A

Report

On

A STUDY ON SOCIAL MEDIA MARKETING/ADVERTISING WITH

REFERENCE TO

MAXVIEW NOW

Submitted for partial fulfillment of requirement for the award of degree Of

Bachelor of Business Administration

Netaji Subhas University

Jamshedpur (Jharkhand)

Session 2021-24

Supervised By External Supervised By Internal

Guide Guide
Name- Yogesh khanna Name- Sayak Gupta
Designation - Manager Destination- HOD
Department- Sales Department- Management

Submitted By
AVINASH KUMAR
Roll No 2102033
Enrollment No- 2645

BBA V SEM
2021
DEPARTMENT OF MANAGEMENT
NETAJI SUBHAS UNIVESSITY
POKHARI, JAMSHEDPUR
DECLARATION
I the undersigned solemnly declare that the report of the
Summer Training work entitled
(A STUDY ON SOCIAL MEDIA MARKETING /
ADVERTISING WITH REFERENCE TO THE MAXVIEW
NOW Pvt Ltd) is based my own work carried out during the
course of my study under the
Supervision of SAYEK GUPTA.
I assert that the statements made and conclusions drawn are an
outcome of the project work. I further Declare that to the best
of my knowledge and belief that the project report does not
contain any part of any Work which has been submitted for the
award of any other degree/diploma/certificate in this
University or Any other University.

(Signature of the Candidate)

Name of the Candidate: AVINASH KUMAR
Roll No.: 2102033
Enrolment No.: 2645
Certificate by
Organisation
CERTIFICATE BY
INTERNAL GUIDE
This to certify that the report of the project submitted is the
outcome of the project work entitled
<A STUDY ON SOCIAL MEDIA MARKETING /
ADVERTISING WITH REFERENCE TO MAXVIEW NOW>
carried out by AVINASH KUMAR bearing Roll No.2102033&
Enrolment No.2645 carried by under my guidance and
supervision for the award of Degree
In Bachelor of Business Administration of Netaji Subhas
University, Jamshedpur, Jharkhand, India. To the best of
the my knowledge the report
i) Embodies the work of the candidate him/herself, ii)
Has duly been completed,
iii) Fulfils the requirement of the ordinance relating to the
BBA degree of the University and
IV) Is up to the desired standard for the purpose of which is
submitted.

(Signature of the Guide)

Name: SAYEK GUPTA
Designation: HOD
Department: MANAGEMENT
Name &Address of the Institude: NETAJI
SUBHAS UNIVERSITY , Pokhari Jamshedpur
 CERTIFICATE BY THE
EXAMINERS
This is to certify that the project entitled
(A STUDY ON SOCIAL MEDIA MARKETING /
ADVERTISING WITH REFERENCE TO
MAXVIEW NOW PVT LTD)
Submitted by
AVINASH KUMAR Roll No.2102033 Enrollment No.2645
has been examined by the
undersigned as a part of the examination for the award of
Bachelor of Business Administration degree of Netaji
Subhas University, Jamshedpur, Jharkhand, India.

Name & Signature of Name & Signature of

Internal Examiner External Examiner
Date: Date:

Forwarded by
Academic Head
Department of Management
ACKNOWLEDGEMENT

I extend my sincere gratitude to the individuals and

organizations who have contributed to the successful
completion of my Summer Internship Program (SIP) at
MaxView Now and the preparation of this report.
I would like to express my heartfelt thanks to Mr. Yogesh
Khanna, my dedicated supervisor, whose mentorship and
guidance have been invaluable during my internship. My
experience was enriched by the support and cooperation of the
entire MaxView Now team.
I am also thankful to the vendors and small businesses for their
collaboration and openness to our promotional efforts, which
provided crucial insights into the challenges and opportunities
in the market.
I appreciate the support of my professors a University, which
prepared me for this practical experience.
Lastly, I want to acknowledge my family and friends for their
unwavering encouragement.
The collective contributions of these individuals and
organizations have greatly influenced my SIP experience and
the content of this report.
 PREFACE
My Summer Internship Program (SIP) an invaluable
opportunity to delve into the real-world dynamics of digital
marketing and its impact on local businesses. I was privileged
to intern at MaxView Now, an advertising company with a
mission to uplift small vendors and shops through effective
digital marketing strategies.
During this internship, I was assigned two pivotal tasks. The
first involved elevating MaxView Now's presence on social
media platforms, with the aim of increasing followers and
nurturing engagement. The second task was to venture into
local markets, identifying shops that would benefit from our
services, convincing shopkeepers to subscribe to MaxView
Now's promotional offerings.
This report encapsulates the strategies, challenges, and results
of these tasks, providing a holistic view of the practical
application of marketing techniques. It reflects the dynamic
interplay between digital marketing and local businesses,
highlighting the potential of cost-effective solutions in reviving
struggling shops and supporting new ventures.
I extend my heartfelt gratitude to my supervisor, Mr. Yogesh
Khanna, and the entire MaxView Now team for their guidance
and support. I hope this report serves as a valuable resource for
students and professionals, offering insights into the power of
marketing strategies in the realm of small business promotion.
 CHAPTER-1
INTRODUCTION
 TABLE Of Content
1 CHAPTER -1
INTRODUCTION
2 CHAPTER-2
COMPANY PROFILE

3 CHAPTER-3
RESEARCH
METHODOLOGY
4 CHAPTER-4
DATA ANALYSIS

5 CHAPTER-5
FINDINGSAND
SUGGESTIONS
6 CHAPTER-6
CONCLUSION

7 CHAPTER-7
BIBILIOGRAPHY
INTRODUCTION
Defining Social Media Marketing

Social media marketing programs usually centre on efforts to

create content that attracts attention and encourages readers to
share it with their social networks. A corporate message spreads
from user to user and presumably resonates because it appears to
come from a trusted, third-party source, as opposed to the brand or
company itself. Hence, this form of marketing is driven by word-of-
mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to
anyone with internet access. Increased communication for
organizations fosters brand awareness and often, improved
customer service. Additionally , social media serves as a
relatively inexpensive platform for organizations to implement
marketing campaigns.
Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms e-
marketing and digital marketing are still dominant in academia,
social media marketing is becoming more popular for both
practitioners and researchers. Most social media platforms have
built-in data analytics tools, which enable companies to track the
progress, success, and engagement of ad campaigns. Companies
address a range of stakeholders through social media marketing,
including current and potential customers, current and potential
employees, journalists, bloggers, and the general public. On a
strategic level, social media marketing includes the management
of a marketing campaign, governance, setting the scope (e.g. more
active or passive use) and the establishment of a firm's desired social
media "culture" and "tone."
When using social media marketing, firms can allow customers and
Internet users to post user- generated content (e.g., online
comments, product reviews, etc.), also known as "earned media,"
rather than use marketer-prepared advertising copy.

Social media marketing tools-

Besides research tools, various companies provide specialized
platforms and tools for social media marketing:
• Social media measurement
• Social network aggregation
• Social bookmarking
• Social analytics
• Automation
• Social media
• Blog marketing
• Validation

Different Methods of Social Media Marketing -

Social network marketing is popularly called as Internet marketing.
Today you can find many ways for internet marketing. Many
people who enter this online marketing are less worried because of
its guaranteed success. If you see in Internet totally all types
products has been marketed online without much effort. Internet
attracts many business people to promote their business online.
Social network marketing is grown to such a height that today
many people can't earn without it.
Some of the most recognized network marketing tools are Face
book, My Space and LinkedIn.
Twitter became regular place for people who have newly entered
the field of social network marketing.

1. Blogging: When you start Blogging or posting your data about

any product, you can see less response from clients. Later it will
become big business via blog. Websites and blogs are most
powerful tools for social network marketing when matched with
other networking tools. Blog is an amazing tool which provides
many other facilities in addition to just marketing your business. It
also helps you to communicate with other clients in case if you
have any problems.
2. Personal website or blog: It is important to have private
website if you are a freelancer. Your website will help your clients
to know about you and it will make them clear that you are a
serious freelance marketer and help to make huge revenue via
online marketing.
3. Article selling: It is also best and cheap internet marketing
method. It is a mode of advertising our trade just by writing
articles and attracting endless number of users across world.
We usually sell our articles to different article database
websites and article directories. Today it provided free business to
many advertisers and publishers and they are really benefited
through their articles.
4. Email sending: Electronic mail sending is the best way to
marketing. Collect list of email addresses through portfolio
websites and email about your business to all internet users. Your
Email should be attractive in such a way that your recipient
will be impressed to get back to you.
5. Use social networking websites: Social networking websites
like Twitter, face book can be used to promote your sales. These
provide best platform for all who are thinking of online marketing.
6. Video promotion: Use several video distribution websites for
your marketing. These websites uploads your service to the whole
world. All that you need to do is film a video about marketing and
send it to video uploading sites like You Tube. It seems it is the
easiest way of marketing than any other modes since many people
will be interested in view videos rather than word form of
advertisement.
7. Press Release or media release: It attracts several public clients
and increases relationship among them.
8. Search Engine Optimization: It improves the traffic to your
website by providing quality web content. It uses RSS feeds and
many SEO techniques.

Social media marketing mishaps -

Social media marketing provides organizations with a way to
connect with their customers. However, organizations must
protect their information as well as closely watch comments and
concerns on the social media they use. A flash poll done on
1225 IT executives from 33 countries revealed that social media
mishaps caused organizations a combined $4.3 million in damages
in 2010.The top three social media incidents an organization faced
during the previous year included employees sharing too much
information in public forums, loss or exposure of confidential
information, and increased exposure to litigation.
An example of a social media mishap includes designer Kenneth
Cole's Twitter mishap in 2011. When Kenneth Cole tweeted,
"Millions are in uproar in #Cairo. Rumour is they heard our new
spring collection is now available online at [Kenneth Cole's
website]".This reference to the 2011 Egyptian Revolution drew
objection from the public.

General Social Networking Statistics:

62% of adults worldwide now use social media .
Social networking is most popular online activity, with 22% of
time online spent on channels like Facebook, Twitter and Pinterest.
65% of the world‘s top companies have an active Twitter profile.
90% of marketers use social media channels for business, with
93% of these rating social tools as ―important‖
43% of marketers have noticed an improvement in sales due to
social campaigns
72% of marketers who have worked in social media for three or
more years said that they saw a boost in turnover due to social
channels (the longer you‘re working in it the better you get) 91%
of experienced social marketers see improved website traffic due to
social media campaigns and 79% are generating more quality
leads.
The average time spent by marketers on social media is 1-5hrs per
week for those just getting started and 6+ hours per week for those
with 3+ years of experience
The most popular social networking tool for marketing is Facebook
– being used by 92%, followed by Twitter (84%), LinkedIn (71%)
and blogs (68%) LinkedIn is 4X better for B2B lead generation
than Facebook and Twitter Only 10% of marketers are actively
monitoring social media ROI Only 22% of businesses have a
dedicated social media manager 23% of Fortune 500
companies have a public-facing corporate blog 58% of Fortune
500 companies have an active corporate Facebook account, 62%
have an active corporate Twitter account 47% of customers are
somewhat likely to purchase from a brand that they follow or like.

Role of Social Media Marketing in Business :

Creating and developing a website is important for any business.
Along with having a website, you need to expand your online
outreach to social media platforms. Social networking sites such as
Twitter and Facebook are essential for maintaining a competitive
edge. Companies that do not have active social media accounts risk
missing out on numerous marketing opportunities.
Interaction with Target Market
One of the key advantages of social media for businesses is that it
enables you to interact with your customers. Going through the
tweets and Facebook updates that are posted by your customer
base gives you insight into what they need. This is useful for
helping your company formulate marketing strategies that address
their needs.
Improve Responsiveness
Social media eases the process of providing and receiving
feedback. If your customers concerns or problems with what your
business offers, they can let you know in a timely manner. Social
media gives customers a convenient and accessible way to express
what they feel and gives companies a chance to respond. With
such platforms, businesses are able to view complaints and
assure their customers that their problems will be dealt with.
Competition
If your competitors are already using social media accounts for
marketing and engaging their customers, you need to ensure that
you are keeping up with the digital marketing strategies that are
being implemented.
In the competitive world of business, more and more companies
are capitalizing on the benefits of social media. In order for you to
be able to boost online traffic to your site and increase sales, you
need to stay ahead of the competition while providing your
customers with the best products and services.
Effective Marketing -
The social networking nature of platforms such as LinkedIn
and Twitter generates interest among followers who are more
responsive to them than a blatant marketing approach. You can use
social media creatively to advertise your products and services
without making your customers feel like they are overwhelmed by
your marketing campaigns.
Advertisements strategically placed within informative posts are an
effective way to spread the word about your business. Social media
spreads awareness about your business while giving you the
chance to constantly remind them about the products and services
that you offer.

Find Customers -

Hashtags and keywords are useful for helping you identify

potential customers who are interested in what you are selling.
After finding prospective customers, you can simply direct them to
your account where they fill out more about your business.

Affordability -

Managing your social media accounts is a cost effective way to

promote your business by using affordable social media marketing
campaigns that strengthen your company's online visibility.
Social media does not require an extensive budget, which makes it
fair for small businesses that are competing with well-known
brands.

Database -
DBA services provide service delivery solutions that are flexible
enough to meet the diverse needs of different companies. Emphasis
is placed on the management and support of databases from remote
locations while catering to the specified needs of various
customers. Services are available for different database
environments to provide a dependable, secure and expert
approach to database management.

Social Environment -

A social networking forum efficiently creates a social environment

for you and your customers. Such a forum enables you to acquire
important feedback regarding your business. Social media serves the
purpose of making it easier for consumers to find out and
distribute information about different brands, products and services.
A significant percentage of customers that relies on the internet to
search for products have discovered specific companies through
social media. If the opinions and reactions of your consumers
matter to you, going social is necessary.

Informative -

Social media is informative and gives you access to what your

competition is up to as well as
what customers are posting online about products and services.This
gives you better insight into the market and various factors that
affect your industry.

Online Presence -
Social media has gradually evolved into an integral aspect of
people's daily lives. From sharing details about lunch to ranting
about bad service, people discuss virtually everything about their
lives. Several people visit social networking sites each day and
businesses need to maximize on their online presence.
Statistics indicate that the way people utilize social media and
interact online influences their purchasing decisions. With more
consumers choosing to make their purchases online, their
approach to shopping has drastically changed. This makes it
necessary for retailers to incorporate social media and adapt to
the changes that have affected advertising and marketing in
general.

Importance of Getting Social -

Social media sites let you know what is popular. They also provide
a platform for people to talk about pertinent issues and what
they prefer. Social media was initially personal but has
extended to the business realm. It plays an essential role in
marketing strategies by increasing traffic and serving as a part of
your SEO strategy. Businesses need to work on their social skills
and how they interact with their customers online for the best results.
Success in social media marketing involves being strategic and
innovative.
Social media drives traffic with referrals and the additional
advantage of taking up a considerable amount of time spent
online. Marketers are becoming increasingly aware of the
need to allocate time and resources to social media sites.
Communication and Branding -

• Communication is vital for the success of any business and

engaging your customers regularly helps to enhance your image.
Social networks allow you to interact and deal with your customers
on a personal level.
• When your brand gets involved in conversations, customers view
it as approachable, responsive and accessible. This type of
exposure positively influences how you are perceived and makes
customers more receptive to the information that you share.
• Both social profiles and websites can help improve your branding
efforts. Your existing and prospective customer base will be able to
identify your brands' characteristics based on how you interact on
social media.

Social Media for Business Growth -

A significant amount of social media activity is carried out through

mobile devices. Make sure that your social media strategy is
compatible with mobile devices to guarantee a worthwhile user
experience. Social media sites continue to gain popularity at arapid
rate and it is important for small and growing businesses to use
them to advertise and market what they offer.

What is the Scope of Social Media in India?

The scope of social media in India is immense and increasing
rapidly. It is the 10th biggest economy and also has the 2nd largest
population in the world. A survey in 2019, which includes the top
businesses admitted that 15-20% of their marketing budget is
allocated for social media advertising. From that, it is understood
the importance of social media in brand advertising. There will not
be any person who doesn’t know what social media is. Isn’t
it? But many individuals may not know how it is important in
digital marketing and how social media marketing can enhance
career growth. Based on the Statista analysis it is been found that the
number of users of the social network in India will be 258.27
million. It is a drastic rise from approximately 168 million users in
2016.
India is encountering development in the number of mobile users;
regardless it contains just 16 percent of the nation’s aggregate
populace with access to the web. In addition, it is assessed that
India’s web clients will end up noticeably the world’s biggest web
base, after China and the US.
As smartphones and internet develop in the nation, more
organizations will concentrate on giving a consistent shopper
involvement with promo offers, mobile updates, events and
contents based on the conduct and interests. Moreover, with the
ascent of WhatsApp and Facebook for organizations, brands will
concentrate on additionally improving their advertising efforts to
speak with clients specifically where they are destined to be
discovered i.e. on their smartphones.
The normal Indian spends over 28 hours of the week online, which
is a cause of immediate access to a world of data and media
readily available. For utilizing the web for different purposes in
life, Indians will keep on relying more on Digital mediums to search
for items and associate with brands on the web. With the
developing requirement for visual information, brands will keep
on relying on recordings and pictures which attract the population.
Social Media Marketing uses Apps, Smartphones, Email,
Computers, and Social Networks to associate and market a message
to their potential or existing clients. As more Indians interface with
each other through social stages, brands will use these stages to
recount stories, catch consideration and at last, pitch their
products or services to individuals. From culture and decisions
to gender and orientation, the key parts of marketing a brand or a
business will keep on evolving digitally in lieu of the present
circumstances and future industry trends.
Here is no lack of TV, Radio, Outdoor and Print Marketing and
Advertising in India and it is more improbable that these customary
mediums will go terminated at any point in the near future. The
scope of social media marketing in India will keep on
benefitting from the innovative, financial and social changes in the
nation and Indian organizations should have a strong marketing
methodology set up to receive maximum benefits.

1. Why is Social Media Marketing a Must for Every

Company?

• Internet, Internet Everywhere!!

As per statistics for the years starting from 1993 till 2015,
internet usage by the world population has been tremendously
increased and now 40% of the population is using the internet.
i.e., 3.42 billion users. It was less than 2% of the world population
in 1995. Thus based on these statistics, it is a compelling statement
that the scope of social media marketing India will have a bright
future in the coming years.
• Audience Targeting

Traditional marketing was not able to target a specific audience with

demographics and details. Do you agree with this? Definitely, yes.
The marketing of any product aimed at mass marketing earlier. But
today with the emerging trends of digital marketing, there are so
many personalized methods to target the audience.

• Smartphones Era

Every day, mobile phone users are increasing and as per the report
by 2019, the number of mobile phone users will be 5.07 billion. This
year it is 4.77 billion users worldwide. Check the difference within
two years!! And most of the mobile phones now are smartphones
that allow customers to get connected with the business anywhere
and anytime.

• High ROI with Less Cost-

Social media marketing is a platform that provides high ROI with

very less investment. This is why many small and medium scale
organizations rely on social media for their marketing methods.
“Social Media Marketing (SMM) refers to processes that focus
social networks and applications to publicize brand awareness or to
promote specific products”, states Techopedia.
Social Media Platforms :

What comes to mind when you talk about social media

platforms? Facebook, Twitter, WhatsApp, Google+, LinkedIn,
YouTube and Instagram. Correct?

The ascent of social media is another important pattern that has been
a standout amongst the most persevering medium of Digital
Marketing far and wide. From Facebook and Instagram to Snapchat
and YouTube, the advertisers have begun making and
distributing customizedcontent, stories and channels for
entertainment as part of their marketing system.
With the brands having their own app and website which is not
mobile-friendly specific, there arises an overlap with those that have
mobile-friendly sites and apps. This is because the brand which has
mobile-friendly sites indicates that they are specifically looking
for a separate channel of engagement. All the marketing channels
of social media are popular but different from each other in
marketing through their unique models.
At present, India is the second-biggest client of Facebook and
YouTube on the earth and if this pattern is to be accepted, traditional
marketing mediums like TV, Print will soon initiate social media
marketing as being each brand’s pack of marketing cards.
1. Facebook -

• Facebook has more than 2 billion active users per month and is one
of the best media to connect with friends and family through videos,
posts, chats, etc.

• Marketing through Facebook builds trust and it motivates the

users to site sign up instead of selling directly.
• The model of marketing through Facebook includes sharing
videos, posts on a page, promotion of page, location, interest and
demography based targeting and paid model for boosting pages and
ads.

2. WhatsApp -

• Months active users on WhatsApp exceeds 1300 million as it

allows free instant messaging (personal and group) with more
privacy.
• It is suitable for E-commerce, banks, individual service providers,
travel and tourism companies.
• It maps users’ behavioral data by using it as a data repository by
Facebook. These are then used by businesses to focus on relevant
products to leads. Partnerships with various businesses are allowed
to communicate directly with users.

3.LinkedIn

• LinkedIn is a business networking site that has approximately

500 million users monthly and includes professionals and corporate
to connect with each other through job postings and professional
knowledge intimating.
•This platform is apt for corporate clients, B2B and small to
medium-sized companies to MNCs.

• Marketing models include boosting the post and top menu bar ads.

4. Twitter -
• Twitter is a microblogging platform where users primarily share
short posts called tweets (280 characters maximum) with their
followers.

• Users can then like, comment on, or retweet these posts to their
followers. It’s like having a massive conversation with people all
over the world.

• Twitter is full of businesses and brands communicating with their

audiences, and “40% of twitter users reported purchasing
something after seeing it on Twitter.”

5 .Instagram
• Instagram is a video and photo-sharing social platform where
users upload photos and short videos, often adding filters and
other effects before sharing them with family and friends.

• It’s owned by Facebook, which provides robust marketing data for

reaching your audience.

• Instagram is the perfect place to show off products and tell

visually centered stories about your business. Whether that’s e-
commerce or personal training, you’ll find that Instagram users
are ready to buy.
 CHAPTER-2
COMPANY PROFILE
INTRODUCTION
Max View Now is a dynamic online platform that serves as a
pivotal bridge between local businesses and their prospective
customers. With a commitment to facilitating meaningful
connections, our platform offers local business owners a
onestop solution to showcase their goods and services to the
community, making it convenient for nearby residents to
discover businesses that meet their specific needs.

Growth Strategies
At Max View Now, we understand the multifaceted nature of
the business world. Our growth strategies are tailored to cater
to diverse industries, including Business-to-Business (B2B)
and Business-to-Consumer (B2C), among others. We firmly
believe that sustained business growth is the cornerstone of
success for any enterprise. To this end, we tirelessly work to
identify, categorize, develop, and provide marketing services
that are finely tuned to the unique requirements of each
industry.
Dedication to Local
Business Growth
Max View Now is unwavering in its commitment to assisting
local businesses in reaching their growth objectives. By
harnessing cutting-edge technology and innovative marketing
strategies, we empower businesses of all sizes, from small local
enterprises to large corporations. Our team of experts
collaborates closely with business owners to craft customized
growth strategies that are aligned with their specific needs and
goals.

Vision
Empowering Local Businesses: Our vision is to empower local
businesses by providing them with effective growth solutions.
We aim to make it effortless for local residents to discover
businesses that cater to their needs, thus fostering community
development.
Mission
Tailored Marketing Services: Our mission is to aid local
businesses in their growth journey by offering tailored
marketing services that

address the distinct demands of various industries. We aspire to

create a platform where local residents can readily find the
businesses they require, thereby stimulating economic growth
and community development.

Max View Now stands as a conduit between local businesses

and their local clientele, driven by the vision of empowerment
and the mission of facilitating economic growth. We are
dedicated to nurturing thriving communities and supporting
businesses in achieving their aspirations.
 CHAPTER-3
RESEARCH
METHODOLOGY
 RESEARCH
• Research is a process of finding answer to the questions
through the application of the scientific method.
• It is a systematic or intensive study directed towards a
more complete knowledge of subject studied
• Research is one which always starts with a question or a
problem.
• Its purpose is to find out the answer to question.

WHY RESEARCH?
I. The purpose of research is to discover answer to
questions through the application of scientific
procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered
yet.
II. The research is necessary because of its utility which is
as follows-
III. Research is an aid to decision making
IV. It helps in development in new product and modification
of existing product. V. Identification of problem areas.
VI. It is an aid for forecasting.
VII. It helps economic utilization of research.
VIII. It helps in development and maintenance of management
information system.
IX. It is helpful in formulation of strategies and policies.
Research methodology is a way to systematically solve
the Research problem. It may be understood as a
science of studying how research is done scientifically.
In it the researchers study the various steps that are
generally adopted by a researcher in studying his
research problem along with the logic behind them.
It is necessary for the researcher to know not only
research methods or techniques but also the
methodology. Researcher not only need to know how to
develop certain indices or tests, how to calculate the
mean, mode, median or the standard deviation, how to
apply particular techniques, but they also need to know
which of these methods or techniques are relevant and
which are not relevant.
Researcher also needs to understand assumption
underlying various technique and they need to know the
criteria by which they can decide that certain techniques
and procedures will be applicable to certain problems
and other will not. All its means that it is necessary to
the researcher to design his methodology for his
problem as the same may differ from problem to
problem.
Marketing Research
Marketing research is a systematic design, collection
analysis, and reporting of data findings relevant to
specific marketing situation facing the company. So
results of marketing research activities are useful in
enhancing the decision making ability of organization.
To attain the objective widely prevalent questionnaire
method was used. The questionnaire was especially
designed to take the information about the marketers
understanding of social media marketing activities and
their future plans.

RESEARCH DESIGN
Research design is the plan, structure and strategy of
investigation conceived so as to obtain answer to
research questions and to control variance.
Here the descriptive research design is used and primary
and secondary data is collected.
The title of the project is the "To analyze the Social
media marketing activites used by marketers". This
research study adopted survey and content analysis in
order to find the social media marketing strategies used
by marketers in branding any product or the service
among the target market through social networking sites
like Face book, Twitter and Orkut.
RESEARCH METHOLOGY FOR PROJECT
Data Source • Primary data (field survey) •
Secondary data
(Internet,Company broacher)
Research instrument Questonnaire
Sample plan Personal interview
Sample unit Marketing department
Sample method Convenience
(Non-probability sampling)
Sample size 50 Companies

• PRIMARY DATA

Data that is collected for the specific purpose at hand is

called as primary data. It is customized according to the
needs of the researcher and focuses exclusively on the
current research problem. The collection of the primary
data is costly and time consuming. It calls for the
greater planning and co-ordination. Collection of the
primary data requires deploying more manpower. In
situations where it is impossible to use the secondary
data keeping in view the requirements of the study or in
cases where there is no secondary data available the
only way out is to collect primary data.
• SECONDARY DATA

Secondary data may be defined as the data that has been

collected earlier for some purpose other than the
purpose of the present study. Any data that is available
prior to the commencement of the research project is
secondary data; therefore secondary data is also called
as historical data. Secondary sources of the data provide
wealth of information to the researcher. It often obviates
the need of the primary data collection and saves the
valuable time, effort and money. Even where the
subsequent primary data collection is required, an
analysis of the secondary data enlightens the researcher
regarding many aspects of the study and gives
contextual familiarity of the primary data collection. It
thus provides rich insights into the process.
• Objective of the Study:
This objective discusses in depth the nature, significance, and
scope of the project. The primary objective of the project was
to understand consumer preferences in purchase of pop
culture merchandise and as well as study their purchase
behavior through the use of web- analytics. Based on this
research, new product designs were launched. Also, the study
of purchase behavior revealed some critical insights which
were used to improve conversion ratios and bounce rates. In
addition, new digital marketing campaigns were proposed and
cross promotional activities were started with other
companies. To expand the product portfolio, agreements with
new partners were made, while developing a base of talented
freelance designers for the products. The summary of the
scope of the project is as given below-

✔ Promotions: using social media sites, by organizing online

contests, distributing visiting cards of the company, online
forums. ✓ Market Survey

✔ Cross Promotions Learn use of Google

Analytics for setting goals or to know where the company is
standing in the market

• Scope of the study -

1. The Scope of this research is ultimately to understand many

features, advantages of social media marketing.

2. Understand the behaviour of the consumer, factors affecting

consumer behaviour.
✓Competitors Analysis

3. Traditional methods of marketing like Radio, Television are

considered Upstarts withquestionable staying power.

4. Many progressive business owners are dabbling in social

media Marketing

5. The long term benefit of an effective broad scope social

media marketing campaign cannot be measured in days or
weeks.
6. Bloggs, Twitter, Facebook fans, Dig links, Skype are
various tools Adopted by customers as well as marketers too.

7. Scope is concerned with the place of the research also, for

that researcher Has taken the area in respect of Sitamarhi
district.

• LIMITATIONS OF THE STUDY

There existed some respondents who refused to respond and
these respondents who did not participate in the survey might
have affected the Result of the study.
The study is confined to limited area only. Any suggestions
given by analyzing data collected may not be accurate for
other locations as people requirements and Expectations differ
from one place to other.
A sample size cannot always represent the whole population.

Time and money was one of the constraints while conducting

the research.
 CHAPTER - 4
ANALYSIS OF
STUDY
DATA ANALYSIS & INTREPRETATION

1. Do you use social media to market your business?

Response Number of respondents
Yes 48
No 2

Use of social media for marketing

2nd Qtr
4%

1st Qtr
96%

Yes
No

1st Qtr 2nd Qtr

Interpretation:
It has been found that majority 96% of respondents use social
media for marketing their business. It is understood that the
new media and its technology is an emerging trend in
communication which attracts almost all the people, if they
have knowledge of computers. So this digital media has more
snatchers towards its communication and internet is
becoming part of necessary communication among the
students and professionals.

1. Social media is important for your business.

Response Number of respondents

Strongly agree 32
Agree 14
Uncertain 3
Disagree 1
Strongly agree 0
 Social media is important

6% 2%
0%

28%

64%

Strongly agree Agree Uncertain Disagree Strongly disagree

• Interpretation
From this result, it is observed that significant 92%of
the marketers think that social media is important for
their business. Social networks have grown rapidly, and
some like Facebook, have achieved the mass market
and penetrated in a few months since their inception,
such applications have infringed their users in different
strategy to interact with more people.

2. How long you been using social media marketing ?

Responses Number of respondents

Less than 12 months 24
1-2 years 18
2-3 years 6
More than that 2
 years using social media marketing

4%
12%

48%
Less than 12 months
1-2 years
2-3 years
36% More than that

From this result, it is observed that 48% marketers

are new to social media marketing with less than a
year experience, 52% of marketers have more than
1 year experience of social media marketing.
 3. Are you able to measure social media ROI?

Response Number of respondents

Yes 12
No 38

Interpretation
From this result, it is observed that only about 24%
of marketers are able to measure their social media
and the rest 76% of marketers aren't aware of the
activity measurement techniques.

4. Do you analyze your social activities?

Response Number of respondents

Yes 35
No 15
 Analyze social activities

NO
30%
YES
NO
YES
70%

Interpretation
From this result, it is observed that about 70% of
marketers analyze their social media activities and the
rest 30% of marketers don not analyze their activities
regularly.
6.Most important plat form?

Responses Number of Responses

Facebook 25
LinkedIn 10
Twitter 7
Blogging 6
Google 1
You-tube 1

MOST IMPORTANT PLATFORM

2% 9%

12
%

▪ Facebook
14% 50% ▪ LinkedIn
▪ Twitter
▪ Blogging
▪ Google

20%
Interpretation
Half of marketers (50%) chose Facebook as their most
important platform, followed by LinkedIn (20%), Twitter
(14%) and then blogging (12%). This chart clearly
reveals Facebook is the powerhouse platform for
marketers.
CHAPTER – 5

FINDINGS
SUGGESTIONS
&
CONCLUSION
FINDINGS

• Marketers place very high value on social media: A

significant 92% of marketers indicate that social
media is important for their business.
• Blogging holds the top spot for future plans: A
significant 68% of marketers plan on increasing
their use of blogging, making it the top area
marketers will invest in for 2014.

• Marketers want to learn most about Google+: 66%

want to learn more about it and 55% plan on
increasing Google+ activities in 2014.

• Facebook and LinkedIn are the two most

important social networks for marketers: When
forced to only select one platform, 50% of
marketers selected Facebook, followed by
Linkedin at 20%.

• Most marketers aren't sure their Facebook

marketing is effective: Only 40% of marketers
think that their Facebook efforts are effective.
SUGGESTIONS
Marketers should prefer Communication over
advertising: people do not prefer buying products
through social networking sites. So, if the brand is
communicated well and remembered by the audience,
then it is a greatest success to the company for their
promotion through social media.

Promotional way of advertising is best: the usual banner

ads and pop-up ads make the users to ignore them. So
advertising must be interactive, promotional and in
innovative form to hold the audience. It should target
the individuals than the mass. If an ad is hosted for a
group then that would be no advantage in delivering
specified information. Adding more multimedia
elements to have more interactive factors in fan pages
and group would benefit the brand user.

Marketers should also consider the emerging social

media marketing tools which include: Snapchat, Vines,
and Instagram.
CONCLUSION

Reflecting on the Journey

The culmination of my Summer Internship Program at Max
View Now has been an enriching journey through the diverse
facets of digital marketing and local business development.
This report has detailed the strategies, challenges, and
outcomes of two pivotal tasks - social media enhancement and
local shop promotion. As I conclude this report, it's an
opportunity to reflect on the lessons learned and the impact of
these experiences.

Digital Marketing's Transformative Power

The results of Task 1, cantered on social media enhancement,
underscore the transformative power of digital marketing. The
increase in followers, enhanced engagement metrics, and
broader reach of our social media posts serve as a testament to
the effectiveness of well-planned content strategies and
influencer collaborations. These strategies not only boosted
Max View Now's online presence but also extended its outreach
to a wider audience.

Empowering Local Businesses

In Task 2, the mission was to empower local businesses, and the
results were equally significant. The uptake of subscriptions by
local shops, increased visibility, and strengthened customer
relationships demonstrated the potential of tailored marketing
solutions. The introduction of the subscription model proved to
be a cost-effective marketing solution for local businesses,
especially those struggling to find their foothold.

The Impact of Experiential Learning

This SIP has been a potent reminder of the value of experiential
learning. The amalgamation of theoretical knowledge with
practical experience has enriched my understanding of digital
marketing's real-world applications. The adaptability of
modern marketing practices to remote work environments
became apparent, highlighting the evolving nature of the
marketing landscape. A Vision for the Future
As I look forward, the experiences and insights gained during
this internship will continue to shape my journey. The
significance of tailored marketing strategies and the
transformative potential of digital marketing on local
businesses will be a guiding force in my future endeavours.

Acknowledgment
I extend my heartfelt gratitude to my supervisor, Mr. Yogesh
Khanna, and the entire Max View Now team for their
unwavering support, mentorship, and trust. This journey
wouldn't have been as insightful without their guidance.

Closing Thoughts
In conclusion, my SIP at Max View Now has been a testament
to the power of marketing strategies in the context of local
business development. It is a reminder that knowledge and
experience go hand in hand, shaping the way we approach
challenges and opportunities. I trust that the insights shared in
this report will serve as a source of inspiration and learning for
others interested in the fusion of digital marketing with local
business growth.
As I move forward in my academic and professional journey, I
do so with gratitude, new insights, and a vision to apply these
experiences in the ever-evolving landscape of marketing.
BIBLIOGRAPHY
• www.wikipedia.com
• Website search from www.google.co.in
• Articles from American Association Of Marketing
• www.b2binternational.com
• Principles of Marketing
• Basic Marketing: a managerial approach
 QUESTIONNAIRES
1. How old are you?

i 18-25
ii 25-40
iii 40-60
iv 60 and above
2. Do you prefer to shop online or offline?
i Yes
ii No

3. What social media channels are you most active on? Choose as
many as are applicable.

i Facebook
ii Twitter
iii LinkedIn
iv Instagram
v Pinterest
vi Reddit
4. How likely are you to buy a product recommended online?

i Very likely
ii Somewhat likely
iii Quite Unlikely
iv Very Unlikely
5.To what extent does a brand’s social media presence influence
your purchasing decision?

i To a large extent
ii Seldom
iii Never
6.Has social media had any effect on your mental health?

i Yes
ii No

7.Do you experience any form of anxiety while using social media
platforms?

i Yes
ii No

8.Do you have a different personality on your social media pages?

i Yes
ii N

9.How useful is social media for learning?

i Very useful
ii Somewhat Useful
iii Not useful
10.What do you use social media for?

i Networking
ii Business
iii Learning
iv Others. Please specify.