UMLAZI DISTRICT

ECONOMIC AND MANAGEMENT SCIENCES LESSON PLAN

CMC SCHOOL Tyburn Primary School

CIRCUIT Burlington EDUCATOR Ms S.L Smit
SUBJECT EMS TERM 3 GRADE 7
DURATION 8 Hours WEEK NO 6-9 DATE

TOPIC The Entrepreneur: Starting a business

PRIOR CONTENT KNOWLEDGE LINK WITH NEXT LESSON
Entrepreneurs Entrepreneurs’ day
Needs and wants
Consumers

CONTENT VOCABULARY/ IMPORTANT WORDS

Needs and wants of consumers, SWOT analysis AIDA
Setting goals and achieving goals SWOT
The concept of advertising used in advertising MEDIA
Principles of advertising ADVERTISING

Aims and Objectives of the lesson.

By the end of the lesson learners will be able to:
- Identify the needs and wants of consumers
- Analyse the strengths, weaknesses, opportunities, and threats within a business
- Evaluate the usefulness of advertising
- Elaborate on different forms of advertising
CURRICULUM DIFFERENTIATION

TIER 1 TIER 2 TIER 3

(Learners who are below level) (Learners who meet the standards) (Learners who exceed the standards)

The textbook and teachers’ In addition, the sources mentioned these

Learners will work in pairs, using
explanation will be the main source learners will also actively engage in
additional resources such as articles
of Knowledge. research to enhance the depth of their
and an additional textbook.
understanding and answer higher order
questions in class.
ENGLISH ACROSS THE CURRICULUM Reading Listening Writing/ Speaking
(EAC) /Viewing Presentation
( the appropriate boxes)

EXPANDED OPPORTUNITIES: TEACHING METHODS:

Study a local business and evaluate their strengths, Explanation

weaknesses, opportunities, and threats.

Group Work

Whole class discussion

Questioning

ASSESSMENT STRATEGY Formal Informal X

FORM OF ASSESSMENT: ASSESSMENT TOOL:

Assesment of Activities Memo

LESSON, CLASS WORK AND HOMEWORK

TEACHER’S ACTIVITIES LEARNERS’ ACTIVITIES

LESSON 6

The teacher will begin the lesson by emphasising how: - Learners will summarise the
explanations given to them in their
Starting a business requires careful thought and notebooks.
planning. A business cannot survive if it does not make - Learners will be tasked to use previous
a profit. It will not be able to pay for goods and services knowledge to define the following
that it needs to function. It will also not be able to pay terms:
any wages and salaries. For a business to make a Needs
profit, it must fulfil the needs and wants of customers. Wants
Business people must set goals with timelines and aim Consumers
to achieve these with a careful plan of action. If this is - Write notes from the chalkboard.
not done, the business will fail. - Participate in the discussion.
- Link the content to their everyday lives
The teacher will select learners at random to read their as consumers.
definitions and link each definition to the lesson at - Learners to answer the following
hand being that needs and wants of consumers is questions:
important for an entrepreneur to understand, although
everybody has similar needs, their wants vary hugely. 1) Name the four basic needs that people
have.
Needs are things people cannot live without. Wants are 2) Why is it important for businesses to
the luxury items we would like to have but which we know about these needs?
can survive without. As an entrepreneur it is important
to understand how consumers behave, so we can 3) Give two examples each of clothes that
produce items that they might be interested in buying. are needs and clothes that are wants.
Some of the most important influences on consumer’s 4) Explain in table form, how the shopping
choices are: habits of clever consumers differ from
those of other consumers.
- Age
5) Give and explain four examples of
- Gender
consumer behaviour that businesses need
- Career
to be aware of.
- financial position
- culture
- lifestyle. - Learners to engage in correctional
activities.
The teacher will then explain how:
- Learners to read through scenarios in
Consumer Behaviour Businesses try to convince their textbook and identify patterns in
people to buy their products. Businesses advertise consumer behaviour.
products in television adverts, posters, display boards,
etc. For example, they may advertise a product by
showing “cool” people wearing fashionable clothes and
using and enjoying their product. Businesses do not
care whether people actually need the products that
they buy; they just want consumers to buy their
products.

Clever consumers know that this is just a trick that

businesses use to get people to buy their products.
Clever consumers buy things that they really need.
They do not spend most of their money on
‘unnecessary wants’. In this way, they save money that
they can use to improve their lives.

Facilitate a discussion about how and consumer

behaviour feeds businesses with vital information.

Successful businesses study consumer behaviours.

Consumer behaviour can be explained as shopping
habits. Once they learn about shopping habits of their
customers, they can offer the products and services
that most customers need and want.

- These businesses know why their customers

choose to buy certain products.
- Businesses that study consumer behaviour
know, for example, that:
- Customers compare prices before buying.
- Customers normally buy from the shop with the
lowest price.
- You can ask a higher price if you are the only
shop that sells a product in a certain area.
- If your products are too expensive, customers
will rather travel to another area where the
product is cheaper.
 - Shopping habits depend on the income of the
consumers in the business area.
- Social groups (family, friends and cultural
groups) influence shopping habits.
- Needs and wants are different at different times.
- Customers prefer to buy at shops that offer a
friendly and helpful service.

LESSON 7

The teacher will breakdown and define the concept of - Learners to write notes from the
SWOT analysis: chalkboard in their notebooks.
- Proceed to write down the key terms
SWOT stands for strengths, weaknesses, from their textbooks.
opportunities, and threats. A SWOT analysis will be - Draw a swot analysis column in their
done to decide whether a business idea has the ability notebooks and engage in the whole
to be successful or not. class discussion to complete the
activity with the teacher.
Before starting a business, an entrepreneur first - Thereafter learners will work
identifies a need of consumers and then thinks of a individually to complete another
business idea then analysis the strengths, scenario.
weaknesses, opportunities, and threats of that Case Study 1 – Setting up a music
business. business Kevin is about to set up a
Strengths – consider what skills you have that could business manufacturing and selling
be used to make a successful product. traditional musical instruments. He is a
Weakness – the things we do not do well are our musician himself and has a great deal of
weaknesses. experience in playing and making
Opportunities – helps our business flourish. instruments, including drums and
Threats – factors that may harm your business. xylophones. He intends to employ two
other people to help him make these
The teacher will present learners with the following instruments and plans to sell them at a
scenario: busy craft market in Boksburg. This craft
market is a popular tourist attraction.
You have opened a clothing shop in a new shopping
mall. Draw the SWOT analysis grid in your workbooks Case Study 2 – Setting up a baking
with the correct headings. Identify at least two business Britney Smith, a Grade 9 learner
strengths, weaknesses, opportunities, and threats that from Benoni, has developed a novel idea
your clothing business may have to take into account of making biscuits covered in the flags of
in the shopping mall. different countries. She gets the flags
printed on rice paper so that the whole
Engage in a whole class discussion and answer the biscuit is edible. She then heat-seals the
question above simultaneously. biscuits into see-through plastic bags and
includes a card with interesting information
SMARTER acronym to be explained to learners to about the country whose flag is displayed.
assist with the setting of goals in a business. Britney has named the business Flagos.
Britney plans to sell her biscuits and a food
market every Saturday.
 - When doing this learners will be asked
to consider the following:

1. Is there a demand for this product or

can one be created?
2. How much capital is needed to start this
business?
3. Is there competition from others selling
a similar product?
4. How will Kevin & Britney get the raw
materials and deliver the finished product?
5. Is the business able to grow? If so,
how? What type of employees will be
needed?
6. What resources will both businesses
need? (Premises, water, electricity, etc.)
7. What skills do both Kevin and Britney
have? What will they have to learn or
outsource?

Homework activity

Go through magazines, newspapers or

pamphlets and bring 3 or 4 different
advertisements on different products or
services.

LESSON 8 and 9

Using the pictures stuck, the teacher will ask questions - Learners will be tasked to stick the
to draw to the fact that advertising is a technique used pictures they brought to class as
by businesses to attract customers and increase sales, required.
which increases profit. - Learners will take down the notes in
their notebooks.
The teacher will write the following notes on the board: - Participate in the discussion.
- Answer questions.
Concept of advertising Marketing means developing - Distinguish between different types of
ways to increase the number of sales for a product. media used for advertising a
Marketing looks at the four P’s which are: Product – businesses products and services.
What are you going to do that makes your product - Learners will be tasked to analyse an
unique? What can you do to make people want to buy advert using this principle.
your product (packaging, ingredients)? Price – How Learners will answer the following
does the price compare to that of the competitors? questions based on the advert:
Place – Where is the best place to sell your product?
Promotion – Where is the best place to inform people
about the product or service? (e.g. running a competi- 1. Name two ways in which the advert tries
tion, advertising on radio or television.) to catch people’s attention.
The teacher will facilitate a whole class discussion sur- 2. Does the advert keep you interested?
rounding the different types of media that can be used
by businesses to advertise their products or services. Give a reason for your answer.
3. Are you willing to buy the advertised
Discussion will be linked to the following: product? Explain why.
Print media: Newspapers and pamphlets Advantage –
cheap, a large number of people can be reached. Dis- 4. How does the advert try to get people to
advantage – newspapers are generally in black and buy the product?
white, still pictures, limited space. 5. Look at all the print media
Broadcasting media: Radio and television Advant- advertisements that were brought to class.
ages – a large number of people can be reached. Dis- Would you advertise these products on
advantages – very expensive. television? Give a reason for your answer.
Internet: Web pages and social networking Advant-
ages – new places that people are exploring. Disad-
vantages – limited market because not everyone has
access.

The teacher will then introduce a principle of advert-

ising known as “AIDA”

Which is used to give people information and to get

them to buy the product so that the sales will increase.
The following are criteria for a good advertisement: At-
tention The advertising medium needs to attract the
target market’s attention.
Interest Once the attention has been caught, the ad-
vertisement needs to keep the target market inter-
ested.
Desire The advertisement needs to create a desire for
the product. It must make the target market want the
product.
Action The advertisement must lead the customer to
take action and buy the product.

Resources:

Chalkboard, textbook, case study, newspaper

Teacher’s comments / reflection:

Departmental Head’s Comments:

TEACHER: SIGNATURE: DATE:

DH: SIGNATURE: DATE: