Ciemb 2022
Ciemb 2022
Ciemb 2022
SESSION 7: MACROECONOMICS 2
THE IMPACT OF PUBLIC INVESTMENT ON PRIVATE INVESTMENT IN
VIETNAM’S CENTRAL KEY ECONOMIC REGION AND THE MEKONG
DELTA KEY ECONOMIC REGION: A PMG APPROACH .............................. 701
Ho Thi Hoai Thuong, Nguyen Thi Thanh Huyen
Foreign Trade University
HISTORY OF ECONOMIC ANALYSIS OF CRISIS AND CURRENT
ORTHODOXY .......................................................................................................726
Arthur Bernardo C. Boquiren
Economics, Department of Economics and Political Science, College of Social
Sciences, University of the Philippines-Baguio, Republic of the Philippines
IS GOLD AN INFLATION HEDGE IN VIETNAM? ...........................................759
Do Minh Duc
DOJI Group
Tran Tho Dat, Nguyen Hong Nhung, Le Ngoc Mai and Ninh Duc Hieu
National Economics University
DECOMPOSED AND PARTIAL CONNECTEDNESS MEASURES FOR
ECONOMIC GLOBALIZATION, NONRENEWABLE AND RENEWABLE
ENERGY CONSUMPTION IN VIETNAM ..........................................................778
Bui Thi Minh Anh
SciEco
Pham Huy Du, Phan Tuong Vy and Nguyen Thi Khanh Ngoc
SciEco and National Economics University
Le Thanh Ha
National Economics University
SESSION 8: MARKETING 1
THE ROLE OF CONSUMERS’ TRUST AND COMMITMENT IN MOBILE
COMMERCE: AN APPLICATION OF COMMITMENT-TRUST THEORY ....803
Nguyen Phuong Lien, Tran Thi Thuy Dung
Faculty of Management and Tourism, Hanoi University
FACTORS AFFECTING THE INTENTION TO USE ONLINE SAVING DEPOSIT
SERVICE OF INDIVIDUAL CUSTOMES - THE CASE OF VIETNAM ...........833
Nguyen Thi Thuy Duong, Le My Hang Phuong
National Economics University
FACTORS AFFECTING CUSTOMERS’ INTENTION TO ACCEPT AND
USE ARTIFICIAL INTELLIGENCE TECHNOLOGY IN VIETNAM
BANKING SERVICE .............................................................................................855
Ha Van Duong
Saigon Institute of Economics and Technology
Nguyen Thi Thuy
Thang Long University
THE RELATIONSHIP BETWEEN INDIVIDUAL FACTOR, UNIVERSITY
CHARACTERISTICS, INTENTION AND DECISION TO CHOOSE A
UNIVERSITY ........................................................................................................ 886
Le Thi Thanh Thuy, Nguyen Thi Thanh Xuan
Faculty of Economics and Business Administration,
Hong Duc University, Vietnam
SOME FACTORS INFLUENCE THE WILLINGNESS TO BUY THAI
PRODUCTS - A CASE STUDY IN VIETNAM .................................................. 901
Viet Quoc Cao, Anh Ngoc Phan and Phat Thuan Doan
School of Management, College of Business,
University of Economics Ho Chi Minh City
SESSION 9: MARKETING 2
THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND
ORGANIZATIONAL COMMITMENT WITH JOB INVOLVEMENT AND
JOB SATISFACTION ARE THE MEDIATORS - THE CASE OF NETNAM
IN THE IT INDUSTRY ......................................................................................... 931
Le Thi My Linh and Nguyen Hoang Thu Mai
National Economics University
IMPROVING BRAND VALUE THROUGH BRAND SECURITY AND
BRAND RISK MANAGEMENT STRATEGY: A CASE STUDY OF FOOD
AND BEVERAGES MANUFACTURING AND PROCESSING
ENTERPRISES IN VIETNAM ............................................................................. 961
Bui Thi Hai Yen
Hanoi School of Business and Management,
Vietnam National University, Hanoi, Vietnam
INVESTIGATION ON SHOPPERTAINMENT AND CUSTOMERS'
ONLINE SHOPPING BEHAVIOR: IMPLICATIONS FOR E-COMMERCE
BUSINESSES ........................................................................................................ 989
Thuy Thi Thu Nguyen, Hieu Minh Pham
School of Economics and Management,
Hanoi University of Science and Technology, Hanoi, Vietnam
IMPACTS OF EMPLOYER BRANDING ON SOCIAL MEDIA ON
PERCEIVED EMPLOYER ATTRACTIVENESS, ORGANIZATION'S
IMAGE AND REPUTATION AND EMPLOYEE'S APPLICATION
INTENTION .........................................................................................................1007
Pham Thu Trang, Nguyen Ngoc Thang
Hanoi School of Business and Management,
Vietnam National University, Vietnam
CUSTOMER ASSISTANCE IN ONLINE PURCHASING DECISIONS
BASED ON UNSTRUCTURED DATA CLASSIFICATION ............................1030
Le Trieu Tuan
Thai Nguyen University
Pham Minh Hoan
National Economics University
Abstract:
The objective of this paper is to evaluate the influences of different factors on green
innovation in Vietnamese construction enterprises by analyzing data from 450
employees and managers at all levels working in this field. After five months of
collecting data and using quantitative analysis with a linear regression model, findings
have shown positive impacts of all factors studied on green innovation: Green dynamic
capabilities, Green creativity, Green knowledge sharing, Corporate environmental
ethics, Pressure from industry competitors, and regulators. From those conclusions,
this paper proposes solutions for both enterprises and regulators - one of the external
stakeholders to develop green innovation in the construction sector.
Keywords: Green innovation, green dynamic capabilities, green creativity,
stakeholders, construction enterprises.
1. Introduction
Environmental pollution and climate change have led to serious consequences
all over the world. Enterprises - as the key driving force for economic development -
are identified as the factors making the most negative impacts on the ecology due to
energy consumption and carbon dioxide emissions. The global context forces
companies to change toward sustainable development when the limited natural
resources are depleting gradually day by day. As environmental issues are becoming
more and more necessary, green innovation has appeared and brought to enterprises
multiple benefits particularly and the whole society in general such as maintenance
the management of environmental activities in organizations (Chen, 2008; Yang et
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al., 2016). Besides, companies that pioneer in green innovation will receive first
mover advantages that allow them to assess higher prices for their green products as
well as improve their images in the eyes of authorities and consumers (Hart, 1995).
Green innovation has a positive effect upon competitive advantage for corporations
compared to their competitors in the same industry (Chen et al., 2006).
In today's world, green innovation is mainly researched in developed countries
such as the United States, China and Europe whereas unsustainable materials and
production activities mostly come from developing and industrializing countries like
Vietnam. In this developing country, there are very few researches on green issues
that has not been widespread to companies across Vietnam even though pollution is
getting more and more serious (Hung et al., 2022). From the view of Vietnamese
industrial structure, construction is one of the key industries creating the motivative
growth of the national economy. This sector accounts for 37.86% of GDP in 2021,
contributing 63.8% to the growth rate of the total added value of the whole economy
compared to 2020 (Vietnam GSO, 2021). However, the construction industry also
causes a huge impact on the environment, contributes about 23% to air pollution and
40% to drink water pollution (Vietnam GSO, 2021). How green innovation in this
sector is happening and what are the key factors that stimulate green innovation in
the industry requires more specific research.
This study focuses on analyzing and evaluating factors affecting green innovation
in construction companies in Vietnam. The main quantitative research methods used in
this paper are regression analysis, combining descriptive statistics, comparing and
synthesizing relevant documents. From the findings, we propose solutions to enhance
green innovation for construction companies in Vietnam in the near future.
The structure of this research paper consists of 5 parts: (i) Introduction, (ii)
Literature Review and Hypothesis Development, (iii) Methodology and
Measurement, (iv) Empirical results and (v) Discussions and Implications.
2. Literature Review and Hypothesis Development
2.1. Literature Review
Previous studies in the world have clarified the theory of green innovation as
well as the factors effected on green innovation through empirical research in different
fields and regions. Each studies has distinguish perspective of approaches and subjects.
Resources and capacity factors play key roles in company's green innovation.
For example, Chang (2011) claimed that environmental ethics, a part of corporate
culture positively influenced green product and process innovation through resource-
based view (Wernerfelt, 1984). In addition, knowledge sources, especially green
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knowlegde is considered as an important non-physical resources and have a
significant impact on the green innovation of enterprises. Therefore, enterprises
should enhance their ability to absorb, transfer and adapt new knowledge (green
knowledge sharing) to improve green innovation (Albort - Morant et al, 2018). For
instance, Wong (2013) show that there is a positive correlation between green
knowledge sharing and green innovation (both product & process dimensions) among
203 electronics manufacturers in China. Capability factor is also crucial for a
company to achieve innovation and competitive advantage. That's why some previous
researches have shown both direct and indirect influence on capability factors on
enterprise green innovation. Gluch et al. (2009) proposed the concept of green
absorptive capacity based on the theory of absorptive capacity (Zahra & George,
2002); affirms this factor could create a green innovation mechanism in the
construction sector. Meanwhile, (green) dynamic capabilities and (green) creativity
can significantly improve the attitude of enterprises towards green innovation (Chen
& Chang, 2013, Lin & Chen, 2017, Chen et al, 2016).
Having the same approach to stakeholder theory, previous studies have shown
different influences of each member of the stakeholder on corporate green innovation.
According to Qi et al. (2010) government regulations significantly affected the
adoption of green construction practices, but project stakeholder pressures do not.
Along with Pressure from the government, Weng et al. (2015) also showed that
Pressure from competitors has a positive and significant impact on green innovation
activities. Rui & Lu (2021) confirmed that stakeholders' regulatory pressure
normative pressure, and imitation pressure from three aspects: government,
customers, competitors can promote green innovation.
In Vietnam, green innovation has been studied very limitedly, although there
has been initial steps to mention the importance of innovation and environmental
protection in firm. Researching on innovation in the hotel, Ha (2020) focused on green
product and process innovation, show that current general development trend of green
innovation is to minimize negative impacts on the natural environment. Research
results confirmed the importance of accessible knowledge as well as the ability to find
and use knowledge to develop green innovation activities. Tinh (2020) researched
about the drivers of the success of green new products at plastic enterprises in Ho Chi
Minh . The result showed that green product innovation, green process innovation and
risktaking had positive effects on the success of green new products.
There are quite a few studies on the factors affecting green innovation, but the
research results in this field are not consistent and still controversial. In addition,
studies on green innovation in Vietnam remain very limited as many typical factors
(such as green dynamic capabilities, stakeholders pressure, green creativity,…) have
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not been considered yet. Green innovation in construction industries has been
examined, but has not been studied intensively and comprehensively on the
influencing factors in the context of Vietnam. The authors find that the above gaps
are the premise and directions that can be exploited most effectively in this topic.
2.2. Hypothesis Development
2.2.1. Green Innovation
According to Organization for Economic Co-operation and Development
(OECD), innovation includes two main aspects which are product innovation and
process innovation. It can be defined as the improvement or implementation one or
both aspects to create the differences compared to the previous products or processes,
which have been made available to potential users or brought into use by the unit
(Oslo Manual, 2018). Green innovation is different from other types of firm's
innovation that are neutral, focus on the changes and have potential to open in all
directions (Rennings, 2000). However, based on recent development, sustainable
innovation, in other words, environmental innovation pays attention to reduce the
environmental burdens, improve the situation for companies and the whole society as
well. One of the first definition about environmental innovation (Klemmer et. al.,
1999) regarded that it measures the development of new ideas, behaviors, products
and processes so as to apply or introduce them and which contribute to a reduction of
environmental burdens or to ecologically specified sustainability targets. These
activities could be done by any related stakeholders including companies, politicians,
unions, associations, religious units, private household. Environmental innovation
can be categorized into four aspects: technological, organizational, social and
institutional innovation (Rennings, 2000).
Considering at firm level, Chen et. al. (2006) initially proposed green innovation's
definition as hardware or software innovation that is related to green products or
processes, including the innovation in technologies that are involved in energy-saving,
pollution-prevention, waste recycling, green product designs, or corporate
environmental management. This is a popular definition which was used by plenty of
other research work such as (Chang, 2011; Huang & Li, 2015; Song & Yu, 2017).
Green innovation is considered strictly necessary for the whole society,
especially with the high-level competitive industry in the global market (Ar, 2012).
For businesses, green innovation can help increasing resources using effectiveness,
potentially have a positive effect on financial performance (Aguilera-Caracuel &
Ortiz-de-Mandojana, 2013) due to the reduction of unnecessary costs, time, money
and resources required. Not only does green innovation maintain the organizational
profit margin, but also it can provide more profit from improvement (Chang, 2011).
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Besides, green innovation develops green image, helps corporates gain advantages of
public judgement, increase firms' reputation (Weng et al., 2015) and reinforces green
advantages (Chen et al., 2006; Amores et al., 2014). Ghisetti & Rennings (2014)
emphasized the role of green innovation in establishing company protection for
improvement and long-term development through fundamental of irreproducible or
inflexible innovation such as continuously applying product differentiation. For the
whole society, green innovation gradually changes cognition and productive model
of nations toward clean and environmentally friendly technology, reduction on toxic
gases and pollutants. Carrion-Flores & Innes (2010) stated that green innovation
helps to decrease toxic chemicals releasing, put recyclable materials into real
products and consolidate the relationship between businesses and government,
consumers or non-governmental organizations which have the same targets of
environmental protection.
2.2.2. The relationship between corporate environmental ethics and green innovation
Guo & Yang (2020) explicated that corporate environmental ethics (CEE) as
an element of corporate culture that integrates environmental awareness into decision-
making and formalizes green beliefs and ethics through environmental policies. Based
on natural resources' perspective (Hart, 1995), CEE associates with innovation by
establishing environmental policies and practical activities, therefore, improves firm's
image and reputation, pave the way for financial position (Peng & Lin, 2008). Besides,
the greater concerns of executive broad are, the larger domain and faster speed at which
the company react to issue is (Eiadat et. al., 2008). Meanwhile, the explicit CEE
policies will trigger active environmental activities of company's members, facilitate
green innovation (Porter & van der Linde, 1995; Chen & et. al., 2006).
Previous researches showed resemble relationship between CEE and green
innovation in businesses. From resources-based view, Chang (2011) concluded that CEE
has positive influence on both green product innovation and green process innovation.
The same conclusion could be seen in studies of Chen & Chang (2013), El- Kassar et al.
(2018), Guo & Yang (2020) despite having been studied at different periods of time and
areas. Consequently, this research paper implies the following hypothesis:
Hypothesis 1 (H1): Corporate environmental ethics has positive effect on
green innovation.
2.2.3. The relationship between green creativity and green innovation
According to model of organizational creativity and innovation (Amabile,
1988), any ideas about products, services, processes or practices which have
difference from the previous ones, concurrently provide values and appropriate with
targets are creativity. Under the Pressure of innovation and sustainable requirements
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nowadays, definition of green creativity (GC) was proposed by Chen & Chang (2012)
as the development of new ideas about green products, green services, green
processes, or green practices that are judged to be original, novel, and useful. Also
deriving from this model, there will be not any innovation without creative ideas,
thus, this factor plays an essential role on innovation process (Amabile, 1988;
Anderson et. al., 2014). Ireland & Webb (2007) stated that ideas came from dynamic
environment should be considered carefully in order to put into practice. Therefore,
the impact of creativity on innovation will be even more considerable and apparent
in dynamic instead of static environment (Baron & Tang, 2011).
Amabile (1988) opined small group or individual creativity as the most crucial
factor for organizational innovation. Thus, green initiatives which were developed on
basis of green creativity are acknowledged to be vital fuels for environmental innovative
activities. Many researches had the identity result that green creativity positively affects
green innovation in organization and business such as Song & Yu (2017), Malik et al.
(2021). Consequently, this research paper implies the following hypothesis:
Hypothesis 2 (H2): Green creativity has positive effect on green innovation.
2.2.4. The relationship between green dynamic capabilities and green innovation
According to the resource-based view and the change of environment,
dynamic capabilities are firm's ability to integrate, build, and reconfigure internal and
external competences to address rapidly changing environments (Teece et. al., 1997).
With contemporary trend, dynamic capabilities can be used in order to develop and
promote green initiatives by seize the potential opportunities, integrate resources
depending on the changing environments. Chen & Chang (2013) clarified green
dynamic capabilities (GDC) as the ability of a company to exploit its existing
resources and knowledge to renew and develop its green organizational capabilities
to react to the dynamic market. The development of green innovation depends
majorly on whether the firm has ability to quickly adopt required changes related to
environmental management or not (Sun et al. 2020). The firm which has strong green
dynamic capabilities can recognize the opportunities to create green business
processes (Teece & et. al., 1997; Teece, 2007; Teece, 2018), innovate effectively
(Huang & Li, 2015; Lin & Chen, 2016); even can gain the successful product
development (Chen & Chang, 2013) and firm performance (Chen et. al., 2015).
In today's fluctuating business environment, firms need green dynamic
capabilities to innovate greenly through grabbing potential opportunities, market
quick adaption and the complete changes in not only products but also company's
process. Many previous research had the identity result when green dynamic
capabilities positively affect green innovation in business such as Huang & Li (2015),
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Lin & Chen (2016), Yousaf (2021), Singh et al. (2022). Consequently, this research
paper implies the following hypothesis:
Hypothesis 3 (H3): Green dynamic capabilities have positive effect on green
innovation.
2.2.5. The relationship between green knowledge sharing and green innovation
Green knowledge sharing (GKS) was originally proposed by (Lin & Chen,
2016) as synthesis and sharing environmental knowledge throughout by members in
the organization. According to the resource-based view, knowledge is regarded as a
vital non-material resource (Van der Hoof & Leeuw van Weenen, 2004), therefore,
green knowledge sharing is an effective way to utilize resources, supporting
innovation process and forming the core competence of corporate (Wong, 2013).
Sharing information about environment help to not only renovate product but also
build the foundation for effective and synchronic office working process innovation.
Because encouragement knowledge sharing is not expensive but can be the
inspiration for greening company's products and process (Lin & Chen, 2016).
Hou et al. (2017) studying about Chinese manufacturing industry from 2008
to 2014 declared significantly negative effect of knowledge sharing on the growth of
green innovation. However, Kamasak & Bulutlar (2010), Nonaka (1991), O'Neill &
Adya (2007) claimed that if a firm has professional standards for knowledge sharing,
it will have stronger capabilities to innovate products and processes. Having the same
perspective, Lin & Chen (2016), Abbas & Sagsan's (2019), Alzuod (2020), Zhou et
al. (2020) stated that green knowledge sharing influences firms' green innovation
positively. Consequently, this research paper implies the following hypothesis:
Hypothesis 4 (H4): Green knowledge sharing has positive effect on green innovation.
2.2.6. The relationship between external stakeholders and green innovation
Freeman (1984) defined stakeholders are any groups or individuals can
influence or be affected when the organization reaches its targets, including
shareholders, customers, employees, suppliers and regulators, competitors,
environmentalists, and critics. However, we need to base on domain and subjects of
the research to analyze a firm's stakeholders. We rely on Weng et. al. (2015) to clarify
five primary stakeholders including external stakeholders (competitors and
regulators) and internal stakeholders (customers, suppliers and employees).
Regulators can affect the firms' environmental management by laws and
policies (Huang et. al., 2009). These changes put pressures on firms to adjust
decisions and green innovation process (Huang et. al., 2009; Hsu et. al., 2013; Weng
et al, 2015; Zhang & Zhu, 2019; Rui & Lu, 2021). Moreover, Pressure from regulators
can have the biggest impact on green innovation (Rui & Lu, 2021).
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When industry competitors offer new green products or processes, corporate
may face the Pressure to reevaluate its innovative capabilities and compare itself to
the industry standards to make the adjusting decision (Weng et. al., 2015). This is
assumed as normative Pressure from competitors (Lin, 2014; Peng & Wei, 2015); so
that corprorates have to make decision to increase or promote green practices in their
companies if they do not want to lose their competitive advantages. Hence, Pressure
from competitors influences green innovation positively (Huang et. al., 2009; Hsu et.
al., 2013; Rui & Lu, 2021Weng et. al., 2015). Consequently, this research paper
implies the two following hypothesises:
Hypothesis 5 (H5) Pressure from regulators (PFR) has positive effect on green innovation.
Hypothesis 6 (H6) Pressure from industry competitors (PFIC) has positive
effect on green innovation.
2.2.7. Model
Based on the above theories and analysis, we propose a research model with
06 independent variables and 01 dependent variable. Besides, in order to examine
different level of green innovation in enterprises with different characteristics, we
decide to use size, age, type of firms as control variables.
Ficture 1: Conceptual model
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3. Research Methodology
3.1. Data collection
The authors use research data including both primary and secondary data.
Secondary data is collected through corporate reports or articles, scientific research topics.
Primary data was collected by means of online (Google forms) and offline
(paper survey) methods for those who belong to the business leadership such as
directors, deputy directors and employees fully grasp relevant information of
construction enterprises in Vietnam. Enterprises surveyd include: contractors;
construction consultants; enterprises producing technological equipment and
construction materials and enterprises investing in construction. The time to take
place is from November 20, 2021 to March 20, 2022.
3.2. Data analysis
The authors use SPSS 26.0 software to analyze the data. The steps of data
analysis include: (1) Checking the reliability of the scale by Cronbach's Alpha
coefficient, (2) EFA factor analysis to check convergence, and eliminate unsatisfactory
know-how, (3) Pearson correlation analysis, (4) Linear regression analysis to verify
the influence of factors on the dependent variable, (5) One - way ANOVA is used to
examine the difference in green innovation of construction enterprises with different
characteristics in terms of: size, operating time and business type.
4. Empirical results and Discussion
4.1. Empirical results
4.1.1. Sample description
The total questionaires collected was 472 . After removing 22 unqualified ones,
the number of valid questionaires included in the analysis was 450, equivalent to 95.3%.
About the types of construction enterprise where respondents are working, the
number of people coming from joint stock companies makes up the largest share
(60.2%), the rest are representatives from private enterprises and partnerships (21.8%),
limited liability company (18.0%). Regarding the age of companies, most managers
and employees participating in the survey come from enterprises with an average age
(10-30 years). The number of respondents from companies with less than 100
employees accounts for the majority with 49.8%, the rest are managers and employees
from businesses with 100 - 200 people (27.6%) and more than 200 people (22.7%).
4.1.2. Reliability and validity
Cronbach's Alpha test removes one item - GKS(3) because the total correlation
coefficient is less than 0.3. After removing this item, all constructs have Cronbach's
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Alpha coefficients > 0.7 and the remaining items all have the total correlation
coefficients greater than 0.3, suitable for next analyzing step.
Table 1: The Cronbach's a coefficients of the constructs
Constructs Numbers of items Cronbach Anpha
coefficient
Before After
Corporate environmental ethics 4 4 0.789
Green dynamic capabilities 5 5 0.810
Green creativity 5 5 0.788
Green knowledge sharing 7 6 0.822
Pressure from regulators 5 5 0.817
Pressure from industry 5 5 0.814
competitors
Green innovation 7 7 0.847
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extracted was 58.214%,, which means that 6 independent variables extracting
58.214% from 28 observed variables. The model after EFA analysis with the
independent variable is evaluated as suitable.
Dependent variable: The KMO coefficient of Barlett's test is 0.894 > 0.5
with the significance level sig = 0.000 < 0.5, the items are correlated with each
other, so the data used for factor analysis is appropriate. The analysis results only
have one Eigenvalues > 1, so only one dependent variable is created, which
coincides with the Green innovation variable in the proposed model. The
cumulative explained variation is 52.275%, indicating that the above factor explains
52.275% of the variation of 7 items.
The results show that the sig of Pearson correlation between the independent
variables (CEE, GC, GDC, GKS, PFR, PFIC) and the dependent variable (GI) are
all < 0.05, which shows that 6 independent variables are correlated with the
dependent variable. The correlation between Green creativity and Green innovation
is the strongest (r = 0.584) and with Pressure from industry competitors is the
weakest (r = 0.443). It can be seen that between the variables, correlation
coefficients are not exceeding 0.8. We conclude that there is no multicollinearity
between the independent variables and the dependent variable as well as between
the independent variables.
4.1.5. Regression analysis
The linear regression analysis by the one-pass method (Enter) with 6
independent variables, namely CEE, GC, GDC, GKS, PFR, PFIC and the dependent
variable Green Innovation shows the result in Table 4.
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Table 4: Empirical results of regression analysis
Coefficientsa
Unstandardized Standardized Collinearity
t Sig.
Model Coefficients Coefficients Statistics
B Std. Error Beta Tolerance VIF
Constant 0.398 0.151 2.645 0.008
CEE 0.081 0.027 0.109 2.965 0.003 0.745 1.341
GC 0.226 0.033 0.277 6.952 0.000 0.639 1.565
GDC 0.254 0.033 0.294 7.742 0.000 0.701 1.427
GKS 0.132 0.033 0.158 3.975 0.000 0.643 1.556
PFR 0.076 0.035 0.092 2.199 0.028 0.577 1.734
PRIC 0.078 0.032 0.093 2.413 0.016 0.680 1.471
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Table 5: Results of One - way ANOVA test
Sig. Sig.
Complementary hypothesis Conclusion
(Levene test) (Welch test)
About types of enterprises: The results in Table 5 show that the Sig value of
the Levene test is 0.161 > 0.05, indicating the variance between types of enterprises
is not different. Besides, the Sig value of Welch test is 0.087, also > 0.05. Therefore,
at the 95% confidence level, there is no statistically significant difference in the level
of green innovation between construction enterprises of different types.
About sizes of enterprises: Based on the results of Table 5, the Sig value of the
Levene test is 0.035<0.05, showing that there are differences in variance between
groups in terms of size of enterprises. Next, the result of Welch's Sig test is 0.000 <
0.05, showing that there are statistically significant differences in green innovation of
enterprises based on different enterprise sizes. The larger size, the higher green
innovation level of the enterprise: Under 100 employees (3.49), from 100 to less than
200 employees (3.86), over 200 employees (4.46).
About the ages of enterprises: According to Table 5, the Sig value of Levene
test is 0.02 < 0.05, showing that there are differences in variance between groups in
terms of ages of enterprises. Next, the Welch test gives Sig = 0.000 < 0.05, which
proves that there is a statistically significant difference in green innovation of
enterprises based on the ages of different enterprises. The more years of operation,
the higher green innovation level of the enterprise: under 10 years is the lowest (3.39)
and the highest is over 50 years old (4.44).
4.2. Discussion
Green Dynamic Capabilities: When the green dynamic capabilities of
enterprises increase, they respond and adapt faster, so green innovation will rise in
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both size and quality. In details, Green dynamic capabilities enhances green
innovation of enterprises by promoting green strategic goals, green management,
R&D and applying green technologies, knowledge and techniques. In addition, green
innovation is gradually becoming an urgent requirement but often associated with
high risks. This requires businesses to flexibly seize green business opportunities and
quickly adapt to reduce risks. At this time, green dynamic capabilities helps
businesses effectively manage resources and knowledge, becoming an important
factor to promote green innovation and determining the success of the innovation.
Many reseachers also share the same results, such as: Eriksson (2014), Huang & Li
(2015), Chen et al (2015), Lin & Chen (2016), Yousaf (2021), Singh et al (2022). Lin
& Chen (2016) pointed out that thanks to green dynamic capabilities, enterprises
effectively exploit and restructure not only internal but also external resources in
order to develope green innovation.
Green creativity: Creativity brings unique ideas which are different from
previous products and processes. Also, these suggestions are useful with many
outstanding advantages which overcome limitations of old products. In particular,
Green creativity is also associated with making proposals to minimize negative
environmental impacts of products and operating processes; becoming a driving
force, resource for green innovation. When green creativity is enhanced, new ideas
which increase in both quantity and quality are considered and selected by businesses
before turned into specific inventions and actions. Since then, this stimulates a
process that can enhance green innovation. This result is similar to the research of
Song & Yu (2017), Malik et al (2021).
Green knowledge sharing: Green innovation includes the process of
improving and developing product. These activities require lots of specialized
knowledge as well as general knowledge related to the environment. Sharing green
knowledge will help spread, communicate, improve understanding,and build
common knowledge of whole enterprises. In addition, this factor promotes sharing
and cooperation between stages and departments, transforming knowledge into
representative knowledge for organization to apply, helping managers with decision
making. Therefore, sharing green knowledge will create necessary resources to help
businesses innovate greenly. This is consistent with previous research results of Lin
& Chen (2016), Abbas & Sagsan's (2019), Alzoud (2020), Zhou et al (2020).
Corporate environmental ethics: Corporate environmental ethics expresses
through the environmental policies of enterprise. Especially, in the fields which have
significant impacts on the environment as construction, requirements of choosing
green materials, ensuring pollution reduction during construction, are the
fundamentals of specific and particular actions to protect the environment and
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businesses can make green innovation become reality easier. In addition, businesses
that have a long-term plan and vision, placing the environment in a priority position
in their operations also tend to innovate greener. The studies of Chang (2011), Chen
& Chang (2013), El-Kassar et al. (2018), Guo & Yang (2020) all show similar results
that environmental ethics has a positive impact on green innovation despite having
being studied at different times and areas.
Pressure from industry competitors: Firstly, the construction market in
Vietnam is still not fully developed and diversified, leading to a relatively large value
dependence among small and medium-sized construction enterprises which do not
have enough resources to innovate. This creates little incentive for process innovation
for businesses that hold less important positions in value chains and supply chains. In
addition, the market trend of sustainable development has opened more niche markets
for construction enterprises such as specializing in research and development of green
materials, green buildings,... Projects which have international certification of green
buildings are interested by many businesses because of their prestige and scale. That
means the levels of competition in these new markets are also very high, however,
most Vietnamese construction enterprises still do not have enough resources to
compete with foreign competitors with strong resources - abundant capital, advanced
technology, large scale and long operating years. This result is similar to researches
of Huang et al (2009), Hsu et al (2013), Rui & Lu (2021), Weng et al (2015).
Pressure from regulators: Although the influence of laws and regulations on
business activities is highly judged, they do not have much impact on green
innovation activities. It shows that Vietnamese construction enterprises are not aware
of the long-term benefits in green innovation, but only focus on short-term profits.
This phenomenon shows that it is difficult to encourage green innovation in
organizations because they only passively change to meet the requirements of the
States management agency. From the perspective of the relationship between
enterprises and the States, great Pressure can also appear due to the overlapping and
inadequate policy systems, which only put administrative Pressure on enterprises, not
closely promote innovation by taking action in positive and proactive manners. This
result is consistent with the studies of previous studies such as Huang et al. (2009),
Hsu et al. (2013), Weng et al (2015), Zhang & Zhu (2019), Rui & Lu (2021).
5. Conclusion and Implications
From the results of quantitative analysis, the study has shown the factors
affecting green innovation in Vietnamese construction enterprises, including 6 factors
arranged in descending order of impact: Green dynamic capabilities, Green creativity,
Green knowledge sharing, Corporate environmental ethics, Pressure from industry
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competitors and Pressure from regulators. This is the basis for us to propose
recommendations for construction enterprises as well as State management agencies
to promote green innovation activities in the construction field in the coming time.
5.1. For construction businesses
Green dynamic capabilities are the factor that has the strongest influence on
green innovation. Therefore, construction businesses need to be aware of the role of
green dynamic capabilities, prioritizing in selecting managers with long - term vision
to help businesses take advantage of green business opportunities. Empowering,
establishing quick response teams who specialize in collecting information about the
green construction market to flexibly assess the certainty of each opportunity, support
managers' decisions in green innovation. Improving the qualifications of employees
on green technology through training and practice, strengthening cooperation with
large construction enterprises with advanced technology.
To enhance the green creativity, businesses need to invest resources to develop
R&D activities, orient employees and all company in particular on developing and
using green products and green technology to position the differences of company.
Developing policies and reward mechanisms such as: prioritizing in recruiting
candidates with environmental knowledge, creating contests about environmental
design, rewarding green ideas for effective application into buildings,… to encourage
employees on implementing green innovation.
Green knowledge sharing is considered as the most easily impacted factor to
stimulate green innovation in construction enterprises. Companies need to have
regular meetings between departments to discuss major topics in green construction:
green architecture, green building, green materials,… to balance financial capacity
with ability to implement green innovation. Managers need to specify the level of
information about the environment that each department needs to know, in order to
improve the general knowledge base of whole organization, turn tacit knowledge into
representative knowledge, and build a strong brand toward sustainable development.
Sending representatives to attend in-depth seminars related to green construction to
learn new expriences.
To increase corporate environmental ethics, businesses need to actively
approach and realize this factor by specific items in the policy at work which are
integrated into daily activities departments. Regularly organizing training programs
to improve environmental awareness and behavioral capacity of employees.
Reasonably allocating annual budget and other related resources for environmental.
To turn Pressure from regulators into a driving force for green innovation, firstly,
it is essential to get rid of the short-term thinking that spending on the environment is an
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unnecessary investment; stop just wanting to deal with directives and environmental law.
Proactively propos recommendations related to environmental management, policies
and regulations for the Government, local authorities.
In the context of increasingly fierce competitive environment, in order to
transform this Pressure into a driving force for green innovation, enterprises need to
continuously observe the improvement of competitors and analyze their strategic
orientations in the field of green innovation, then integrate what can be learned from
competitors into the company's environmental strategy. Setting the goal of achieving
green building certification or ISO 14001 as a signal to increase competitive
advantage. Increasing research and cooperation with successful FDI construction
enterprises in green innovation in Singapore, Korea, European countries,... to transfer
technology and improve quality of human resources which can compete with foreign
construction companies. Enhancing exchanges between members in their supply
chain, setting the goal of comprehensively greening the supply chain from production
to design and construction.
5.2. For authority
The government should subsidize green initiatives and provide financial
support to businesses who volunteer to join in environmental programs. State
management agencies need to coordinate with banks to promote the implementation
of green credit packages, giving incentives to green construction projects. Deploying
more seminars on green innovation in the construction industry, sharing experiences
and green innovation methods with businesses. Building forums, promoting learning
exchange between domestic and international businesses, between businesses and
experts. The State needs to continue improving the system of policies that is not strict
enough , reduce regulations and overlap so that businesses have clear references and
instructions. At the local level, the authorities need to pay attention to the actual
environmental performance of companies, also need to regularly check the
environmental commitments that businesses accept to comply.
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______________________
Corresponding author can be contacted at: hungnx@neu.edu.vn
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Appendix 1: Measurement scales used in the study
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Green dynamic capabilities (GDC)
(1) The company has the ability that can fast monitor the environment to
identify new green opportunities.
(2) The company has the ability to develop green technology.
(3) The company has the ability to assimilate, learn, generate, combine, share,
transform, and apply new green knowledge.
(4) The company has the ability to successfully integrate and manage
specialized green knowledge within the company.
(5) The company has the ability to successfully allocate resources to develop
green innovation.
Green knowledge sharing (GKS)
(1) Employees in the company know exactly who to ask when they need
information about issues in the market.
(2) The company usually have meetings between departments to discuss
market trends and developments.
(3) The company's workspace is designed to help people easily communicate
with each other.
(4) The Company actively encourages mentoring and consultation among employees.
(5) Employees in the company often use electronic means (video, phone,
internal software, ...) to communicate with each other in the company.
(6) Company employees are expected to discuss with each other after going to
seminars, symposiums or exhibitions.
(7) Company employees share environmental knowledge read from
newspapers, magazines, television, ... with colleagues.
Pressure from regulators (PFR)
(1) Environmental protection regulations in Vietnam are very strict.
(2) Environmental protection regulations have a considerable impact on company.
(3) Environmental protection regulations can effectively deal with issues
regarding the greening of construction process.
(4) Local governments are very concerned about enterprises’ environmental practices.
(5) Local governments regard environmental performance as an important
indicator to evaluate the reputation of enterprises.
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Pressure from industry competitors (PFIC)
(1) The company's direct competitors set environmental standards for their
products and operations.
(2) The company's direct competitors set environmental standards for their
business strategies.
(3) Most of our competitors regard environmental performance as an
important indicator to compare with other enterprises.
(4) The company's direct competitors consider green innovation as a criterion
to improve the company's image.
(5) The company's direct competitors consider green innovation beneficial.
significant benefit compared to the cost.
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