IES's Management College and Research Centre

PRESENTS

14th International Research Conference

on
Thriving Through Sustainability:
Navigating Business Practices for a Resilient Future using
Emerging Technologies like AI, ChatGPT, and Generative AI.

22nd to 23rd February 2024

Organising Partners

UNIVERSITY OF RIJEKA
FACULTY OF TOURISM AND
HOSPITALITY MANAGEMENT
OPATIJA, CROATIA
 IES's MCRC

Indian Education Society is one of India's oldest and Post Graduate Diploma in Management
Public Charitable Trusts, established in 1917 (Pharmaceutical Management) approved by
and committed to education and successfully AICTE. We have received the MBA equivalence
running 64 Institutions. IES's Management for our PGDM program from Association of
College and Research Centre (IES MCRC) is Indian Universities (AIU). The PGDM program
recognized as a premier business school, is accredited by National Board of Accreditation
committed to academic excellence and value (NBA).
based education. In
the attempt to shape
and develop business
leaders, IES MCRC
offers several full time
courses which include
Post Graduate
Diploma in
Management (PGDM)

Confab 360 Degree

the academic and industry. Its aim is to bring

t oge t he r a m i x o f a c a d e m i c i a ns a nd
practitioners and share their work for the
betterment and fruitful research outcomes in
Confab 360 Degree is an educational and their respective fields. They promote the
research platform laying a platform for the Universities, institutions, teams, and
interchange of expert opinions, innovative individuals that place quality research above
ideas, and inventive research findings in the their all agendas and work in collaboration
field of theoretical and practical experiences in with others in truly engaging to achieve their
goals. The platform bridges the gap between
academicians, researchers, and research
scholars from all around the globe to
exchange and share their experiences and
research results about all aspects of Science,
Social Sciences Management, Economics,
Technology, Law, and Engineering.
 Shaheed Bhagat Singh College

Shaheed Bhagat Singh of faculty members and students. Ample

College, named after the opportunity is provided for talent to grow in
great son of India, cultural and other co-curricular activities. Over
Shaheed-e-Aazam, Sardar the years, in order to promote independence of
Bhagat Singh, was t ho u ght a nd v i s i o n , t he c ol le ge ha s
established as a distinguished itself in diverse academic and
coeducational college in 1967 and functions as professional fields by providing a vibrant and
a constituent college of the University of Delhi. intellectually stimulating academic culture.
The college is NAAC Accredited 'A' Grade with a The college is proud of its alumni engaged
fully computerized library, seminar rooms, meaningfully in diverse fields of business,
c o m p u t e r l a b s , G e ogr a ph y l a b a nd a n culture, and society at large. The pass-outs are
impressive infrastructure including a big sports placed in senior positions in Government,
ground with a cricket pitch, volleyball court, Judiciary, Business, Industry, and Politics.
basketball court, and a lawn tennis court. The
college functions through various committees

The Faculty of Tourism and Hospitality Management, University

of Rijeka, Croatia

UNIVERSITY OF RIJEKA
FACULTY OF TOURISM AND
HOSPITALITY MANAGEMENT
OPATIJA, CROATIA

Thriving Through
Sustainability
 About the Conference

th
The 14 International Conference of IES's Sustainable Development and would facilitate
MCRC address the post pressing topic globally, the business to deliver their ESG goals
i . e S u s t a i n a b i l i t y. S u s t a i n a b i l i t y a n d smoothly. The conference is inter-disciplinary
environmental, social and governance (ESG) is as it invites business professionals of all
a growing field in which more and more business verticals to address skills they need to
companies are becoming involved. Further, adapt to changing sustainability and ESG
Artificial Intelligence (AI) is changing the requirements. in recent times. The conference
business landscape as processing of large a i ms t o f o s t e r c o n ve r s a t i o n a b o u t t he
Quantum of data, is enhancing key challenges faced by the enterprises and
p e rf o rma nc e me t r i c s s u c h a s re ve nu e , generate a constructive feedback on ever
p ro d u c t i v i t y, b u s i ne s s gro w t h , d i g i t a l changing business environment.
transformation and efficiency for businesses.
Artificial intelligence automates the routine
tasks for businesses, freeing up employees to
focus on more creative and strategic work. Thus
this conference would serve as a critical
platform for researchers, corporate leaders,
academicians and students to gather to discuss
how AI could be deployed by companies to
meet the ESG goals, for them to compete in the
global space. The conference is thus focussing
on supporting the UN 2030 Agenda for

Publication Opportunity with premier and reputed journals as under –

· Journal of Statistics and Management · Rajagiri Management Journal (UGC CARE)

Systems (ABDC + WoS)- Special Issue · Journal of International Business and
· Journal of Information and Optimization Economy (UGC CARE)
Sciences (ABDC+ WoS) · Environment and Social Psychology
· Tourism & Hospitality Management : (Scopus)
An International Scientific Journal · European Economic Letters (ABDC-C)
(Scopus + WoS) · Journal of Economics and Management
· Indian Journal of Marketing (Scopus) (Scopus)
· South Asian Journal of Management (UGC · Anvesha-Journal of Management (ProQuest,
CARE and ABDC) EBSCO)
· Empirical Economic Letters (ABDC) · Journal of Tongji University (Scopus)
· Academy of Marketing Studies Journal · Journal of Research Administration
(ABDC-B) (Scopus)
· Scopus Indexed Book on the topic of · Journal of Informatics Education & Research
"Women Entrepreneurs in Tourism” (ABDC-C)
· International Journal of Technology
Management and Sustainable Development
(Scopus)
 Theme and Sub-Themes

Marketing
Digital and Social Media Marketing, Services Marketing, International Marketing, Branding & Advertising Retailing
& Merchandising, Customer Relationship Management, Green Marketing, Industrial Marketing,
Consumer Behaviour, etc.

Operations and IT
Service Operations Excellence, Machine Learning & Big Data Analytics, ERP and Business Process Re-engineering,
Project Management, Total Quality Management, Logistics and Supply Chain Management, IT applications in
Business, E-Business Models Cognitive & Block-Chain, etc.

Finance
Corporate Governance, Banking, Insurance & Financial Services, Corporate Finance, Money & Capital Markets,
Behavioural Finance, Corporate Restructuring and M&A, Structured Finance and Financial Engineering,
International Finance, Risk Assessment & Risk Management, Financial Literacy & Financial Inclusion, etc.

Human Resources
Talent Acquisition, Management & Engagement, Training & Development, Leadership & Corporate
Communication, Workforce Diversity, Global HRM, Green HRM, Performance Management, Strategic HRM, Stress
Management & Work Life Balance, Team Development & Organizational Change, etc.

Economic and Business Environment

Monetary and Fiscal Policy, Humanitarian Logistics, Healthcare, Environmental Policies, Smart Cities & Digital
Villages, Disaster Management & Role of NGOs, Crisis Management, Preservation of Indigenous Cultures &
Livelihood, Service Economy and Inclusive Growth, Government and Economic Reforms, etc.

Entrepreneurship
Entrepreneurship & Sustainable Development, Rural Entrepreneurship, Skill Development, Start-ups, Social
Entrepreneurship, Developing Managerial Capabilities for MSMEs, Cultural & Social Orientation towards
Promotion of Entrepreneurship, Sustainable Innovation & Eco- Entrepreneurship, etc.

Submission Guidelines
All submissions should be sent to - researchconference@ies.edu
• The participants are requested to register for the eConference by filling up the registration form on the link -
https://forms.gle/GsddpJarpJVL5iGv7
• Each author of the extended abstract is requested to register independently for the e-conference.
• Selected papers will be published in an Edited Book as a Chapter or Anvesha (A peer reviewed journal indexed in
ProQuest & EBSCO, ISSN: 0974-5467). All extended abstracts will be published in e-proceedings.
• Two Best Paper Awards would be announced from Academician / Corporate Representative / Research Scholar
Category and Two Best Paper Awards from Student category only for participants presenting Offline in Mumbai.
• Last date for submission of the Research Paper - 10 February 2024
 Registration Details
The participants can register on the following link post paying the fees. The account details of the conference
registration are as under -
• Beneficiary Name- CONFAB 360 DEGREE
• Beneficiary Bank Name- ICICI BANK, Mayapuri, Delhi, India
• Beneficiary (Unique) Account No.- 181805001263
• Type of Account- Current Account The conference will be held in hybrid mode. Lunch
• Branch- Mayapuri, Delhi, India and refreshments will be arranged for the
registered conference participants in IES MCRC,
• IFSC CODE- ICIC0001818
Mumbai.
• SWIFT CODE- ICICINBBCTS (For foreign payments)

Registration Fees:
Early-bird registrations (including 18% GST)
• For Indian academicians and research scholars: INR 4500 per paper (till 31st January 2024)
• For Foreign academicians and research scholars: USD 85 per paper (till 31st January 2024)
• For Corporate/ Industry delegates: INR 6000 per paper (till 31st January 2024)
· For students: INR 800 per paper (till 31st January 2024)
After 31st January 2024 (including 18% GST)
• For Indian academicians and research scholars: INR 5000 per paper (after 31st January 2024)
• For Foreign academicians and research scholars: USD 100 per paper (after 31st January 2024)
• For Corporate/Industry delegates: INR 6500 per paper (after 31st January 2024)
· For students: INR 1000 per paper (till 31st January 2024)

Organising Committee

Dr. Vijay Bhangale, Prof. Arun Kumar Attree & Dr. Nishu Ayedee - Conference Chairs
Dr. Namrata Acharya & Dr. VAV Raman – Conveners
Dr. Madhura Deodhar, Dr. Shikha Gupta & Dr. Kanika Gupta – Co-Conveners
Mr. Jain Prabhu Thomas - International Incharge
Prof. Ritu Chakraborty & Dr. Hufrish Majra – Members

Editorial Board
Dr. Namrata Acharya, Assistant Professor, IES MCRC, Mumbai
Prof. Anuj Kumar, Assistant Professor, Apeejay School of Management, Delhi
Dr. Shikha Gupta, Professor, Department of Commerce, Shaheed Bhagat Singh College, Delhi
Marinela Krstinić Nižić, PhD, Full Professor Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
Ana Marija Vrtodušić Hrgović, PhD, Full Professor Faculty of Tourism and Hospitality Management,
University of Rijeka, Croatia
Natali Brmalj, PhD, Assistant Faculty of Tourism and Hospitality Management, University of Rijeka,Croatia
Dr. Prabha Kiran, Westminster International University, Tashkent, Uzbekistan
Prof. (Dr.) Alok Satsangi, Director, NSHM Knowledge Campus, Durgapur
Prof. (Dr.) Prasada Rao, Dean, Centre for Teaching and Learning, WeSchool, Mumbai, India
Dr. Rashi Taggar, Shri Mata Vaishno Devi University, Jammu, India
Dr. Shirmila T., Madras Christian College, Chennai, India
Dr. Rupali Khaire, Dean School of Commerce and Management, Sandip University Nasik, Maharashtra

Organisers of the Conference: IES's Management College and Research Centre, Bandra, Mumbai, Confab 360 Degree, Shaheed
Bhagat Singh College, Delhi and The Faculty of Tourism and Hospitality Management, University of Rijeka, Croatia