Galgotias University

School of Business
Department of Management
Bachelor of Business Administration
Syllabus Semester 1 (2023-24)

School of Business
Bachelor of Business Administration
Program Structure 2023-27
First Semester-BBA (Gen, Int, BFSI, MAM, BA, LSCM, AM)
Sl.
Course Course Cre Ho Course
No Course Title L T P S
Code Type dits urs Category
.
Principles of
Major
1 D1UA103T Management Theory 3 0 0 0 3 3
Physical Education &
VAD
2 L1UB420T Yoga Theory 2 0 0 0 2 2
3 D1UA105T Financial Accounting Theory 3 0 0 0 3 3 Major
4 D1UA106T Business Environment Theory 3 0 0 0 3 3 Major
Marketing Theory and
Major
5 D1UA107T Practices Theory 3 0 0 0 3 3
Multidiscipl
6 D1UA108T Business Statistics Theory 3 0 0 0 3 3 inary
7 D1UA109T Communicative English Theory 3 0 0 0 3 3 AEC

Total credits
20
 SEMESTER -1
COURSE 1
COURSE NAME: PRINCIPLES OF MANAGEMENT
COURSE CODE: D1UA103T

Programme BBA
Academic Session 2023-26/23-27
Semester I
Credits 3
No of Sessions 45

Course Overview

Principles of management is an introductory course on management process from managers’

perspective. The course seeks to help students acquire the requisite knowledge, skills and
abilities needed to successfully manage the organization. The course examines the logic and
working of organizations and outlines the major functions of management.

Course Objective
The objective of the course is to familiarize the students with different functional aspects of
management and the emerging challenges for a managerial role in the global context.

Course Outcomes

After completing the course, students would be able to:

CO1 Demonstrate the evolution of management thought and principles and interpret them
in the emerging business scenario. (k2)
CO2 Explain the managerial roles and contemporary issues in improving effectiveness and
efficiency of decision making (K2)
CO3 Identify different organizational structures and their impact on effective planning (K3)
CO4 Examine different motivational theories and leadership styles appropriate for
managing people at the workplace(K4)
CO5 Analyze different techniques of controlling for employee management at workplace.
(K4)

Course Content
Unit I: Introduction and Evolution of management 10 lecture hours
Management Concepts, definition, nature, importance, Management as Art, Science and
Profession; Principles and Functions, Scientific Management by F.W. Taylor, Administrative
Management by Henri Fayol, Bureaucratic Management by Webber, Human Relations
Approach by Elton Mayo, Systems Approach and Contingency Approach.
Unit II: Management Process and Managerial Roles 9 lecture hours
Mintzberg’s Managerial Roles -Interpersonal roles, Informational roles and Decisional roles,
Management Levels and Skills; Management Process: Management by objectives (MBO);
Decision Making and Steps in Decision Making, Challenges of management; Work Life
Balance

Unit III: Planning & Organizing 10 lecture hours

Planning Concept, Objectives, Types and Steps in Planning, Strategic Planning; Forecasting
meaning, Organizing-definition and characteristics; Principles of Organization, Organizational
Structure-Peter Drucker; Types of organizational structure- formal and informal; Authority,
responsibility and accountability, span of control; Delegation of Authority.

Unit IV: Staffing and Directing 9 lecture hours

Staffing Function- meaning, process and importance, Directing- Definition and Nature; types
and barriers, Leadership- definition and styles, Motivation-definition, theories-Maslow’s,
Herzberg’s and McGregor’s Theories of Motivation, Communication: Types and Barriers

Unit V: Controlling 7 lecture hours

Controlling: Meaning, process and Importance of Control, types of control; features of
effective control, Techniques of control, Employee Engagement, Employee Management
System,

Text Books
1. Principles of Management: Tripathy, P.C. and P.N. Reddy, Tata McGraw Hill Pub.
Co., Ltd. 6th Edition 2017.

Reference Books
2. Principles and Practices of Management: B.P Singh, T N Chabra, Dhanpat Rai
Publication, Delhi
3. Principles of Management: An Analysis of Managerial Functions:Koontz, O’Donnell,
McGraw Hill, Tokyo
 COURSE 2
COURSE NAME: PHYSICAL EDUCATION & YOGA
COURSE CODE: L1UB420T

Programme BBA
Academic Session 2023-26/23-27
Semester I
Credits 2
No of Sessions 30

Course Overview

Course Outcomes
After completing the course, students should be able to:

CO1 CO1: Identify the importance and scope of Physical Education. (Unit1)

CO2 CO2: Outline the concept of fitness and wellness, weight management and lifestyle of
an individual. (Unit 2)
CO3 CO3: Interpret the relation of yoga with mental health and value education. (Unit 3)

CO4 CO4: Discuss the aspects of traditional games of India.(Unit4)

Course Content
Physical Education:
Meaning, Definition, Aim and Objective. Misconception About Physical Education.
Need, Importance and Scope of Physical Education in the Modern Society. Physical
Education Relationship with General Education. Physical Education in India before
Independence. Physical Education in India after Independence.

Concept of Fitness and Wellness:

Meaning, Definition and Importance of Fitness and Wellness. Components of Fitness. Factor
Affecting Fitness and Wellness.
Weight Management:
Meaning and Definition of Obesity. Causes of Obesity. Management of Obesity. Health
problems due to Obesity.
Lifestyle: Meaning, Definition, Importance of Lifestyle. Factor affecting Lifestyle. Role of
Physical activity in the maintains of Healthy Lifestyle.

Yoga and Meditation:

Historical aspect of yoga. Definition, types scopes & importance of yoga. Yoga relation with
mental health and value education. Yoga relation with Physical Education and sports.
Definition of Asana, differences between asana and physical exercise. Definition and
classification of pranayama. Difference between pranayama and deep breathing.
Practical: Asana, Suraya-Namaskar, Bhujang Asana, Naukasana, Halasana, Vajrasan,
Padmasana, Shavasana, Makrasana, Dhanurasana, Tad Asana. Pranayam: Anulom, Vilom.
Traditional Games of India:
Meaning. Types of Traditional Games-Gilli- Danda Kanche Stapu Gutte, etc. Importance/
Benefits of Traditional Games. How to Design Traditional Games.
Recreation in Physical Education:
Meaning, Definition of Recreation. Scope and Importance of Recreation. General Principles
of Recreation. Types of Recreational Activities. Aerobics and Zumba.( Fir India Movement)

Suggested Readings:
• Singh, Ajmer, Physical Education and Olympic Abhiyan, “Kalayani Publishers”, New
Delhi, Revised Addition, 2006
• Patel, Shri krishna, Physical Education, “Agrawal Publishers”, Agra, 2014-15
• Panday, Preeti, Sharirik Shiksha Sankalan, “ Khel Sanskriti Prakashan, Kanpur
• Kamlesh M.L., “Physical Education, Facts and foundations”, Faridabad P.B.
Publications.
• B.K.S. Yengar, "Light and Yog. Yoga Deepika", George Allen of Unwin
Ltd., London,1981.
• BrajBilari Nigam, Yoga Power "TheKpath of Personal achievement"
Domen and Publishers,
• New Delhi, 2001.
• Indira Devi, "Yoga for You", Gibbs, Smith Publishers, Salt Lake City, 2002
Domenand
• Publishers, New Delhi - 2001.
• Jack Peter, "Yoga Master the Yogic Powers", Abhishek Publications,
Chandigarh, 2004.
• Janice Jerusalim, "A Guide To Yoga" Parragon Bath, Baiihe-2004.
• नारं ग, प्रियंका, परम्परागत भारतीय खेल, " स्पोर्ट् स पब्ललकेशन" , नई प्रिल्ली, 2007
 COURSE 3
COURSE NAME: FINANCIAL ACCOUNTING
COURSE CODE: D1UA105T

Programme BBA
Academic Session 2023-26
Semester I
Credits 3
No of Sessions 45
Prerequisite Basic knowledge of mathematical calculation.

Course Description

Financial accounting is a structured course aimed at providing students with a strong

foundation in accounting principles and practices. The course is divided into five units,
covering introductory concepts, transaction recording, depreciation methods, financial
statement preparation, and financial statement analysis. Students will learn to differentiate
between capital and revenue, prepare financial statements, and conduct thorough analyses
using various ratios. Practical applications, case studies, and assignments are integrated to
enhance comprehension and ensure students are proficient in recording and interpreting
financial data accurately. This course is essential for anyone aspiring to pursue a career in
finance or accounting.

Course Objective:
The objective of the course is to equip the students with the ability to analyse, interpret and
apply the basic concepts and theories of accounting in business management.

Course outcomes (COs)

CO1 Understanding of fundamental accounting concepts, principles, and standards,
enabling to differentiate between financial accounting and bookkeeping.
(K2, K3, K4)
CO2 Develop the ability to accurately record financial transactions and interpret financial
statements, distinguishing between capital and revenue effectively.(K2, K3, K4)

CO3 Analyse financial data, make adjustments, and interpret financial statements,
distinguishing between capital and revenue effectively.
(K3)
CO4 Able of preparing accurate financial statements, applying adjustment entries for
closing stock, depreciation, outstanding/prepaid expenses, and understanding the
significance of adjustments. (K1, K2, K4, K5)
CO5 Possess the knowledge and skills necessary to conduct a thorough analysis of
financial statements using various ratio analysis techniques, aiding in evaluating an
organization's liquidity, solvency, profitability, and market standing.
(K5,K6)

Course Content
Unit I: Introduction 7 lecture hours
Introduction: Meaning and process of accounting, Basic terminology of accounting, Difference
between accounting &bookkeeping. Importance & limitations of accounting, various users of
accounting information, Accounting Principles: Conventions & Concepts.

Unit II: Accounting equation 10lecture hours

Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit & credit,
Preparation of Journal and Cash book including banking transactions, Ledger and Trial
balance, Subsidiary books of accounts. Rectification of errors, Preparation of bank
reconciliation statement, Bills of exchange and promissory notes.

Unit III: Valuation of stocks 10 lecture hours

Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions,
Preparation of final accounts along with adjustment entries

Unit IV: Issue of Shares and Debentures 8 lecture hours

Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of preference
shares and debentures.

Unit V: Analysis of Financial Statements 10 lecture hours

Need and Purpose of analysis of Financial Statements, Tools for analysis of Financial
Statements
Horizontal and Vertical Statements, Ratio Analysis- Liquidity, Ratio Analysis- Solvency, Ratio
Analysis- Profitability, Ratio Analysis- Market Ratios

Text Books
1. Tulsian, P.C., (2014). A textbook of Financial Accounting, Pearson Education, 2nd edition,
New Delhi.
2. Sofat, R. & Hiro, (2014), Basic Accounting, P. PHI, 2nd edition.
Reference Books
1. Ramchandran &Kakani (2013). A Textbook for Financial Accounting for Management,
TMH, 2nd Edition.
2.Rajasekran (2012). A Textbook of Financial Accounting, Pearson Education, 1st edition
3. Agarwal B.D., Advanced Accounting
4. Chawla & Jain, Financial Accounting
5. Chakrawarti K.S., Advanced Accounts.
6. Gupta R.L. &Radhaswamy, Fundamentals of Accounting
7. Jain & Narang, Advanced Accounts
 COURSE 4
COURSE NAME: BUSINESS ENVIRONMENT
COURSE CODE: D1UA106T

Programme BBA
Academic Session 2023-26
Semester I
Credits 3
No of Sessions 45
Prerequisite General Business Environment

Course Overview:
To familiarize Students with the basic knowledge about the business environment in industry,
To acquaint students with the factors which can affect the business decision making and to
assist students in correctly identifying problems and opportunities, analyzing alternatives
properly, and making the best choices in a given condition and developing their creativity and
innovative thinking to make good decisions in a complex global environment.

Course Outcomes
After completing the course, students should be able to:

CO1 Describe different types of environments and its constituents which affect business
decision making. (K2)

CO2 Interpret the various Economic system (K3)

CO3 Examine the Industrial policy, LPG and their impact on Business (K4)

CO4 Evaluate the role of the Government in Regulation and Development of Business (K5)

CO5 Appraise the contemporary challenges of the global Business Environment. ((K5)

Course Content
Unit I: Unit I: Introduction to Business Environment 10 lecture hours

Introduction: Concept, Significance and Components of Business environment, Factor

affecting Business Environment, Micro and Macro environment.

Unit II: Economic system 5 lecture hours

Economic Systems: Capitalism, Socialism, Communism, Mixed Economy, Public Sector &
Private Sector

Unit III: Industrial policy and LPG10 lecture hours

Industrial Policy- Brief historical perspective; new industrial policy of India, Socio-economic
implications of Liberalization, Privatization and Globalization

Unit IV: Role of Government and External sector 15 lecture hours

Role of Government in Regulation and Development of Business; Monetary and Fiscal Policy;
EXIM Policy, FEMA; Overview of International Business Environment, Trends in World
Trade: WTO-Objectives and role in international trade, Foreign investment- meaning and need,
Meaning of MNCs, Reasons for growth of MNCs, Impact of MNCs

Unit V: Contemporary Issues in International Business 5 lecture

hours
Business economics and its application, Contemporary Issues in International Business,
Uncertainty in the global Business, Innovation, Data protection, challenges of ethics and
governance

Text Book
1. K. Aswathapa, Business Environment

Reference Books

2. Saleem, S. Business Environment for B.Com.Pearson, 1/e.

3. Cherunilam, F. Business Environment: text and cases. Himalaya Publishing House
4. Fernando, A.C.. Business Environment. Pearson.
5. Pailwar, V. K. Business Environment. PHI.
 COURSE 5
COURSE NAME: MARKETING THEORY AND PRACTICES
COURSE CODE: D1UA107T

Programme BBA
Academic Session 2023-26
Semester II
Credits 3
No of Sessions 45

Course Overview

This course has been designed to help students demonstrate a clear understanding of the
marketing concept, know how the marketing plan is used in and organization, assess the role
of marketing in building and managing customer relationships, explain how marketing creates
value for the consumer for the company, and society.
They will be able to analyze the concepts of segmentation targeting and positioning, apply how
organizations use the marketing mix to market to their target customers, illustrate the role of
marketing information in helping firms understand consumers and examine the types of ethical
and social responsibility issues that marketing must address.

Course Learning Outcomes

After completing the course, students should be able to:

CO1 Apply marketing concepts correctly and be able to do marketing planning for the
organization K3
CO2 Examine marketing programs from customers and practitioners’ point of view. K4
CO3 Simplify the role of research in the marketing environment and understand how
companies are utilizing it for their benefits. K4
CO4 Evaluate marketing mix strategies to lead the organization in competitive environment
K5
CO5 Assess the need of various marketing Communications clearly fulfil marketing goals of
the organization k5

Course Content:
Unit-1 Introduction to marketing 9 lecture hours
Definition of marketing, Core Marketing Concepts, marketing Process, Need, want and
demand Market offering, sales vs. marketing, Social marketing, Marketing philosophy
(Production, product, selling, marketing, social marketing concepts. Relevance of marketing in
modern business. Marketing myopia. Developing marketing plans and strategies Marketing
Planning, importance of marketing planning, elements of marketing plan, BCG, Ansoff’s
matrix, process of marketing planning, Case Study
Unit-2 Marketing segmentation 9 lecture hours
Understanding the business and marketing, environment and adopting marketing strategies to
the changing environment. Market segmentation, criteria for effective segmentation, bases for
segmentation, targeting and positioning strategies, differentiations.

Overview of Consumer Behavior, Factors Influencing Buying Decisions, Types of Buying

Decisions, The Consumer and business, Buying Process, Consumer behavior models, types of
business products, buying situations, the buying centre, Case Study

Unit 3: Marketing mix 9 lecture hours

Products, Product Classification, Business Products, Product Mix, Product Life Cycle
An overview of marketing of services, Role of Services in an Economy, Characteristics of
Services, Service Marketing Triangle. Brand management and branding process.
Pricing, Type of Competition, Factors to consider when setting the Price, Setting Pricing
Objectives, New Product Pricing Strategies, Product Mix Pricing Strategies, Price Adjustment
Strategies. Marketing Channels, Objectives of Marketing Channels, Marketing Channels
Functions, Channel Flow, Channel Levels, Determining Distribution Format, Designing
Distribution Channels, Channel Management, Channels Conflicts, Case Study

Unit-4 Marketing Research 8 lecture hours

Introduction to marketing Research, Market Research vs. Marketing Research, Qualitative VS

Quantitative Research. Meaning and scope of marketing research, marketing research process,
Developing Research Objectives, Develop the Research Plan, primary and secondary research,
Research Approaches, Research Instruments, Questionnaire Design, Sampling Plan Online
Marketing Research, Marketing Information System, Application of Marketing Information
System, Case Study

Unit-5 Integrated Marketing Communications and New Marketing Trends

10 lecture hours

IMC, Communication System, need for IMC, Communications model, Elements in the
Communications Process, developing effective communications, Selecting the Marketing
Communications Mix, Advertising, Public Relations, Sales Promotions, Personal Selling,
Event and Experiences, Direct Marketing, Case Study Conceptual Trends, Methodological
Trends, Social Media Marketing, Ambush Marketing, Viral Marketing, Buzz Marketing,
Social Marketing, Surrogate Advertising, Green Marketing, Neuro-marketing, Political
Marketing, sustainability and marketing ethics. Case Study

Prescribed Text Book

 1. Kotler, P. Gary Armstrong and Agnihotri Prafulla (2017), Principles of Marketing,
17th Edition, New Delhi, Parson

Reference Books

1. Kotler, P., & Keller, K. L. (2017). Marketing Management (14th Edition). New Delhi:
Pearson
2. Lamb, Hair, McDaniel, 2018, Marketing Management- MKTG, Pearson, 12th Edition

3. Etzel, Walker, Stanton, Pandit, 2013, Marketing Management, 14th Edition, Tata
McGraw Hill
4. Saxena Rajan, Marketing Management, 2017, 5th Edition, Tata McGraw Hill,
5. Grewal, Levy, Marketing Management, 5th Edition, Tata McGraw Hill
 COURSE 6
COURSE NAME: BUSINESS STATISTICS
COURSE CODE: D1UA108T

Programme BBA
Academic Session 2023-26
Semester I
Credits 3
No of Sessions 45
Prerequisite Basics of Mathematics

Course Overview

This course is designed to prepare students to evaluate problems and make decisions using
Statistical analysis of data. Students can use these processes in any course where data is
analysed and interpreted. Statistics is vital to all aspects of industry. The quantitative evaluation
of a problem will often yield a different, more informed decision than a subjective one. This
knowledge also makes students to comprehend and analyse enormous number of statistics they
encounter everyday outside of work. The focus is on concepts development and its application
for problem solving and decision making by effectively using different statistical tools.

Course Outcomes
After completing the course, students should be able to:

CO1 Recognize the basic concepts of the Statistics and uses and significance of statistics in
business application. (K3)

CO2 Recognize the basic concepts of central tendency and measures of dispersion. (K3)

CO3 Apply the concepts of correlation and regression to find the relationship for the given
bivariate data and its various applications. (K4)

CO4 Examine various probabilistic situations based on various laws of probability and
application of probability distribution. (K4)
CO5 Explain the basic concepts of index number & time series and its uses in real life
applications (K5)

Course Content
Unit I: Introduction to Business Statistics (8 lecture hours)
Introduction: Concept, features, significance& limitations of statistics, Types of data,
Classification & Tabulation, Frequency distribution & graphical representation

Unit II: Measures of central tendency & dispersion (11 lecture hours)
Measures of Central Tendency (Mean, Median, Mode), Measures of Variation (Range, Quartile
Deviation, Mean Deviation and Standard Deviation), Significance & properties of a good
measure of variation, Measures of Skewness& Kurtosis.

Unit III: Correlation and Regression analysis (8 lecture hours)

Correlation and Regression: Meaning and types of correlation, Simple correlation, Scatter
diagram method, Karl Pearson’s Coefficient of correlation, Significance of correlation,
Regression concept, Regression lines, Regression equations and Regression coefficient.

Unit IV: Introduction to Probability & Distributions: (10 lecture hours)

Probability: Concept, Events, Addition Law, Conditional Probability, Multiplication Law
&Baye’s theorem [Simple numerical]. Probability Distribution: Binomial, Poisson and
Normal. Sampling: Method of sampling, Sampling and non-sampling errors, Test of
hypothesis, Type-I and Type-II Errors, Large sample tests.

Unit V: Index Number (8 lecture hours)

Meaning , Types of index numbers, uses of index numbers, Construction of Price, Quantity
and Volume indices, Splicing, time reversal factor, trend analysis using moving average, trend
analysis using regression analysis, Seasonal, cyclical study: Statistical elimination of cyclical
factors, Case based questions

Text Books
1. JK Sharma, “Business Statistics”, 4th Edition, Vikas Publication
Reference Books
1. Render B., Stair R. M., Hanna M. E,, Badri T. N.- Quantitative Analysis for
Management, 10e, Pearson Education
2. Anderson D. R., Sweeney D. J., Williams T. A. - Statistics for Business and
Economics, 11th edition, Cengage Learning
3. Naval Bajpai, Business Statistics, 2nd edition, Pearson Education
4. Levin & Rubin, “Statistics for Management”, 8th Edition, Pearson Publication
5. Ken Black, “Business Statistics for contemporary decision making”, 5th Edition, Wiley
Publication
 COURSE 7
COURSE NAME: COMMUNICATIVE ENGLISH
COURSE CODE: D1UA109T

Programme BBA
Academic Session 2023-26
Semester I
Credits 3
No of Sessions 45

Course Overview
COURSE OVERVIEW
The Course will enable the students to learn the different aspects and gain a better
understanding of the English language. It will help the student to analyze and examine texts
and encourage creative writing.
Course Outcomes
After completing the course, students should be able to:
COURSE OUTCOMES (COs)
After completing the course, students should be able to:

CO1 Identify the use of English through the study of Grammar and use them in specific
contexts. (K3)
CO2 Examine how the language is used in literature and develop LSRW skills. (K4)

CO3 Describe the understanding of the language for better appreciation of language and
literature. (K2)
CO4 Recognize the nuances of English language and attempt creative writing (K1)
CO5 Enumerate in flawless English their understanding of societal concerns. (K5)

Course Content
Module 1:
Introducing oneself — exchanging personal information; Diary writing: Make a list of short
term and Long-term goals; Story writing; Narrative Comprehension passages, practice in
skimming-scanning and predicting; Character sketch; Tenses, Kind of Sentences; Sentence
Correction; Poem: The Road not taken, By Robert Frost
Module 2:
Meet and Greet -Small Conversations- Short formal and informal conversations; Essay
Writing: Descriptive and Narrative; short narrative descriptions using some suggested
vocabulary and structures; Descriptive Comprehension-pre-reading-post reading-
comprehension questions; Advanced words vocabulary- Synonym and Antonyms, Homonyms,
Homographs, Homophones; Prose : Prose: In the Kingdom of fools, By A K Ramanujan
Module 3:
Narration of incidents / stories/ anecdotes; Presentation on various topics; Paragraph writing:
Definition, comparison, classification, contrast, cause and effect -developing hints;
Explanatory Comprehension to analyse content and logical organization; One Word
Substitution; Conditional sentences; Prose: “My Childhood”, By APJ Abdul Kalam.
Module 4:
Product or Picture Description; Article writing; Data Interpretation Summary; Dialogue
writing; Persuasive reading Comprehension to identify and analyse author's arguments and
claims; Subject verb Agreement; Spotting Errors; Prose : “A Letter to God” , By G.L. Fuentes.
Module 5:
Current News Awareness Expressing Opinions over certain issues/Topic ; GD/Debate; Letter
(Formal and Informal) writing, E-mail writing to upgrade professional communication;
Expository Comprehension Exercises to better understand and absorb the information; Idioms,
Proverbs and Phrasal Verb; Poem: Wind, By Subramania Bharati.

Text Book
1. Oxford English Grammar – Sidney Greenbaum, Indian Edition
2. English Grammar in use – Raymond Murphy, Third Edition
Reference Book
1. ESL Intermediate/ Advanced Grammar by Mary Ellen Munoz
2. English Grammar and Vocabulary, First Edition, Yuva Upanishad

Journals/Magazines/Govt. Reports/Gazette/Industry Trends