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Activity 4 PurCom

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Sherly Reyes BTLE IA -1B

Purposive Communication
Activity 4

1. Why it is important to understand communication in multicultural setting?

It is important to understand communication in a multicultural setting because it's the key to effective
communication. Despite of different cultures, languages, signs and symbols, we can communicate smoothly
and easier if we know and understand the cultures of the person that we are talking to. Different cultures have
different meanings of words, behavior and gestures but if you understand them, you will be at ease
communicating with them.

2. Choose a video/clip showing multi-cultural people conversing/communicating.


Check the language varieties and registers; the expression and images and the cultural appropriateness
they used in the communication. Present your observation in a creative illustration/drawing/diagram with
a corresponding explanation

The variety used in this conversation are English and Chinese


using informal register.

In the start of the conversation the girl felt awkward towards


The variety used in this conversation are English and the boy. The girl knew how to speak English but she was
Korean using informal register. having difficulty understanding the word that the boy trying
to say. The girl asked the boy multiple times but still unable
to understand the word "software" until such time that the
In this conversation, they are having hard time boy started to speak Mandarin. The girl felt happy that the
understanding English since they are Koreans. They boy knew how to speak Mandarin and the girl started to feel
encountered a foreigner customers but could not comfortable showing her smiling face.
understand the message. It is showing in their faces that
they are surprised and shocked. They don't even
understand their customers at all. This is one of the
barriers of multicultural settings. In running a business you
need to consider your markets. They are not just locals but
also tourists. Basic English is important as well as
understanding their cultures.

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