Foodpanda Report
Foodpanda Report
Foodpanda Report
Submitted By:
Faria Tanjeem Mim
ID: 21103014
ID: 21103023
Submitted To:
Tawsif Bin Mahbub
S M Arifuzzaman
ID: 21103035
Mohsahek Billah
Food panda entered the Bangladeshi market in 2013. Initially, it faced challenges
due to the lack of infrastructure for online payment and a nascent food delivery
ecosystem. However, it quickly adapted to local conditions, offering cash on delivery
and partnering with a wide range of restaurants across major cities like Dhaka,
Chittagong, and others.
Expansion:
1. Geographical Reach: After its initial launch, Food panda gradually expanded
its services to cover more cities and towns across Bangladesh. It focused on
urban areas with high population density and a significant concentration of
restaurants.
2. Restaurant Partnerships: Food panda forged partnerships with a diverse
range of restaurants, including local eateries, popular chains, and
international franchises. This extensive network allowed customers to access
a wide variety of cuisines and dining options.
3. Delivery Fleet: To support its expansion, Food panda invested in building a
robust delivery fleet. It recruited delivery riders and drivers, equipped them
with necessary training, and deployed them strategically to ensure efficient
order fulfillment.
Technological Advancements:
Food panda’s vision in Bangladesh is likely aligned with its global vision of
revolutionizing the way people order food. This vision encompasses:
Mission:
Values:
Critical Analysis:
Strengths:
Resource: Food panda has built a recognizable brand name and reputation in
the online food delivery industry in Bangladesh.
Capability: Its brand recognition and trustworthiness attract customers and
differentiate it from competitors, providing a competitive advantage in terms of
customer loyalty and acquisition.
4. Efficient Delivery Operations:
Resource: Food panda collects and analyzes vast amounts of customer data
through its platform, including ordering preferences, feedback, and behavior
patterns.
Capability: Its data analytics capabilities enable targeted marketing
campaigns, personalized recommendations, and continuous service
improvements based on customer insights, enhancing competitiveness and
customer engagement.
Competitive Advantage Assessment:
The competitive moves taken by Food panda in the last 2/3 years:
Over the past 2-3 years, Foodpanda Bangladesh has made several competitive
moves to strengthen its position in the market. Let's discuss some of these moves
and critically assess their impact:
Critical Assessment:
1. Fit Test:
Overall, Food panda’s strategy appears to be well-aligned with both the external
environment and internal capabilities.
2. Competitive Advantage Test:
3. Performance Test:
Revenue Growth: Foodpanda's revenue growth over the past few years would
indicate the effectiveness of its strategy. If it has been able to consistently
increase its market share and revenue, it suggests that its strategy is yielding
positive results.
Overall Assessment:
Foodpanda's strategy appears to have a good fit with the external environment and
internal capabilities, indicating a strong foundation. It possesses competitive
advantages such as brand recognition, a wide partner network, and technological
prowess. However, its performance, particularly in terms of revenue growth,
profitability, and customer satisfaction, should be closely monitored to determine the
long-term viability and success of its strategy. Continuous adaptation and innovation
will be key for Foodpanda to maintain its competitive position and achieve
sustainable growth in the dynamic food delivery market in Bangladesh.
Conclusion:
Foodpanda Bangladesh's journey from its inception in 2013 to its present state
reflects a commitment to growth, innovation, and customer satisfaction. By
expanding its reach, leveraging technology, and refining its operations, Foodpanda
has established itself as a leading player in the online food delivery market in
Bangladesh. Over the years, Foodpanda Bangladesh has expanded its reach,
improved its technology, and refined its delivery operations to cater to the growing
demand for online food delivery services in the country.