Marketing Management

4 of 8 sets

301. Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
Answer:A

302. The strategy of introducing new product in existing market is classified as

A. Market development
B. Market Penetration
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C. Product development
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D. Diversification
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Answer:C a
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c
303. The final stage in the consumer decision process model is
A. Need recognition
B. Search
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C. Pre-purchase evaluation
D. Post-purchase evaluation
Answer:D

304. Which among these is concerned with pricing policies for late entrants to a
market.
A. Market penetration
B. Marketing research
C. Market skimming
D. Marketing skills
Answer:A

305. The unfavorable external factors or trends that may pose challenge to the
company
 A. Strength
B. Weaknesses
C. Opportunities
D. Threats
Answer:D

306. In which stage of the product life cycle is advertising and promotion aimed at
retaining existing customers and persuading customers to switch from competitor
products?
A. Introduction
B. Growth
C. Maturity
D. Declining
Answer:C

307. The four Ps represent the sellers’ view of the marketing tools available for
influencing buyers. From a buyer’s point of view, each marketing tool is designed
to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps
correspond to the customers’ four Cs. The four Cs are .
A. customer focus, cost, convenience, and communication
B. customer solution, customer cost, convenience, and communication
C. convenience, control, competition, and cost
D. competition, cost, convenience, and communication
Answer:B

308. The firm uses any existing brand to introduce in market as a new product
brand is classified as
A. Brand extension
B. Sub brand
C. parent brand
D. product extension
Answer:A

309. When the companies combine existing brand with new brands, the brands are
called
A. Parent brand
B. Product extension

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 C. brand extension
D. sub brand
Answer:D

310. The pricing strategy practiced by company according to which prices are high
for products at introduction stage and drops overtime is classified as
A. Push pricing strategy
B. Market Penetration pricing
C. Market skimming pricing
D. Quality leadership pricing
Answer:C

311. Which of the following is not a type of decision usually made during the
product development stage?
A. Branding
B. product positioning
C. Packaging
D. Product Screening
Answer:A

312. A is a detailed version of the idea stated in meaningful Consumer terms.

A. Product idea
B. Product image
C. Product concept
D. Product feature
Answer:C

313. The purpose of supply chain management is

A. provide customer satisfaction
B. improve quality of a product
C. integrating supply and demand management
D. increase production
Answer:C

314. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
A. Marketing

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 B. Sales
C. Publicity
D. None of these
Answer:C

315. Which among the following is a Pull Strategy?

A. Trade promotion
B. Consumer Promotion
C. Sales Force Promotion
D. None of these
Answer:B

316. The strategy that encourages dealers and distributors to sell a product is
known as
A. Push
B. Pull
C. Combination
D. Marketing
Answer:A

317. Creating image of product in the minds of target group is called

A. Marketing
B. positioning
C. Branding
D. Popularising
Answer:B

318. Colgate is offering scholarships worth one lakh rupees to Indian students. This
highlights
A. Advertising clutter
B. Corporate Social Responsibility
C. Advertising revolution
D. Mass advertising
Answer:B

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319. After concept testing, a firm would engage in which stage for developing and
marketing a new product?
A. Marketing strategy development
B. Business analysis
C. Product development
D. Test marketing
Answer:A

320. Which one of the following is NOT the stage that customers go through in the
process of adopting a
A. Awareness
B. Interest
C. Evaluation
D. Culture
Answer:D

321. Which one of the following concepts is a useful philosophy in a situation when
the product’s cost is too high and marketers look for ways to bring it
A. Selling concept
B. Product concept
C. Production Concept
D. Marketing Concepts
Answer:C

322. Customer’s evaluation of the difference between all the benefits and all the
costs of a marketing offer relative to those of competing offers refers to which of
the following options?
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction
Answer:A

323. FMCG stands for

A. Functional mid priced consumer goods
B. Functional mid priced consumer goods

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 C. Financial moving consumer goods
D. Fast mid priced consumer goods
Answer:B

324. Markup pricing is also called as .

A. Cost pricing
B. Marginal priced
C. Cost plus pricing
D. Cost based pricing
Answer:C

325. Manufacturer ‡Consumer is an example for level channel

A. Zero
B. Two
C. One
D. None of these
Answer:A

326. Free samples is given to consumers in case of .

A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
Answer:B

327. Age, income, gender are grouped under .

A. Geographic segmentation
B. Demographic segmentation
C. Psycho graphical segmentation
D. Behavioural segmentation
Answer:B

328. Life Style, personality, attitude are grouped under .

A. Geographic segmentation
B. Demographic segmentation

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 C. Psycho graphical segmentation
D. None of these
Answer:C

329. Good marketing is no accident, but a result of careful planning and

????????????????????????.
A. Execution
B. Selling
C. Research
D. Strategies.
Answer:A

330. Marketing is both an “art” and a “science” there is constant tension between
the formulated side of marketing and the ?????????? side.
A. Creative
B. Management
C. Selling
D. Behavior.
Answer:A

331. The most formal definition of marketing is ??????????????????.

A. Meeting needs profitability
B. Improving the quality of life for consumers
C. the 4 Ps
D. an organizational function and a set of process for creating ,Communicating and delivering,
Value to
Answer:D

332. Marketing is a process which aims at ????????????????????.

A. Satisfaction of customer need
B. Selling products
C. Production
D. Profit making.
Answer:A

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333. Marketing is a ????????? function transferring goods from producers to
consumers .
A. Systematic
B. Economic
C. Management
D. Commercial.
Answer:D

334. Marketing helps firms to increase their profits by ???????????????????.

A. Increase in sales
B. Increase in products
C. increase in price
D. increase in customers.
Answer:D

335. The ?????????????????? function of marketing makes the products available

in different geographic regions.
A. Production
B. Selling
C. Distribution
D. Promotion.
Answer:C

336. Ensuring the availability of the products and services as and when required by
the customers is ????????? ??????????? utility.
A. Time
B. Place
C. Form
D. Profession.
Answer:A

337. Transportion belongs to ??????????????????????? function of marketing.

A. Research
B. Exchange
C. Physical supply
D. Facilitating.

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Answer:C

338. A firm identifies the target market, needs and wants of customers through
A. Marketing research
B. Planning
C. Concepts
D. Segmentation.
Answer:A

339. fixing and maintaining the standards for quality , quantity, size and other
features of the product refers to ???????????????????????.
A. Standardization
B. Grading
C. Packaging
D. Labeling.
Answer:A

340. The task of any business is to deliver ?????????????? at a profit.

A. Customer need
B. Products
C. Customer value
D. Quality.
Answer:C

341. The traditional view of marketing is that the firm makes something and then
??????it.
A. Market
B. Sells
C. Prices
D. Services.
Answer:B

342. A market where goods are sold in bulk quantities to the customers is known as
???????????????????.
A. Retail market
B. Wholesale market

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 C. Product market
D. Service market.
Answer:B

343. ????????????????? is a process of identifying the areas of market that are

different from one another.
A. Marketing
B. Segmentation
C. Promotion
D. Targeting.
Answer:B

344. ???????????????????????? segmentation classifies consumers on the basis of

age, sex, income and occupation.
A. Psychological
B. Geographic
C. Demographic
D. Behavioral.
Answer:C

345. ???????? is the process of identifying specific market segments.

A. Market targeting
B. Target marketing
C. Positioning
D. Marketing.
Answer:A

346. ?????? is referred to as segmentation.

A. Mass marketing
B. Niche marketing
C. Differentiated marketing.
D. none
Answer:A

347. ????????????? is a process of transforming information and experience into

knowledge.

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 A. Marketing
B. Positioning
C. Perception
D. Learning.
Answer:D

348. ???????????? is the next stage of market segmentation.

A. market targeting
B. Positioning
C. MIS
D. Marketing.
Answer:A

349. ???????????????????? drives a person towards selection of a particular shop

or supplier of goods and services.
A. Product
B. Patronage
C. Rational
D. Emotional.
Answer:B

350. ????????????? helps to understand how consumers are influenced by their

environment.
A. Consumer behavior
B. Motives
C. Perception
D. Learning.
Answer:A

351. Groups that have a direct or indirect influence on a persons attitudes or

behavior is known as ??????????
A. Reference groups
B. Family
C. Roles
D. Status.
Answer:A

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352. ?????????????????? can be produced and marketed as a product.
A. Information
B. Celebrities
C. Properties
D. Organizations.
Answer:A

353. Customers are showing greater price sensitivity in their search

for???????????????????.
A. The right product
B. The right service
C. Value
D. The right store.
Answer:C

354. The four Ps are characterized as being ???????????????????.

A. Product, Positioning, place and price.
B. Product, Production, price and place
C. Promotion, place, positioning, production
D. Product, place, price and promotion.
Answer:D

355. Augmented product contains ??????????.

A. Basic needs
B. Functional characteristics
C. Additional benefits
D. Expected features.
Answer:C

356. A banking product is an example for ???????????????????.

A. Tangible product
B. Generic product
C. Potential product
D. Intangible product.
Answer:D

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357. Industrial product are ?????????????????? products.
A. B2B
B. B2C
C. F M C G
D. Convenience.
Answer:A

358. Testing before launching a product is known as ???????????????????.

A. Test marketing
B. Concept testing.
C. Acid test
D. Market test.
Answer:A

359. The marketing outcomes of a product is known as ?????????????????.

A. Profit
B. Brand loyalty
C. Branding
D. Brand equity.
Answer:D

360. The emotional attachment of a customer towards a brand is known as

??????????????????.
A. Brand associations
B. Perceived quality
C. Brand loyalty
D. Brand awareness.
Answer:C

361. The literary meaning of the term product is ??????????????????????.

A. Lead forward
B. Good
C. Features
D. Good and services.
Answer:A

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362. The process of adding a higher priced prestigious, product to the existing line
of lower priced products is known as ??????????????????.
A. Trading down
B. Product differentiation
C. Trading up
D. Product simplification.
Answer:C

363. The emotional attachment of a customer towards a brand is known as

??????????????????.
A. Brand loyalty
B. Brand awareness
C. Brand equity
D. Brand association.
Answer:A

364. The legalized revision of a brand is known as ????????????????????????.

A. Standardization
B. Quality
C. Trademark
D. Product.
Answer:C

365. Logistics means ????????????????????.

A. Production
B. Flow of goods
C. Consumption
D. Marketing channel.
Answer:B

366. The process of moving the raw materials from the place of the suppliers to the
place of the producers is known as ??????????????????????.
A. Inbound logistic
B. Outbound logistics
C. Inventory management
D. Acquisition of raw materials.

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Answer:A

367. The concept which deals with the entire process from production to delivery of
goods is known as ?????????????????.
A. S C M
B. V M S
C. Logistics
D. Distribution.
Answer:A

368. The opposite flow of goods in a distribution channel is known as

????????????????.
A. Reverse logistic
B. Inbound logistics
C. Outbound logistics
D. Inventory logistics.
Answer:A

369. A united distribution channel is known as ???????????????????.

A. S C M
B. V M S
C. Conflict
D. Intensity.
Answer:B

370. Logistics management is a part of ???????????????????.

A. Production
B. Marketing channel
C. Supply chain management
D. Consumption.
Answer:C

371. The process of supplying products to all retail outlets is known as

??????????????????.
A. Selection distribution
B. Exclusive distribution

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 C. Channel configuration
D. Intensive distribution.
Answer:D

372. When organization in the same level of a channel work on a co?operative basis
, it is known as ?????????
A. V M S
B. S C M
C. Logistics
D. H M S.
Answer:D

373. The flow of goods from production to consumption is known as

????????????????????????.
A. Inbound logistic
B. Outbound logistics
C. Process logistics
D. Reverse logistics
Answer:B

374. In ?????????????????????? manufacturers supply products to a limited

number of outlets in the target market.
A. Selective distribution
B. Geographical distribution
C. Intensive distribution
D. executive distribution.
Answer:A

375. Marketing buzz means ????????????????.

A. Viral marketing
B. Virtual marketing
C. De?marketing
D. Social marketing.
Answer:A

376. Inside sale is known as ?????????????????????.

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 A. Direct marketing
B. Tele? marketing
C. Social marketing
D. Viral marketing.
Answer:B

377. Which is the features of direct marketing ???????????????????.

A. Open dialogue
B. One?to?one communication
C. Personal relationships
D. all of the above.
Answer:D

378. ???????????? is the results of artificial scarcity of products created by a firm.

A. Selective de?marketing
B. Re?marketing
C. Ostensible de?marketing
D. Synchronic? marketing.
Answer:C

379. Re?marketing is related with creating demand for ????????????????.

A. Fresh product
B. Non?usable products
C. Low quality products
D. Renewed use of products.
Answer:D

380. Tele? marketing is a part of ????????????????????.

A. Direct marketing
B. Social marketing
C. Viral marketing
D. Relationship marketing.
Answer:A

381. ?????? is an attempt to reduce the demand for consumption of a specific

product or service on a permanent or temporary basis.

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 A. De?marketing
B. Remarketing
C. Ostensible marketing
D. Synchronic marketing.
Answer:A

382. ???????????? is a strategy designed to cultivate customer loyalty, interaction

and long?term association with the company.
A. Viral marketing
B. Relationship marketing.
C. Social marketing
D. De?marketing.
Answer:B

383. Direct marketing refers to a communication between the ???????? and

????????????????? directly.
A. Seller and the buyer
B. Firm and suppliers
C. Society and target market
D. price and service.
Answer:A

384. ?????? is aimed at encouraging renewed use of a product in which market

interest has declined.
A. De?marketing
B. Re?marketing
C. Synch rod
D. Tele marketing.
Answer:B

385. ?????????????????? can be achieved only when all personal within the
organization understand the importance of the customer.
A. Profit maximization
B. Sales volume
C. Customer satisfaction.
D. none

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Answer:C

386. The customer focused philosophy is known as the ??????????????????????

concept.
A. Production
B. Product
C. Selling
D. Marketing.
Answer:D

387. In the traditional ??????????????? concept , the main strategy of the

company is to find customers for the product, manufactured by them and
somehow convince the customer into buying this product.
A. Selling
B. Product
C. Production
D. Marketing.
Answer:A

388. Demographic segmentation refers to .

A. The description of the people and the place in society.
B. The description of the people’s purchasing behavior
C. The location where people liv
D. Geographic regions.
Answer:A

389. Which of the following is central to any definition of marketing.

A. Making a project
B. Making a sale
C. Customer relationship
D. Transactions.
Answer:C

390. When backed by buying power, wants become ????????????????????.

A. Social needs
B. Exchanges

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 C. Demands
D. Physical needs.
Answer:C

391. Selecting the segments of a population of customers to serve is called

??????????????????.
A. Market segmentation
B. Positioning
C. Target marketing
D. Customization.
Answer:C

392. Ending prices with 99p is called.

A. Price lining
B. Prestige pricing
C. Odd?even pricing
D. Skimming.
Answer:C

393. Which of the following reflects the marketing concept philosophy?

A. “ you won’t find a better deal anywhere”.
B. ”When it’s profits versus customers needs, profits will always win out”.
C. “We are in the business of making and selling superior product”.
D. ”We won’t have a marketing department, we have a customer department”.
Answer:D

394. In ??????????????????? stage , a product is well established in the market.

A. Growth
B. Maturity
C. Introduction
D. Decline.
Answer:B

395. ???????????????? is the process of dividing a potential market into distinct

sub?markets of consumers with common needs and characteristics.
A. Market segmentation

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 B. Positioning
C. Target marketing
D. Direct marketing.
Answer:A

396. In ????????????????????? segmentation, buyers are divided into different

groups on the basis of life?systle into personality and values.
A. Demographic
B. Economic
C. Psychographic
D. Geographic.
Answer:C

397. What is price skimming?

A. Setting an initially high price which falls as competitors enter the market.
B. Setting a high price which consumers perceive as indicating high quality.
C. Setting a low price to “Skim off” a large number of consumers.
D. noe
Answer:A

398. Setting a price below that of the competition is called.

A. Skimming
B. Competitive pricing
C. Penetration pricing.
D. none
Answer:C

399. An increasingly large number of firms are changing their organizational focus
from ??????????????? to ?????????????????????.
A. Product management; Functional management.
B. Brand management; Customer relationship management.
C. Global management; Regional management.
D. Product management; territory management.
Answer:B

400. Some companies are now switching from being product? centered to being
more ????????????????? centered.

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 A. Competency
B. Marketing
C. Sales
D. Customer?segment.
Answer:D

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