Capstone

Chapter 8
(Consumer Research Survey on the consumers of any closest competitor of the

company)
Question 1:- Research on the basis of Age.
Age Percentage%
15-30 98.6%
30-45 0.8%
45-60 0.3%
60+ 0.3%
Interpretation of pie chart:- We can conclude from pie chart that 98.6% of
responders are of age 15-30, 0.8% are of age group 30-45 and 0.3% are of age
group between 45-60 and 60+.
Question 2:- Research on the basis of Gender.
Gender Percentage%
Male 62.3%
Female 37.7%
Prefer not to say 0%
Interpretation of chart:- We can conclude from pie chart that 62.95 of responders
are male and 37.1% responders are female.
Question 3:- Research on the basis of occupation.
Occupation Percentage%
Salaried Employee 33.3%
Self-employed 60.9%
Homemaker 5.8%
Interpretation of chart:- We can conclude from pie chart that 33.3% responders
are salaried employee, 60.9% responders are self-employed and 5.8% responders
are homemaker.
Question 4:- Research on the basis of level of income.
Level of Income Percentage%

Up to 5 Lakh 79.7%
5-10 Lakh 8.7%
10-15 Lakh 6.8%
15+ Lakh 4.8%
Interpretation of the chart:- We can conclude from pie chart that 79.7%
responders are having income of upto 5 lakh, 8.7% responders are having income
of 5-10 lakh, 6.8% people are having income of 10-15 lakh and 4.8% people are
having income of 15+ lakh.
Question 5:- How do you perceive the quality of LG products compared to other
brands you’ve used?
Quality Percentage%
Superior 40.6%
Comparable 55.1%
Inferior 4.3%
responders chooses superior quality, 55.1% responders chooses comparable
quality while 4.3% responders chooses inferior quality.
Question 6:- Research on the basis of pricing of LG products.
Pricing Percentage%
Affordable 42%
Reasonable 46.4%
Expensive 11.6%
Interpretation of the chart:- We can conclude from pie chart that 42% responders
chooses affordable products, 46.4% responders chooses reasonable products while
11.6% responders chooses expensive products.
Question 7:- Research on the basis of factor influencing decision

to purchase LG
products.
Quality 49(71%)
Price 32(46.4%)
Brand Reputation 37(53.6%)
Features 28(40.6%)
Design 22(31.9%)
Warranty/Guarantee 28(40.6%)
Interpretation of the chart:- We can conclude from the chart that

71 % responders
chooses quality as their first preference, 46.4 % responders chooses price as their
first preference, 53.6 % responders chooses brand reputation as their first
preference, 40.6 % responders chooses features as their first preference, 31.9 %
responders chooses design as their first preference and 40.6 % responders chooses
warranty/guarantee as their first preference.
Question 8:- Research on the basis of aspects of LG products which responders
find appealing.
Design 34(49.3%)
Performance 50(72.5%)
Innovation 21(30.4%)
Ease of use 34(49.3%)
Energy Efficiency 21(30.4%)
Interpretation of the chart:- We can conclude from the chart that 49.3 %
responders chooses design as their first preference, 72.5 % responders chooses
performance as their first preference, 30.4 % responders chooses innovation as
their first preference, 49.3 % responders chooses ease of use as their first
preference and 30.4 % responders chooses energy efficiency as their first
preference .
Question 9:- Research on the basis of how long LG products have been used.
Usage Percentage
Less than 6 months 14.5%
6 months to 1 year 29%
1-3 years 10.1%
More than 3 years 46.4%

responders uses LG products less than 6 months , 29 responders uses LG
products for 6 months to 1 year,10.1% responders uses LG products for 1-3 years
and 46.4% responders uses LG products for more than 3 years.
Question 10:-Research on the basis of Purchasing of LG products through which

mode of shopping.
Mode Percentage
Authorized LG 39.1%
Retailer
Online 27.5%
Retailer(Amazon,
Flipkart)
Electronics Store 33.3%
Interpretation of the chart:- We can conclude from the chart that 39.1 %
responders chooses Authorized LG retailer as their first preference to purchase
the product, 27.5 % responder chooses Online Retailer store as their first
Question 11:- Research on the basis of method of customer service customer
prefer when contacting LG.
Method Percentage%
Phone support 33.3%
Online chat support 15.9%
Email support 10.1%
In-person service 40.6%
responders uses phone support as their mode of method of contacting to LG ,
15.9% responders uses online chat support as their mode of contacting to LG
,10.1% responders uses email support as their mode of contacting to LG and
40.6% responders uses in-person service as their mode of contacting to LG.
Question 12:- Research on the basis of satisfaction with overall experience of LG

products.
Question 13:- Research on the basis of How likely you recommend LG products
to friends of family.
Recommendation Percentage%
Not likely at all 8.7%
Somewhat likely 31.9%
Very likely 44.9%
Extremely likely 14.5%
Interpretation of the chart:- We can conclude from pie chart that 8.7% responders
not recommend LG products to their friends or family, 31.9% responders
Somewhat likely recommend LG products to their friends or family ,44.9%
responders very likely recommend LG products to their friends or family and
14.5% % responders extremely likely recommend LG products to their friends or
family.
Question 14:- Research on the
basis of how familiar are you with the range of LG
products available in the market.
Familiar Percentage%
Not familiar at all 11.6%
Somewhat familiar 29%
Moderately familiar 37.7%
Very familiar 21.7%

Interpretation of the chart:- We can conclude from pie chart that 11.6 %
responders are not familiar at all, 29 % responders are somewhat familiar ,37.7%
responders are moderately familiar, and 21.7% responders are very familiar.
Question 15:- Research on the basis of how important is it for choose

environmentally friendly prod cts when making purchasing decisions.
Environment Friendly Percentage%

Not important at all 10.1%
Somewhat important 23.2%
Moderately important 36.2%
Very important 23.2%
Interpretation of the chart:- We can conclude from pie chart that 10.1 %
responders doesn’t choose environment friendly products , 23.2 % responders
somewhat chooses environment friendly products ,36.2 % responders moderately
chooses environment friendly products, and 23.2% responders chooses first
priority as environment friendl y products.

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Chapter 8

(Consumer Research Survey on the consumers of any closest competitor of the

Question 2:- Research on the basis of Gender.

Question 3:- Research on the basis of occupation.

Question 4:- Research on the basis of level of income.

Level of Income Percentage%

Question 6:- Research on the basis of pricing of LG products.

Question 7:- Research on the basis of factor influencing decision

Brand Reputation 37(53.6%)

Interpretation of the chart:- We can conclude from the chart that

Less than 6 months 14.5%

6 months to 1 year 29%

1-3 years 10.1%

More than 3 years 46.4%

Question 10:-Research on the basis of Purchasing of LG products through which

Electronics Store 33.3%

Phone support 33.3%

Online chat support 15.9%

Email support 10.1%

In-person service 40.6%

Question 12:- Research on the basis of satisfaction with overall experience of LG

Not familiar at all 11.6%

Somewhat familiar 29%

Moderately familiar 37.7%

Very familiar 21.7%

Question 15:- Research on the basis of how important is it for choose

Environment Friendly Percentage%

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