Methodology PDF

For Quantitative methodology (Survey )
Research Descriptive research design if the title suggests survey study and
design: correlation of trends, characteristics and relationship between two
variables
Or
Experimental / quasi-experimental design in case to associate casual

relationship between two or more variables
Research Quantitative survey strategy
strategy
Research Deductive approach as it justify hypothesis by collecting numerilogical
approach data
Research Positivism philosophy as it rationalises objectives with reality facts
philosophy independent of perceptions with research participants views
Sampling Simple random sampling or non-probability sampling 50-150 sample
method size
Data collection Survey with research participants, formin Google form questionnaire
and collecting data
Data Analysis Statistical methods including normal statistical pie chart interpretation
or SPSS or Correlation regression (Any 1 method should be taken)
Ethical Written consent form should be distributed among participants to
considerations approve their participation with no disclosure of personal information of
participants
Survey Total questions= 20 (If no is not mentioned on mailbody or in research
questionnaire proposal)
Close-end questions with multiple choice opinions (Likerts scale can be
used with other options)
For Qualitative methodology (Interview/Case studies/Systematic literature/Secondary

data collection)
Research Descriptive research design/
design: or
Action research design (If mentioned in proposal)/
or
Ethnographic (If mentioned in proposal)
Research For interview research: Interview-based qualitative strategy
strategy or/
For secondary case studies/literature/systematic secondary data:
qualitative case studies or secondary literature based research strategy
should be selected
Research Inductive approach as it supports theoretical development on specific
approach collected secondary literature
Research Interpretivism philosophy
Philosophy
Data collection Secondary journal article collection form Google scholar or other
databases, or / Literature based case studies/ Interview interprtetaion/
Both interview and secondary research data with inclusion and
exclusion criteria based on year, keywords, language, journal types
or
For systematic secondary data collection tool Prisma will be used
Data Analysis Thematic analysis ( In case for interview, different themes will be
identified based on study’s key objectives and keywords and a detailed
thematic discussion will be done)
Ethical Proper citation of each article should be done for secondary data as
considerations credibility to authors should be given to justify their research with data
protection act guidelines.
In case for Total questions =10
Interview Participants = 5 min- 7 max
based Open-end questions with blank options (No mcqs)
qualitative
study
For mixed method ( Quantitative and qualitative methodology) (Survey or Both

Survey and interview or survey and secondary data collection or literature systematic
concept)
Research Descriptive research design/Exploratory research design (Should be
design: determined based on research objectives)
Research Combinning both quantitative and qualitative strategies as research

strategy strategy where survey will be used to evaluate quantitative approach and
interview/secondary data collection will be used to analyse qualitative
strategy of the study
Research Mixed research approaches will be used as inductive approach to justify
approach qualitative data and deductive approach to justify quantitative data
Research Pragmatism approach
Philosophy
Sampling Any specific sampling method for quantitative data collection such as
method non-probability sampling (No sampling will be used for qualitative
except interview method)
Data collection For quantitative data, 20 mcq (Close-ended) questions with a likert
scale option will be prepared in Google Form distributed virtually
among research participants collected through sampling.
In case of qualitative data collection, different research journals,

articles, company reports and newspaper articles will be collected from
different databases including Google Scholar, Research gate and so on.
An inclusion and exclusion criteria will be developed based on 4 key
parameters i.e. Year, Language, Keywords, and Database type.
Or
Interview method can be done as qualitative approach with sample
size of 7 and a semi-structured questionnaire containing 10 open ended
questions
Data Analysis Statistical analysis for quantitative survey including pie chart, and
graphs interpretations or /SPSS / Correlation regression analysis
Thematic analysis for qualitative data (Secondary thematic analysis or
/ interview interpretations)
Ethical Written consent form and no discolsure of personal info about research
considerations participants (For survey based quantitative method)
Proper citation will be given to give credit to the data and studies
collected for secondary qualitative thematic analysis.

Methodology PDF

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For Quantitative methodology (Survey )

Experimental / quasi-experimental design in case to associate casual

For Qualitative methodology (Interview/Case studies/Systematic literature/Secondary

For mixed method ( Quantitative and qualitative methodology) (Survey or Both

Research Combinning both quantitative and qualitative strategies as research

In case of qualitative data collection, different research journals,

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