BUSINESS

PLAN FOR
B.S.E.T AUTO CARE CENTER

BUDDHI PRASAD RIJAL AMIT GURUNG

BISHAL SHRESTHA DIPESH GURUNG
Dear Bikash Sir,
I am writing to express my sincere gratitude for the opportunity to develop and submit a business
plan for the automotive workshop project. This project has been a significant learning experience
for me, and I am grateful for the chance to apply my skills and knowledge in a practical setting.

I am truly grateful for the opportunity to work on this project and for the support and
encouragement you have provided along the way. I look forward to continuing to learn and grow
from this experience, and I am excited about the possibility of contributing to future projects
under your instruction.

Thank you once again for this opportunity.

Warm regards,

Sincerely,
Buddhi Prasad Rijal
Bishal Shrestha
Amit Gurung
Dipesh Gurung
 CONTENTS
Executive Summary................................. 1

Market Analysis..................................... 2

Company Description.............................. 3

Organization & Management Structure..... 4

Marketing and Sales Strategy.................. 7

Product Description................................. 10

Production and Operation........................ 12

Financial Analysis................................... 14
 01

EXECUTIVE
SUMMARY
"B.S.E.T Auto Care Center" is a fantastic
car repair shop located inside balaju
industrial area . We pride ourselves on
offering excellent service and fixing cars
correctly.

Our mission is to become the most

trusted destination for car repairs and
maintenance in the area. We believe in
providing top-notch service and ensuring
that every customer leaves happy and
satisfied. Our team of skilled technicians
is dedicated to getting the job done right
the first time, and we always strive to
exceed our customers' expectations.

Whether it's a routine maintenance

service or a complex repair, you can trust
"B.S.E.T Auto Care Center" to take care of
your car with the utmost care and
expertise.
 02

MARKET
ANALYSIS
The automotive repair industry in
"B.S.E.T Auto Care Center" is vibrant,
with a growing demand for reliable and
trustworthy service providers.

While competition exists, there is an

opportunity for a workshop that
emphasizes quality, customer service,
and transparency. The target market
includes individual car owners, families,
and local businesses with fleets of
vehicles. By offering transparent pricing,
detailed service explanations, and a
commitment to customer satisfaction,
"B.S.E.T Auto Care Center" can capture a
significant share of the market.

Expanding into neighboring areas with

limited access to quality services
presents an additional growth
opportunity.
 03

COMPANY
DESCRIPTION
"B.S.E.T Auto Care Center" is a reputable
automotive service center located inside
Balaju Industrial Area, dedicated to
providing top-notch repair and
maintenance services for all vehicle
makes and models.

We offer a comprehensive range of

services, including but not limited to oil
changes, brake repairs, engine
diagnostics, and more. Our focus is on
exceeding customer expectations by
delivering exceptional service and
transparent pricing.

As a locally owned and operated

business, we take pride in serving the
Balaju Industrial Area community. With
our dedication to quality service and
customer satisfaction, we have
established ourselves as a trusted
automotive service provider in the area.
 04

ORGANIZATION
& MANAGEMENT
STRUCTURE
"B.S.E.T Auto Care Center" is led by a
team of automotive industry
professionals with years of experience in
vehicle repair and maintenance. Our
organizational structure is designed to
ensure efficient operations and excellent
customer service.

Ownership:
The business is owned by Sameer
Rijal, who has [4 years] of experience
in the automotive industry. He is
deeply committed to providing high-
quality service and ensuring customer
satisfaction.

Management Team:

General Manager: Responsible for

overseeing day-to-day operations,
ensuring quality standards are met,
and managing customer relations.
 05
Service Manager: Manages the service
department, including scheduling, quality
control, and staff supervision.
Finance Manager: Handles financial matters
such as budgeting, accounting, and financial
reporting.
Sales and Marketing Manager: Develops and
implements marketing strategies to attract
new customers and retain existing ones.
Technical Team: Comprised of skilled
technicians with expertise in various
automotive repair and maintenance services.

Staffing:
Our team consists of experienced
technicians who are trained to diagnose and
repair vehicles efficiently and accurately.
We also have customer service
representatives who assist customers with
scheduling appointments, providing
estimates, and addressing any concerns.

Customer Focus:
We prioritize customer satisfaction and
strive to provide a positive experience for
every customer who visits our workshop.
Our team is committed to transparency,
integrity, and open communication to build
trust and loyalty with our customers.
 06

Continuous Improvement:
We regularly review our processes
and procedures to identify areas for
improvement and ensure that we are
providing the best possible service to
our customers.
Training and development programs
are implemented to keep our team
updated with the latest automotive
technologies and repair techniques.

Community Engagement:
We actively participate in community
events and support local initiatives to
strengthen our relationship with the
Balaju Industrial Area community and
give back to the area that supports
us.
 07

MARKETING &
SALES
STRATEGIES
Target Market:
Our primary target market includes
individual car owners, families, and local
businesses with fleets of vehicles in the
Balaju Industrial Area and surrounding
areas.
We also aim to attract customers from
neighboring areas who are looking for a
reliable and trustworthy automotive
service center.

Marketing Channels:
Local Advertising: Utilize local
newspapers, radio stations, and
billboards to reach potential customers
in the Balaju Industrial Area.
Digital Marketing: Implement online
marketing strategies such as social media
advertising, search engine optimization
(SEO), and targeted online ads to
increase our online presence and reach a
wider audience.
 08

Community Engagement: Participate in local

events, sponsorships, and partnerships with
local businesses to increase brand visibility and
build relationships within the community.
Referral Program: Implement a referral program
to incentivize existing customers to refer their
friends and family to our workshop.

Sales Strategy:
Transparent Pricing: Clearly communicate our
pricing structure to customers and provide
detailed estimates for all services to build trust
and credibility.
Customer Education: Educate customers about
the importance of regular maintenance and
repairs to prolong the life of their vehicles and
prevent costly repairs in the future.
Promotional Offers: Offer special promotions,
discounts, and package deals to attract new
customers and encourage repeat business.
Excellent Customer Service: Provide exceptional
customer service at every touchpoint, from
scheduling appointments to follow-up after
service, to ensure a positive customer
experience.
 09

Customer Relationship Management (CRM):

Implement a CRM system to manage customer
interactions, track customer preferences and
purchase history, and personalize marketing
efforts to better meet customer needs.

Monitoring and Evaluation:

Regularly monitor and evaluate the
effectiveness of our marketing and sales
strategies through metrics such as customer
acquisition cost, customer retention rate, and
return on investment (ROI).
Use this data to make informed decisions and
adjust our strategies to optimize results and
drive business growth.
 10

SERVICE
DESCRIPTION
"B.S.E.T Auto Care Center" offers a
comprehensive range of automotive repair
and maintenance services to keep vehicles
running smoothly and safely. Our skilled
technicians are trained to diagnose and
repair all makes and models of vehicles,
using state-of-the-art equipment and quality
parts to ensure lasting results.

Our services includes:

Routine Maintenance: We offer regular

j maintenance services such as oil
changes, tire rotations, and fluid checks
to keep your vehicle running smoothly
and prevent costly repairs down the road.
Brake Services: Our technicians are
experts in brake repair and maintenance,
ensuring your brakes are in top condition
for safe driving.
Engine Diagnostics and Repair: We use
advanced diagnostic equipment to
identify and repair engine problems,
ensuring optimal performance and fuel
efficiency.
 11
Electrical System Services: From battery checks
to wiring repairs, we can diagnose and fix
electrical issues to keep your vehicle's systems
running smoothly.
Suspension and Steering Services: We offer
suspension and steering system repairs to
ensure a smooth and comfortable ride.
Air Conditioning Services: Our technicians can
repair and recharge your vehicle's air
conditioning system to keep you cool and
comfortable on the road.
Transmission Services: We offer transmission
fluid flushes and repairs to keep your
transmission running smoothly and prevent
costly repairs.
Pre-Purchase Inspections: If you're considering
buying a used car, we offer pre-purchase
inspections to help you make an informed
decision.
Customization and Performance Upgrades: We
also offer customization and performance
upgrades to enhance your vehicle's performance
and appearance.

At "B.S.E.T Auto Care Center," we are committed to

providing top-quality service and customer
satisfaction. Whether you need a simple tune-up or
a major repair, you can count on us to keep your
vehicle running smoothly and safely.
 12

SERVICE &
OPERATION
Workflow: Our production and operation
process at "B.S.E.T Auto Care Center" is
designed to ensure efficiency, quality, and
customer satisfaction. Here's an overview of
how we operate:
1. Appointment Scheduling: Customers can
schedule appointments online, over the
phone, or in person for their
convenience.
2. Vehicle Drop-off: When customers arrive,
our service advisors greet them, review
their service needs, and collect relevant
information about their vehicle.
3. Vehicle Inspection: Our technicians
conduct a thorough inspection of the
vehicle, using diagnostic equipment to
identify any issues.
4. Service Recommendations: Based on the
inspection findings, our technicians
provide customers with detailed service
recommendations, including cost
estimates and timelines.
5. Customer Approval: Once the service
recommendations are explained,
customers approve the work before any
repairs or maintenance are performed.
 recommendations are explained, customers approve
t
he work before any repairs or maintenance are 13
performed
1. Service Execution: Our skilled technicians perform
the necessary repairs and maintenance using high-
quality parts and equipment.
2. Quality Control: After the work is completed, a
quality control check is performed to ensure that
the vehicle meets our high standards.
3. Customer Pickup: Once the work is approved,
customers are notified, and they can pick up their
vehicle at their convenience.
4. Follow-up: We follow up with customers after their
service to ensure their satisfaction and address any
concerns they may have.

Inventory Management: We maintain a well-organized

inventory of parts and supplies to ensure that we have
everything we need to complete repairs and
maintenance efficiently.
Equipment Maintenance: Our equipment is regularly
maintained and calibrated to ensure optimal
performance and accuracy.
Training and Development: Our technicians undergo
regular training to stay updated with the latest
automotive technologies and repair techniques,
ensuring that they can provide the best service possible
to our customers.
Safety and Compliance: We adhere to strict safety
protocols and regulatory requirements to ensure the
safety of our customers, employees, and the
environment.
Continuous Improvement: We continuously evaluate
and improve our processes to enhance efficiency,
quality, and customer satisfaction.
 14

FINANCIAL
ANALYSIS
At "B.S.E.T Auto Care Center," we conduct
thorough financial analysis to ensure the
profitability and sustainability of our
business. Here is a detailed overview of
our financial analysis:

1. Revenue Streams: Our main revenue

streams come from service fees for
repairs and maintenance, parts sales,
and additional services such as
detailing and tire services.

2.Cost Structure:

a. Fixed Costs: These include rent for

our workshop, utilities, insurance,
and salaries for our staff.
b. Variable Costs: These include the
cost of parts and supplies used in
repairs and maintenance services.
c. Operating Costs: These include
marketing expenses, equipment
maintenance, and other day-to-day
expenses.
 services.
Operating Costs: These include marketiexpenses,
equipment maintenance, and other day-to-day
15
expenses.
3. Profitability Analysis: We analyze our profitability
by calculating our gross profit margin, which is the
difference between our revenue and the cost of
goods sold (COGS), divided by revenue, expressed as
a percentage. We also calculate our net profit
margin, which is our net income divided by revenue,
expressed as a percentage.
4. Financial Projections: We create financial
projections based on historical data, market trends,
and projected growth. This includes income
statements, cash flow projections, and balance
sheets for at least three years.
5. Budgeting: We create and maintain a budget to
track our income and expenses and ensure that we
are meeting our financial goals.
6. Key Performance Indicators (KPIs):
Customer Acquisition Cost (CAC): This is the cost
of acquiring a new customer, calculated by
dividing our marketing expenses by the number
of new customers acquired.
Customer Lifetime Value (CLV): This is the value
of a customer to our business over their lifetime,
calculated by multiplying the average purchase
value by the average purchase frequency and
then dividing by the churn rate.
7. Financial Ratios: We use financial ratios such as the
current ratio (current assets divided by current
liabilities) and the debt-to-equity ratio (total debt
divided by total equity) to assess our financial
health and liquidity.
8. Risk Management: We identify and mitigate
financial risks such as market fluctuations,
 then dividing by the churn rate.
7. Financial Ratios: We use financial ratios such as the
current ratio (current assets divided by current 16
liabilities) and the debt-to-equity ratio (total debt
divided by total equity) to assess our financial
health and liquidity.
8. Risk Management: We identify and mitigate
financial risks such as market fluctuations,
regulatory changes, and economic downturns
through careful planning and diversification of
revenue streams.
9. Compliance: We ensure compliance with financial
regulations and accounting standards to maintain
transparency and accountability in our financial
reporting.
10. Investment Analysis: We evaluate potential
investments in equipment, technology, and other
assets to ensure that they align with our financial
goals and will provide a return on investment.

Overall, our financial analysis is a critical component of

our business strategy, guiding our decision-making
processes and ensuring the long-term success of
"B.S.E.T Auto Care Center."