S.B.E.

S COLLEGE OF ARTS & COMMERCE

Aurangpura, Aurangabad, 431001

Research Project on
MARKET POTENTIAL OF BAJAJ COMPANY
Submitted to

DR. BABASAHEB AMBEDKAR MARATHWADA

UNIVERSITY, AURANGABAD.

Submitted by
MISS. MEENAL JAMNADAS PARYANI

(M.com. S.Y.4th Sem. 2021-22)

ROLL No :- 10B

SEAT No :- GMCO401519

PRN No:- 2016015200106125

Guided By

Prof. Dr. PRAMOD DEO

 S.B.E.S ARTS AND COMMERCE COLLEGE

AURANGABAD.

CERTIFICATE

S.B.E.S COLLEGE OF ARTS AND COMMERCE

This is to certify that the project report entitled “MARKET POTENTIAL OF BAJAJ

COMPANY” submitted by “MEENAL J. PARYANI” in partial fulfillment for the award of

the Degree of Master in Commerce under the faculty of Commerce of SBES College of Arts and

Commerce, Aurangabad affiliated to Dr. Babasaheb Ambedkar Marathwada University,

Aurangabad, is a bonafide work carried out under my guidance and supervision. The contents

presented in this project report have not been submitted to any other university or Institute for

the award of any degree.

GUIDED BY PRINCIPAL

PROF. Dr. PRAMOD DEO PROF. Dr. PAITHANKAR SIR

 DECLARATION

I hereby declare that the project entitled “MARKET POTENTIAL OF BAJAJ

COMPANY” is a bonafide work duly completed by me. It does not contain any part of
the projector thesis submitted by any other candidate to this or any other institute or
university for the award of any other degree, diploma or certificate course.

All such materials that have been obtained from other sources have been duly
acknowledged.

(Signature of the student)

MEENAL J. PARYANI

PRN No. 2016015200106125

 ACKNOWLEDGEMENT

It gives me great pleasure to thank Prof. Dr. Pramod Deo Department of Commerce &
Management Science, for the constant support and guidance given to me throughout the
course of this project. He/she has been a constant source of inspiration for us.

I also take the opportunity to acknowledge the contribution of The Principal as well as
the Head of the Department of Commerce & Management Science, for their support
and assistance during the development of the project.

I also take this the opportunity to acknowledge the contribution of the all faculty
members of the department for their assistance and cooperation during the development
of this project. I also thank all the Non- Teaching Staff of the Department who helped
me in the course of the project. Last but not the least, I acknowledge my friends for
their encouragement in the completion of the project.

(Signature)

MEENAL J. PARYANI
 INDEX
Sr. Topic Page
No. Name

1) Introduction 01

2) Company Profile 03

3) Objective Of the Study 05

4) Scope Of the Study 06

5) Research Methodology 07

6) Marketing Strategy 08

7) Data Analysis & Interpretation 13

8) Selection Of Sample 16

9) Finding 32

10) Suggestion 33

11) Summary & Conclusion 34

12) Bibliography 35
 INTRODUCTION

Marketing strategies serve as the fundamental underpinning

of marketing plans designed to fill market needs and reach
marketing objectives. Plans and objectives are generally tested for
measurable results. Commonly, marketing strategies are developed
as multi-year plans, with a tactical plan detailing specific actions to
be accomplished in the current year. Time horizons covered by the
marketing plan vary by-company, by industry, and by nation,
however, time horizons are becoming shorter as the speed of
change in the environment increases. Marketing strategies are
dynamic and interactive. They are partially planned and partially
unplanned.
Marketing strategy involves careful scanning of the internal
and external environments which are summarized in a SWOT
analysis. Internal environmental factors include the marketing mix.
plus' performance analysis and strategic constraints. External
environmental factors include customer analysis, competitor
analysis, target market analysis, as well as evaluation of any
elements of the technological, economic, cultural or political/legal
environment likely to impact success. A key component of
marketing strategy is often to keep marketing in line with a
company's overarching mission statement.
Once a thorough environmental scan is complete, a strategic
plan can be constructed to identify business alternatives, establish
challenging goals, determine the optimal marketing mix to attain
these goals, and detail implementation. A final step in developing a
marketing strategy is to create a plan to monitor progress and a set
of contingencies if problems arise in the implementation of the plan
Written plan (usually a part of the overall corporate plan) which
combines product development promotion, distribution, and pricing
approach, identifies the firm's marketing goals, and explains how
they will be achieved within a stated timeframe. Marketing strategy
determines the choice of target market segment, positioning,
marketing mix, and resources. The rapid commoditization of
complex solutions calls for concise marketing strategy and timely
execution, yet many companies are finding their best sales and
marketing strategies are highly-diluted by the time they reach the
customer. The purpose of this Marketing Plan is to update the
findings of the. Identify marketing opportunities and develop
specific strategies to attract businesses, consumers and real estate
development to the City as a whole. In 2000 the City of Plantation
hired PR Matters lo develop a Marketing Communication Strategy.
The objectives of the Strategy were to create a new image for the
City, heighten awareness about the City, and target, attract and
retain businesses. Through a series of focus groups, the City was
able to identify the pros and cons of doing business in the City and
the message that should be conveyed about the City in order to
meet its objectives.
Businesses have been targeted through various advertising
campaigns including the Fort Lauderdale International] Airport Kiosk
advertising program, print advertisements in the Broward Affiance
Economic Profile. The Greater Plantation Chamber of Commerce
Annual Directory, and the City's Economic Development website.
Real estate investors have been targeted through the City's annual
Economic Development Summit and the city's online Real Estate listings
service.

COMPANY PROFILE

MISSION AND VISION STATEMNET

MISSION:-
Focus on Value based manufacturing Fostering team work &
enhancing the capability of the team Continual Improvement Total
elimination of wastes Pollution free & safe environment

VISION:-
To attain World Class Excellency by demonstrating Value added
Products to customers
PAGARIYA BAJAJ AUTO ORG HIERACY
 OBJECTIVE OF THE STUDY

1. To get information about marketing strategies in Pagariya.

2. To study the evolution & growth of strategies within the organization.
3. To get the total knowledge of the business unit starting from its
establishment to the future project.
4. To know how the unit has been marketing and what were the
difficulties they had faced in marketing.
5. To management student the overall objective was to get the field
experience by visiting personally the unit and do the proper study of
the unit.
6. To fulfillment the requirement of the IV semester of Masters of
Commerce.
 SCOPE OF THE STUDY
1. Partial fulfillment of M.Com (Masters of Commerce) 4th
semester Research Project.
2. Gain partial knowledge regarding the management theories that
we have studied in our syllabus.
3. Getting more partial knowledge of various departments and the
work ethics of the company.
4. Know about Marketing Strategy of product.
5. Such a project report help us to study and present and before
other what we have learn through the company.
6. Excel individually as well as collectively like to learn &
success while working in the group.
 RESEARCH METHODOLOGY
The data collection for this project had been adopted by

following two methods:

1) Primary data collections

2) Secondary data collections

1 Primary data collections

Primary data had been carried out through personal visit to

the Pagariya Bajaj auto ltd showroom, which included interaction
concernperson by asking various questions.

Secondly, working and analyzing on the field activities had

also collected primary data. The personal observation made me
arrive at particular conclusion.

2 Secondary data collections

Secondary data collection included gathering of relevant data

through secondary sources like magazines, article and the internet
via various search engine and host of other website.
 MARKETING STRATEGY
Once the company has obtained an adequate understanding of
the customer base and its own competitive position in the industry,
marketing managers are able to make key strategic decisions and
develop a marketing strategy designed to maximize the revenues and
profits of the firm, the selected strategy may aim for any of a variety
of specific objectives, market share, long -term profitability, or other
goals. To achieve the desired objectives, marketers typically one or
more target customer segments which they intend to pursue.
Customer segments are often selected as targets because they score
highly on two dimensions:
1) The segment is attractive to serve because it is large, growing,
makes frequent purchases, is not price sensitive (i.e. is willing to pay
high prices), or other factors; and
2) The company has the resources and capabilities to compete for the
segment's business, can meet their needs better then the
competition, and can do so profitably. In fact a commonly cited
definition of marketing is simply "meeting needs profitably.'"
The implication of selecting target segments is that the business
will subsequently allocate more resources to acquire and retain
customers in the target segment (s) then it will for other, non-
targeted customers. In some cases, the firm may go so far as to turn
away customers that are not in its target segment. The doorman at a
swanky nightclub, for example, may deny entry to unfashionably
dressed individuals because the business has made a strategic
decision to target the "high fashion" segment of nightclub patrons.
 In conjunction with targeting decisions, marketing managers will
identify the desired positioning they want the company, product or
brand to occupy in the target customer's mind. This positioning is
often an encapsulation of a key benefit the company's product or
service offers that is differentiated and superior to the benefits
offered by competitive products. For example, Volvo has
traditionally positioned its products in the automobile market in
North America in order to be perceived as the leader in "safety",
whereas BMW has traditionally positioned its brand to be perceived
as the leader in "performance."

Ideally, a firm's positioning can be maintained over a long period of

time because the company possesses, or can develop, some form of
sustainable competitive advantage.

The positioning should also be sufficiently relevant to the target

segment such that it will drive the purchasing behavior of target
customers.

Implementation of planning after the firm's strategic objectives

have been identified, the target market is selected, and been
determined, marketing manager’s focus on how to best implement
the chosen strategy. Traditionally, this has involved implementation
planning across the "4ps" of marketing: product management,
pricing, place (i.e. sales and distribution channels), and promotion.

Taken together, the company's implementation choices across

the 4ps are often described will employ to "'go to market" and
execute the marketing strategy. The overall goal for the marketing
mix is to consistently deliver a compelling, value proposition that
reinforces the firm's chosen positioning, builds customer loyalty and
Brand equity among target customers, and achieves the firm's
marketing and financial objectives. Maalox said that. - In many
cases, marketing strategic will develop a marketing plan to specify
how the company will execute the chosen strategy and achieve the
business' objectives. The content of marketing plans varies from
firm to firm, but common includes:
An executive summary: - Situation analysis to summarize facts
and insights gained from marketing strategic. The company's mission
or long-term strategic Implementation choices for each element of
the marketing mix.
 DIFFERENT FINANCE OPTIONS
The Pagariya Auto Centre also provides the facility for
financing two wheelers. They are having different executives from
different banks like ICICI, HDFC and Ashok Leyland Finance &
Bajaj Finance. These executives work for financing the two
wheelers.
These different banks provide different schemes for
financing. They are having different rate of interests, schemes
according to occasions, giving gifts on1 various schemes, limits of
financing, etc.
The Bajaj Finance is the only Bank which finances on Low
Down Payments. And others are financing on 30% or More Down
Payments. These all banks provide on the spot finance (One Day or
some more). The banks financing for two wheelers also provide
the facility of easy installments whose tenure is 12, 18, 24. 36.
Months for customers. The customers don't require to do hassle
or they don't require more documents, guarantors for taking two
wheeler loans.

The finance facilities boost the sale very much in the city.
Because of this facility many Govt. Servants, Businessmen whose
income is not much get the privileges.

The finance scheme of Bajaj Finance is the best for customers.

It finances in every district without taking much time.
MARKETING STRATEGY IN
PAGARIYA COMPANY

Product Layout

VEHICLE

2 Wheeler 3 Wheeler

Ungeared Geared Scooter Motorcycles

60 to 90cc 112 to 150cc 80 to 180cc

175 Petrol 175cc CNG 175cc LPG 175cc Diesel

DATA ANALYSIS AND INTERPRETATION

OPERATIONS REVIEW:
For managing daily operation in the organization & improving
customer satisfaction, organizations have to implement following
concepts:

QUALITY:
The company has, in the last three years, specifically focused
on stepping up the product quality to world-class levels. For this
purpose, a special task force has been set up internally. The
improvements carried out on the product front helped the company
to provide greater assurance to its customers in the form of a unique
five-year warranty scheme that is the first of its kind in the industry.
The company's implementation of quality is at its best.

COST MANAGEMENT:
The company continues its rigorous focus on its costs
through an effective deployment system. Value engineering and
aggressive sourcing projects are being pursued to reduce material
costs and also to check the cost escalation, TPM is practiced in all
the plants to ensure significant improvement in productivity and
reduction in manufacturing cost.

RESEARCH AND DEVELOPMENT:

The company's R&D team has a strong technical talent pool
and modern computer aided laboratory, capable of developing new
and innovative styles and designs. At present, more than 400
engineers are working on the development of new products and in
other advanced areas of technology. The company works with
leading technological research laboratories and institutions for
development and testing of advanced technologies.
 The company's R&D is cognizant of 2010 emission norms and
is focused on ensuring complete compliance of all its products. The
company is also working on development of fuel-efficient
technologies and alternate fuel technologies to take care of
emerging needs of the consumers and environment.
The company has applied for over 150 patents and its R&D
team has published 33 technical papers in national and
international conferences.
In addition to the requirements of domestic markets, the
R&D team is involved in the development of products for market as
well as 2- wheelers, 3-wheelers.

INFORMATION TECHNOLOGY

The company uses ERP system that integrates all business

processes across the company as well as dealers and suppliers.
During the year, the company has focused on further consolidation
ERP system. Most of the business transactions between the
company, suppliers and dealers are done through ERP.

During the year 2006-07 the company extended the dealer

Management System (DBM) an in-house developed system for
dealers this system. DBS also enables the company to collect
information on customers, product quality and integrates the same
with company ERP system and Business intelligence system.
 In the current year, the company has taken the initiative to
digitize the net product development process to facilitate faster
introduction of new products and to improve quality. The company during
the year further strengthened the information security by implementing
intrusion prevention system. An external security audit of IT system was
conducted during the year.
 SELECTION OF SAMPLE

PRODUCTS OF BAJAJ AUTO IN WHICH PAGARIYA CENTER

DEALS:

There are different types of two wheelers in which

pagariya Auto Centre deals, the products are given below:

1. Bajaj Discover 150

2. Platina 125
3. Pulsar 150
4. XCD 125
Bajaj Discover150
 VEHICLE SUMMARY

Name: Discover 150

Type: Commuter
Fuel Consumption: 55.00
(City)
Fuel Consumption 65.00
(Highway)

ENGINE SPECIFICATIONS
Displacement : 148.8cc
Engine : 4 Stroke, Air cooled, DTS-I
Maximum Power : 12.8 Bhp @ 7500 rpm
Maximum Torque : 12.7 Nm @ 5500 rpm
Gears : 5 Manual
Clutch : Wet, Multi Plate Type
Bore : 0
Stroke : 0
Chassis Type : Double Cradle Type
Cooling Type : Air Cooling
DIMENSIONS

Length : 2030.00 mm
Width : 760.00 mm
Height : 1065.00 mm

Overview of Bajaj Discover 150

"After the huge success of Discover 100, Pulsar 220 and recently
launched Pulsar 135, Bajaj India has launched another variant of
Discover. This time it is Discover 150 which has been launched with price
tag of Rs.46000 (Ex-Showroom).

"Discover 100 took market by a storm with its launch last July. In
this short span of time the Discover 100 is already one of the largest
selling models in the motorcycle market with current volumes
averaging 75,000 per month. With the new Discover 150, we are
instilling a fresh momentum and adding riding excitement to the
overall Discover portfolio." Mr. S. Sridhar, CEO. Bajaj Auto said. He
further added. "That the new Discover is all set to be a pleasure to
the commuter's pocket both in terms of purchase as well as operating
cost.”

Design & Styling of Bajaj Discover 150-A Big Disappointment

In terms of design and styling it was expected that Discover 150

will carry all or some of the design cues we have seen in the Discover
Sprint concept which was on display at the 2008 Auto Expo in New
Delhi. But Bajaj has disappointed the bike lovers as they have kept the
design very simple and basic which looks more or less same like the
Discover 100. Bajaj Discover 150 features LCD tail lamps, nitrox
suspension, front disc brake, electric start and wider rear tyre.
Engine of Bajaj Discover 150 - More excitement per litre

Bajaj Discover 150 will be powered by a 4-Stroke 144.8cc DTS-i

engine which generates maximum power of around S2.8 Bhp at 7500
rpm with maximum torque of around 12.7 Nm at 5500 rpm. Bajaj
claims the Discover 150 would return a mileage of 65kmpl. Bajaj tags
the Discover 150 as ''more excitement per litre". The bike sports
130mm telescopic front suspension coupled with Nitrox aided
suspension at the rear.

Main Features & Styling Elements of Bajaj Discover 150

- 150cc DTS-i 4 Stroke engine
-13 Bhp Power. 12.7 Nm Torque
- LED Tail Lamp.
- Nitrox Suspension Matte Finish Alloy Wheels
- Self start Front Disc Brake
- 5 Speed Gearbox
-Wider rear tyre
-Auto Choke
- Battery Charge Indicator

Shades Available in Bajaj Discover 150

- Black with blue graphics

- Black with red graphics
Press Release - Bajaj Discover 150

Riding is high on the success of 100cc Discover DTS-Si and to strengthen

its presence in commuter segment. Bajaj Auto today launched the new
Discover
150. The Discover 150 is the first bike in the 'Commuter Sports' segment
which offers the utility of a commuter bike combined with the performance,
style and features of a sports bike to bring in a renewed passion for hiking,
as claimed by the company. The mid-segment bike comes at a price of Rs.
46.000/- (ex-showroom price, Delhi) and will be launched in a phase-wise
manner across the country. The bike is future proof as it adheres to the latest
BS-III emission norms.

According to the company statement. "The New & Powerful 150cc 13 PS

DTS-i engine not only delivers outstanding power and pickup at the slightest
twist of the wrist but also ensures excellent on-road mileage of 65 kmpl -
equal to most other 100cc's. Bajaj R & D has really toiled to bring two
opposites together i.e. mileage and power.
BAJAJ PLATINA 125
 Bajaj Platina 125 cc Bike in India

Bajaj Platina 125 cc Bike Features & Specifications:

 Engine Type: 4 stroke DTS-Si engine

 Engine Displacement: 124.6cc
 Max. Power: 8.5 Ps @ 7000 rpm
 Max. Torque: 10Nm @ 4000 rpm
 Transmission: 5 Speed (all down)
 Analogue fuel gauge
 5W/35W headlamp
 Length: 1990mm
 Width: 770 mm
 Height: 1090mm
 Telescopic travel suspension
 Weight: 110Kg
 Ground clearance: 160 rnm
 Fuel tank capacity: 13 litres
 Wheel base; 1275 mm

Bajaj Platina 125 cc Bike Mileage:

Bajaj Platina 125 cc Bike can deliver mileage of 60 km/litre in the city
while the mileage on the highway is around 95 km/litre.

Bajaj Platina 125 cc is available in four colors and these include black
with read decal. black with green decal. black with blue decal and red with
red decal.
ENGINE OF NEW PLATINA 125
The New Platina 125 comes with few cosmetic changes as well as a modified
power train unit. New Platina 125 gets all new body graphics. The engine of
new platina 125 develops maximum power of 8.5 Bhp of maximum power at
7000 rpm with maximum torque of lONm at 4000 rpm. The earlier platina
125 generated maximum power of 9.5 Bhp with 10.85 Nm of torque.

New platina 125cc comes with 5-speed gearbox in opposed to 4 speed

gearbox of previous one. It has telescopic front suspension with travel of 125
mm and the world's first SNS (Spring-N-Spring) rear suspension with the
longest travel in its class of 100mm. As a result the ride quality on the Platina
is plush and perfectly sorted. The engine has a ride control switch to facilitate
the biker to identify the optimum throttle opening to get the top mileage.

Additional Features in New Platina 125:

1) 125 cc DTS-Si engine
2) 111 kmpl Mileage (Claimed)
3) Ride Control Switch
4) Electric Start.
5) Auto Choke
6) Maintenance Free Battery.
7) Anti-Friction DU Bushes in the front fork.
8) SNS Suspension.
Shades Available in New Platina 125
The new Platina 125 is available in four attractive colors:

- Black with Red Decal.

- Black with Blue Decal Black with

Green Decal

- Red with Red Decal.

BAJAJ PULSAR 150
 Every Tom Dick and Harry knows the old Bajaj Pulsar which had or is
dominating our streets. Now the twitch or the change lies here whether
they will be upgraded or not. The question is well answered by the
manufacturer itself. The new Pulsar I 50cc is upgraded with new goodies
that can turn wonders for the economy commuter. We all know that
Pulsar is one of the sturdiest motor cycles to use. Now the economy
commuter will not only get the power feel but looks will join too. "I he
entire segment of 150cc motor cycles will have a tough competition for
selection of the best bike. The overall performance is quite good
according to the new improvements which are done on the bike.

Specifications

1. Maximum Power : 10.37 Kw ( 14.09 PS) @ 8500 RPM

2. Maximal Torque : 12.76 N-m @ 6500 RPM
3. Gear Box : 5 Speed
4. Wheel Base : 1320mm
5. Tires: Rear : 100x90
6. Wheels : 17" Alloy wheels
7. Displacement : 150cc

Testing time:-

Those were the technical stuff for the geeks now the real data which
is interesting. The new Pulsar is designed with totally new specifications
which are top notch. It has the looks of the old 180cc Pulsar. The
complete black colored combination looks stunning for the economy
segment. The new Pulsar has tank scoops like the 200. This is one of the
added features which could be seen on the new wonder. The Pulsar
handles the same but some refinement is seen in the new one. The new
gearbox is tuned for performance.
 For performance the average delivered is worth the value. The 1 50cc
mill delivers average around 50 to 60kmpl. This is the peak average
which is available if ridden in economy condition. The new version looks
exactly as the 180cc Pulsar which use to be manufactured. For the
economy rider it is one of the preferred choices as he is getting the looks
and the performance. If the economy rider wishes to go in the power
section for a while then all he to do is power shifts.
As said the new gear box is redefined it does deliver the performance
on time. When power shifting the bike does deliver 50+kmpl averages.
The new-Pulsar has the capacity to reach the three digit mark in less time.
The top speed recorded was 113kmph. Such a high speed is not bad
considering the type of average it is delivering. One more twitches
which were found are the dials. The new Pulsar gets a new display too.
The carbon fiber look display looks stunning on the black dipped engines.
If you are bored of the old display then the new fresh one can change
your mind. The new engine is rev free. In short you can rev easily till
redline and change the gear. The bike does not jerk when power shifting
is done. For your Sunday rides it is the best companion. The Pulsar
accelerates to 60kmph under 7 seconds.
 Competitors and victory

Well the new bike has some rivals too. The Apache I 60RTR is close to
the Pulsar but does not pull of the lag. The new Apache does promise the
punch of acceleration but looks and control wise loses the competition.
The cost also plays an important role in selection of the best bike. The
design of Pulsar is done according lo economy demands. For maintenance
wise the new Pulsar is cheap and easy for repairs. Another contender is the
CBZ 150cc.

The cost of this bike is too high and the performance is good but
then the price comes between.
Price is the common scenario for buying the Pulsar. One should
understand the package which is delivered at the price quoted from
Bajaj does not have a match. Seating of the new Pulsar is designed in
a different manner than the rest of the bikes. The rider is at ease
when using the bike.
 Pros

Good looks
Stunning average with power
Less monthly maintenance Good
handling
The new design of the engine is better and false neutrals are not
seen anymore

Cons
Price Bajaj after service for maintenance parts.

Overall
Good bike if you are a starter and need ii for daily work. The
bike deliverers good output speed and economy wise. The price is
also decent according to its competitors.
 CHART
BAJAJ AUTO SALES COMPARISON CHART 2015-16

T
The sales of Bajaj company's product is a progressive in this situation because
the Bajaj bikes are give a maximum mileage and minimum maintenance
expenses. The petrol prizes are very high in this situation so the Bajaj's bikes
give maximum mileage therefore decrease customer petrol expenses.
 FINDING
1. More and more teaching inputs to the trade unions can bring vital change
in the working culture of the organization.
2. Bajaj has spelt trust be it products with advance technology or with
service standards.
3. We at Bajaj Auto Continuously strive towards creating a “Distinctly
ahead” service experience to our valuable customers.
4. No more waiting in queue.
5. No more calls for prior service appointments.
6. No more compromise with work timings.
7. The business and development achievement of the company.
 SUGGESTIONS
1. The pagariya auto should try to increase the point of availability of its
product by increasing the breadth of distribution.
2. All the outlets in the route should be covered, as sometimes the
salesman tries to escape the small outlets, which purchase less.
3. The Pagariya auto should keep contest for the
- Best salesman
- Best retailers
- Best distributer
4. The company should ensure proper rack facilities in the delivery van
5. There should be “Toll free” help line to meet grievances of customer
& distributer.
6. There should be timely reimbursement of the monetary & other type
of scheme to the retailer in slum area.
7. There should be a visit by executives to all the retailers in slum area at
last once in 16 days.

Regular check should be made by the pagariya auto executives to see

that the promotional scheme reaches each outlet if it is eligible.
SUMMARY AND CONCLUSION

Pagariya Bajaj Auto Ltd. Have a good reputation in market during the
project

We learned that how actual production taken place. It is adopting new

technologies like kaizen; poke yoke etc. In a marketing process for better
promotion of product.

As Pagariya Bajaj Auto Ltd. In Aurangabad is turning point to the

marketing strategy for Bajaj.
 BIBLOGRAPHY

BOOKS:
1) Marketing Management
-Philip Kotler

2) Marketing Management

-Ramaswami Namakumari

WEBSITE:
www.bajajauto.com