Module 4 Student Notes
Module 4 Student Notes
Reading Material
Course Instructor:
Raman R. Tirpude
Assistant Professor of Management
Dr. Purnima Singh
Assistant Professor of Management
UNIT 2-
Timeline Of Intrapreneurship
1978 – Gifford Pinchot III, the founder of sustainable business school, coined the term
“intrapreneur”.
1982 – Howard Edward Haller, the founder of the Intrapreneurship Institute, published
the first formal academic case study of intrapreneurship.
1985 – Time Magazine published the article Here Come the Intrapreneurs. It was when
the term started gaining popularity.
1985 – Steve Jobs quoted the term during an interview with Newsweek. It was then
intrapreneurs began getting recognition worldwide.
2011 – The first conference on intrapreneurship was held in London, England.
Examples
One of the very first instances of intrapreneurship can be traced back to 1974. Then
3M, an American multinational corporation, introduced a policy in which employees
were allowed to devote 15% of their working hours to their project ideas.
As part of this policy, Spencer Silver, an engineer at 3M Co., created a lightweight
repositionable adhesive and promoted it within the company, but it did not work. Another 3M
engineer Art Fry observed during his regular choir practice that his bookmark was coming out
of the hymnal every time he tried to fix it. Both the engineers, under the same program,
collaborated and created the Post-It Note together.
In another intrapreneur example, Ken Kutaragi, a junior employee at Sony Corp.,
devoted hours to tweak a Nintendo game console to make it more user-friendly. His
idea was rejected by many. But the group chief executive officer Norio Ohga trusted
his creativity and let him work the way he wanted. The combined efforts led to the
emergence of Sony PlayStation in 1994, the most trusted gaming brand across the globe
today.
Google Inc. favors both open and closed innovation models. While the former is an
approach that allows collaboration with outside companies, the latter is an innovative
process with no external influence. As part of its closed innovation program, the tech
giant gives the in-house resources a chance to use their ideas in developing new tech
products. Google Wave is a perfect example of a product developed without any
external involvement.
Characteristics of Intrapreneur:
1. Intrapreneurs conduct themselves in a highly ethical manner:
Intrapreneurs conduct themselves in a highly ethical manner. Intrapreneurs put their personal
emotions aside, and act with objectivity by doing what is right. Intrapreneurs recognize and
encourage others for their involvement and contributions. They behave authentically and with
utmost integrity. The value system of each Intrapreneur will eventually turn into the
organization’s culture.
2. Intrapreneurs are less distracted:
Time is a valuable entity. Intrapreneurs are aware of all the distractions that could consume
their valuable time. We are not short of distractions at workplaces in this day and age - Cell
phones, Social media, Office gossips, etc. Intrapreneur stays away from any distractions that
could potentially hinder their creativity at their respective workplaces. Lesser the distractions,
better the creativity and productivity.
3. Intrapreneurs are Mentors:
Mentoring is one of the best and proven forms of influence and knowledge sharing.
Intrapreneurs are on the constant look out for mentors who can influence their creative vision.
Intrapreneurs make great mentors as well. At the onset of an opportunity, they are ready to
share their knowledge with others. Organizations see dramatic improvements in the creativity
and productivity with mentorship and knowledge sharing.
4. Intrapreneurs are Constant learners:
Intrapreneurs are constant learners. Whether it is personal or professional growth, they
constantly learn to better their art of being creative and productive. Intrapreneurs take not only
proactive steps to identify their next learning step but also identify valuable things to learn in
every situation. The more we learn, better we operate on a daily basis.
5. Intrapreneurs provides value to the organization:
Intrapreneurs recognize that they are an investment to the Organization. So, they not only
provide value to the Organization but also to themselves for their growth. Intrapreneurs
acknowledge that while their job duties provide measurable outcomes for the Organization, the
way they discharge their functions with integrity provides overall value to the Organization.
Intrapreneurs are indispensable human resources to an Organization, and it’s growth.
Intrapreneurs take responsibility for their career and empower themselves to be creative for the
organization’s greater good.
Difference between Intrapreneur and Entrepreneur:
POINT
ENTREPRENEUR INTRAPRENEUR
COMPARISON
Works for Creating a leading position in Change and renew the existing
the market. organizational system and culture.
Interest Innovators lose interest after the Entrepreneurs fail, rethink and work hard
idea stage. to make the venture more successful.
Skills Innovators have a passion for Entrepreneurs need skills like planning,
inquiry and experiment with leading, managing, and decision-making.
creative thinking. Entrepreneurs take risks, work hard, and
are committed to achieving success in
their business.
UNIT 3-
Entrepreneurship is important for growing the economy, creating jobs and improving the
quality of life while adapting to modern societal needs. Innovative entrepreneurship can
provide ideas that help grow new and existing businesses, develop products to improve local
communities and encourage change to enhance customer experiences. Innovation is a primary
component of successful businesses, so it's beneficial to understand what it entails.
Innovation refers to an individual or organization creating new ideas, such as new products,
workplace processes and upgrades to existing services or products. In business, innovation can
promote growth, help ensure the organization can compete with new market trends and help
generate profit. Implementing innovative ideas can help a business become a successful
organization in its industry.
Innovative entrepreneurship is the practice of establishing creating new business ideas
intending to generate profit, assist their community and accomplish company goals. Innovative
entrepreneurs develop business models to identify to meet the needs of an organization and
improve their competitiveness in the market. Most entrepreneurs use innovative ideas to help
create these business models or make upgrades to their current model. They can use this
motivation to design innovative strategies for business success. There are many types of
innovative business entrepreneurs.
Social entrepreneurs
This type of entrepreneur often aims to solve community problems with their product or
services. These products can promote positive developments in community behaviors. Social
entrepreneurs often measure success in improving their community rather than success in
profits.
Startup entrepreneurs
Startup entrepreneurs innovate a single product or service that's unique to an industry. To
promote success in their startup business, they may use innovative marketing strategies to keep
customers. This can include creating strategies to provide exceptional customer experiences
during the purchase or use of the product.
Enterprise entrepreneurs
Enterprise entrepreneurs may use innovation to develop new ideas for corporations that have
been in business for many years. This can help an enterprise business stay relevant and
competitive in its market. Enterprise entrepreneurs help enterprise businesses or corporations
adapt to market changes by creating strategies to combine new technologies and systems in
their business model. They use their innovative ideas to upgrade current products or services
to generate positive user experiences and maintain their wide customer base.
Characteristics of Innovative entrepreneur
Some successful innovative entrepreneurs have specific personality traits that contribute to
their innovative ways of thinking.
Proactive: Proactive individuals often attempt to find a solution to financial or organizational
challenges using innovative ideas in their business model or products. They often take
additional steps to ensure success in their new business idea. Examples of being proactive can
include taking additional courses to develop skills, creating solutions to obstacles before they
occur and asking for feedback to improve their ideas.
Communication Skill: Entrepreneurs use communication skills to inform companies of
innovation ideas and distribute plans to all employees working on a product. They also use
communication skills to network with others in their industry to expand brand awareness and
their consumer base.
Determined to find solutions to challenges: Entrepreneurs may have to overcome many
challenges before they reach success. Challenges can include market changes or new research
on global issues. They often create innovative products that resolve issues or meet market
demands.
Flexible: It's important to be flexible and adaptable as an entrepreneur to incorporate changing
market trends into business plans. Entrepreneurs usually can adapt to these changes to update
products so the product can still be competitive in its market.
Adoptive Entrepreneurship: Adoptive/Imitative is the imitative entrepreneurs copy or
adopt suitable innovations made by the innovative entrepreneurs. These entrepreneurs
imitate the existing entrepreneurs and setup their enterprise in the same manner. Instead of
innovating, they just imitate the technology and methods innovated by others.
Fabian Entrepreneurship: These are entrepreneurs that are very careful in their approaches
and cautious in adopting any changes. They are not prone to sudden decisions and try to shy
away from any innovations or change that doesn’t fit their narrative.
Drone Entrepreneurship: These are entrepreneurs who do not like a change. They are
considered as ‘old school’. They want to do business in their own traditional or orthodox
methods of production and systems. Such people attach pride and tradition to even outdated
methods of doing business.
Entrepreneurial traits:
1. Vision: Successful entrepreneurs have a clear vision of what their business will be and
can concisely articulate its purpose, goals and market position. They have identified
(and can succinctly describe) the who, what, where, when and why of their business.
2. Passion: A successful entrepreneur is passionate about their business. It is hard work,
and putting in long hours will be tough if you don’t love what you are doing. People
with passion know what it is that drives them to keep working to achieve their vision.
3. Tenacity: Entrepreneurs remain tough when the going gets rough. They don’t give up
easily. They can accept rejection and are willing to learn from their mistakes. They are
willing and able to adapt and modify their plan in order to be successful the next time
around.
4. Willingness to work hard: Being an entrepreneur is harder than being an employee.
To be successful, the entrepreneur must be willing to put in the time and effort required,
often for little or no pay at the beginning. Successful entrepreneurs recognize the risk
and necessary work that achieving their goals will entail.
5. Confidence: Successful entrepreneurs have confidence in themselves and in their
business. They must believe in their ability and in their idea. Every entrepreneur will
face rejection along the way and successful entrepreneurs are those with the confidence
to keep going and bounce back after a setback.
6. Flexibility: Things do not always go as planned. A successful entrepreneur is flexible.
They learn from their mistakes and are willing to adapt and change as they go along.
They take advice from others and are open to trying new approaches.
7. Can sell: An entrepreneur must be comfortable selling. Even with a sales team, the
leader must be an expert at networking and be able to promote themselves and their
business to bankers, customers, suppliers and staff.
8. Prudent with money: Successful entrepreneurs are good money managers. They
prudently invest in overhead and always keep track of the money and manage their cash
flow.
9. Willing to ask for and accept help: An entrepreneur needs to be a jack of all trades,
but the most successful entrepreneurs know their limitations, realize they can’t do
everything and are willing to delegate to others. They are willing to ask for help. They
seek out and pay for expert advice when needed.
10. Resilience: No matter how successful your business, there will be bumps along the
road. A successful entrepreneur is resilient and can bounce back from a setback. They
use setbacks as an opportunity to learn and grow. They understand that failure is part
of the game.
UNIT 4-
Institutional support system has been designed at following four levels: 1. Central Government
2. State Government 3. Non-Government Support System 4. District Industries Centres (DIC).
Non-Government Institutions
Besides the Central Government and the State Government agencies, there are some Non-
Governmental agencies that are also supporting the cause of small scale industries in the
country. These agencies include Non- Government organisations and industry associations.
They provide a common platform to voice SSI needs and initiate co-operative efforts.
Government policies have stressed the increasing role of these associations and NGO’s in
setting up common facilities and other cooperative ventures in technology, marketing and other
support systems. Some of these major associations are as follows:
(I) Indian Council of Small Industries (ICSI):
It was established in 1979 to help tiny, cottage and small industries and artisans of rural areas.
Membership of ICSI constitutes about 1500 associations of the decentralized sector.
Main functions of ICSI are:
i. Information dissemination.
ii. Entrepreneurship development.
iii. Consultancy and managerial support.
iv. Training and research.
(II) Laghu Udyog Bharti (LUB):
Laghu Udyog Bharti (LUB) was founded in 1995 to promote and safeguard the interest of tiny
and small scale industries. It has been given representation on the national and the state level
government bodies responsible for the development of SSIs. It is also responsible for undertak-
ing entrepreneurial training, providing support for technology up gradation and marketing
services.
LUB performs following functions:
i. Entrepreneurial training.
ii. Technology up gradation.
iii. Marketing services.
(III) India SME Technology Services Ltd.:
India SME Technology Services Ltd. (ISTSL) provides a platform where micro, small and
medium enterprises can tap opportunities at the global level for acquisition of new and
emerging technology or establish business collaboration.
Their mission is:
To render professional services for technology transfer and attendant support services in order
to enhance market competitiveness of micro, small and medium enterprises and promote
sustainable development.
(IV) Credit Guarantee Fund Trust for Micro and Small Industries:
A Credit Guarantee Fund Scheme for small industries was launched by the Government and
the SIDBI set up the Credit Guarantee Fund Trust for Small Industries (CGTSI), with a mission
to implement the credit guarantee fund scheme for micro and small enterprise in August 2000
to ensure better flow of credit to micro and small enterprises by minimising the risk perception
of banks/ financial institutions in lending without collateral security.
(V) Federation of Associations of Small Industries of India (FASII):
It was promoted in 1959 to represent the problems of SSIs with the Government and liaisoning
with other agencies involved in promotion of SSI sector.
Its objectives are as follows:
i. To promote the development of small scale, tiny and cottage industries;
ii. To cooperate with industrial business, educational institutions in collecting and exchanging
information pertaining to the small scale sector;
iii. To undertake professional, technical and management consultation services;
iv. To undertake studies, surveys and research assignments;
v. To further the cause of small industries by interacting with Union and State Governments
and other bodies;
vi. To establish and operate trade centres display centres, sub-contracts exchanges and other
promotional institutions for the benefit of the small scale sector and
vii. To establish test centres, laboratories and common facility centres for the SSI sector.
(VI) World Association of Small and Medium Enterprises (WASME):
The World Association for Small and Medium Enterprises was founded in 1981 to ensure
business cooperation among its members. Its membership represents chamber of commerce,
small industries development corporations, financial institutions and commercial banks and
other State Government agencies of developing countries.
It facilitates:
i. Technology transfer
ii. Manpower training
iii. Maintaining a register of experts/consultants, organising seminars and conferences
iv. And acts as a clearing house of information and marketing services etc.
(VII) Federation of Indian Chambers of Commerce and Industry (FICCI):
The FICCI was established in 1927 as the national agency through which the chambers of
commerce and trade association in India could crystallize their views on current economic
problems.
It serves as the coordinating agency for the commercial and industrial interests as represented
by various chambers of commerce and trade associations. The Federation maintains very close
relations with the Union Government and is also represented on over 65 advisory committees
appointed by the Government and other leading organisations.
(VIII) Small and Medium Business Development Chamber of India (SME Chamber of
India):
The chamber puts all its efforts for the development and growth of MSMEs by organising
various activities to accomplish its objectives. The Chamber provides information and
guidance to new and existing entrepreneurs in effectively managing and growing their business.
The Chamber has developed key strategies to promote and support the MSME sector. The
Chamber also gives importance to and encourages MSMEs to adopt innovative ideas and
concepts for the promotion of their business.
The chamber organises:
i. Seminars
ii. Conferences,
iii. Workshops and Training Programs
iv. And other trade promotional activities to educate & create awareness among MSMEs.
v. The Chamber recognises successful entrepreneurs by conferring National & International
Level MSME and Entrepreneurship Excellence Awards for their outstanding achievements in
the fields of Manufacturing, Services, International Trade, Finance, Agro & Food Processing,
IT and IT Enabled Services, Telecommunication, Research, Technology Development and
other sectors.
(IX) Associated Chambers of Commerce and Industry of India (ASSOCHAM):
Assocham is another apex organisation like FICCI to which some of the older chambers of
commerce are affiliated. It was founded in December 1920. It seeks to make the businessmen’s
voice heard and to ensure that their views are taken into account in the moulding of the nation’s
economic life. It also undertakes persuasive activities directed at the administrative
departments and to the law makers with a view to acquainting themselves with the view point
of the members.
(X) Confederation of Indian Industry (CII):
It was created in 1992 by changing the name of Confederation of Engineering Industry. It is
responsible for advisory, consultative and representative services to industry and the
Government. It has been given representation on major policy formulating bodies, related with
the industry. It also works like a nodal agency for international industrial cooperation.
(XI) Federation of Indian Exporters Organisation (FIEO):
This is an apex organisation set up by the Ministry of Commerce in the year October 1965. It
represents the Indian entrepreneur’s spirit of enterprise in the global market. The Federation
performs activities of common nature such as sending trade delegations abroad and inviting
trade delegations from foreign countries, sponsoring commodity and market surveys and
collection and dissemination of commercial intelligence.
It provides facilities for:
i. Settlement of trade disputes arising in the course of foreign trade
ii. And advises Government on all matters relating to export trade.
(XII) Rural Small Business Development Centre (RSBDC):
It is the first of its kind set up by the world association for small and medium enterprises and
is sponsored by NABARD. It works for the benefit of socially and economically disadvantaged
individuals and groups.
It aims at:
i. Providing management and technical support to current and prospective micro and small
entrepreneurs in rural areas.
ii. Organizing several programmes on rural entrepreneurship, skill up gradation workshops,
mobile clinics and trainers training programmes, awareness and counseling camps in various
villages of North India.
(XIII) Entrepreneurship Development Institute of India (EDI):
The Entrepreneurship Development Institute of India (EDII), an autonomous body and not-for-
profit institution, set up in 1983, is sponsored by apex financial institutions, namely the IDBI
Bank Ltd, IFCI Ltd. ICICI Ltd and State Bank of India (SBI).
The Institute is registered under the Societies Registration Act 1860 and the Public Trust Act
1950. The Government of Gujarat pledged twenty-three acres of land on which stands the
majestic and sprawling EDII campus.
The institute is located close to Ahmedabad Airport at the village Bhat in Gandhinagar District.
Its buildings, designed by Bimal Hasmukh Patel, are set in a 23-acre (93,000 m2) lush green
campus and received the Aga Khan Award for Architecture in 1992.
The EDII has been selected as a member of the Economic and Social Commission for Asia and
the Pacific (ESCAP) network of Centres of Excellence for HRD Research and Training.
EDI has helped set up twelve state-level exclusive entrepreneurship development centres and
institutes. Entrepreneurship has been taken to schools, colleges, science and technology
institutions and management schools in the water performance sector by including
entrepreneurship in their curricula.
The University Grants Commission appointed the EDI as an expert agency to develop a
curriculum on Entrepreneurship. In the international arena, the development of
entrepreneurship by sharing resources and organising training programmes, have helped the
EDI earn support from the World Bank, Commonwealth Secretariat, UNIDO, ILO, FNSt,
British Council, Ford Foundation, European Union and other agencies.
The institute has carried out the task assigned by the Ministry of External Affairs (India), to set
up Entrepreneurship Development Centres in Cambodia, Lao PDR, Myanmar and Vietnam.
The institute is working towards creating ED Centres in Uzbekistan and Kazakhstan.
Courses offered by EDI:
(a) Post Graduate Diploma in Management Development Studies (PGDM-DS):
Post Graduate Diploma in Management – Development Studies is designed as a broad and
multi-disciplinary focused programme to equip students with knowledge, analytical and con-
ceptual skills of social and economic development.
(b) Post Graduate Diploma in Management Business Entrepreneurship (PGDM-BE):
The PGDM-BE two-year, full-time, residential programme at the EDI, has been designed for
entrepreneurs and entrepreneurial managers.
(c) Post Graduate Diploma in Management Development Studies (PGDM-DS):
The institute has launched a new course – Post Graduate Diploma in Management –
Development Studies in market, which makes sure that the youth is equipped with instruments
to bring about ‘change’ in society. Of the many fundamentals and theories, the Development
Studies course imbibes Mahatma Gandhi’s principle- “Be the change you want to see in the
world”. Development Studies (DS) may be considered an MBA equivalent course that creates
social entrepreneurs. Social entrepreneurship is a gutsy, enterprising and challenging concept.
The entrepreneurship process at EDI:
Students are taught to identify opportunities and check on their feasibility. Through mentoring
and guidance the students prepare a business plan. They are given a platform to pitch their ideas
to banks and investors, so that they can launch their own venture.
(XIV) Indian Investment Centre (IIC):
The Indian Investment Centre is a Government of India organization and enjoys nearly more
than three decades of rich understanding in investment promotion. It is the body which is to be
contacted first for investment and is the single window agency for bona fide information or any
assistance that may be required for investments, technical collaborations and joint ventures.
All the services provided by the Indian Investment Centre are free of charge.
Role of Direct Foreign Investment:
i. The Indian Investment Centre is the body which is known to generate wider knowledge about
conditions, laws, policies, procedures and incentives pertaining to investment and the
infrastructural facilities available; and of investment opportunities in India.
ii. The Indian Investment Centre functions as a single reference point for foreign investment
projects and aids Indian and foreign entrepreneurs in meeting the procedural requirements of
project approvals. It also aids them in over-coming bottlenecks, if any, in the process for
implementation of the project.
iii. It informs and assists foreign entrepreneurs on matters pertaining to financial and technical
collaborations in India.
iv. The Indian Investment Centre advises foreign investors on setting up industrial projects in
India.
v. It provides them information regarding investment environment and opportunities. It also
apprises the investors about Government, industrial and foreign investment policies, facilities
and incentives taxation laws and assists them in identifying collaborators in India.
vi. Overseas the Government body assists Indian companies in discovering source of capital
and technology, hence facilitating foreign collaborations.
vii. It undertakes promotional work and guides entrepreneurs abroad via diplomatic officers in
the external affairs office and other relevant organizations.
Role in Non-Resident Indian Investment:
The Indian Investment Centre is the main organization responsible for promoting investment
in India by Non-Resident Indians (NRIs) and Overseas Corporate Bodies with NRI holdings,
providing them lead services.
i. It is functioning as a sole agency for projects with NRI investment and provides all the
necessary services for setting up such projects.
ii. The Indian Investment Centre apprises them of Government policies and procedures and the
services and inducements available to them.
iii. The necessary data for the selection of projects is made available to the NRIs and Overseas
Corporate bodies.
iv. The nodal agency also assists them in obtaining the approval of the Government authorities.
v. The Indian Investment Centre stands on the State Level Review Committees, which monitors
the execution of the projects and thus help them in removing complicatedness, if any, in the
process of implementation.
Unit 5-
The super competitive business world brings many challenges to entrepreneurs. This is the reason
behind the launch of entrepreneurship programs such as Start-Up India and Make In India by the
government for imparting adequate importance to business minds for our country’s economic
growth. In spite of a blooming startup ecosystem, it is impossible to ignore the challenges that act
as roadblocks.
Problems/ Challenges of Entrepreneurship
1. Cash Flow Management: Cash flow management is one of the most important components
of any business. Still, some entrepreneurs find it difficult to pay their bills, while waiting for
the payment to be done by the clients.
The reason for such an issue can be delayed invoicing, which is a common occurrence in the
entrepreneurial world. The time taken between work done, invoicing and receipt of payment is
significant and in that time the business has to run its daily operations, which requires money.
Solution for this challenge:
Appropriate management of cash flow is essential for entrepreneurs and this can be done by
incorporating a down payment system for the products or services.
The option of down payment will lead to the business owners to be able to pay for the expenses
incurred during the product development.
Another option is to accelerate the invoice payments. Generally, it is 30 days, but with the
advancements in technology, instant payments can be done, which significantly reduces the
burden on entrepreneurs.
2. Hiring Employees: Hiring of employees is another of the major issues faced by the
entrepreneurs. It is one of the most time consuming activities and is therefore often sidelined
by the entrepreneurs.
It will be difficult for business owners to manage daily operations and simultaneously invest
time interviewing candidates.
Solution for this challenge:
It will be easy if candidates are pre-qualified, or it can happen that a walk-in interview can be
conducted, which makes it easier to select the best candidates among the participants. Look for
candidates with prior work experience and relevant skills which reduces the work.
3. Time Management: Time management is one of the most highlighted issues and for modern
entrepreneurs, it is a difficult phase as they need to perform multiple roles.
Solution for this challenge:
Entrepreneurs can manage time effectively by charting out an action plan which sets goals of
the business into weekly, monthly, quarterly and yearly objectives. Tasks that do not have
importance should be eliminated first of all and those that require minimum or no intervention
from the entrepreneur should be delegated to the lower levels.
4. Delegation of Tasks: Delegation of the task is essential for the success of the business.
Finding the appropriate resource is necessary for the proper execution of the task. The process
of finding resources is somewhat complicated.
Solution for this challenge:
For delegation to be successful, the entrepreneur must be very specific in assigning the precise
tasks to the resources. Although it will be time consuming, it will be beneficial for the business
in the long term.
Once everything falls into place, it will bring order into execution which leads to profit for the
organisation.
5. Choosing the product to sell: The most difficult part for an entrepreneur sometimes is
deciding the kind of product or service they want to sell.
Solution for this challenge:
This challenge can be overcome by seeking counselling from experts in the business and also
by performing a SWOT analysis.
Recent trends of entrepreneurship in India
Gone are those days when India had the world's lowest entrepreneurial activity, with just 5%
of Indians owning a business. (Published in 2018 on Economictimes.indiatimes.com). Today
the scenario is entirely different. According to The State of Indian Startup Ecosystem Report
2021, India has over 5,694 active investors and 38K startups. Hence, the trend of
entrepreneurship and startup boom is increasing. However, running a business successfully or
starting a new business makes sense when you stay updated about the entrepreneurship trends
and develop business acumen.
Current Trends in Entrepreneurship Development
Launch of Startup India
Increasing spend on social media and digital marketing
Growth in new technology
Micro-influencers are helping drive sales
Growth of Entrepreneur Communities
These trends will help one become aware of the business world's changes that help make
the right business decisions.
Launch of Startup India:
The startup ecosystem in India is changing, and SME's or Small and Medium Enterprises are
privileged today compared to what it was a decade back. The government has taken various
initiatives to establish a favourable Indian Start-up ecosystem, and they have launched a new
portal, Start-up India, to promote the growth of Indian Start-ups. With the latest technology,
customer-friendly approach, new taxation policy, and relaxation in GST, ease of business
registration, the startups in India have become a significant player in the Indian economy. New
innovative businesses are coming up frequently, increasing the need for entrepreneurship
knowledge.
Startups with more significant potential will be adopted faster, and big investors fund small
startups and entrepreneurs. Earlier, such investments in startups were considered fancy
investments. However, today Unicorns startups (private startups with an investment of over $1
billion) can step toward the mid-level business within six months. Premium institutes like IIT
Delhi have emphasized that those who wish to become their own bosses and succeed must also
know about Entrepreneurial Ecosystem and Venture Creation, Entrepreneurial Operations and
Decisions, Entrepreneurial Finance, Growing and Scaling Up Entrepreneurial Ventures,
Entrepreneurial Failure Management and much more. Their Certificate Programme in
Entrepreneurship will help you put your best foot forward.
Increasing spend on social media and digital marketing
Social media users in India are 78 million, which is 21% more between 2020 and 2021.
(Datareportal) As per Statista.com, Social Media Ad spending in India is expected to reach
US$863m in 2021. If we have to pick one of the critical drivers for the startup boom in India,
then social media and digital marketing have an essential role in this. Digitization has paved
the way for a new set of opportunities for entrepreneurs.
Companies are spending more on social and digital media marketing because they can optimize
their ads and marketing strategy on social media according to consumer behaviour. Moreover,
social media platforms such as Facebook, Twitter, and Instagram can provide real-time
statistics of their users, and they will show your ads on their user's profile who are interested
in a similar type of products and services that you offer. So, you can easily reach your potential
customers through these digital marketing platforms, and you can reduce your marketing cost
by promoting your brand and products on social media platforms.
Growth in new technology
Technology has proven to be a boon for entrepreneurs; they can now use it to create
applications and websites to establish their names and generate brand awareness. Indian App
Market is also going strong and is predicted to get stronger in the coming years. India's app
market is leading the world with over 28,000 Indian app publishers on Google Play Store.
Looking at the current trends, entrepreneurs are also vying to have their app on the Play Store
for branding. Further, spend on mobile ads is projected to increase from 45% to 65% in 2022.
Apart from social media entrepreneurs for business networking and attracting customers, some
have built their careers on Social media alone. YouTubers and Bloggers are a good example.
Social media is popular because its reach is impressive.
As per IBEF.org, eCommerce sales increased by 36% in the last quarter of 2020. Also, with
the increasing digital literacy and smartphone users, there is a rise in eCommerce investments,
with several small and big new players all set for their digital presence. Ecommerce sales are
expected to get a further boom in the coming years. As per the Indian eCommerce industry
report, The Indian E-commerce market is most likely to grow to US$ 200 billion by 2026 from
US$ 38.5 billion as of 2017.