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    Persuasion Theory

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    chloevandijk1998
    The document discusses persuasion theory and how it was implemented on an academic website. It explains the rhetorical elements of logos and ethos that were used, as well as the categories of self-actualization and safety/security needs that were appealed to. It also discusses the persuasion techniques of power words, pronouns, and intensifiers that were implemented.

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    Persuasion Theory

    Uploaded by

    chloevandijk1998
    21 views2 pages
    The document discusses persuasion theory and how it was implemented on an academic website. It explains the rhetorical elements of logos and ethos that were used, as well as the categories of self-actualization and safety/security needs that were appealed to. It also discusses the persuasion techniques of power words, pronouns, and intensifiers that were implemented.

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    SMP

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    The document discusses persuasion theory and how it was implemented on an academic website. It explains the rhetorical elements of logos and ethos that were used, as well as the categories of self-actualization and safety/security needs that were appealed to. It also discusses the persuasion techniques of power words, pronouns, and intensifiers that were implemented.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views2 pages

    Persuasion Theory

    Uploaded by

    chloevandijk1998
    The document discusses persuasion theory and how it was implemented on an academic website. It explains the rhetorical elements of logos and ethos that were used, as well as the categories of self-actualization and safety/security needs that were appealed to. It also discusses the persuasion techniques of power words, pronouns, and intensifiers that were implemented.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Persuasion theory

    The persuasive approaches that we implemented on our academic website were rhetorical

    elements like logos, which we implemented on the scientific facts that we used to explain

    why and how this website can help students to improve, organized their lives when facing a

    big academic workload that is taking a significant place in their life when the university

    consumes a considerable amount of their time and energy, also potentially leading to

    burnout and negatively impacting their mental and physical well-being. And ethos, to prove

    that our posts, help, and study plans are effective and actually help you to improve your

    study schedule and have a balance between personal life and studies.

    The Categories of appeal that we used were self-actualization, safety and security needs.

    We used it self-actualization when we encourage our viewers to use our study plans to

    accomplish their academic goals and to continue their development as a professional; safety

    and security, when we offer a safe space for them to go open up themselves and find help

    for their academic problems. We also use a positive language, when we talk about the

    improves in their mental health and study organization, prioritizing their wellness. And

    finally, the persuasion techniques that we implemented were power Words, pronouns,

    intensifiers, final impact, because want to evoke the strong emotions of the people that feel

    the same way. Also, amplify the meaning of other words so the people know that our

    campaign is important and we want the message to be clear and understood.


    The Problem
    Students have an academic
    workload that is taking up an
    important place in their lives. When
    it consumes a lot of their time and
    energy, it can lead to burnout and
    negatively affect their mental and
    physical well-being.

    That’s why
    Our Solution
    We are giving psicologycal help to
    the students of the university to
    manage stress, their time and how to
    not focus all the time in college.
    We are creating organized study
    plans, by developing educational
    content tailored to their academic
    needs.

    With who?
    Will be working with young adults,
    especially Uninorte students, who
    need an organized study plan,
    through the development of
    educational content adapted to their
    academic needs.

    Why you should support us?

    You would be prioritizing mental


    health, not only your own, but also
    the mental health of others. In this
    way, we would be helping more
    people who need to manage their
    time and have a balance between
    their personal and university life.

    For more information contact us through


    this number: +57 1234567890

    Campaing Leaders: Isabella Geney, Carmen Roca and Giselle Ujueta.

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