Business Management HL
Business Management HL
Business Management HL
IA - research paper long essay (due on term 2 of gr12) word count vary depending on HL
EA - exam
3 exams in total :
2
. Paper 1 - one giant case study
. Paper 2 - finance
. Paper 3 - multiple short case studies
SEMESTER 1: paper 2 or paper 3 (mixed or either one)
SEMESTER 2: paper 2 or paper 3 (mixed or either one)
Grade boundaries HL
1 : 0-14
2 : 15 - 26
3 : 27 - 37
1
4 : 38 - 49
5 : 50 - 56
6 : 57 - 67
7 : 68 - 100
Business : decision making organization involved in the process of using inputs to produce
goods and/or provide services
Inputs : resources/raw materials put in that will be used in the production process
Outputs : product of the inputs after process
Products : refers to both goods and services
Goods : physical products
Services : intangible products
Needs : basic necessities that a person must have to survive
Wants : desires, not a necessity
Customer : people or organizations who buy a product
Consumers : people who use the products
Types of products:
. Consumer goods - products sold to general public (supermarket), rather than to other
businesses.
a. Durables - products that can last long time (eg. toilet, cars)
b. Non durables - needs to be consumed shortly after purchase (eg. fresh food, medicine,
newspaper)
Fun fact: grocery stores put rice and fresh food at the very end of the grocery to make buyers
3
look around other stores as it is placed in the back.
2
1
. Capital goods or Producer goods - physical products bought by businesses to produce
other goods or services (eg. buildings, computers, tools) (capital goods ARE inputs)
3
. Services - intangible products provided by business
Business sectors
. Primary sectors (extracting) - involved with the extraction of natural resources, harvesting,
and conversion (eg. agriculture, fishing, mining, forestry)
– usually found in LEDC (less economically developed countries)
– merchandised and automatized in MEDC (more economically developed countries)
. Secondary sectors (manufacturing) - businesses that are involved in manufacturing or
construction of products. The output is sold to other customers.
– economists argue that this is the wealth creating sector because manufactured goods can
be exported anywhere.
(takes stuff from the primary sectors and then manufacture it in secondary sectors)
. Tertiary sector (services) - specializes in providing services to the general population (eg.
retail, transportation, finance) earns the most from**
. Quaternary sector (research) - subcategory of Tertiary, involved in intellectual,
knowledge-based activities that generate and share information (eg. IT, research
consultancy)
Potato analogy:
. Primary sector - planting and extracting potatoes
. Secondary sector - manufacturing the potatoes into fries
. Tertiary sector - selling the fries to McDonald’s
. Quaternary sector - researching and trying to improve the fries
● all are linked together, the 4 sectors create the chain of production
● all sectors are interdependent
. Sectoral change (kind of like upgrading a grade on the individual) - shift in the share of
.
national output and employment by each sector over time (once everyone has shifted,
there will be no one planting anymore) (eg. farmers who plants the potatoes will go to the
manufacturing)
More definitions:
– GDP: total amount of money spent on goods and services in a country.
Good economy = spend more money to keep the GDP high in a country**
– Inflation: the increase in prices (caused by company wanting more money)
Factors of Production
. Land - natural resources
. Labour - physical and mental efforts of people in the production of a good or service
. Capital - all non-natural resources (eg. Buildings tools, machinery)
. Entrepreneurship - the management, organization and planning of the other factors of
production
Online businesses do not require land so business will still run without land.
be sold until the company is left with nothing to liquidate (to settle down debts))
. Transference or Inheritance - in some societies the cultural norm is to pass businesses to
the next generation.
a. Transference - pass on (to a non-family member)
b. Inheritance - pass on to children (blood related / family member)
– If you change nationalities to (eg. American citizen) you are NOT eligible to inherit the
company the family owns or the assets owned in another country (eg. Indonesia)**
– If the owner of the company does not have any children to pass on the business for the
children to inherit, and the entrepreneur passes away, all the properties and money goes
to the GOVERNMENT*
. Challenge - being successful in businesses as a challenge and boosts self esteem.
. Autonomy - being free from the confines of rules and regulations expected from typical
employees (eg. holidays, work hours)
. Security - cannot be fired, made redundant, replaced by technology. Potentially easier to
accumulate personal wealth to provide higher funds for retirement.
. Hobbies - some people turn their hobbies into business. Successful entrepreneurship such
as J.K Rowling.
4 CONCEPTS:
. Change - all change is not growth, as all movement is not forward. Change should only be
pursued if there is a clear purpose. Change must be managed within organizations if
rhetoric are to move forward and if they are to remain competitive.
a. Driving forces - push for change (popularity)
b. Restraining forces - act against change (spend more money, COST)
Everyone needs to change to survive****
. Creativity - process of generating something original or considering new ideas from new
.
perspectives.
Due to the amount of problems in the world, creativity is needed to solve the problems.
Businesses needs to be creative to to survive.
. Sustainability - meeting the needs of the present without compromising the ability of
future generations to meet their needs.
a. Social - ability of a society to develop in such a way that it meets the social well-being needs
of the current and future generations.
b. Environmental (ecological) - capacity of the natural environment to..
c. Economic - activities that meet the economic needs of the current generation
Profit-based organizations
Main aim is to make profit.**
. Sole trader/sole proprietor - one person who owns and runs a personal small business.
– Unincorporated, meaning the owner is the same legal entity as the business so if the
business fails, the owner bears full responsibility.
– Unlimited liability (if the business is unincorporated)
Advantages of partnership:
– More money and resources
– Less workload
– Less risk
– Two brains
Disadvantages of partnership:
– Less profit
– Slower decision making
Economies of Scale - the more you purchase the cheaper it gets. (Will stop giving discounts at
some point)
b. Worker cooperatives - set up, owned and organized by their employee members. Some
examples are production and manufacturing cooperatives, cafe, tourism, and communications.
By operating as an enterprise, members are provided with work.
c. Producer cooperative - cooperatives that join and support each other to process or market
their products. Some examples are farmer cooperatives.
. PPP (Public-private partnership) - occur when the government works together with the
private sector to jointly provide certain goods and services. Also known as Public0Private
Enterprises or 3rd sector. (Disneyland Hong Kong, SinoVac, WHO)
Tend to be quiet*
. Advocacy NGOs : take a more aggressive approach to promote or defend a cause, striving
to create public awareness.
– Take lots of volunteers as they do not have a lot of money
– Amnesty International, Greenpeace
NGOs find ways to make money (merchandise, fundraising)
. Charities - non-profit social enterprise that provides voluntary support for good causes
such as the protection of children, animals and the environment.
– Key function is raising funds from individuals and organizations to support a cause that is
beneficial to society.
– Since charities do not “sell” anything they rely on donations from donors through
marketing.
– Example are Oxfam and WWF
– Run by a board of directors, some managers are paid for their service whole most
individuals join on voluntary basis.
US has the most number of charitable organizations at ,more than 1 million*
Mission Statement - simple declaration ion the underlying purpose if an organization’s existence
and core values.
” We inspire one another to achieve our personal best”
More achievable*
Medium-long term*
Criticism
– Just a public relations stunt (since the purpose of most business is to make profit)
– These statements do not cater to everyone participating in the business
– Takes long to make and never accurate
Aims (long term) - the general and long-term goals of an organization. They are broadly
expressed as vague and unquantifiable statements. Serves to give a general purpose and
direction for an organization. Usually set by the directors of the organization.
Objectives (medium-short term) - specifically targets ab organization sets in order to achieve its
aims. They are more specific and quantifiable (measurable). Can Abe set by managers and their
subordinates.
. Aims
. Objectives
. Strategies
. Tactics
Tactical objectives - short term goals that affect a section of an organization. They are specific
goals that guide the daily functioning of certain departments or operations (eg. Raise sales boy
$10million within the next year to keep staff turnover below 10%.)
Tactical objectives tend to refer to targets set for the next 12 months.
– Survival - because new business are fragile and will most likely encounter a lot of
problems, survival could easily become a ket tactical objective.
– Sales revenue maximization - new businesses strive to maximize their sales revenue to
establish themselves in a market. Sakes staff and agents favor this objective as their
earnings are linked to their sales. Sales revenue is not profit. (Commission)
Revenue (total amount of money that goes in to the business)> sales revenue
Market standing - the extent to which a business has presence in the market
– Image and reputation - businesses may strive to enhance their image and reputation. A
bad Inage usually leads to bad sales. Employees are more motivated if they work for a
reputable business.
SWOT Analysis
Definition - 1 point
Application/example - 1 point
(2 marks = 2 sentences)
Advantages - 2 points
Disadvantages - 2 points
2 Advantages - 2 points
2 Disadvantages - 2 points
1 Conclusion - 2 points
Finance tools
Ansoff matrix
They will give u the product or the companies will give multiple products that are supposed to be
placed in different categories.
. Existing product, existing market (Market penetration strategy): changing the packaging to
.
sell the same product within an already existing market. Lower the price to sell the market.
Give promotions such as B1G1.
. New product, existing market (Product development strategy): Change the product and
release something else.
. Existing product, new market: market the same product somewhere else (place).
. New product, new market (diversification strategy): create something strange in a new
market. E.g. if Apple was to release a car.
1.4 Stakeholders
Stakeholder - any person or organization with a direct interest in, is affect by, the activities and
performance of a business.
b. To achieve capital gain in the value of shares (rise in the share price)
External stakeholders - do not form a part of the business but have a direct interest or
involvement in the organization (customers, suppliers, pressure groups, competitors and the
government)
. Customers - can easily threaten the survival of a business by spending their money
elsewhere. Or stop buying (boycott - when customers refuse to buy a product or a
service from the company ON PURPOSE to hurt the company).
. Suppliers (gives an advantage for discounts/late paying)- provides a business with
stocks of raw materials, component parts and finished goods needed for
production. A good relationship can also mean preferential treatment (buy now pay
later)n also economies of scale.
. Pressure groups (pressuring the company, like parents pressuring binus, groups of
arisan) - individuals with a common interest who seek to place demands on
organizations to act in a particulate way or change their behavior. Lobbyists, local
communities, NGOs.
. Competitors - rival businesses.
– Businesses may benefit from some competition as rivalry can create an incentive to be
innovative or produce new products.
– To remain competitive, businesses need to be aware of and respond to the practices of
rivals.
– To benchmark performance. Compare key indicators against rivals such as sales, turnover,
profit and market share figures.
. Government (bc they care about taxes) - aims to ensure that businesses act in the
public’s interest.
– Unfair business practices are avoided
– The correct amount of corporate tax is paid from the net profits
– Health and safety standards at work are met
– Compliance with employment legislation occurs
– Consumer protection laws are upheld.
Stakeholder conflict
● Conflict - situations where people are in disagreement due to differences in their opinions,
causing friction between stakeholders of the organization.
● Conflict arises because a business cannot simultaneously meet the needs of all its
stakeholders. For example, cutting staff benefits to improve cash flow. Remuneration for
company directors.
. Financiers
Include banks, microfinance providers, business angels (sharktank people are one of them
except they have their own investment companies)
Business angels make money from the interest
Management and employees are where the conflict most often happens.
In deciding how to deal with conflicting stakeholder needs, leaders need to look at three issues:
1.The type of organization in question - a partnership might strive for profit, whereas a charity
will be different.
2. The aims and objectives of a business - if the firm aims to expand then the proportion of
profits allocated to its owners will be less.
3.The source and degree of power (influence) of each
stakeholder group - customers will have the highest power in a mass market. A united workforce
will strengthen the influence of employees via their trade union.
People need to be alienated so they’ll stay loyal. The higher turnover, it usually means something
is wrong with the company.
If a country does so well and its people are spending so much it usually tends to cost inflation
Steeple analysis
– Social
– Technological
– Economical
– Environmental
– Political
– Legal
– Ethical
External opportunities and threats beyond the control of an organization. Usually used for
assessing feasibility of expansion.
(Specifically used for expansion)
TECHNOLOGICAL OPPS
– New working practices such as ICT from home, video conferencing and international
recruitment.
– Increased productivity and efficiency gains through robots and machines-very capital
intensive.
– Quicker product development time (Gofundme)
– Job creation due to technology requiring maintenance and other new areas.
– New products and new markets.
– Redundancy - getting replaced
TECHNOLOPGICAL THREATS
– Reliability and security
– Shorter product life cycles (think phones)
– Costs
– Job losses due to automation (redundancy)
4 things to consider:
. Cost
. Benefits
. Human relations - morale, resistance to change
. Recruitment and training
ECONOMIC
Government has 4 objectives:
. Control inflation
– Inflation - continuous rise in general level of prices in the economy. Government’s aim is to
control it so it is low and stable.
. Reduce unemployment
– Unemployment rate - measures the proportion of a country’s workforce not in official
employment. Has social costs such as increase in crime, poverty. (Poor ppl start to rob,
murder n commit crimes)
– Urban places have higher employment rate
Types of unemployment
. Frictional - between jobs
. Seasonal - caused by a periodic demand for a product or service (picky eaters, Santa
Claus).
. Technological - result of being replaced by machines.
. Regional - rural areas have higher employment rates than urban areas. (I
. Structural - when demand for a particular product in an industry continually falls resulting
in a change of demands.
. Cyclical - lack of demand in the economy. Here all industries ate affected.
. Healthy International Trade - government try to make sure export earnings are higher than
import expenditures.
– Exchange rate : measures the values of a domestic currency in terms of foreign
currencies. A higher exchange rate means export prices are higher making exports less
competitive with a lower exchange rate gives domestic firms a price advantages.
– Protectionist measures : laws/policies enacted to safeguard domestic businesses from
foreign competitors.
Examples:
a. Tariffs/Custom duties - taxes on imported products to raise their price so domestic companies
have a price advantage.
b. Quotas - limits to the amount or value of imports
c. Subsidies - payments made by government to businesses as a form of financial aid (someone
has payed a portion of it). (Eg. Gratis ongkir subsidized by the company)
d. Embargoes - physical bans on international trade with a certain country due to health
concerns, safety and usually political concerns. (Refusing)
e. Technological and safety standards - administration and compliance costs imposed on
important products. (If the rules are too tight, it make sit hard for the company to earn money…?)
ENVIRONMENTAL
– Increased concern about negative impact of business practices on the environment.
External costs - costs borne by society rather than the buyer or seller. Includes passive smoking,
air, noise and light pollution, global warming, waste.
– Weather and seasonal change
– Health scares and epidemics (external shocks)
Kitsch - cheap small cute stuff (keychain), decorative objects that are attractive to people or
enjoyed by people but they are useless (a waste).
POLITICAL
Fiscal Policy - use of taxation and government expenditure to influence business activity.
a. Deflationary fiscal policy (trying to lower inflation) - when there is high inflation. Combines
higher taxes with reduced government expenditure policies, higher interest rates.
b. Expansionary fiscal policy - used to boost business activity to get out of recession such as tax
cutes and increased public spending through lower interest rates.
Monetary Policy - use of interest rate top affect money supply and exchange rate sin order to
influence business activity.
KINDS OF TAXES
– Income tax - wages, salary, rent, interests, dividends
– Corporate tax - tax on businesses
– Sales tax - VAT or goods and services tax. Tax on items you buy.
– Inheritance tax
– Excise tax - tax on demerit goods (CONTROLLED SUBSTANCES) like alcohol, cigarettes,
gambling
– Custom duties - tax on foreign imports
– Stamp duty - (notarial tax) paid when property is bought.
LEGAL
Government imposed rules, regulations and laws.
– Consumer protection legislation
– Employee protection legislation
– Competition legislation
– Social and environmental protection legislation
Legal employment rights
– Anti-discrimination laws
– Equal pay legislation
– Health and safety works act
– Statutory benefits - standard benefits offered
– National minimum wage - requires all business to pay the same minimum amount (to
guarantee that peoples life is much better).
ETHICAL
– Business ethics - moral principles that should be considered in business decision making.
– Social audits - prepared on the ethical and social stance of a business, done by an
external agency.
Average Cost
– (AC) Cost per unit of output
Calculated by dividing Total Costs (TC) by the quantity of Output (Q)
AC = TC/Q
Consists of two components:
. Average fixed costs (AFC)
. Average variable costs (AVC)
Calculated by diving the Total Costs (TFC) by the level of output.
AFC = TFC/Q
AVC = TVC/Q
The figure shows what happens when you keep diving the same fixed costs by a larger output.
Companies minimize their costs by operating at the output level where average costs are at their
lowest (optimal level of output).
Those that occur within the industry and are largely beyond and individual firm’s control are
known as external economies of scale.
– Technological progress - increases the productivity within the industry. (Eg. The internet
has created a huge costs savings engaged in e-commerce)
– Improved transportation networks - help ensure fast deliveries. Employees late to work
cost the business money. Customers and suppliers want convenience. Congestion and
inefficient increase business costs and reduce profits.
Skilled labour:
An abundance of skilled labor might exist in the local area perhaps through government aided
training programs or repeatable education and training facilities in a certain location. This
provides local businesses with a suitable pool of educated and trained labor, helping cut
recruitment costs without comprising productivity levels. (Eg. Trying to taking advantage of the
skilled labor (fishermen) in PIK because its near the sea).
– Regional specialization - means that a particular location or country has a highly regarded
and trustworthy reputation for producing a certain good or service. Allows entire industries
to benefit from having access to specialist labor (Eg. Hire a chef from Japan for Japanese
Resto/omakse).
Skilled labor = skilled ppl
Regional specialization = specific region where they specialize in
Certain things get wasted because u need more (eg. Wanting too eat 2 packs of income but u
can’t finish it :/)
● Amount of bureaucracy (excessive administrative paperwork and complacency policies) is
also likely to increase as a business grows, Makes decision-making longer but does not
contribute to a proportional rise in output of goods and service.
● Complacency - the lack of awareness of genuine risks our deficiencies, when being a large
company or even the market leader causes problems.
Due to the many disadvantages of growing too large, some companies choose to grow via
franchising***
4 Types of Integration:
HORIZONTAL Integration - the most common type of M&A. Occurs when there is amalgamation
between firms operating in the same industry. Horizontal Integration does not represent growth
in the industry but a larger market share and greater market power (dominance).
VERTICAL Integration - takes place between businesses that are at different stages of
production.
– Forward vertical integration - the amalgamation of businesses that head towards the end
stage of production (towards the consumer).
– Backward vertical integration means a merger or acquisition of businesses towards an
earlier stage of production (eg. Coffee manufacturer merges with its supplier of coffee
beans).
– Lateral integration - refers to the M&As between firms that have similar operations but do
not directly complete with each other.
The degree of success of M&As depend on several factors. First, the level of planning involved is
crucial. Stakeholder groups must support it. Managers also need to exert negotiation skills and
be able to handle the added pressures and responsibilities.
. Takeover - refers to when a company buys a controlling interest in another firms to hold a
majority stake without the permission and agreement of the company or its board of
directors. Also referred to as Hostile Takeovers.
. Joint ventures (having a kid without having marriage… company a + company b (both
vanished) = company c) - occurs when two or more businesses split the cost, risks,
control and rewards of a business project. In doing so, the parties agree to set up a new
legal entity (eg. Coca Cola has a JV with San Miguel by shared ownership of coca cola’s
bottling plan in the Philippines).
Advantages of Joint Venture:
– Synergy: the pooling of experiences, skills and resources of the collaborating firms
shocked create synergy. Means that both parties could specialize in their area of expertise
yet gain new access to new technologies and customers to achieve larger profits for both
organizations.
– Spreading of costs and risks: financial costs, risks and losses are shared in a JV thereby
helping to reduce the financial burden on any single organization. JVs also allow to
diversify their products, also helping to spread risks.
– Entry to foreign markets - used by companies to enter foreign countries by forming an
agreement with local firms. National laws make JVs the only option for business wishing to
enter some foreign markets.
– Relatively cheap - compared with the costs of a hostile takeover (which are often
unknown). Easier to pull of a JV if necessary.
Hostile takeover will always be expensive***
– Exploitation of local knowledge - firms that expand via JVs can take advantage of each
other’s local knowledge and reputation. This might not be the case with mergers and
–
. Strategic alliance - similar to a joint venture in that two or more businesses cooperate in a
business venture for mutual benefit. They share rage costs but affiliated businesses
remain independent organisation.
Globalization
Can be defined as the growing integration and interdependence of the world’s economies.
Causes integration towards a single global economy. (Now have access to purchase goods from
other countries)
Growth of MNCs
MNC (multinational company) - an organization that operates in two or more countries.
Sometimes called transnational corporations. Difference is MNC has head office in a base
country while transnational corporation has regional head offices.
Advantages of MNCs:
– Increased customer base
– Cheaper production costs
– Economies of scale
– Protectionists policies > importing it will be difficult, open one in the country
– Spread risks
Disadvantages of MNCs:
Protectionist Policies (trade barriers) - if your business (as an MNC) is dirty, the local
governments will come check and fine you, comparing to a local business, the government will
not care.
– Tariffs (tax on imports) add to the price of products and makes important less competitive.
Opening a production facility in that country allows for the product to be made locally
avoiding tariff.
– Quotas are quantity limits imposed one the sale of imports. The result is lower supply (and
availability) and increased prices.
– Restrictive trade practices unfairly but not illegally discriminate against foreign
businesses. These do not apply to local firms.
Brand acquisitions - buying the brand of another company. Taking advantage of the name/brand/
popularity/history of company
Role/Purpose of finance
● Capital expenditure - spent on fixed assets. items of value that have a long-term function
and can be used repeatedly.
Eg. Land, buildings, equipment, machinery and vehicles
– Determines the scale of operation
– Not intended for resale (in the short term) but to generate money for the business.
– Sources of finance for capital expenditure come from medium to long-term sources due to
high cost of financing fixed assets. Assets can also provide collateral for securing more
loans.
● Revenue expenditure - payments for daily operations.
Eg. Rent, salaries, raw materials, electricity, water
– Includes indirect costs like insurance and advertising.
. Loan capital - medium to long-term sources of finance usually from banks. Interest
charges are imposed over a fixed period of time and paid through installments.
a. Mortgage - loan for the purchase of a property
Default/s - fails to repay loan
Repossess - takes back the loaned property or collateral
b. Business development loan - catered to meet the specific development needs of a buyer
c. Debentures - long-term loans issued by a business to individuals, government or other
businesses. Increases a companies’ gearing.
. Overdrafts (utang from the bank) - allows a business to temporarily take more money in its
account than it actually has. Commonly used when there are minor cash flow problems.
High interest rate. This is a short-term loan where the interest rate is per day.
. Trade credit - ‘Buy now pay later’. The seller or credit provider does not recieve payment
until a fixed date, usual time frame is between 30-60 days. Basically a cash advance and
similar to credit cards.
Creditors - provides the loan
Debtor - the person or business making the loan
. Venture Capital - high-risk capital in the form of loans and shares. Comes from firms that
seek to invest in small to medium-sized businesses that have high growth potential
(venture capital firms).
Criteria for an investment project:
Return on invested (ROI)
Business plan
People
Track record
. Business angels - angels sent from heaven to bless people and organizations with their
own wealth. These angels usually invest in high-risk, high-return ventures.
They frequently take an active part in the future.
– Ans
In 2 months = $140,000
Debtors = $180,000
80% of the debtors
= $144,000
The amount is bigger than the money they need in 2 months as debtors usually need 30-60
days to pay back the amount of money.
Types of costs
– Cost is different from price
– Cost is the amount of expenditure used to make the product
– Price is the amount given to an item when it is sold
– Costs are paid for by the producer while price is paid for by the customer.
– MSRP = manufacturer suggested retailed price
. Fixed costs - cost of production a business has to pay regardless of how much it produces
or sells. Even if there is no output, these will still have to be paid.
Examples: rent, interest payments on loans, advertising, market research, salaries, security.
Salary: stays the same for 12 months (white collar jobs/professional jobs)
Wage: per hour/day/based on stuff you make
Piece rate:
. Variable costs - costs of production that change in proportion to the level of output or
sales. As output increases, the TOTAL VARIABLE COST (TVC) increases as well. So if
output doubles, variable costs should double as well. If there is no production, variable
costs should be zero.
● Adding the total variable costs to the fixed costs gives the value of the total costs (TC)
● TC = TVC + TFC
● The TC line starts at the same value as fixed costs because these have to be paid even if
there is no output.
● The difference between the TC and the TVC lines at each level of output is equal to the
value of total fixed costs.
Semi-variable costs
– Contains an element of both fixed and variable cost
– Tends to only change when production or sales exceed a certain level of output
– Many costs can be classified as semi-variable costs. Eg. Labor cost as it cab ether be a
wage (variable cost) or a salary (fixed cost). Some companies offer a commission (variable
costs) on top of a person’s salary (fixed).
– Machinery and vehicles can be classified as fixed costs but the more they are used, the
–
more likely will be susceptible to damage which will merit maintenance costs (variable
cost).
Direct cost
– Directly related to the output of a good/service, without which the costs would not be
incurred. This can include variable costs such as raw materials.
– Unlike variable costs, direct costs are not necessarily related to the level of output, they
can be fixed costs.
Eg. When purchasing a car direct costs will include: insurance, gas
– NOTE: a variable cost for one business may not be the same for another such as catering
costs for an airline. Fancy airlines offer food by default and will incur variable charges
depending on the number of passengers in a flight while budget airlines which sell food in
their flights are direct cost.
SO..
Direct costs CAN BE Variable costs
Indirect costs CAN BE Fixed costs
COST FORMULA**
TC = TFC + TVC (if semi variable cost, add all)
TVC = AVC x Q
TFC = AFC x Q
Revenue
– Refers to the money coming into a business, usually from the sale of goods and service
(sales revenue).
Formula:
Sales revenue = Price x Q sold
If bong charges $300 for a pair of shoes and sells 300 pairs a week.
The total revenue will be $90,000.
A business only earns profit when there is a positive difference between its revenues and costs.
When calculating for profit, and amount of profit is negative, there is a loss, if the amount if 0, no
profit, if the amount of profit is positive, there is a profit.
REVENUE FORMULA**
TR = P x Q
Average Revenue = TR/Q
Since: P = TR/Q
Then: AR = P
Revenue streams:
Revenue does not only come from the sale of goods and services. Money can come into a firm
from other means, known as revenue streams, depending on the type of firm and its activities.
Other sources of non-sales revenue for a business include:
– Advertising revenue - most online companies such as Google, Twitter, and Facebook rely
heavily on advertising revenue for their revenue stream. 80% of the revenues from Twitter
comes from text and display advertising. Some offer a per-click and per-impression
charges.
– Transaction fees - some companies charge people based on their payment type and earn
commission based on it as well. Budget airlines charge based on additional services such
as extra baggage and seat choice. Supposedly, 20% of budget airline revenues come from
alternative revenue streams (add ons).
– Franchise Costs and royalties - franchisees pay franchisors a fee to use their name,
brand and logo. The franchisee also pays royalty based on the sales revenue of the
business. Royalties are also received by patent and copyright holders form those who use
their inventions and creations.
– Sponsorship revenue - form of below-the-line promotion whereby the sponsor financially
supports an organization in return for prominent promotional display of their trademark.
– Subscription fees - imposed on customers who access a good or service based on a
formal agreement.
Eg. Fitness and leisure clubs charge annual membership fees, credit cards charge yearly
membership fees, other charge on a monthly basis (iCloud, Netflix)
– Merchandise - service providers in the entertainment industry like them parks and
theaters rely on selling merchandise such as popcorn, shirts and souvenirs in addition to
admission charges. Gift cards can be bought from places to be spent on retailers.
– Dividends - shareholders of a company are entitled a cut of the company’s profits. A
dividend is a distribution of a portion of a company’s earnings, decided by the board of
directors, to a class of its shareholders. Dividends can be issued as cash payments, as
shares of stock or other property.
– Donations - financial gifts from individuals or organizations to a business. Charities and
non-profit organizations such as schools, hospitals and universities rely heavily on
donations as a regular revenue stream. There are no direct benefits for the donor although
it is widely acknowledged that some donations have terms and conditions attached. At the
very least, an acknowledgement of the donor’s name. Donations are not a likely source of
revenue for most private sector businesses.
– Interest earnings - businesses can earn interest on their cash deposits at the bank. For
cash-rich businesses this can be an important revenue stream. Apple had $137.1 billion in
2013. Depositing $1 billion in an account that pays 1% interest per year will yield $27,397
per day. At an interest rate of 3%, the daily revenue would be $82,192.
3.3 Break-even analysis
Contribution
– Refers to the sum of money that remains after all direct and variable costs have been
taken away from the sales revenue. i.e. the amount available to contribute towards paying
fixed costs of production. The formula for contribution per unit is therefore:
Contribution per unit = P - AVC
Contribution analysis
– Helps business identify products that are relatively profitable and ones that might need
more attention.
Gross profit = (P - AVC) x Q
Or
TR - TVC
Tip: it is faster to use the TC to calculate the difference between total costs and total revenue.
At breakeven point, TR = TC
BEA examples:
A jean retailer has fixed costs of $3500 per month. Variable costs are $10 per pair and selling
price is $30. There’re three ways that can be used to determine the break-even point.
– Using the TR=TC rule,
The break even quantity (BEQ) can be calculated by comparing TSR with TC.
TR = PxQ
TC= TFC + TVC
The BEQ is then:
TR = TC
PxQ = TFC + TVC
30Q = 3500 + 10Q
20Q + 3500
Q = 175 pairs of jeans
Question 3.3.1
a. Use the contribution per unit method to calculate the break-even quantity for a firm that has
fixed costs of $200,000 average variable costs of $10 and a price of $35.
– Contribution per unit = P - AVC
So,
$35 - $10 = $25
TR = TC
TR = PxQ
TC= TFC + TVC
The BEQ is then:
TR = TC
PxQ = TFC + TVC
35Q = 200,000 + 10Q
25Q = 200,000
Q = 8,000 units
Insanity = when you do the same thing over and over again but expect a different outcome
1st section
. Trading account
Shows the difference between a firm’s sales revenue and costs or producing or purchasing
products to sell. So, the trading account shows the gross profit of a company.
Gross Profit = Sales Revenue - Cost of Goods sold (COGS)
– COGS (simply direct costs) is the accountant’s term for the direct costs of the goods that
are actually sold (such as raw material costs). Cost of sales (still referred to as COGS)
refers to services and is worked out by the formula:
COGS = Opening stock + Purchases - Closing Stock
Eg. If a business opens trading this morning with $1000 of stock (cost value) and recieves a
delivery of stock for which it pays $2000 then the business has costs of stock valued at $3000.
At the end of the trading day, it has $1800 of stock remaining.
Therefore,
COGS = $1000 + $2000 - $ 1800 = $1200
$ $ (total)
Sales 3600
Cost of goods sold: (:
means that there’s a
breakdown n smthing is
underneath it)
Opening stocks 1000
Purchases 2000
Closing stocks 1800
1200 <- total cost of
goods sold (idk why its
on the right side)
Gross profit 2400
Example:
Mengworks Ltd.
– 3000 clocks sold at $35 each
– Closing stock valued at $20,000
– Purchases totaled $50,000
– Stock at 1 May 2013 was valued at $15,000
2nd section
. Profit and Loss
The profit and loss account or the profit statement shows the net profit (or loss) of a business at
the end of a trading period. Net profit is the surplus from sales revenues after all expenses are
accounted for. Net profit is then the actual profit made from a company’s activities.
Formula:
Net profit = Gross profit - Expenses
Expenses are the indirect or fixed costs of production such as administration chargers,
management salaries, insurance premiums, rent of land, etc.
Suppose the florist sold $200,000 of stock with a market value of $450,000 during the fiscal
(tax) year ended 31 December 2020. Rents parable amounted to $80,000 while utility bills
totaled $50,000. Other overheads amounted to $20,000. The profit statement is:
$ $
Sales (Revenue) 450,000
Costs of Goods sold 200,000
(Opening stock +
Purchases - Closing
Stock)
Gross Profit (Revenue - 250,000
COGS)
Less Expenses: (TFC)
Rent 80,000
Utility Bills 50,000
Other overheads 20,000
150,000
Net profit (Gross profit 100,000
- Expenses)
Q3.4.3
$
Sales (revenue) 140,000
COGS 33,000
Gross Profit 107,000
Less (overheads/fixed costs) 17,000
expenses:
Net profit before interest and tax 90,000
(gross profit - expenses)
Less interest 5,000
Net profit before tax 85,000
Less tax 12,750
Net profit 72,250
Appropriation account
– The final section of the profit and loss account
– Made of two parts which shows how the net profit is distributed after interest and tax:
. Dividends - shows the amount of net profit after interest and tax that is distributed to the
owners/shareholders of the company. Share of the net profit is based on the decision of
the board of directors and approved at the company’s annual general meeting. An interim
dividend is paid approximately half way through the year and the final dividend is
declared and paid at the end of the company’s fiscal year. The figures are transferred to
the balance sheer under “current liabilities”
. Retained profit- shows how much of the net profit after interest and tax is kept by the
business for its own use such as reinvestment into the company or expand business. This
figure is transferred to the :financed by: section of the company’s balance sheet.
Dividends + retained profit = net profit after interest and tax
Year 1 Year 2
Sales (revenue) 450 500
COGS 180 200
Gross Profit 270 300
Less (overheads/fixed 90 100
costs) expenses:
Net profit before 180 200
interest and tax (gross
profit - expenses)
Less interest 0 10
Net profit before tax 180 190
Less tax 45 48
Net profit for period 135 142
Dividends 15 10
Retained profit 120 132
Limitations of Profit and Loss account
– It’s historical in nature, no guarantee that future performance is linked to past
performance or success.
– No internationally standardized format of the P&L account, which might be difficult to
compare this document between different companies from different countries even if they
are from the same industry.
– Window dressing (manipulation) can occur to make them more financially attractive. A firm
might include the sale of some fixed assets or non-operating income to impress
shareholders.
Balance sheet
– One of the annual financial statements that all companies are legally required to produce
for auditing purposes. It contains information on the value of the organization’s assets,
liabilities and the capital invested by the owners. It is kind of like a snapshot of the firm’s
financial situation since it shows the position of a business only on that one day.
– It’s called a balance sheet as the document shows a company’s sources of finance (shown
as the EQUITY) and where age money has been used (shown as the NET ASSETS), that
reveals where its money has come from (share capital and retained profit) and what it has
been spent on (assets).
– Ex: a company’s building is $500,000 but has an outstanding mortgage of $300,000. The
difference of $200,000 is the equity representing the portion that the company actually
owns.
– Balance sheet has 3 parts:
. Assets - items of monetary value owned by a business. Fixed assets are used for business
operations and lasts for more than 12 months. A current asset refers to cash or other
liquid assets that is likely to be turned into cash within 12 months of the balance sheet
date.
3 main types of current assets are
a. Cash
b. Debtors
c. Stocks
. Liabilities - legal obligations of the business in the form of debts can either be current
(short-term) or long term.
Long term liabilities - debts due to be repaid after 12 months. Source of long term borrowing
such as debentures, mortgages, and bank loans.
Current liabilities - debts that need to be settled within one year of the balance sheet date such
as taxes owned to the government, dividends to shareholders and bank overdrafts (high interest
rate).
– The value of the firm’s net assets is therefore the value of all assets minus its liabilities.
This must be equal to (balance with) its equity on the balance sheet. Net assets are
calculated using the formula:
Net assets = (fixed assets + working capital) - (long-term liabilities)
Or
Net assets = Total assets - Total liabilities
. Equity (capital and reserves) - this section of the balance sheet shows the value of the
business belonging to the owners. It can appear in the balance sheet as shareholders
equity (for limited liability companies) or as owner’s equity (for business that are NOT
limited liability companies). There are two main sections to this part of the balance sheet:
a. Share capital - amount of money raised through the sales of shares. It shows the value raised
when the shares were first sold, rather than their current market value.
b. Retained profit - the amount of net profit after interest, tax and dividends have been paid. It
iOS then reinvested in the business for its own user. This money of course belongs to the owners
so it appears under owners’ equity or shareholders’ equity.
Total assets - total liabilities = net assets = equity
– Which means that the owners own the value for the assets after deductions have been
made for all the debts.
– Long term liabilities/loan capital - debts owed by a company repayable after 12 months
from the balance sheet date. Some examples are mortgages and debentures which are
used to buy premises and outstanding bank loans used to pay for machinery and
equipment.
Net assets - the sum of total assets less total liabilities. It MUST match or balance with the
company’s equity.
The financed by section - shows the capital and reserves of the business (money belonging to
the owners). In the example 1 million shares are issued at $1 each for a total of $1million (note
that this is NOT the current value of the shares-they use the value of shares when it was first
issued). Accumulation retained profit is the total retained profit over previous years.
Equity or Shareholder’s funds - refers to the money that belongs to the owners of the restaurant.
It is equal to the share capital plus reserves (accumulated retained profit).
$’000 $’000
Fixed assets
Premises 1,700
Machinery and 500
equipment
2,200
Accumulated 200
depreciation
Net fixed assets 2,000
Current assets
Cash 250
Debtors 30
Stocks 200
480 (total is below, not
on the right column)
on the right column)
Current liabilities
Short-term loans 15
Trade creditors 250
Taxation 35
Dividends 20
320
Net current assets 160
(working capital)
Total assets less 2,160
current liabilities
Long term liabilities
Mortgage 500
Debentures 500
Bank loans 100
1,100
Net assets 1,060
Financed by:
Ordinary share capital 1,000
(1m shares at $1 each)
Retained profit 60
Equity 1,060
Net assets = equity <- BALANCED
Intangible assets
Non physical assets that have the ability to earn revenue for a business such as:
– Brand name
– Trademark
– Copyrights
– Patents
They are legally protected by intellectual property rights. Since they are intangible, it is difficult
to put a specific price in them.
. Brand - recognition and brand value drive sales for the company.
. Patents - provide legal protection for inventors preventing other from copying their
creation for a fixed number of years. Allow exclusive rights to commercial production for a
set period of time. Other companies must pay the patent holder a fee for the rights to copy
or use the idea, processed or products of the inventor.
. Copyright - provides legal protection for the original artistic works of the creator such as
authors, photographers, painters and musicians. Anyone wanting to reproduce or modify
the work of the artist must ask permission from the copyright holder usually for a fee.
. Goodwill - the value of an organization’s image and reputation. It includes the value of a
company’s customer base and business connections. Goodwill is the sum of customer and
employee loyalty and can provide a competitive edge for a business.
. Registered trademarks - distinct designs that uniquely identify a brand, product or a
business. Can be expressed in names, symbols, and phrases and images. Similar to
copyrights and parents. They can be sold for a fee.
Depreciation
The decrease of value of an asset over time. The opposite of this is appreciation. Some reasons
for depreciation are:
. Wear and tear - things wear out over time and increase maintenance costs. The value of
assets that wear out over time depreciate.
. Obsolescence - as newer versions of things or better products come out, the demand and
value of older products fall. Obsolete assets are out-of-date assets such as old
computers, vehicles and software.
Depreciation spreads the historic cost or purchase cost of fixed assets over their useful lifespan.
The change in value of the asset is shown by reassessing the value in the balance sheet.
– calculate the value of the business more accurately to show the true value of the business
since depreciating assets will reduce the value of net assets
– Realistically assess the value of fixed assets over time. The historic cost of fixed assets is
unlikely to be equal to its current market value
– Plan for replacements of products in the future
. Residual value (scrap value) is an estimate of the scrap of disposal value of the asset at
the end of its useful life. Many companies just put zero residual value due to estimates
being inaccurate. It is unusual though that the residual value is zero as things can have a
minimal price when sold. In this case, the formula becomes:
Annual depreciation = purchase cost - residual value / life span
– The weakness of this method is that depreciation is not constant by an equal amount each
year.
– The method also does not take into consideration efficiency or higher repair costs in the
future.
Company A Company B
Profit $100m $100m
Capital employed $200m $250m
Efficiency ratio 50% 40%
GPM = 60% (so for every $100 of sales, there is a $60 of profit.
The higher the GPM the better***
Profit margin:
NPM = 35% (so for every $100 of sales, there is a $35 of profit)
Net is always better than gross***
The higher the ROCE the better. Should be higher than bank interest rates
(If bank interest rate is higher than ROCE, then u should just put ur money in the bank and stop
the business)
ROCE is calculated by using net profit before tax and interest
Capital employed - the sum of total internal sources of finance + all external sources of finance
Liquidity ratios
– Looks at the ability of the company to pay for its short-term liabilities
– Assets that can be turned into cash quickly without losing their value are called liquid
assets. It can be cash, stocks (finished goods) and debtors (people who owe the company
money).
– Liquidity ratio calculates how easily a company can pay for its short-term liabilities using
its current assets.
Current ratio
Example:
– More meaningful than current ratio since stocks cannot easily be turned to cash
– Semi-finished products and super expensive products cannot easily be liquidated
– Aim is at least 1:1
Raj opened a small business and is finding it hard to borrow from banks due to a lack of
collateral.
Q: Recommend 3 sources of finance that Raj should consider. 10 marks
As Raj is facing problems due to a lack of collateral which could be defined as a valuable asset
that a borrower pledges as security for a loan. Crowdfunding, Microfinance providers
● Debtors days
Ratio that measures the number of days it takes for a business to collect from its debtors (people
who owe it money). Also known as debt collection period.
Debtors are customers who purchased items on trade credit and owe the business money.
● Creditor days
How fast you’re paying people back
Number of days it takes for a business to pay its creditors. Businesses who it owes money to.
– Since its common to provide customers with 30-60 day credit, a 41-day credit is ok.
– High creditor days frees up cash (can use for something else). Can also mean business
–
takes long to pay its debts-may get a fine.
How to improve:
. Develop better relationships with customers and supplies/creditors. May reduce the debt
collection time/extend credit period.
. Improve stock control. JIT only when needed
. Improve credit control, managing risks regarding amount of credit given to debtors.
. Consignment
● Gearing ratio
Assesses long tern liquidity, meaning long term liabilities vs. capital employed.
Helps see how efficient a company is in using its resources.
Liquidity
– How easily an asset can be turned into cash
– Highlight liquid assets can be turned to cash quickly and easily without losing their
monetary value (cash deposits at a bank)
– Raw materials : illiquid assets as they cannot be changed into cash easily or quickly.
Working capital or net current assets
Working capital = Current assets - current liabilities
Current assets: liquid resources belonging to a business that are expected to be converted into
cash within the next twelve months.
– Cash : money held in the business or bank
– Debtors : people or organizations that owe money to the business as they have purchased
goods on credit.
– Stock : unsold supplies of raw materials, semi-finished goods (work-in-progress) and
finished goods.
Current liabilities: money that a business owes that needs to be repaid within the next twelve
months.
– Overdrafts : short term source of finance (interests are high)
– Creditors : suppliers need to be repaid for items that have been purchased on credit
– Tax : businesses are expected to pay income, sales, business property tax to the
government.