VISISON
VISISON
VISISON
• The brand's vision is to become the most loved apparel brand of India offering
clothes and accessories of unmatched value, to help young consumers realize
their full potential. Its core values lie in its goal to be its consumers' preferred
choice while being the country's most trusted as well as the most exciting brand
to be present in the retail sector. Peter England is imagined and built on three
basic philosophies: sustainability, fusion and fashion.Peter England sensitizes
fashion and evokes an emotion that truly symbolizes the brand as mostexciting as
well as most trusted amongst consumers in the readymade apparel category.
• The brand's vision is to become the most loved apparel brand of India offering
clothes and accessories of unmatched value, to help young consumers realise
their full potential. Its core values lie in its goal to be its consumers'' preferred
choice while being the country''s most trusted as well as the most exciting brand
to be present in the retail sector.
MISSION
Overall, the mission of Peter England extends beyond mere commercial success; it
embodies a commitment to enhancing the lives of its customers while upholding the
principles of integrity, quality, and innovation.
I. Customer's response on age group
INTERPRETATION:
From graph it can be seen that majority of the respondents are satisfied with the
results of Customers response on Age group.
ANALYSIS:
From the data of the samples collected regarding the age of the customers, it is clearly
understand by the data collected are that nearly 38% of the age group are under below
30 years and 26% of the age group under between 30 and 35 years of age group. 24%
of the age group under between 35-40 and rest of them are above the age group of the
40 years.
2. Customer's response on Income per annum.
INTERPRETATION:
From graph it can be seen that majority of the respondents are satisfied with the
results of Customers response on Income per annum.
ANALYSIS:
From the samples collected above regarding the income of the customers, it has been
clearly understood by the data collected that nearly 16% of the customers are earning
income around less than Rs. 150000 per annum. 24% of the customers are earning
income between Rs.150000-Rs.200000. 38% of the customers are earning income
under between Rs.200000-Rs.250000 and rest of them are earning income more than
Rs.250000.