization.
Meets and negotiates with high level clients on behalf of the organization.
Responds to inquiries and orders via phone, internet and via physical
appearance on behalf of the organization.
Remains updated about organizational policies as well as industry trends in
order to give clients accurate information at all times.
Keeps an updated and accurate customer database on behalf of the
organization.
Cleaner
Cleans the factory before the start of administrative work and production every
morning.
Ensures that the convenience is kept clean for staff and customers.
Carries out any other duties as specified by the human resources and admin
manager.
Driver
Ensures that ordered toothpicks and chewing sticks are duly delivered to the
right destination.
Supervises the loading and offloading of goods from the truck and helps out
too.
10
Performs other official duties on behalf of the organization.
Toothpicks in Nigeria will always be in constant demand due to the fact that is
very popular amongst the people than its closest substitute – floss. I have therefore
keyed into this fact to ensure that I get a huge share of the market.
However, because I intend to ensure that I give accurate reports regarding my sales
forecast, I have taken a thorough evaluation of the toothpick manufacturing
business so as to correctly deduce my chances of surviving in this industry.
I used several assumptions and data from similar start-ups such as mine and even
already established toothpick manufacturing businesses in Nigeria. Below
therefore are the sales projections for Sudece Links Services depending on several
factors and data as relating to small and medium scale enterprises not only here in
Yenagoa but all over Nigeria as well;
N.B: It should be noted that the above sales projections were dependent on what
was obtainable in the industry for the stated time period. The assumptions are
based on the act that more people won’t start using the alternative – floss, and also
that I won’t have a competitor offering the same services as mine within the three
years that we have based my sales projections on. Should there be any changes in
the above stated factors, it would lead to an increase or decrease in the figures
stated above.
11
1.8 Sustainability and Expansion Strategy
My aim is to start a business that will not only become a household brand but that
is sustained for as long as possible in the industry. However, in order to achieve
this goal, I intend to consider certain factors that I know will be helpful to sustain
and expand my toothpick manufacturing business. The factors are ensuring that I
build a solid business structure, a sound re-investment strategy, and a customer
retaining strategy.
I will ensure that my employees are well paid and that their welfare packages are
the best in Bayelsa State. I would also ensure that my employees undergo the right
training that will see them not only enhance their skills but also boost productivity
for our company as well.
Even though toothpicks are used by everyone, it is a market where I intend to fight
in order to retain my customers. I have adopted an excellent customer care culture
that will ensure that my customers are given topmost care whenever they patronize
me.
All my employees understand the value of our customers and the customer care
attitude has become a part of our corporate culture. We will make sure that we
offer our customers incentives every once in a while and those that refer us to
others will be rewarded as well. These measures will ensure that a high number of
our customers prefer our brand to that of our competitors.
12
2.1 Registered Name and Corporate Structure
At this time, Sudece Links Services requires about N10,000,000 of grant funds.
Engr. Keren E Paul is not seeking an investment from a third party at this time.
Sudece Links Services just like any other business has been established to generate
revenue and maximize profit here in Yenagoa – Bayelsa State. I intend to do all it
legally takes to ensure that I not only generate revenue from our core service but
from additional services as well, in order to sustain and boost our bottom line and
therefore grow our business.
13
While having a business idea is important, it is equally important to ensure that
there is finance available to make the business idea become a reality. Without
finance, the business idea would remain just an idea. Also, it is important that an
entrepreneur knows just how much is needed to run the business till the business
starts paying for itself.
This is why conducting a thorough feasibility study is necessary as this would stop
the entrepreneur from constantly seeking for loans every time instead of just once.
Even though sourcing for finance is very difficult and can be quite intimidating, it
is nevertheless one of the task that an entrepreneur must undergo for the sake of the
business.
Sudece Links Services is a business owned and operated by Engr. Keren . Paul.
Having known the rudiments of the business he believes that he doesn’t require an
external partner to run the business with. This has therefore led to his deliberate
sourcing of start-up capital from just two areas.
The areas where I therefore intend to generate the necessary start-up capital for
Sudece Links Services are;
14
INDUSTRY REVIEW
There is a huge market for the toothpick production business both here in Nigeria
and all over Africa and this is because almost everyone uses toothpicks to remove
unwanted food leftovers that stick in between the teeth. The use of toothpicks is
higher than the use of floss, its closest substitute, which then makes starting the
toothpick business lucrative for any enterprising entrepreneur.
The market potential for toothpick is such that it can be sold locally or exported in
order to earn foreign exchange. The market for toothpick production was made
possible by the ban on toothpick importation by the Nigerian Federal Government,
and this has created enough opportunity for the local markets to grow.
According to analysis, the market for toothpicks is not only sustained but
expanding as well, this is because toothpicks are used in hotels, homes, restaurants,
bars and joints, parties and in other public gatherings.
Raw materials used in producing toothpicks are readily available here in Nigeria as
the raw materials used are either wood or bamboo. This makes it a great advantage
for starting this business here in Nigeria.
4
15
STRATEGIC AND MARKET ANALYSIS
The bamboo toothpick production business is one that attracts huge demand
thereby making it an interesting and lucrative business to start up. The flourishing
custom of dining in urban and suburban areas has heightened the need for this
product. There is always profit to be made in this business regardless of the size of
the company. Toothpicks can either come in wooden or plastic forms and are used
by hotels, bars, restaurants, in homes, eateries, in parties and in the travel industry
as well.
Also, the raw materials used for the production of bamboo toothpicks are easily
accessible locally, which means there would be no need for importation except
maybe the machinery and this would have to be the automatic machines, if the
entrepreneur does not intend to use the local machines. In
order to develop the market still further the environmentally friendly nature of
using bamboos to produce toothpicks could be stressed.
Bamboo wood is relatively soft, not particularly dense, and is ideal for the
production of toothpicks. Bamboo is a renewable resource that can be harvested
annually and if cultivated well produces a known yield per unit area. This makes it
ideal for supplying the relatively low but regular inputs of raw materials required
by the toothpick unit.
16
of bamboo plantations, which can easily be intercropped with food crops and thus
increase the food security of the rural poor that grow them.
4.6 Benefits
The environmental benefits of a toothpick-manufacturing unit are considerable.
The use of large quantities of bamboo as the raw materials will necessitate the
effective and sustainable management of bamboo plantations and stands, and will
encourage the planting of more bamboo. The cultivation of bamboo is beneficial
for soil conservation and afforestation activities and plantations are encouraged as
part of social forestry programmes. The use of bamboo to produce toothpicks will
reduce pressure on timber wood, and contribute to forest conservation.
As noted above, establishing the unit will generate considerable
employment opportunities for rural people. The unit would increase economic
17
activity in the region, bringing greater prosperity to the communities involved and
permitting knock-on investment in new bamboo-based projects.
Before every business can determine who its target market is even though it might
look obvious, it is very necessary that a market survey is performed. Performing a
market survey forces one to look critically at the target market for one’s business
and know what is expected from this target market i.e their unique characteristics
and what is likely to appeal to them. This will then help when drafting marketing
strategies as they would be more suited to the target market.
The toothpick business might look like an easy one to start up but it truly is a
saturated market and this is due to the fact that almost every entrepreneur with easy
cash can venture into this business even without having any technical knowledge
of the business.
My aim to become the preferred brand for my various customers will not be easy
to attain, and for this reason, I have laid down strategies that will allow me to
compete effectively against my competitors in order to have competitive advantage
over them.
Everyone in Nigeria knows that Aba is the manufacturing hub where almost
anything can be manufactured. The Akenfa area where my manufacturing
company will be located has me strategically close to the toll gate in Nigeria where
visitors from all over the country flock in and out from. My strategic location is not
only going to get me a large share of the market, it is one edge that I have because
it will stop traders in Yenagoa from travelling to Aba to purchase toothpick.
18
Because I understand how valuable customers are to the growth of a business, I
will put strict customer policies in place so much so that it will become a part of
my employees’ attitude. This therefore means that all my customers will be given
the highest care and attention. My factory is one that will be convenient for my
customers to get to and I roll out incentives every once in a while in order to keep
my customers happy.
19
5.1 Project Conceptualization
Bamboo toothpicks are a low input - low output product for the factory but are
required in enormous numbers. All sectors of society in a huge range of countries
use toothpicks, and with a little careful marketing, perhaps stressing the eco-
friendly nature of the product, the vast majority could be using bamboo toothpicks.
The very short rotational cycle of bamboo makes it very attractive in terms of cash
flow compared to timber trees and this means it is attractive for those with limited
capital. As a small-scale enterprise a toothpick-manufacturing unit may be eligible
for development grants or other incentives from the government - check with your
local government office or business advisory centre for details.
Marketing is a process where the needs of intending and existing customers are
anticipated, identified and met. This is one serious aspect of a business that
requires a thorough evaluation especially as this is the revenue generating aspect of
the business, that enables the business grow and sustain itself.
Without marketing the business, not only will a business not likely have customers,
it will struggle to exist and might eventually fail. Businesses therefore always set
aside an amount to use in marketing as well as marketing strategies that will ensure
that the target market is well penetrated.
I would also empower my marketing team to ensure that the marketing strategies
are in line with our corporate sales goals and objectives. My marketing team will
20
also be empowered to modify and remove ineffective marketing strategies and
deploy conventional and unconventional modes of marketing our toothpicks.
The following are therefore the marketing and sales strategies that I intend to adopt
in ensuring that awareness for my products reach the target market;
21
Having looked thorough at this strategy that I intend to adopt, I am confident that
while I might have a low gross margin during these two months, it will in no way
allow me run into a loss.
Choosing the right payment options is very important to my business and this is
due to the fact that customers prefer various options to pay for products and
services. In picking the payment options for my clients, I would ensure that it
abides by the financial rules and regulations here in Nigeria.
Therefore, the payment options that I want to make available at Sudece Links
Services are;
22
6
23
Bambusa vulgaris and Oxytenanthera abyssinica. In the African, approximately 66
percent of bamboo area is classified as private system.
24
to allow further penetration of the bleaching agent. They should be covered
with plastic sheet to protect them from rain.
25
6.6 Checking and Packing
The toothpicks are finally sorted into batches and substandard ones removed. They
are packed at the unit into packages of up to 200 toothpicks, using the unit’s own
packaging style. This ensures greater brand recognition and offers greater
opportunities for market penetration.
26
6.7 Requirements for Success
The essential requirements for a successful bamboo toothpick-manufacturing unit
are:
1) Initial capital investment
2) A regular supply of bamboos as raw material
3) Secured, trained workforce
4) Sufficient markets
27
put extra time and efforts, which are considered vital to the smooth operation of the
company. The staffs will also ensure that production targets are met within
specified period. It has therefore become imperative that merit and rationality be
given adequate attention in the selection of the Production Manager and other
supporting staff.
FINANCIAL PLAN
28
7.1 INITIAL INVESTMENT REQUIREMENT
Working Capital
29
7.2 Sources of Fund
The finance for the project is expected to come from management equity which
amount to 30% and 70% grant.
30
8
CHECK LIST
31