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    Eau Kulen (Part 2) Slide Presentation

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    This is the slide presentation for part 2 of Eau Kulen research paper by Nimol ORK, So Phara CHEA ,Darethfinann KONG & Vandevin VICHET

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    Eau Kulen (Part 2) Slide Presentation

    Uploaded by

    Meow
    6 views11 pages
    This is the slide presentation for part 2 of Eau Kulen research paper by Nimol ORK, So Phara CHEA ,Darethfinann KONG & Vandevin VICHET

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    This is the slide presentation for part 2 of Eau Kulen research paper by Nimol ORK, So Phara CHEA ,Darethfinann KONG & Vandevin VICHET

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views11 pages

    Eau Kulen (Part 2) Slide Presentation

    Uploaded by

    Meow
    This is the slide presentation for part 2 of Eau Kulen research paper by Nimol ORK, So Phara CHEA ,Darethfinann KONG & Vandevin VICHET

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    BUS220 Marketing

    Group 1
    Nimol ORK
    So Phara CHEA
    Darethfinann KONG
    Vandevin VICHET
    Table of Content
    1. Porter's 5 Forces
    2. SWOT Analysis
    3. 5C Analysis
    4. PESTEL Analysis
    1. PORTER'S 5 FORCES OF EAU KULEN
    Low threat as the investment, adherence to health and
    safety regulations, and distribution network are limited.

    Significant bargaining leverage


    Strong bargaining power of
    as the company acquires their
    buyers as there are variety of
    water from two well-protected
    brands accessible to consumers.
    underground sources

    High threat due to many substitute


    products with lower price. e.g. Vital.
    2. SWOT Analysis

    S W O T
    Strengths
    First Ever to Manufacture Mineral Water in Cambodia
    From Two Distinct and Well-Protected Sources
    Hybrid Solar Systems Powering Their Plants
    Many Company Achievements

    Weaknesses
    Smaller Budget Allocation Compared to Other Established Brands
    Premium Positioning
    Quality Monitoring Takes Time
    Reliance on Plastic Packaging
    Opportunities
    The Bottled Water Market Experiencing Growth, with CAGR of 8% from 2020 to 2026
    Growing Middle Class
    Rise of Health-Conscious Population
    Greater Desire for Convenience
    Expansion of The Franchise

    Threats
    Plastic Waste's Impact on The Environment
    Market Growth = More Competitors
    3. 5C Analysis

    Company Customer Collaborators


    Success of product Core Segment on Supplier Source
    line primary consumer Distributors and Sale
    Image in the market Secondary Segment Channels
    as a success brand
    Psychographic and
    behavior
    3. 5C Analysis

    Competitors Climates
    Direct Competitors Governmental policies

    Indirect Competitors and regulations


    Economic Factor
    Technical Factor
    4. PESTEL
    Political Recent security makes business Social
    Growing health-conscious
    growth more likely.
    consumer base.
    Changes in politics that could
    Opportunity to cater to evolving
    affect business climate
    consumption habits.

    Economic Income and purchasing patterns Use technology to make production


    Technological
    influence sales. methods more efficient and long-
    High product price vs. local meal lasting.
    cost may limit market reach. Create a value chain that includes
    everyone and shows that you care
    about the world.
    Reference
    Eau Kulen, (2023), Awards & Recognition. Retrieved from: Phnom Penh Post, (2014), Mineral water firm building a brand.
    https://eaukulen.com/awards-recognition/ Retrieved from:
    https://www.phnompenhpost.com/business/mineral-water-
    Eau Kulen, (2023), Eau Kulen. Retrieved from: firm-building-brand
    https://eaukulen.com
    PV Magazine, (2022), SOLAR-PLUS-STORAGE FOR MINERAL WATER
    Eau Kulen, (2023), Products. Retrieved from: PRODUCER IN CAMBODIA. Retrieved from:
    https://eaukulen.com/products/ https://eaukulen.com/solar-plus-storage-for-mineral-water-
    producer-in-cambodia/
    Eau Kulen Facebook, (2023), 2023 Countdown Giveaway. Retrieved from:
    https://web.facebook.com/photo? Rasmei News, (2019), ទឹកហ្គ័ស SPARKLING WATER លើកដំបូងត្រូវបានផលិតនៅ
    fbid=362908946392783&set=a.246463884703957 កម្ពុជា. Retrieved from:
    https://eaukulen.com/ទឹកហ្គ័ស-sparkling-water-លើកដំបូងត្រូ/
    Eurocham, (2023), Kulara Water. Retrieved from:
    https://www.eurocham-cambodia.org/member/31997/Kulara- Statista, (2023), Bottled Water - Cambodia. Retrieved from:
    Water#:~:text=BACKGROUND,mineral%20water%20producing%20in%20C https://www.statista.com/outlook/cmo/non-alcoholic-
    ambodia. drinks/bottled-water/cambodia

    Kulara Water, (2023), For the whole family. Retrieved from: Vital Premium Water Facebook, (2017), pH testing in water. Retrieved
    https://www.youtube.com/watch?v=pYusGX4WTIA from
    https://web.facebook.com/story.php?
    Moulsem, C.,(2017), EVIAN mineral water Cambodia market analysis. story_fbid=1801085443442302&id=1451217221762461&mibextid=GOdw
    Retrieved from: vm
    https://www.slideshare.net/virak07301994/evian-mineral-water-
    cambodia-market-analysis
    Fin!

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