CHAPTER 1

BACKGROUND OF THE STUDY

Introduction

Merienda is a Spanish word that refers to a light meal or snack, especially

one that is consumed in the late afternoon or early evening. Merienda is a typical

cultural practice in many Spanish-speaking nations and areas that have been

impacted by Spanish culture, such as the Philippines and portions of Latin

America. Between lunch and dinner, it usually entails eating a light meal or

snack, which is frequently made up of foods like sandwiches, pastries, fruits, or

small meals. Although the idea of merienda is comparable to the English word

"snack," it frequently has cultural and social significance, since it is a time for

unwinding, mingling, or taking a break from work or other activities.

The hospitality industry encompasses a wide range of occupations, such

as restaurants and food and beverage services, and it offers a variety of services,

such as food and drink within the service industry. Businesses that offer snacks

or meriendas are included in this sector of the hospitality industry. D' Merienda

House offers a delectable assortment of appetizers as well as creating a

welcoming and comfortable atmosphere for both its customers and company.

The snacks are rich in health benefits because the company's products are made

with fresh and healthy ingredients. Their "Combo D' Sandwich" and "Combo D'

Burger" are two of their best-offer items. The first one is a nutritious chicken

coleslaw sandwich with a variety of healthy ingredients and a chosen juice, while
the second is a burger patty, veggies like lettuce, sauces, and a chosen juice. D’

Merienda House caters to all people of all ages live in Municipality of Tupi, South

Cotabato.

D' Merienda House aims to showcase trends in high-quality and

reasonably priced food. By offering excellent service and developing long-term

connections with consumers, this company promises to surpass clients'

expectations and satisfy their needs.

Objectives of the Study

This study aimed to determine the viability of establishing “D’ Merienda

House” in Barangay Poblacion, Municipality of Tupi, South Cotabato. Specifically,

it aims to:

1. Describe the profile of business industry in Tupi, South Cotabato.

2. Present the major player existing in the market in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

3. Discuss the feasibility of the proposed study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial
 4. Present the findings of the study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

Scope and Delimitation of the Study

This project examines the feasibility and potential success of establishing

a Merienda House, focusing on the local market situated along Tupi National

Highway, particularly in front of SEAIT School, targeting residents of Tupi, South

Cotabato. The study encompasses the evaluation of sales potential, market

demand, and consumer preferences for combo snacks and single snacks such

sandwiches, burgers, canapés, fries, breads, and juice.

The physical scope of the investigation extends to the restaurant

premises, covering a total area of 3,229.17 square feet. However, factors such as

macroeconomic trends, governmental regulations, and broader industry

dynamics are beyond the scope of this study. Additionally, the study does not

delve into the operational intricacies or financial projections of the proposed

restaurant.

Locale of the Study

The study will be conducted in Municipality of Tupi, National Highway

Barangay Poblacion, in front of the South East Asian Institute of Technology Inc.

School. We thought of building the business here because it is in front of the

school and it is also an advantage because our place is close to the highway and

it's easy to see, go to and find especially for those who drives and also for

tourists who visit the town of Tupi.

Figure 1. Locale of the Study

Benefits of the Study

This study gives great importance to the following beneficiaries:

To the company, which might utilize this study as a tool to help with

decision-making, enhance current food products, and create new ones. This

could also give us a significant competitive edge over our rivals and help the

business achieve its goal of being well-known Merienda House in Tupi, South

Cotabato.

To the customers, they will be aware of the existence and current

standing of D’ Merienda House with a particular emphasis on individuals who

love eating snacks. They will be offered options to choose from that will fulfill their

needs and desires, as well as an expanded perspective.

To the community will gain knowledge about the store, its merchandise,

and the characteristics of the business. This could also give us an idea that D’

Merienda House is a really cozy restaurant that serves delicious food and has

attentive, friendly service within the community.

To the hospitality students that can use the study's findings as a guide

and reference to understand the topic and how it relates to the hospitality

business. Additionally, it provides them with ideas for making sure the hospitality

industry creates plans for improved service, particularly with regard to food and

beverage service.
 To the suppliers will generate income by offering products or services to

consumers or other companies. Building a connection with clients who make

consistent purchases of products or services can give the supplier a reliable

stream of revenue. Successful providers have the ability to establish a powerful

presence within their business and build customer brand awareness.

Definition of Terms

The following terms are defined conceptually and operationally for better

understanding of this study.

Appetizer- a snack or beverage that increases hunger that is typically

offered prior to a meal. An appetizer is typically the small-portioned first dish of a

multi-part meal, served to compliment an entrée.

Food and Beverage Services- are services that supply food and drinks. It

is used to serve food and beverages to customers at venues such as restaurants.

It aims to fulfill the needs of the client while keeping in mind their want for

specialty foods.

Hospitality Industry- encompasses a wide range of occupations, such as

accommodation, food and beverage, restaurants, hotels, etc. A subset of

services that assist individuals who want to travel or visit specific locations for

leisure. Is a large category of companies that offer services to customers.

Merienda- any dish or snack that is lower in amount than the typical "full

meal," which consists of rice and a complimentary viand. It's a smaller, less
formal meal that's not consumed at the usual meal times—breakfast, lunch, and

dinner.

Restaurant- is a place of business where customer can buy food or

drinks. A type of company where menus for different types of food and drinks are

available. And would provide clients with friendly services and an elegant

atmosphere.
 CHAPTER II

INDUSTRY ANALYSIS

Rival Industry

Nestled in the beautiful countryside of Tupi, South Cotabato, three

hospitality powerhouses compete for the hearts and palates of locals and tourists

alike. First up is Herras, which provides reasonably priced items. Next up is Feast

of Tea, a famous neighborhood restaurant noted for its welcoming atmosphere

and hearty meals. Conveniently located in the middle of Tupi. Cafe Cerveza

completes the trifecta, a sophisticated respite amid the rush and bustle of Tupi's

bus station public market. Patrons are treated to a sensory voyage of culinary

pleasures, ranging from handmade coffees to scrumptious pastries, all served in

a sophisticated atmosphere ideal for catching up with friends or enjoying a quiet

moment alone.

1. Herras

Herras provides economical and delicious items and is located near SEAIT

School. Despite a limited customer base, Herra's dedication to quality ingredients

and personal service distinguishes it as a destination for true hospitality

enthusiasts.
 STRENGTHS WEAKNESSES

Their establishment has been in Their business is inconsistent

operation for a longer period of when it comes to food quality
time

The establishments offer Their dishes differ from those

affordable products. shown in the photo or menu.

Their establishment is close to Their establishment has a

the road and people passing by flared environment.
can easily see it.
2. Feast

of Tea

Feast of Tea distinguishes out for its convenient location and cozy setting,

which attracts a continuous stream of customers. To succeed in a competitive

market, the business relies heavily on loyal customer connections.

STRENGTHS WEAKNESSES

Social Media Advantage

Large customer base due to

easily accessible location.

Their establishments provide a

pleasant atmosphere and staffs
are attentive and courteous
 individuals.

3. Cafe Cerveza

Cafe Cerveza captivates guests with its diverse menu and chic ambiance,

serving up a winning array of dishes and snacks alongside a wide selection of

both non-alcoholic and alcoholic beverages. Despite its acclaimed online

presence and commitment to quality, the establishment faces challenges like

location constraints and staffing issues, necessitating strategic adjustments to

continue thriving in the SOX region as a distinctive gathering spot for families and

friends alike.

STRENGTHS WEAKNESSES

Social Media Advantage Their company has limited space

and there is Limited seating
capacity.

Committed workforce Their business is located far from

the highway and has not enough
parking spaces.

Product quality is high Their business offer high prices

that could reduce affordability for
some patrons.
Bargaining Power

Supplier

Businesses rely on certain suppliers to supply labor, materials, and other

necessities. When suppliers are able to use enough negotiating leverage to get

favorable terms and conditions for their goods, they are considered strong. It can

provide a business with an excellent and long-term product that the business can

use.

Supplies for burger buns and pans will be provided by L'artizan Bakery in

Polomolok, South Cotabato. Town Fresh is our patty and meat provider, for fries

supplied by Javier Trading, Roda merchandise, our fruit juice supplier in

Polomolok, South Coatabato. Marbel Quality Farm Supply Corp and KCC Super

Market is our fresh vegetables and fruits provider, Citi Hardware and

Construction Supply in Koronadal City will provide the supplies for the building's

construction, given that the necessary materials are available there. Culinary

supplies, cutlery, kitchen tools, furniture and other restaurant materials will

provided by OTR Korean Furniture Marbel.

Customer

D' Merienda House restaurant in Tupi, South Cotabato's possible

customers include Tupi residents, staff personnel, teachers, and students at the

adjacent Seait School, as well as travelers to Tupi who stop by after a long
journey. Given that the company is located next to a school and on a roadway,

they are the ones who are eligible to become members. Currently, there are

73,459 people living in Tupi, South Cotabato, and approximately 16,000 students

enrolled in SEAIT school, aside from the staff and teachers.

Government Policy

Republic act no. 11032 an act promoting ease of doing business and

efficient delivery of government services, amending for the purpose republic act

no. 9485, otherwise known as the anti-red tape act of 2007, and for other

purposes. The following amendment is made to Section 1 of Republic Act No.

9485, also known as the "Anti-Red Tape Act of 2007": "Sec. 1. Short Title,- This

Act shall be known as the Ease of Doing Business and Efficient Government

Service Delivery Act of 2018"

Permits and Licenses

List of the requirements for obtaining a new business

establishment:

 Application Form

 Cooperative Development Authority (CDA) for Cooperatives

 Barangay Business Clearance

 Community Tax Certificate (CTC or Cedula)

 Contract of Lease (if leased)/Transfer Certificate of Title (if owned)

 Sketch/Pictures of the Business Location (3 copies)

  Locational/Zoning Clearance

 Certificate of Occupancy (Building and Unit)

 Building Permit and Electrical Inspection Certificate

 Sanitary Permit

 Fire Safety Inspection Permit

Schedule of Expenses for Business Permit New

PERMITS & LICENSE REQUIREMENTS WHERE FEES

Business Name Any valid ID DTI Office/Apply 300.00

Registration Online (Municipal

Level)

Business Permit/ Mayors DTI Certificate City/Municipal Hall 5,000,00

Permit photo of your

business 2x2 ID

Picture

CTC/Cedula

Community Tax DTI Certificate Office of the Treasurer 1,300.00

Certificate/Cedula Business Permit

TIN Certificate/BIR DTI Certificate BIR 500.00

Mayors Permit

Barangay Clearance Application Form Barangay Hall 500.00

CTC/Cedula
Zoning Clearance Barangay Office of the Municipal 200.00

Clearance Planning and

Location Plan Development

Coordinator

Fire and Safety/ Police Zoning Clearance Office of the Bureau of 650.00

Permit Fire and Protection

Sanitary Permit Drug Test and X- Health Sanitary Office 500.00

Rays for all

employees (if

required)

Note: Travel expenses are not included Total Expenses: 8,950

 CHAPTER III

MANAGEMENT FEASIBILITY

Organizational Structure

D' Merienda House will be established in Tupi, South Cotabato to

make profit as well as favorably compete with the competitors. For this to

be achieved, it has to ensure that the business structure is right, as this

will go a long way into determining the goals and objectives that the

business is going to achieve. Therefore, in getting the foundation right,

they should hire competent and also have the experience necessary to

help them achieve the goals and objectives. The employees must also

understand the core values, what the business stands for, and also be

able to communicate it effectively to others. This organizational structure

provides a framework for delineating roles and responsibilities within D'

Merienda House, ensuring smooth operations and effective management

of the business.

Organizational Chart
 Figure 2. Organizational Chart

Employees Profile

A business must need and require an employee profile. One of the

things that the company needs to think about is choosing workers that are

more devoted, experienced, and knowledgeable about running the

business. Business owners will benefit more if their staff members are

sufficiently knowledgeable, productive, responsible, and committed to their

works and responsibilities.

Job description and Job Specification

POSITION JOB DESCRIPTION JOB SPECIFICATION

General Manager  Provide guidance,  Need to be

oversight, and knowledgeable
management for about how the
the cooperative's business is run.
overall daily  Must possess a
business activities. minimum of two
 Help the owners years' experience
create the running a
development plan cooperative or other
for the business-related
cooperative. activities.
 Assist the  Must be of good
employees and moral character.
staffs.  Need to complete
in-service and/or
pre-service training.
 Ought to take
accountability for
 their duties.
Cook  Plans, prepares,  Cooks food
and cooks food according to
items to give predetermined
consumers the recipes and
best possible standards using
experience and grilling, frying,
service. sautéing, and
 Help maintain other cooking
order and techniques.
efficiency in the  Prepares food
kitchen. items by cutting,
 Make sure to chopping, mixing,
handle food and preparing
properly, maintain sauces.
sanitation, and  Maintain hygiene
adhere to food and adhere to food
storage guidelines. safety regulations
by handling food
with care and
making sure it is
stored correctly.

Assistant Cook  Assist the  Previous

Chef/Cook in experience
preparing working in a
ingredients for kitchen
cooking, including environment
washing, preferred.
chopping, and  Knowledge of
measuring. basic cooking
 Follow recipes and techniques and
portion guidelines food safety
to ensure practices.
consistency in  Ability to follow
food quality. recipes and
 Prepare mise en instructions
place for various accurately.
menu items to  Strong attention to
facilitate smooth detail and
service. organizational
 Maintain high skills.
standards of food  Ability to work in a
quality, freshness,
 and presentation. fast-paced
 Assist in environment and
inspecting handle multiple
ingredients and tasks
finished dishes for simultaneously.
quality and  Excellent
consistency. communication
 Notify the and teamwork
Chef/Cook of any skills.
issues or
discrepancies in
food quality.

Cashier  Manages financial  Must be

transactions. knowledgeable in
 Receives and handling monetary
gathers deposits transactions.
and payments.  Ought to take
 Take responsibility accountability for
for whatever their duties.
money they  Must be of good
received. moral character.
 Prepares reports  Must be willing to
on money matters. undergo pre-
 Perform such service and/or in-
other duties as the service trainings in
owners may accounting.
require.  Must not have
been found
convicted in any
financial-related
criminal
prosecution.
Dishwasher  Cleans the work  Keeps the kitchen
area's tables, spotless, correctly
walls, cooking and cleans and
refrigeration arranges soiled
equipment, and dishes, and
floors. prepares meals as
 Clean garbage needed.
cans and trash  Keeps the dish
receptacles. area tidy and
 Understanding of uncluttered.
the safety and  Installs sinks and
standard operating dishwashing
procedures in machines at dish
relation to ware stations.
washing and  Keeps the floors
sanitation in a dry and clean for
commercial or the duration of the
institutional food shift.
service setting.
 Responsible in
handling and
applying cleaning
agents and
commercial
detergents.
Security Guard  Patrolling and  Accountable for
keeping an eye on ensuring that, in
activities on the the event of an
business's emergency, a
property on a person,
frequent basis to consumers,
deter criminal company, or asset
activity and is protected.
provide a secure  Accountable for
atmosphere. keeping an eye on
 Monitoring a certain area,
standards for the removing
arrival and intruders, and
departure of documenting all
workers, guests, incidents that
and automobiles. occurred while
 Providing they were working.
management  Safeguard the
thorough assets,
information on employees, and
daily operations customers of a
 and any possible business.
incidents.
 Performing CPR
or first aid when
needed

Recruitment and Selection Process

Every company wants to hire competent and effective staff

members, which is why this business is dedicated to hiring the most

qualified applicants through an active recruitment and selection process.

The steps involved in the recruitment process include finding the job

opening, examining the job specifications, evaluating applications,

screening, shortlisting, and choosing the best applicant. The proposed

business has a policy of giving all applicants and employees equal

employment opportunities.

The procedures involved in selecting candidates with the necessary

skills to take on a current or prospective job opening are referred to as the

selection process. The procedure for hiring and selecting candidates to fill

appropriate openings in this multipurpose cooperative's operations is

depicted in the picture below.

 JOB CANDIDATE CANDIDATE FORMAL JOB
DESCRIPTION SELECTION INTERVIEW OFFER

The Posting The Review Initial Successful

Opens Interviews Candidates
Every
There has been application is Any candidate The chosen
word of a examined. A who made the applicant is
reported number of short list and notified, gives
vacancy. A job appealing scored well on references, and
description is applicants are the test may be waits for a reply.
written, a
called for an
number of sites Testing The Offer
for recruiting interview.
are chosen, and It can be After being
the position is Additional
required to chosen, the
advertised on Rounds
conduct a test chosen applicant
those platforms
to confirm the Several rounds receives a
both online and
offline. essential of interviews formal job offer.
abilities or may occur as
knowledge various
The Posting needs. executives
Closes
assess the
The posting possible
closes after a prospects.
predetermined
amount of time.
A second
posting time
might be
necessary,

Figure 3. Recruitment Process

Compensation Package and Benefits

 A strong compensation package and benefits can set a company apart

from its competitors in the job market. The success of D' Merienda House

business hinges on factors like location, product appeal, and the role of its

employees. Businesses hire individuals to fulfill organizational objectives,

while candidates seek job opportunities to both earn income and progress

professionally. Companies that invest in a competitive and thoughtfully

crafted compensation and benefits strategy stand to reap these rewards.

The management of the proposed business shall comply with the

Department of Labor and Employment (DOLE) compensation law for the

regular employee. Every employee will enjoy the basic mandatory benefits

of SSS, Philhealth, Pag-ibig, and 13th month pay.

Depending on the position, all employees of the business

establishment will be paid in accordance to the mandates of Labor Code

of the Philippines for an eight ( 8 ) hour working days for six ( 6 ) days a

week. Furthermore, they will also entitle to have a vacation sick and other

mandatory leaves.

Salary Structure

POSITION NO. OF RATE MONTHLY ANNUAL TOTAL

EMPLOYEE PER SALARY SALARY SALARIES

S DAY EXPENSE

General 1 600 15,600.00 187,200.0 187,200.00

 Manager 0

1 500 13,000.00 156,000.0 156,000.00

Cook
0

Assistant 1 400 10,400.00 124,800.0 124,800.00

Cook 0

1 390 10,140.00 121,680.0 121,680.00

Cashier
0

1 390 10,140.00 121,680.0 121,680.00

Dishwasher
0

Security 1 390 10,140.00 121,680.0 121,680.00

Guard 0

TOTAL: ₱833,040.00

Company Policy

Attendance and Time-off Policies

The company's attendance standards specify when workers can take time

off and how to report absences or late arrivals to supervisors. Employees are

expected to arrive at work on time; a five-minute delay would result in a

twenty-odd peso salary decrease. Furthermore, if an employee arrives at

work thirty (30) minutes late, they will only be paid for a half-day rather than

ten (10) hours of work.

 The penalties for not following a schedule were also outlined in this policy.

The employee is not permitted to miss work for three (3) days in a row

because this indicates that you are AWOL, or absent without formal leave.

The attendance policy outlines the disciplinary measures that will be taken

against employees who miss more work than what the company allows.

Absent

When an employee miss’s work in accordance with their schedule and the

administrative notification procedure does not require that time off be

arranged and approved in advance, the employee is considered absent.

Employees are only permitted to miss work for two (2) consecutive days;

beyond that, they would be deemed AWOL.

Tardy

When an employee arrives at work beyond their assigned hour and leaves

the office early for a longer meal or break without permission, they are

considered tardy.

Time Clocks and Failure to Clock In/Out

Employees are required to follow established guidelines for recording their

actual hours worked. A missed clock in/out is a violation in company policy.

This includes:

 Failure to clock in/out on their designated time clock at the beginning

and/or end of their assigned time schedule.

 Failure to clock in/out on their designated time clock for the meal break.

 Failure to accurately and timely report time worked.

  Clocking in/out early (or late) of assigned shift without prior approval

Quality Assurance and Hygiene Policy

Employees are responsible for maintaining high food quality, hygiene

standards, and timely service. Regular inspections and quality checks will

be conducted to ensure compliance with food safety regulations.

Dress Code and Appearance Standards

Employees shall adhere to the prescribed dress code and maintain a

neat and professional appearance at all times while on duty.

Health and Safety Compliance

Employees are responsible for maintaining a clean and safe

environment for both customers and fellow employees. They must follow

proper hygiene practices, adhere to safety protocols, and report any

concerns to management.

Conflict Resolution Procedure

Employees and employers shall address conflicts and disputes

promptly and professionally, following established protocols for resolution

and maintaining a positive work environment.

Terms and Condition

Quality- The restaurant ensures that every item on the menu satisfies the

concept's requirements. It is necessary to inform management right away if there

are any problems. We will take action appropriately as soon as we can.

Prices/offers- All prices of the restaurant food offers are all indicated in the

menu.
Payments- customers must pay first before taking meals from the sideboard or

side table where food is placed. We take two forms of payment: cash and G-

Cash. Order confirmation cannot be received until after payment has been

confirmed.

Liability- the responsibility of customers for their personal belongings, and they

should double-check and make sure of this before leaving restaurants.

 CHAPTER IV

MARKETING FEASIBILITY

This chapter discusses the product and service description,

company name, company logo, positioning, target market, projected

market share, place location, pricing scheme, marketing strategy,

promotion and advertising at the same time the company’s projected

sales.

Product and Service Description

“D’ Merienda House” offers services to ensure that customers have

a wonderful dining experience, including greeting, seating, and payment

processing. D’ Merienda House also offers products of combo snacks and

single snacks such as sandwiches, burgers, canapés, fries, breads, and

drinks that are featured on the menu including quality, and consistency.

Company Name

The proposed name "D' Merienda House" refers to a house or

place where you can find and consume many types of merienda, ranging

from a single meal to a combination meal.

Mission

Our business aims to establish enduring relationships with our

customers, exceed their expectations through exceptional food and

service in an inviting environment, offer a wide variety of delicious snacks

 and drinks for a delightful dining experience, and consistently increase

profits over time.

Vision

D' Merienda House aims to become a central hub in the community

and a top destination for nutritious snacks, fostering a welcoming

environment where patrons feel comfortable and quickly become loyal

regulars.

Goals

 To operate a profitable business while providing the best tasting, most

inventive and reasonably priced of merienda’s in the market.

 Establish a strong presence in Tupi within six months.

 Maintain a customer satisfaction rating of at least 90%.

 Operate sustainably and responsibly in our community.

Company Logo
 Figure 4. Company Logo

Make a visual connection between the store and its customers,

making the brand easier to recognize and recall. It displays the firm name

and its symbolism, which is the Merienda House.

Positioning

D' Merienda House strategically positioned itself as Tupi's go-to

place for delicious food and enjoyable moments, offering to a diverse

range of customers including locals, students from neighboring schools,

staff members, teachers, and others who travel a long distance to dine at

our restaurant. It offers services that are beneficial to clients. Unlike

competitors located in the town center, D' Merienda House will provide a

full assortment of everyday needs at low costs, guaranteeing that

residents do not have to travel or visit long-distance stores that sell

identical products. This focus to pricing will position D' Merienda House as

the go-to store for budget-conscious students and locals in the area.

Target Market

D' Merienda House's target customers are the following:

Students; D' Merienda House is just in front of the South East Asian

Institute of Technology Inc. SEAIT boasts 16,000 students, representing a

 varied population of young people who are both academically active and

health-conscious. Because many students spend their money on food and

drink, the snack house’s location will make it easy to grab a snack or a

treat on the way to or from class.

Professionals; these are full-time working professionals. They will buy

snacks because they have busy schedules and don't have time to cook at

home. And

Travelers; who enjoy stopping by restaurants to get snacks before and after their

trips.

Projected Market Share

D' Merienda House had a 5% market share, compared to 10% for

its three competitors, Herras, which drew clients by offering low-cost

products. Feast of Tea is the next rival, with 30% of the market, and has

been in operation longer than D' Merienda House. Furthermore, Cafe

Cerveza, our greatest competitor with 55% of the market share, is well-

known, has a significant client base, and is an established firm in

comparison to ours, which is new to the field. The market share is

identified by comparing the number of customers who visit and eat with

the three competitors.

5%
10%
Café Cerveza

Feast of Tea

Herras
30% 55%
D' Merienda House
Place Location

The D’ Merienda House Restaurant is situated in Tupi National

Highway, Barangay Poblacion, in front of the South East Asian Institute of

Technology Inc. School.

Figure 6. Place Location
Marketing Strategy

We utilize a variety of marketing strategies to interact with the public and

establish a connection with them. With the use of social media marketing,

technological marketing, and cultural relevance that caters customers and

promoting our offers.

 Social media marketing- with the use of social media sites like

Facebook, Instagram, and tiktok, which enable us to present our cuisine

and share feedback from customers.

 Technological marketing- we provide free Wi-Fi for customers to use

while dining and having a good time at our restaurant.

 Cultural relevance- our business involves fills the local tastes into our

menu offerings, thereby enhancing their attractiveness to Filipino

consumers.

 Coupon Marketing- Customers will be given coupons to use while

making a purchase, which will include discounts or special offers. If a

consumer has five coupons, the company will give them a 20% discount or

one free snack. It's a win-win situation: customers save money, and

businesses enhance sales and customer loyalty.

Promotion & Advertising

 Flyers- flyers are used by our company to advertise our restaurant and

the goods we sell. It helps in attracting in customers, explaining a

company's particular selling offer, and conveying all of the features of its

goods and services.

 Posters- our company uses posters to advertise our restaurant. We will

hang them in the vicinity of the restaurant and anywhere else in our target

market that will attract in customers, deliver important information of our

restaurant, and create a lasting impression.

 Social Media- We'll use social media to spread the word about our offers

to Tupi families and students, and platforms like Facebook, Instagram, and

Tiktok to showcase our delectable menu items and offers.