Unit 3
Unit 3
Unit 3
Communication plays key role in the success of a manager. How much professional
knowledge and intelligence a manager possesses becomes immaterial if he is not able to
communicate effectively with his subordinates and create understanding in them. Directing
abilities of a manager mainly depend upon his communication skills. That is why
organisation always emphasise on improving communication skills of managers as well as
employees. The word communication has been derived from the Latin word ‘communis’
which means ‘common’ which consequently implies common understanding. Communication
is a social intercourse which is a two-way process which involves exchanging information,
ideas, thoughts, feelings, and messages between individuals or groups through various
methods, such as speaking, writing, gestures, or visual signals. It involves a sender who
conveys a message, a medium through which the message is transmitted, and a receiver
who interprets the message . communication is used a means to link people I an
organisation to achieve common goal . in other words Communication is the sum of all
things one person does when he wants to create understanding in the mind of another. It
involves systematic and continuous process of telling, listening and understanding.
IMPORTANCE -
1. Establishes effective leadership: Communication is the basis of leadership. Effective
communication helps to influence subordinates. While influencing people, leader
should possess good communication skills
2. Promotes cooperation and industrial peace: Efficient operation is the aim of all
prudent management. It may be possible only when there is industrial peace in the
factory and mutual cooperation between management and workers.two way
communication promotes cooperation and mutual understanding between the
management and workers.
3. Acts as basis of decision making: Communication provides needed information for
decision making. In its absence, it may not be possible for the managers to take any
meaningful decision. Only on the basis of communication of relevant information one
can take right decision.
4. Helps in smooth working of an enterprise: All organisational interactions depend on
communications It is only communication which makes smooth working of an
enterprise possible
5. Motivates employees – open communication builds confidence among employees
and help to reduce misunderstanding and conflicts among employees which leads to
high productivity . Communication helps to boost morale of employees and
managers.
TYPES-
Formal Communication
Formal communication flows through official channels designed in the organisation chart.
This communication may take place between a superior and subordinate, a subordinate and
superior or among same cadre employees or managers. The communications may be oral
or written but generally recorded and filed in the office. Formal communication may be
further classified as – Vertical and Horizontal. Vertical communication flows vertically, i.e.,
upwards or downwards through formal channels. Upward communications refer to flow of
communication from subordinate to superior whereas downward communication indicates
communication from a superior to subordinate. The examples of upward communication are
– application for grant of leave, submission of progress report, request for grants, etc.
Similarly, the examples of downward communication include – sending notice to employees
to attend a meeting, ordering subordinates to complete an assigned work, passing on
guidelines framed by top management to the subordinates, etc. Horizontal or lateral
communication takes place between one division and another. For example, a production
manager may contact marketing manager to discuss about schedule of product delivery,
product design, quality, etc.
The pattern through which communication flows within the organisation is generally indicated
through communication network. Different types of communication networks may operate in
formal organisation. Some of the popular communication networks are presented and
discussed in given figure.
(i) Single chain: This network exists between a supervisor and his subordinates. Since
many levels exist in an organisation structure, communication flows from every
superior to his subordinate through single chain.
(ii) Wheel: In wheel network, all subordinates under one superior communicate through
him only as he acts as a hub of the wheel. The subordinates are not allowed to talk
among themselves.
(iii) Circular: In circular network, the communication moves in a circle. Each person can
communicate with his adjoining two persons. In this network, communication flow is
slow.
(iv) Free flow: In this network, each person can communicate with others freely. The
flow of communication is fast in this network.
(v) Inverted V: In this network, a subordinate is allowed to communicate with his
immediate superior as well as his superiors superior. However, in later case, only
prescribed communication takes place.
Informal Communication
Communication that takes place without following the formal lines of communication is said
to be informal communication. Informal system of communication is generally referred to as
the ‘grapevine’ because it spreads throughout the organisation with its branches going out in
all directions in utter disregard to the levels of authority. The informal communication arises
out of needs of employees to exchange their views, which cannot be done through formal
channels. Workers chit chating in a canteen about the behaviour of the superior, discussing
about rumours that some employees are likely to be transferred are some examples of
informal communications. The grapevine/ informal communication spreads rapidly and
sometimes gets distorted. It is very difficult to detect the source of such communication. It
also leads to generate rumours which are not authentic. People’s behaviour is affected by
rumours and informal discussions and sometimes may hamper work environment.
Sometimes, grapevine channels may be helpful as they carry information rapidly and,
therefore, may be useful to the manager at times. Informal channels are used by the
managers to transmit information so as to know the reactions of his/her subordinates. An
intelligent manager should make use of positive aspects of informal channels and minimise
negative aspects of this channel of communication.
Grapevine Network
Grapevine communication may follow different types of network.
In single strand network, each person communicates to the other in sequence.
In gossip network, each person communicates with all on non-selective basis.
In probability network, the individual communicates randomly with other individual
. In cluster, the individual communicates with only those people whom he trusts. Of these
four types of networks, cluster is the most popular in organisations.
ADVANTAGES (FORMAL)
LONG TERM RECORD
QUICK PERFORMANCE OF TASK AS TIMELY TRANSMITION OF INFO.
MAINTAINS DISCIPLINE AND DECORUM IN ORGANISATION
DISADVANTAGE
Time consuming
No interpersonal relationship
Do not satisfy social needs of employees
Advantages ( INFORMAL)
satisfy social needs of employees
maintains interpersonal relationship
Quick transmittion of info.
Sometimes help the organistion to get out of the problem as subordinates are free to
respond
DISADVANTAGE
Spread rumours
Hampers effective working environment
Leads to distortion of original msg
Info. Is unreliable
Johari window
Monetary Incentives
Monetary incentives are financial rewards given to employees to motivate and
enhance their performance. These incentives are tangible and directly related to the
compensation or financial benefits an employee receives.
2. Bonuses
Explanation: Extra payments given to employees for achieving specific
targets or exceptional performance.
Importance: Encourages employees to exceed performance
expectations and contributes to organizational goals.
3. Commissions
4. Profit Sharing
5. Stock Options
6. Performance Incentives
7. Retention Bonuses
Non-monetary incentives are rewards that do not involve direct financial compensation but
aim to enhance employees' motivation and satisfaction through other mean . Intangible
INTRINSIC MOTIVATION
ADV. INTRINSIC
1. Enhanced Creativity: When people are intrinsically motivated, they are more
likely to be creative and innovative, as they are more willing to explore new
ideas and take risks.
6.
EXTRINSIC
DIS
INTRINSIC
1. Less Immediate: The effects of intrinsic motivation are often less immediate
compared to extrinsic motivation, which can offer quick rewards and
recognition.
2. Potential for Burnout: Individuals who are highly intrinsically motivated may
overextend themselves, leading to burnout, especially if they do not balance
their passion with self-care.
EXTRINSIC
1. Diminishing Returns: Over time, the effectiveness of extrinsic rewards can
diminish, requiring increasingly larger rewards to achieve the same level of
motivation.
4. Purpose-Driven Work
Explanation: Aligning work tasks with the company's mission and values to give
employees a sense of purpose and connection to a larger goal.
Example: Non-profit organizations and social enterprises emphasize the impact of
their work on society, motivating employees through a sense of meaningful
contribution.
6. Wellness Programs
Explanation: Promoting physical, mental, and emotional well-being through wellness
initiatives and programs.
Example: Companies offer gym memberships, mental health resources, mindfulness
programs, and wellness challenges to encourage a healthy lifestyle.
8. Employee Autonomy
Explanation: Allowing employees more control over how they complete their tasks
and make decisions, fostering a sense of ownership and responsibility.
Example: Implementing flexible project management approaches like Agile or Scrum,
where teams have more autonomy and self-management.