INTERNAL ASSIGNMENT

MASTER OF BUSINESS ADMINISTRATION (MBA)

DMBA102 – BUSINESS COMMUNICATION
1
Answer
Sure thing! Delivering a successful oral presentation involves several key steps to engage
your audience and effectively convey your message. Here's a breakdown:

1. Understanding Your Audience

- Research: Learn about your audience's interests, knowledge level, and expectations.
- Adaptation: Tailor your content, language, and examples to resonate with your audience.

2. Planning and Structuring

- Clear Objective: Define the purpose of your presentation.
- Outline: Create a structured framework with an introduction, main points, and a
conclusion.
- Visual Aids: Plan visuals (slides, images, videos) to support your points without
overwhelming the audience.

3. Compelling Introduction
- Hook: Start with an attention-grabbing opening—story, statistic, question—to engage
your audience.
- Thesis Statement: Clearly state the purpose and what you aim to cover.

4. Content Delivery
- Clarity: Organize your content logically, with smooth transitions between ideas.
- Engagement: Use anecdotes, relatable examples, and storytelling to captivate your
audience.
- Visuals: Use slides sparingly, with visuals that enhance understanding and reinforce key
points.
- Speak Clearly: Maintain a steady pace, vary tone, and articulate clearly.

5. Interaction and Engagement

 - Involve the Audience: Ask questions, conduct polls, or use interactive elements to keep
the audience engaged.
- Handle Q&A: Prepare for potential questions and be open to answering them confidently.

6. Effective Conclusion
- Summarize: Recap the main points to reinforce key takeaways.
- Closing Statement: End with a strong, memorable message or call to action.

7. Rehearsal and Feedback

- Practice: Rehearse multiple times to become familiar with the content and pacing.
- Seek Feedback: Get input from peers or mentors for improvements.

8. Body Language and Delivery

- Confidence: Maintain eye contact, use gestures naturally, and project confidence through
your posture and tone.
- Adaptability: Be prepared for unexpected situations and stay flexible.

9. Time Management
- Stay on Schedule: Keep an eye on the time to ensure you cover all points within the
allocated timeframe.

10. Reflect and Improve

- Self-Assessment: After the presentation, reflect on what worked well and areas for
improvement.
- Feedback Analysis: Consider feedback received and incorporate it for future
presentations.

By following these steps and adapting them to your specific audience and content, you can
deliver a compelling and successful oral presentation. Practice and preparation are key to
boosting confidence and ensuring a smooth delivery.

2.
Answer
Non-verbal communication (NVC) plays a significant role in job interviews, complementing
verbal communication to convey messages effectively. Here are various types of non-verbal
communication and how they can be used during a job interview:

1. Body Language
- Posture: Maintain an upright and open posture to display confidence and attentiveness.
- Gestures: Use purposeful and subtle hand gestures to emphasize points or express
yourself.
- Facial Expressions: Maintain a friendly and professional facial expression to convey
interest and enthusiasm.
- Eye Contact: Establish and maintain eye contact to show attentiveness and confidence
without appearing intimidating or aggressive.

2. Proxemics
- Personal Space: Respect the interviewer's personal space by maintaining an appropriate
distance—neither too close nor too far.
- Seating Arrangement: Sit comfortably, maintaining a professional distance from the
interviewer and avoiding slouching or leaning back excessively.

3. Appearance
- Dress Code: Dress appropriately for the job position, reflecting professionalism and
suitability for the role.
- Grooming: Maintain good personal grooming and hygiene to present a polished image.

4. Facial Cues
- Smiling: Use genuine smiles to express warmth and friendliness.
- Frowning or Confused Expressions: Avoid displaying negative emotions; instead,
maintain a neutral or positive facial expression.

5. Voice Modulation
- Tone and Pitch: Speak clearly and vary your tone to emphasize points or convey
enthusiasm.
 - Volume and Pace: Maintain an audible volume and moderate pace to ensure clarity and
comprehension.

6. Touch
- Handshake: Offer a firm and professional handshake (if culturally appropriate) to convey
confidence and respect.

Using Non-Verbal Communication in a Job Interview:

- Initial Impressions: Greet the interviewer with a warm smile, a confident handshake (if
appropriate), and maintain friendly yet professional facial expressions.
- Posture and Body Language: Sit upright, lean slightly forward to show interest, and
maintain good eye contact to demonstrate attentiveness and confidence.
- Gestures: Use subtle and purposeful gestures to emphasize points, but avoid excessive
movements that might distract or appear nervous.
- Voice Modulation: Speak clearly, vary your tone appropriately, and maintain a moderate
pace to convey enthusiasm and confidence.
- Appropriate Personal Space: Respect the interviewer's personal space while maintaining a
comfortable distance.
- Appearance: Dress appropriately, adhering to the company's dress code to showcase
professionalism and suitability for the role.

By utilizing non-verbal communication effectively during a job interview, you can enhance
your message, display confidence, and create a positive impression that complements your
verbal responses.

3.
Answer
Absolutely, presenting a newly launched product or service to a target audience as a sales
representative involves a thorough understanding of the communication process, the context,
and potential pitfalls. Here's a breakdown:

1. Understanding the Audience and Context

- Research: Understand the audience's demographics, needs, and pain points.
 - Contextual Relevance: Tailor the presentation to address specific pain points or desires of
the audience.

2. Setting Communication Objectives

- Clarity: Define the key message about the product/service's benefits and unique selling
points.
- Goals: Set objectives for the presentation—whether it's to inform, persuade, or
demonstrate.

3. Choosing the Right Communication Channels

- Visual Aids: Prepare compelling visuals (slides, product demos, videos) to illustrate the
product/service features and benefits.
- Verbal Communication: Craft a narrative that effectively communicates the
product/service's value proposition.

4. Delivery and Presentation

- Engagement: Capture attention with an engaging introduction that highlights the problem
the product/service solves.
- Features and Benefits: Clearly articulate the features and benefits in a way that resonates
with the audience's needs.
- Demonstration: If applicable, provide a live demonstration or examples to showcase the
product/service in action.

5. Feedback and Interaction

- Address Questions: Encourage interaction by inviting questions and providing
comprehensive answers.
- Feedback Collection: Be open to feedback and use it to improve future presentations or
product/service enhancements.

Potential Communication Pitfalls:

# 1. Lack of Audience Understanding

- Issue: Failing to understand the audience's needs or interests can result in a mismatch
between the product/service features and what the audience desires.
 - Impact: The presentation might not resonate with the audience, leading to disinterest or a
lack of perceived value.

# 2. Ineffective Communication Channels

- Issue: Overreliance on slides or technical jargon without contextual explanation might
confuse or overwhelm the audience.
- Impact: The message might get lost, leading to a lack of comprehension or
misinterpretation of the product/service's benefits.

# 3. Poor Delivery or Engagement

- Issue: Lack of enthusiasm, monotonous delivery, or failure to engage the audience can
result in reduced attention and interest.
- Impact: Even with a great product/service, if the presentation fails to captivate the
audience, they might not see its true value.

# 4. Ignoring Feedback
- Issue: Disregarding audience feedback or failing to address concerns/questions can signal
a lack of customer-centricity.
- Impact: It could result in missed opportunities for improvement or addressing crucial
customer needs, affecting product/service adoption.

By understanding the audience, choosing the right communication channels, delivering an

engaging presentation, and incorporating feedback, a sales representative can effectively
demonstrate a newly launched product or service, increasing its chances of successful
adoption and acceptance.

4.
Answer
Certainly! Reading is a versatile skill that encompasses various types, each serving distinct
purposes and involving different approaches. Here are some different types of reading:

1. Skimming
- Purpose: Quickly obtaining an overview or the main idea of a text.
 - Approach: Rapidly scanning through the text, focusing on headings, subheadings,
keywords, and concluding paragraphs.

2. Scanning
- Purpose: Locating specific information within a text.
- Approach: Running your eyes quickly over the text to find details, names, dates, or key
terms.

3. Extensive Reading
- Purpose: Reading extensively for pleasure, general understanding, or broadening
knowledge.
- Approach: Reading books, articles, or texts for leisure or to gain a general understanding
without a deep focus on specific details.

4. Intensive Reading
- Purpose: Delving deeply into a text for thorough comprehension.
- Approach: Reading carefully, paying close attention to details, analysing content, and
possibly taking notes.

5. Critical Reading
- Purpose: Evaluating and analysing the content, questioning the author's arguments, and
assessing the text's credibility.
- Approach: Engaging with the text critically, questioning assumptions, identifying biases,
and evaluating evidence and arguments.

6. Active Reading
- Purpose: Interacting with the text, making connections, and enhancing understanding.
- Approach: Engaging with the material by asking questions, making annotations,
summarizing key points, and relating the text to personal experiences or other readings.

7. Skim Reading
- Purpose: Quickly going through the text to get an idea of its content without focusing on
details.
 - Approach: Reading at a fast pace, focusing on headings, subheadings, and the first
sentences of paragraphs to grasp the main points.

8. Close Reading
- Purpose: Analysing and interpreting the text deeply, exploring nuances, language, and
structure.
- Approach: Reading slowly and carefully, paying attention to every word, phrase, and
sentence to interpret meanings beyond the surface level.

9. Adaptive Reading
- Purpose: Adjusting reading strategies based on the text's complexity, purpose, or one's
familiarity with the subject matter.
- Approach: Choosing a reading strategy (skimming, scanning, intensive, etc.) based on the
specific requirements or nature of the text.

Each type of reading serves a unique purpose and can be used based on the reader's
objectives, time constraints, or the nature of the material being read. Developing proficiency
in various reading types allows individuals to adapt to different reading contexts and extract
information effectively.

5.
Answer
Certainly! A standard resume generally consists of several key components that present a
candidate's qualifications, skills, experiences, and other relevant information to potential
employers. Here are the typical components:

1. Header/Contact Information
- Name
- Contact information (phone number, email address)
- Professional social media profiles (LinkedIn, if applicable)
- Location (optional)

2. Summary or Objective Statement

 - Brief overview highlighting your career objectives or a summary of your skills and
experience.

3. Work Experience
- Job titles
- Company names
- Dates of employment
- Bullet points detailing responsibilities and achievements

4. Education
- Degrees earned (with dates)
- Institution names
- Academic achievements or honours (if notable)

5. Skills
- Technical skills
- Soft skills
- Language proficiency

6. Certifications, Training, or Licenses

- Relevant certifications or licenses obtained
- Professional training or courses completed

7. Projects or Publications (Optional)

- Relevant projects worked on
- Published articles, papers, or contributions

8. Volunteer Work or Extracurricular Activities (Optional)

- Volunteering experiences
- Leadership roles in clubs or organizations
Innovative Resume Example:

Header/Contact Information:
```
John Doe
Phone: (555) 123-4567
Email: johndoe@email.com
LinkedIn: linkedin.com/in/johndoe
Location: City, State
```

Summary:
```
Dynamic Marketing Professional with 5+ years of experience in digital marketing strategy
development and implementation. Proven track record in driving brand awareness and
customer engagement through innovative campaigns. Seeking opportunities to leverage skills
in a creative and growth-oriented environment.
```

Work Experience:
```
Marketing Manager
ABC Company, City, State
June 2018 - Present
- Led a team of 5 in devising and executing successful social media campaigns, resulting in a
30% increase in online engagement.
- Developed and implemented SEO strategies that improved website traffic by 40% within
six months.
```

Education:
```
Bachelor of Science in Marketing
XYZ University, City, State
Graduated: May 2018
- Dean's List for academic excellence
```

Skills:
- Digital Marketing
- Social Media Management
- SEO/SEM
- Data Analysis
- Project Management
- Adobe Creative Suite

Certifications:
- Google Analytics Certification
- HubSpot Inbound Marketing Certification

Projects:
- Implemented a user-generated content campaign that increased brand visibility by 50%
within three months.

Volunteer Work:
- Mentored high school students in a career development program.

This resume showcases a blend of traditional components with some innovative elements,
such as a project section highlighting specific achievements and a concise yet impactful
summary. Tailoring resumes to highlight unique experiences and skills can make them stand
out to potential employers.

6
Answer
Product advertising and corporate advertising serve different purposes within the realm of
marketing communications:

Product Advertising:
- Focus: Product advertising revolves around promoting specific products or services offered
by a company.
- Objective: The primary goal is to boost sales, increase product awareness, and persuade
consumers to purchase the advertised product.
- Audience: Targets consumers directly, aiming to influence their buying decisions through
persuasive messaging.
- Content: Emphasizes product features, benefits, and unique selling propositions (USPs).
- Examples: TV commercials, print ads, online banners, and social media ads that showcase a
particular product or service and its attributes.

Corporate Advertising:
- Focus: Corporate advertising centres on promoting the overall brand image, values, and
identity of a company rather than specific products or services.
- Objective: Aims to enhance the company's reputation, build brand loyalty, and establish an
emotional connection with the audience.
- Audience: Targets a broader audience, including customers, stakeholders, investors,
employees, and the public.
- Content: Emphasizes the company's mission, values, corporate social responsibility (CSR)
initiatives, community involvement, or its commitment to innovation and excellence.
- Examples: TV commercials, print ads, sponsorships, and philanthropic activities that
highlight the company's values, culture, or societal impact.

Types of Corporate Advertising:

1. Corporate Image Advertising: Focuses on shaping the overall perception of the company
by highlighting its values, culture, and achievements. It aims to build a positive and favorable
image among the public.

2. Corporate Responsibility Advertising: Showcases a company's commitment to social

causes, sustainability, environmental initiatives, or community involvement. It aims to
portray the company as socially responsible and caring.
3. Recruitment Advertising: Designed to attract potential employees by showcasing the
company's work culture, employee benefits, career opportunities, and values.

4. Financial Advertising: Targets investors and stakeholders by communicating the company's

financial stability, growth, and investment opportunities.

5. Cause-Related Advertising: Associates the company with a particular cause or social issue,
demonstrating the company's dedication to making a positive impact on society.

Each type of corporate advertising serves a unique purpose in bolstering the company's
reputation, strengthening its brand identity, and fostering positive relationships with various
stakeholders beyond the realm of promoting specific products or services.