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    Mco 6

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    Mco 6

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    MCO-6 (9)

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    Mco 6

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    You are on page 1of 5

    No.

    of Printed Pages : 5 MCO -06 I

    MASTER OF COMMERCE
    Term-End Examination
    June, 2016 01334
    MC0-06 : MARKETING MANAGEMENT

    Time : 3 hours Maximum Marks : 100


    Weightage : 70%
    Note : (i) Attempt any five questions.
    (ii) Marks are given against each questions.

    1. Identify the steps involved in segmenting and


    targeting markets. Explain the different factors
    used to segment Industrial markets. 10, 10

    2. (a) What factors are used in setting prices ? 10, 10


    (b) Discuss the various pricing strategies used
    by marketers.

    3. Define a distribution channel and indicate its


    importance in marketing. Discuss the factors
    governing the choice of a distribution channel for
    an industrial chemical company. 10, 10

    4. Explain the following briefly : 5, 5, 5, 5


    (a) Marketing Mix
    (b) Overfull demand
    (c) Total customer value
    (d) Societal concept of marketing

    MCO-06 1 P.T.O.
    5. (a) Discuss the concept of product life cycle. 10
    (b) Explain the strategies used in different 10
    stages of PLC.

    6. Distinguish between total system approach and


    total cost approach to marketing logistics. What
    will be the marketing logistics for a Delhi based
    soft drink manufacturer producing several
    national brands ? 10, 10

    What is "Advertising" ? Trace the historical


    perspectives of advertising. 10, 10
    "The success of advertising campaign
    depends on proper selection of the media".
    Discuss.

    8. An International company is planning to 20


    introduce a ultra modern luxury car. How will
    you develop this new product ? Explain the steps
    involved in new product development.

    9. Write short notes on any two of the following : 10, 10


    (a) Market segmentation
    (b) Consumer behaviour
    (c) Pricing objectives
    (d) Retail management

    MCO-06 2
    I 71A.311.-061
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    , 2016

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    10, 10

    2. (a) tc-q-f9 NiTTIT * *FA T 374TT 14 I

    10, 10

    (b) ci4ulictci134 gill 71 7 T :41 T1' 71-4. fafq---


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    z.-4gt 3tlerrw tEr91k.
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    a uS.1 I 10, 10

    MCO-06 3
    4. F-14-irrifigd •#4,1 -14 0441(satir : 5, 5, 5, 5
    (a) tzfuri
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    (c) 7TtW
    (d) tricriff ti+11 , 1 ticbc-4-11

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    (b) dNlq w1al 19t) a fdf 3l'TETTat 3TIATT 10
    •Tti; W-41 #1 (strategies) 4 04iIi.st11
    I

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    10, 10

    7. (a) `fa-ertm t ITT c c 4 t? fdgFri* -1 ,:t)


    tirozr*r *I.N.RI 10, 10

    (b) "fd-0T79. 3ffiTzfri ti4,0dr7TrkTrrtzrri. *31-4-d


    filt{*Td111" fq -497*.11-4R

    8. '7W a-Wtzi tcrt "R- • alt 341eiW td-011:1 chR 011:1111 20


    r► Ia r r71. t I am 7r .9.4 TeTrq
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    zo fafi49 .411(N1

    MCO-06 4 P.T.O.
    9. 14-ici (sii "414 41. 71 1:17 Ttrkitff re-LA-ANT fffril7 :
    10, 10
    (a)
    (b)
    (c)
    (d)

    MCO-06 5

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