Game Theory
Game Theory
Game Theory
In business and economics literature, the term ‘games’ refers to the general
situation of conflict and competition in which two or more competitors are
engaged in decision making activities in anticipation of certain outcomes over
time. The competitors are called players.
Many a decisions are taken in competitive situations in which the outcome
depends not on decision of one party alone but rather on the interaction
between that party’s decision and the decision of a competitor.
The parties could be individuals, groups, organizations etc.
Examples:
Two or more candidates (but finite) contesting an election with the
objective of winning over the other/s with more votes.
Two or more (but finite) firms having competitive advertising strategies
to increase one’s own market share.
Two or more (but finite) contractors bidding for a contract.
Theoretically, game theory provides mathematical models that can be quite
useful in explaining interactive decision making concepts.
Researchers in the present times use the game theory models in behavioural
economics.
Initial popular work on game theory was published around the period of the
Second World War.
A competitive situation is called a game if fulfils the following conditions:
1) There is finite number of participants (interested and disinterested/willing
and unwilling).
2) Each participant has a finite number of possible courses of action.
3) The participant who willingly enters a game must know all the courses of
action available to the competitors but must not know which of these will be
chosen.
4) after all players have chosen a course of action their respective gains are
finite.
5) The gain of the participant depends upon the actions of the others as well as
her/his own.
6) All possible outcomes are calculable.
The particular strategy (or complete plan) by which a player optimizes her/his
gains or losses without knowing the strategy of competitor/s is called optimal
strategy. The expected outcome per play when players follow their optimal
strategy is called value of the game. Generally two types of strategies are
employed by players in a game.
a) Pure strategy: It is a decision rule which is always used by the player to
select a particular course of action. Thus, each player knows in advance of all
the strategies available to her/him out of which she/he always selects only one
particular strategy irrespective of the strategy the opponent/s may choose;
and the objective of the player is to get maximum possible gains or minimise
losses.
b) Mixed strategies: When both/all players keep guessing as to which course of
action to select at a particular point in the game and there is a probabilistic
expectation about the outcome, then the game is a game of mixed strategies.
The player makes a solution to maximise gains or minimise losses by choosing
among pure strategies with fixed probabilities.
That is, out of n strategies, there is a probability p1 that strategy n1 will be
selected.
c) Dominant strategy: In game theory, a dominant strategy is the course of
action that results in the highest payoff for a player regardless of what the
other player does. Not all players in all games have dominant strategies; but
when they do, they can blindly follow them.
Dominant strategies are considered as better than other strategies, no matter
what other players might do. In game theory, there are two kinds of strategic
dominance:
-a strictly dominant strategy is that strategy that always provides
greater utility to a the player, no matter what the other player’s strategy is;
-a weakly dominant strategy is that strategy that provides at least the same
utility for all the other player’s strategies, and strictly greater for some
strategy.
Dominant strategy equilibrium is reached when each player chooses their own
dominant strategy. In the prisoner’s dilemma, the dominant strategy for both
players is to confess, which means that confess-confess is the dominant
strategy equilibrium.
The same example can also be used for the explanation of sequential move
games. Suppose organization X is the first one to decide whether it should
outsource the marketing activities or not.
The game tree that represents the decision of organization X and Y is shown
in the figure below:
In the figure above, the first move is taken by organization X while organization
Y would take decision on the basis of the decision taken by X. However, the
final outcome depends on the decision of organization Y. In the present case,
the second player is aware of the decision of the first player.
Nash Equilibrium
Nash equilibrium is one of the fundamental concepts in game theory. It conceptualizes the
behaviour and interactions between game participants to determine the best outcomes. It also
allows predicting the decisions of the players if they are making decisions at the same time
and the decision of one player takes into account the decisions of other players.
Nash equilibrium was discovered by American mathematician, John Nash. He was awarded
the Nobel Prize in Economics in 1994 for his contributions to the development of game
theory.
Example
Imagine two competing companies: Company A and Company B. Both companies want to
determine whether they should launch a new advertising campaign for their products. If both
companies start advertising, each company will attract 100 new customers. If only one
company decides to advertise, it will attract 200 new customers, while the other company will
not attract any new customers. If both companies decide not to advertise, neither company
will engage new customers. The payoff table is below:
Company A should advertise its products because the strategy provides a better payoff than
the option of not advertising. The same situation exists for Company B. Thus, the scenario
when both companies advertise their products is a Nash equilibrium.