Report

On
SIX MONTH INDUSTRIAL TRAINING
DIGITAL MARKETING

AT
Future Finder
Submitted in the partial fulfilment for the award of degree in

BACHELOR OF TECHNOLOGY
In
COMPUTER SCIENCE & ENGINEERING

Submitted by:
Nidhi kumari
Roll number:2103881

DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

GGSCMT, Kharar
2024

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 DECLARATION

I “Nidhi Kumari” hereby declare that I have undertaken 6 months Industrial

Training at Future Finder during a period from January to June in partial fulfilment
of requirements for the award of degree of B. Tech (Computer science and
Engineering) at GGS COLLEGE OF MODERN TECHNOLOGYCOLLEGE,
KHARAR. The work which is being presented in the training report submitted to
Department of Computer science and engineering at GGS COLLEGE OF
MODERN TECHNOLOGY, KHARAR is an authentic record of training work.

The industrial training Viva–Voce Examination_____________of has been held

on_____________ and accepted.

Signature of Internal Examiner Signature of External Examiner

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 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to all those who help me in completion
of this project. I would specially thank Mr. Chetan and Ms. Ramanjot Kaur (HOD)
for constantly motivating me to work harder. Also I would like to thank our
teachers. During the work I faced many challenges due to lack of knowledge and
experience but these people help us to get over from all the difficulties and in final
compilation of our idea to shaped sculpture.
I would like to express a deep sense of gratitude and thanks profusely to Mr.
Chetan, instructor without the wise counsel and able guidance, it would have been
impossible to complete the report in this manner.

I would like to express gratitude to other faculty members of CSE department for
their intellectual support throughout the course of this work.

Finally, I am indebted to all whosever have contributed in this report.

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CERTIFICATE

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 PREFACE

Someone has rightly said that practical experience is far better and
closer to the real world than more theoretical exposure. The practical
experience helps the students to view the real business world closely,
which in turn widely influences their perceptions and arguments, their
understanding of real situations.

The phenomenon of creation is a long process requiring time, energy, and

dedication as well as skill and experience of those people engaged in the
task, ultimately in the outcome as the final form of embodiment of the
creator’s vision.

Research work constitutes the backbone of any management education

program. A management student has to do research work quite
frequently during his entire span.

The research work entitled “Digital Marketing Website Seo” is to

provide insights & a complete whereabouts about the Topic.

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 INDEX
S.NO CONTENT PAGE NO.

Chapter 1 ABOUT THE COMPANY 7-8

Chapter 2 INTRODUCTION TO DIGITAL 9-10

MARKETING

Chapter 3 RESEARCH METHODOLOGY & 11-17

GOOGLE REVIEW METHODOLOGY

Chapter 4 DATA INTERPRETATION 18-20

Chapter 5 FINDING AND CONCLUSION 21-27

Chapter 6 RECOMMENDATION & 28-37

SUGGESTION

Chapter 7 RESULTS AND DISCUSSION 38

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 CHAPTER 1

ABOUT THE COMPANY

ABOUT COMPANY:

Future Finders is a group of professionals who

love to think outside the box. Everything we do
to refine and achieve absolute excellence is our
motto. We value your unbeatable talent, your
innovative ideas and turn them into reality. Let
us get together and head for the successful
brand!

PHILOSOPHY

 To impart hardcore practical quality training among students/developers about

latest technologies trending today.
 To share knowledge of information security and create awareness in the market.
The solution to clients' as per the International standard practices and governance.
 To support good business practices through continual employee training and
education
 To equip a local team with a strong knowledge of international best practices and
international expert support so as to provide practical advisories in the best
interests of our clients

COMPANY’S VISION & MISSION

FUTURE FINDERS only vision is to provide with cutting edge practical skills so
that students can easily cope with and quickly adapt to the ever- changing
technologies in the corporate environment.
SERVICES
 Mobile Application Testing
 Web Development
 Web Designing
 Mobile App Development
 Digital Marketing Services

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 WHY CHOOSE US

Hundreds of Clients & Nearly a Decade of Experience

Goal Oriented, ROI-Driven Focus
A Streamlined / Quality-Driven Process
Talented Designers & Expert Developers
Our Websites & E-marketing Platforms are Easy to Manage
We Are Dedicated to Our Clients’ Success

 We focus on imparting practical skills to the trainees & not just theoretical
knowledge. The courses are designed in this way at FUTURE FINDERS
correspond to the standards of the corporate divisions and industries. Only
through the acquisition of practical skills; you can handle the everlasting
technologies that venture out in real-time situations.
 At FUTURE FINDERS, we have competence to expand and adjust as per
client specific requirements.
 Skilled Workforce: At FUTURE FINDERS, you deal with the highly
professional and proficient employees.
 Cost Efficiency: We help you to reduce the unnecessary investment and ask for
the reasonable amount of money.
 Quality Of the Product: Our software service sector has been maintaining the
highest international standards of quality.
 Infrastructure: Well organized team and tools to handle the projects with
responsible approach Hardware, Software, Networking, Voice, Conferencing,
disaster recovery all infra all you need for international projects.
 Ongoing Involvement: FUTURE FINDERS, products are “built for change”
as we are well responsive that the necessity to improve a Web solution generally
arises even before the solution is out of the door.

 Partnership: FUTURE FINDERS, considers every client a partner. From the

initial stages, you are closely involved into the procedure of technical
classification, development, and testing.

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 CHAPTER 2
INTRODUCTION TO
Digital Media Marketing or Digital Marketing

Advertising in business is a form of marketing communication used to encourage,

persuade, or manipulate an audience to take or continue to take some action. Most
commonly, the desired result is to drive consumer behavior with respect to a
commercial offering. Advertising is defined by Richard F. Taflinger as
“Advertising is the non-personal communication of information usually paid for
and usually persuasive in nature about products, services or ideas by identified
sponsors through the various media."

Advertising is normally done by a third party known as advertising agency. An

advertising agency is a service-based business dedicated to creating, planning,
and handling advertising for its clients. An ad agency is independent from the
client and provides an outside point of view to the effort of selling the client's
products or services. An agency can also handle overall marketing and branding
strategies and sales promotions for its clients. Types of ad agencies are:

 Full-service agencies

 Creative agencies

 Specialized agencies

 In-house agencies

 Digital agencies or new media agencies

This report is completely discussing about digital or new media agencies. There
was a time when Television was the most popular medium for Marketer to
promote, spread awareness and generate leads for their products but now the
trend has changed and Digital Marketing has taken its place. Main reason for this
change was: -

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 Traditional methods are expensive. Compared to digital marketing
channels, you could end up spending thousands of dollars more.
 Traditional marketing channels fail to provide instant feedback and reports
about who saw or heard an ad, and took action. This data is collected long
after the initial ad impression is made (and still then, the statistics are far
from exact numbers).

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 CHAPTER 3

Research Methodology & Google Review

Methodology

Digital marketing is a comprehensive approach to promoting products, services, or

brands through digital channels and technologies. It encompasses various strategies
and tactics to reach and engage target audiences online. Here's a methodology that
outlines the key steps in an effective digital marketing strategy:

Define Your Goals and Objectives:

Start by setting clear, specific, and measurable goals. These could include increasing
website traffic, generating leads, improving brand awareness, boosting sales, etc.

Know Your Target Audience:

Understand who your ideal customers are, what their needs and preferences are, and
where they spend their time online. This information will guide your content creation
and advertising efforts.

Conduct Market Research:

Analyze the competitive landscape, industry trends, and customer behavior to identify
opportunities and potential challenges. This helps in shaping your strategy and
positioning.

Create a Comprehensive Digital Marketing Plan:

Develop a detailed plan that outlines the channels, tactics, and tools you'll use to
achieve your goals. This could include content marketing, SEO, social media
marketing, email marketing, paid advertising, influencer marketing, and more.

Website Optimization:
Ensure that your website is user-friendly, mobile-responsive, and optimized for search
engines (SEO). This helps in improving organic search rankings and user experience.
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Content Creation and Distribution:
Develop high-quality, relevant content that resonates with your target audience. This
can include blog posts, videos, infographics, eBooks, podcasts, etc. Distribute this
content through various channels like your website, social media, email newsletters,
and more.
Search Engine Optimization (SEO):
Optimize your website and content for search engines to improve its visibility in search
results. This involves keyword research, on-page optimization, technical SEO, and
building high-quality backlinks.

Social Media Marketing:

Establish a presence on relevant social media platforms where your target audience
hangs out. Create engaging content, interact with your audience, and use paid
advertising to extend your reach.

Email Marketing:
Build and nurture a subscriber list through personalized and valuable email campaigns.
This can include newsletters, product updates, promotions, and more.

Paid Advertising (PPC):

Use paid advertising on platforms like Google Ads, Facebook Ads, and other ad
networks to reach a wider audience. Set specific targeting parameters to ensure your
ads are seen by the right people.

Analytics and Data Analysis:

Use tools like Google Analytics to track the performance of your campaigns. Monitor
metrics like website traffic, conversion rates, click-through rates, and ROI to
understand what's working and what needs adjustment.

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Continuous Optimization and Testing:
Regularly review and refine your digital marketing efforts based on the data and
insights gathered. Experiment with different strategies, ad creatives, and messaging to
improve results over time.

Stay Informed and Adapt:

The digital marketing landscape is dynamic. Stay updated on industry trends, new
technologies, and changes in consumer behavior. Adapt your strategy accordingly to
stay competitive.
Remember, a successful digital marketing strategy is not static. It evolves based on
feedback and data, so be prepared to iterate and refine your approach as needed.

Digital Marketing Analysis and Interpretation

Digital marketing analysis involves examining various aspects of a company's online
marketing efforts to assess their effectiveness and identify opportunities for
improvement. This process typically includes collecting and analyzing data from
various digital marketing channels and platforms. Here's a breakdown of key
components and how to interpret them:

Website Traffic and Engagement:

Metrics: Visits, Unique Visitors, Page views, Bounce Rate, Time on Page.
Interpretation: High traffic with low engagement (high bounce rate, low time on page)
may indicate a problem with content quality or relevance. Conversely, low traffic
might suggest the need for better SEO or promotional efforts.
Search Engine Optimization (SEO):

Metrics: Organic Search Traffic, Keyword Rankings, Click-Through Rate (CTR).

Interpretation: Improving organic search traffic indicates effective SEO. Keyword
rankings and CTR show if the content is resonating with the target audience.
Social Media:

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Metrics: Followers, Engagement (Likes, Comments, Shares), Click-Throughs, Reach,
Impressions.
Interpretation: High engagement and increasing followers show a healthy social media
presence. Analyzing which content types perform best helps refine the content
strategy.
Email Marketing:

Metrics: Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate.

Interpretation: High open and click-through rates suggest effective email subject lines
and content. A low unsubscribe rate is a positive sign.

Content Marketing:

Metrics: Content Reach, Engagement, Time on Page, Conversion Rate.

Interpretation: High reach and engagement indicate relevant and valuable content.
Analyze which types of content contribute most to conversions.
Paid Advertising (PPC):

Metrics: Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return
on Ad Spend (ROAS).
Interpretation: High CTR and conversion rates show effective ad copy and targeting.
Low CPC and high ROAS indicate efficient ad spending.
Conversion Rate Optimization (CRO):

Metrics: Conversion Rate, A/B Test Results.

Interpretation: A high conversion rate indicates effective landing pages and calls-to-
action. A/B testing helps refine elements for further improvement.
Customer Behavior:

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Metrics: Customer Journey, Behavior Flow, Cart Abandonment Rate.
Interpretation: Understanding customer behavior helps identify pain points and
optimize the user experience for better conversions.
Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC)**:

Interpretation: A healthy CLTV/CAC ratio indicates that the business is efficiently

acquiring and retaining customers. A low ratio might suggest the need to refine
customer acquisition strategies.
Return on Investment (ROI):

Metrics: Revenue Generated, Cost of Marketing Efforts.

Interpretation: Positive ROI indicates that marketing efforts are profitable. Negative
ROI suggests a need to reevaluate the marketing strategy.
Competitor Analysis:

Interpretation: Understanding how your performance compares to competitors in

various digital marketing channels can provide valuable insights for strategic
adjustments.

Remember that the interpretation of these metrics should be tailored to your specific
industry, business goals, and target audience. Regularly analyzing and adjusting your
digital marketing efforts based on these insights is crucial for ongoing success.

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 GOOGLE MY BUSINESS
Introduction: While Google My Business can benefit any organization
regardless of its size or location. Businesses that service specific geographic
regions or businesses with a physical location are afforded even more benefits.
However, to take advantage of these benefits, it's essential you go through
Google's verification process

How Google My Business Works

Google effectively composes local business listings based on several different

sources. These include user edits, third party providers, verified business owner
information, and several other sources compiled into Google's business listings.
When you create and make edits to your Google My Business profile, Google will
ask you to verify your account by entering a PIN. The PIN can be either sent to the
organization's physical address or phone number.

Benefits of Verifying Your Account

Once you enter the PIN and verify the local listing for your business, you are allowed
to enhance your profile page to new heights. When you verify your business listing,
you have the opportunity to greatly expand your brand reach and share much more
information with Google and your prospective target audience. Specifically,

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 verifying your account allows you to:

 Add personal business photos

 Write detailed business descriptions
 Create business reviews
 Post updated business hours and location information
 Upload videos to your profile
 Offer your audience and customers coupons
 Produce real-updates for your business, such as weekly specials.

Google My Business Dashboard

Google My Business is the newest and fastest way for businesses to effectively
manage their line brand presence through an all-in-one Google interface. The
Google My Business dashboard allows you to do the following:

 Effectively manage and easily update your most recent and current
business information on Google
 Increase your company's brand recognition through Google+ page.
When your customers or audience members follow your business page, they can
offer feedback, reviews, and even make posts to your business profile. In addition,
your audience can use the +1 button to endorse your services and products, which
will show their support on Google Search, Google +, Google Maps, and on
advertisements.
 Track your organization's insights and engagement for Google+ posts and
pages
 Manage and review metrics and information from your businesses'
YouTube channels and Google Analytics account&
 Seamlessly start and manage the performance of your Google
AdWords Express campaigns.

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 CHAPTER 4

Data Interpretation
Data interpretation is a key superpower in the world of digital marketing. It's about
going beyond just collecting data from clicks and website visits, and instead using
that information to gain valuable insights.

Here's how data interpretation fuels digital marketing success:

 Understanding your audience: By analyzing website traffic, social media

engagement, and other data points, you can learn about your audience's
demographics, interests, and online behavior. This knowledge helps you tailor
your marketing messages to resonate with the right people.
 Measuring campaign effectiveness: Data lets you track the performance of
your marketing campaigns across different channels. You can see what's
working well (and what's not) and optimize your campaigns for better results.
 Making data-driven decisions: Data provides a strong foundation for making
strategic marketing decisions. Instead of relying on guesswork, you can use data
insights to determine which marketing channels to invest in, what content to
create, and how to improve your overall strategy.

Here are some of the metrics that digital marketers often interpret:

 Website traffic: How many people are visiting your website, and where are
they coming from?
 Conversion rates: What percentage of visitors are taking a desired action,
such as making a purchase or signing up for an email list?
 Social media engagement: How many likes, comments, and shares are your
social media posts getting?
 Cost per click (CPC): How much are you paying for each click on your ads?
 Return on ad spend (ROAS): How much revenue are you generating for
every dollar you spend on advertising?

By effectively interpreting this data, digital marketers can continuously improve their
campaigns and achieve better results.

Accept All Friend Requests At Once:

Sometime we receive too many friend requests and clicking on confirm button
can become a painful job.This tool automates the process of accepting all friend
requests, in a three simple clicks you can accept thousands of friend requests
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Event Invitation Tool:
Inviting all friends to your Facebook event can become a painful job if you have
more than 1000 thousand Facebook friends. Event invitation tool is made to
automate the process of inviting all friends to your Facebook event.

Send Multiple Friend Requests at once:

This tool allows you to send multiple friend requests to your Facebook friends.
In a single click you can send many friend requests.

Suggest Your Friends to Another Friend:

This tool allows you to suggest your Facebook friends to add another Facebook
friend.If your friend recently joined Facebook and you want to let other friends
know about him then this tool can be useful.

Facebook Video Downloader:

This tool generates a download linkfor public Facebook videos.All you need to
do is enter the URL of the Facebook video and click on generate download link
button.After that user can visit the download link and press CTRL + S to save the
video on their hard drive.

Facebook Sponsored Ads:

When it comes to social media advertising, Facebook reigns supreme. That’s why
running successful Facebook ads are vital to the success of any business.
Facebook ads are generally the cheapest and most easily trackable form of online
advertising. Plus, they’re totally optimizable! This gives you a lot of control over
your ads, but you have to know what you’re doing if you want successful
Facebook ads. Otherwise, you may be wasting your money.

In fact, small businesses are using Facebook to increase sales. Below is a

screenshot of a Facebook advertising campaign for an ecommerce store that
generated 152 purchases through Facebook ads? And, the best part is, they only
spent $3.42 to acquire each new customer.

In order to run successful Facebook ads, you must first answer this question:
what do you want your ads to do?
The first page you see when to start to set up a Facebook ad is this:

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The most successful Facebook ads have copy that includes three elements: an
attention grabber, a phrase or sentence to add value, and a call to action. The
attention grabbed is the hook that generates interest in your ad. If the first phrase
or sentence of your copy doesn’t spark the reader’s interest, they’ll stop reading.
Some examples of attention grabbers are questions and surprising statistics.

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 CHAPTER 5
Findings and Conclusion
Findings and Conclusion: Digital Marketing

Digital marketing has become an essential tool for businesses of all sizes in today's
digital age. Here's a summary of key findings and conclusions:
Findings:

Reach and Targeting: Digital marketing allows reaching a wider audience

compared to traditional methods. You can target specific demographics and
interests, leading to more qualified leads.

Cost-Effectiveness: Digital marketing campaigns can be significantly cheaper

than traditional advertising, especially for smaller businesses.

Measurable Results: With website analytics and other tools, you can track the
performance of your campaigns and measure ROI (Return On Investment)
effectively.

Increased Engagement: Digital platforms allow for two-way communication

with your audience, fostering brand loyalty and building stronger relationships.

Conclusion:
Digital marketing offers a powerful and versatile approach to reach your target
audience, build brand awareness, and drive sales. Here are some key takeaways:
Embrace Digital Transformation: Businesses need to adapt their marketing
strategies to the ever-evolving digital landscape.
Data-Driven Decisions: Leverage data and analytics to understand your audience
better and optimize your campaigns for maximum impact.

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OFF-PAGE SEARCH ENGINE

1. Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online
Reputation Management”, getting involved with social media sites is the
fundamental step with which you begin to advertise, market and build your online
reputation within your niche.
You need to sign up to the most popular social networking
sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself
a profile of your own. This allows you to extend your online network of contacts,
to connect and interact with your friends, to share things with each other, and
most importantly promote your website/blog and help build your online
reputation.

2. Blogging

Blogging is one of the best ways to promote your website online! By writing a
blog for your website, you give a reason for visitors to keep returning to your site
and keep up to date with your latest posts. It also helps search engines to crawl
your site more frequently, as they have to update your latest blog post entries,
which ultimately helps you rank higher in search engine results pages (SERPs).
You need to produce and include lots of unique content for your blog,
such
as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to
remember to be clear and concise in what you are trying to convey to your readers
within your blog posts, don’t waffle.

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3. Blog Marketing

Post comments on other blogs within the same niche as yours, which allow you
to add a link in the comments section. These links can then be crawled by search
engines, helping to point them towards your site. These blogs are commonly
referred to as “Do-Follow” Blogs (Just like ours, where you can comment
below!).

4. Forum Marketing

Find forums online that are related to your sites niche and get involved within
that community. Reply to threads, answer peoples questions, offer advice, etc.
This all helps to build up your reputation as someone who is an expert within that
niche. Try to use “Do- Follow” Forums so that you can include a link to your
site within your signature, which helps search engines crawl your site.

5. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To
speed everything up, you should submit your website to the most popular search
engines like Google, Yahoo, Bing, etc.

6. Directory Submission

Many people may say that directory submission is dead! I believe that it isn’t as
you are increasing the likely hood of people seeing your website. It is purely
based on how effectively we are selecting those directories and how efficiently
we are choosing the.

1. Social Bookmarking

Social Bookmarking is another great way of promoting your website. Submit

your latest blog posts and pages to the most popular bookmarking sites, like
StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types
of sites because the content on these sites is updated very frequently.

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You should be very careful while doing this and you must properly handle the
tags which are very essential to broadcast your news on a wide area network. This
may increase your website traffic based on how effectively you have participated.

2. Photo Sharing

If you have used any of your own photos or images on your site, then you can
share then on many of the major photo sharing websites like Flickr, Picasa, Photo
Bucket, etc. Other people will be able to see them and comment on them,
hopefully following a link to your site.

3. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site,
then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to
find your content in other ways.

4. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review
of your business in major business review sites like Arteta’ll, Shvoong, Kaboodle,
Style feeder, etc.

5. Local Listings

Depending on your site’s niche, you might find that listing in local directories
may be useful. You may have a website promoting your local business, therefore
instead of going global and facing huge competition, listing your website locally,
so that search engines can easily view your website and fetch the content, will be
much better. This will help you to reach a targeted audience. Submit your website
to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.

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 Article Submission
If you write your articles yourself, then you can submit them to popular article
directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic
to your site, whilst you can also gain some links to your site from other people
(though it’s usually a slower process).

Social Shopping Network

If you run an e-commerce website, then a good strategy for advertising and branding
your products for free is to submit then to online shopping networks. By submitting
your products to sites like; Google Product Search, Yahoo Online Shopping, MSN
Online Shopping, and other major social shopping network sites like Kaboodle,
Style Feeder, etc. then you increase the likelihood of people finding the products that
you are selling.
Answer Questions
You can actively participate in answering questions on sites like Yahoo Answers.
By answering and asking relevant questions on your site niche, you help to build up
your reputation as someone that is an expert in your chosen field. You can place a
link to your website in the source section if necessary, so that people can easily find
your site. If you don’t spam, this is another great way to increase your link popularity.

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 CHAPTER 6

Recommendation / Suggestion
Recommendation

Digital marketing is a vast field, and there are many different strategies and tactics
that you can use to reach your target audience. The best recommendations for you
will depend on your specific business goals and target market. However, here are a
few general recommendations that can help you get started:

1. Develop a strong online presence. This includes creating a website and social

media profiles for your business. Your website should be informative and easy
to navigate, and your social media profiles should be

Opens in a new window neilpatel.com

Social media profiles

2. Create high-quality content. Content marketing is a great way to attract and

engage potential customers. Create informative and valuable content that your
target audience will want to read or watch. This could include blog posts,
articles, infographics, videos, or eBooks.

3. Use search engine optimization (SEO) to improve your website's ranking

in search results. SEO involves optimizing your website's content and
structure so that it is more likely to be found by people searching for relevant
keywords.

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 4. Run pay-per-click (PPC) advertising campaigns. PPC advertising allows
you to place ads on search engines and other websites. You only pay for these
ads when someone clicks on them.

5. Use email marketing to stay in touch with your customers. Email

marketing is a great way to nurture leads and promote your products or
services.

6. Use social media marketing to connect with your target audience. Social
media marketing allows you to share your content, engage with your
followers, and build relationships with potential customers.

7. Track your results and make adjustments as needed. It's important to track
the results of your digital marketing campaigns so that you can see what's
working and what's not. Use analytics tools to track your website traffic, social
media engagement, and email marketing results.

By following these recommendations, you can develop a successful digital

marketing strategy that will help you reach your target audience and achieve your
business goals.

General Digital Marketing

 Develop a strong understanding of your target audience. Who are you

trying to reach with your marketing messages? What are their needs and
wants? Once you know your target audience, you can tailor your digital
marketing campaigns to resonate with them.
 Set SMART goals for your digital marketing. SMART goals are Specific,
Measurable, Achievable, Relevant, and Time-bound. Having clear goals will
help you track your progress and measure the success of your campaigns.
 Create a high-quality website. Your website is your digital storefront, so it's
important to make a good first impression. Your website should be easy to
navigate, visually appealing, and informative.

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 Search Engine Optimization (SEO) is the process of optimizing your website
and content to rank higher in search engine results pages (SERPs). There are
many different SEO techniques, but some of the most important include
keyword research, on-page optimization, and link building.

Search Engine Optimization

 Content marketing is the practice of creating and sharing valuable content to

attract and retain a clearly defined audience and, ultimately, to drive profitable
customer action. Content marketing can take many forms, such as blog posts,
articles, infographics, videos, and eBooks.

Content Marketing

 Social media marketing is the use of social media platforms to connect with
your target audience and promote your brand. Social media marketing can be
a great way to build relationships with potential and current customers,
increase brand awareness, and drive traffic to your website.
 Pay-per-click (PPC) advertising is a form of online advertising where you
pay for each time someone clicks on your ad. PPC advertising can be a great
way to drive targeted traffic to your website.

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  Email marketing is a form of digital marketing that involves sending emails
to a list of subscribers. Email marketing can be a great way to nurture leads,
promote your products or services, and build relationships with your
customers.

Bibliography

 Digital Marketing: Strategy, Implementation and Practiceby Dave

Chaffey and Fiona Ellis-Chadwick

Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey

and Fiona Ellis Chadwick

 eMarketing Excellence: Planning and Optimizing Your Digital Marketing

by Dave Chaffey and Paul Smith

eMarketing Excellence: Planning and Optimizing Your Digital Marketing by

Dave Chaffey and Paul Smith

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  The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Tracheole

Art of SEO by Eric Enge, Stephan Spencer, and Jessie Tracheole

 Content Marketing for Dummies by Lisa Guernsey

 Social Media Marketing All-in-One for Dummies by Alexander Hiam

Social Media Marketing Allin One for Dummies by Alexander Hiam

This is just a starting point, of course. There are many other great resources
available to help you learn more about digital marketing. By following these tips
and doing your research, you can develop a digital marketing strategy that will help
you reach your target audience and achieve your business.

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 Google Ads

Google Ads Overview

Google Ads: Performance Overview

Campaign: All | Ad group: All | Period: 09 Feb - 09 Mar, 2020

Impressions Clicks CTR (%)

1620 +1% 455 +9% 28.08% +9%

The number of times your ads are shownin The number of clicks on your ads. The number of clicks that your ad receives
Google's search results or on the Google divided by the number of timesyour ad is
Network. shown.

Cost CPC Conversions

$227.80 +49% $0.50 105 +8%

The total amount you paid for your ads. The average cost you pay for each clickon An action that's counted when someone
your ads. interacts with your ad, andthen takes an
action that you’ve

de ned as valuable to your business.

Google Ads: Impressions

Google Ads: Clicks
Campaign: All | Ad group: All | Period: 09 Campaign: All | Ad group: All | Period: 09 Feb –
Feb - 09 Mar, 2020 09 Mar, 2020

300 200

100

150

50

0 0

Feb'17 Mar'02 Feb'17 Mar'02

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Campaigns performance

Google Ads: Top Campaigns by Clicks

Campaign: All | Period: 09 Feb - 09 Mar, 2020

Total Clic ks (for all keywords): 4550

India-training in Mohali

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 Google Analytics Report

• Page visits
– Total monthly visits
– Total monthly visits from Google search
– Total monthly visits from Google ads

• Goals and conversions

– Total monthly conversions by type
– Total monthly conversions by type from Google ads

This section will move through a handful of basic reports for page visits, goals
andconversions.

Remember to set your date range to the last month of data prior to pulling your
reports.

At this point, we’ve given you a brief overview of some powerful tools you can
usewithin Analytics to gather information on users that visit your site, which
you can then use to optimize your marketing campaigns and website.

Since you already have an AdWords account, you’re equipped to use Analytics
withjust a few clicks of your mouse. And since it’s free, you can start optimizing
your online marketing campaigns right away without having to budget a single
dollar.

Use this guide and the following resources to optimize your site for the best
results.

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In this report, you’ll be able to see conversions coming specifically your
Google ads for the different goal types you’ve been tracking.

Before getting started, set your date range in the top right corner
for the last month. So, first, we use the left side navigation bar to
view the AdWords traffic to your site.
1. Click on Traffic Sources
2. Click on AdWords
3. Click on AdWords Categories

From the report, you’ll be able to see a summary of all the conversions
completed on your site from your Google ads.

For each report you can see the totals over your date range in the middle of the
report and the daily tallies by mousing over a day in the timeline.

To view total monthly visits from AdWords, click the Site Usage tab in the
middle of the page and look for Visits in the middle row in bold.

And just like all reports, you can Export any of these reports to a PDF, Excel,
TSV or XML file, print the reports or email them

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 CHAPTER 7

RESULTS AND DISCUSSION

Project Implementation:

1. Step 1: Download XAMPP. The first step is to download the XAMPP software
from Apache Friends. ...
2. Step 2: Run the modules. ...
3. Step 3: Add the WordPress files. ...
4. Step 4: Create your database. ...
5. Step 5: Complete the WordPress installation.
6. Create MySQL Database and User.
7. Configure the wp-config. php file.
8. Run the WordPress install.

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