Snap and Print
Snap and Print
Snap and Print
SY. 2024-2025
the faculty of
Submitted by:
Jorimar Duran
Eduardo Espinosa
Jubeth Dobrea
Kim Gersabalino
Monica Castor
May 2024
1
Table of Contents
I. Executive Summary ................................................................................................................4
II. Company Overview ............................................................................................................... 4
Description .......................................................................................................................... 4
Business Name and Tagline ............................................................................................... 5
Mission ................................................................................................................................ 5
Vision ...................................................................................................................................6
Goals ................................................................................................................................... 6
Short-term Goals .......................................................................................................... 6
Long-term Goals ...........................................................................................................7
Business Logo .....................................................................................................................7
Business Location ............................................................................................................... 8
Target Market ...................................................................................................................... 8
Wedding and Special Events ...................................................................................... 8
Corporate Events ..........................................................................................................9
Tourism Industries ........................................................................................................ 9
Schools ................................................................................................................................9
Business Model .................................................................................................................10
Industry Analysis ............................................................................................................... 11
III. Product and Services ......................................................................................................... 11
Product and/or Services ....................................................................................................11
Cost Material ..................................................................................................................... 12
Variable Cost .....................................................................................................................13
Total Actual Sales ............................................................................................................. 14
Production Procedure ....................................................................................................... 15
Utilities Management ........................................................................................................ 16
Business Problem ............................................................................................................. 16
IV. Marketing Plan ................................................................................................................... 17
SWOT Analysis ................................................................................................................. 17
Strength ...................................................................................................................... 17
Weaknesses ............................................................................................................... 18
Opportunities .............................................................................................................. 18
Threats ........................................................................................................................18
Target Customer ............................................................................................................... 18
Market Segmentation ........................................................................................................20
Competitors Analysis ........................................................................................................ 21
V. Marketing Mix ...................................................................................................................... 22
Products and Services ...................................................................................................... 22
Sample Layout ............................................................................................................23
Price .................................................................................................................................. 24
Promotion .......................................................................................................................... 24
Social Media ............................................................................................................... 25
Print Media ................................................................................................................. 26
VI. Organizational Plan ............................................................................................................27
Legal Structure ..................................................................................................................27
Organizational Chart ......................................................................................................... 27
Personnel Duties and Responsibility ................................................................................ 28
VII. Operation Plan .................................................................................................................. 29
Production Plan .................................................................................................................29
VIII. Financial Plan ...................................................................................................................30
Total Production Cost ....................................................................................................... 30
Cost of Material ................................................................................................................. 31
2
Variable Cost .....................................................................................................................32
Income Statement ............................................................................................................. 33
Social Impact .....................................................................................................................34
IX. Appendix .............................................................................................................................36
Entrepreneur’s Profile ....................................................................................................... 36
3
I. Executive Summary
Our photo booth business, Snap and Print, aims to provide innovative and engaging
experiences for our beloved customers and clients. We offer a range of customizable photo
booth options equipped with cutting-edge technology to capture moments and memories in
innovative and engaging experiences for our cherished customers and clients. We
capture moments and memories in a fun and interactive manner. Our range of features
includes personalized themes, backgrounds, and templates tailored to suit any event, along
with high-resolution cameras, touchscreen interfaces, and instant printing capabilities for
top-notch photo quality and immediate enjoyment. Moreover, our photo booths seamlessly
integrate with popular social media platforms, enabling guests to instantly share their
photos online and spread the excitement. With a dedicated team of professionals
accommodate diverse needs and budgets. At Snap and Print, we're dedicated to exceeding
expectations, ensuring every event is memorable for our clients and their guests.
Description
Snap and Print is a dynamic and innovative photo booth service dedicated to adding
an extra layer of excitement and memorability to events and gatherings. With a focus on
4
unforgettable moments for our clients and their guests by offering a range of customizable
photo booth options that cater to a variety of themes and preferences. Whether it's a
wedding, birthday party, corporate event, or marketing activation, our photo booths are
designed to engage and delight attendees while capturing cherished memories. From sleek
and modern designs to whimsical and themed setups, we work closely with our clients to
seamless service from start to finish, ensuring that every aspect of the photo booth
experience exceeds expectations. At Snap and Print, we believe that every event deserves
to be memorable, and we're committed to making that a reality for our clients.
The Snap and Print logo is thoughtfully crafted to embody the essence of our
business. At its core, the logo features two key elements: a camera and a film strip. These
elements are carefully chosen to directly reflect our business title, "Snap and Print." The
encapsulating the concept of "snap." Meanwhile, the film strip conveys the idea of printing
and preserving those captured memories, aligning seamlessly with the notion of "print." By
combining these two elements, our logo serves as a visual representation of our core
services and values, emphasizing our commitment to providing top-quality photo booth
experiences that capture and immortalize precious moments for our clients and their guests.
Mission
"At Snap and Print, our mission is to transform ordinary moments into extraordinary
memories. We are dedicated to providing innovative photo booth experiences that captivate,
entertain, and delight our clients and their guests. Through our commitment to creativity,
5
quality, and exceptional service, we aim to exceed expectations, one snapshot at a time.
Our goal is not only to capture smiles but to create lasting impressions that leave a legacy
Vision
"Snap and Print aims to redefine event entertainment through immersive and
celebration, and corporate event is elevated by our innovative technology, creativity, and
possible in the photo booth industry, we aspire to become the premier choice for clients
seeking to create magical moments and cherished memories. With our commitment to
excellence and passion for innovation, we aim to inspire laughter, foster connections, and
Goals
Short-term Goals
Establish Snap and Print as a leading provider of innovative photo booth experiences
6
Continuously refine operations for efficiency and effectiveness
Long-term Goals
Enhance brand recognition and reputation for innovation, quality, and customer
satisfaction
Expand presence into new markets and capture a larger industry share
advancements
Business Logo
7
Business Location
Target Market
While our primary focus lies in serving hotels, resorts, and tourist attractions, we
also extend our services to wedding events, complementing our diverse clientele. Our
rolling photo booth offers a charming addition to wedding receptions, providing couples and
their guests with an interactive and memorable experience. From capturing candid
moments to creating personalized keepsakes, our photo booth adds a touch of fun and
excitement to the celebration. Although weddings are not our main target market, we
recognize the significance of these events and are delighted to contribute to the joyous
8
Corporate Events
Target small businesses, local companies, and organizations for their corporate
events, team-building activities, and promotional gatherings. Offer branded photo booth
Tourism Industries
As a rolling photo booth, our business specializes in providing unique and engaging
photo experiences for various events and occasions. With our mobile setup, we cater
specifically to hotels, resorts, and tourist attractions, offering them a novel way to enhance
guest experiences and attract more visitors. Our customizable photo booths can be
stationed at key locations within these venues, allowing guests to capture memorable
moments and instantly share them on social media, thereby increasing brand visibility and
customer engagement. Whether it's a beach resort, a bustling hotel lobby, or a popular
tourist destination, our rolling photo booth adds an exciting element that resonates with
Schools
Schools, colleges, and universities frequently hold events like proms, graduation
parties, and alumni reunions where photo booths can add entertainment value and create
9
Business Model
experiences for events and gatherings. Through strategic partnerships with suppliers, event
broad market reach. Our key activities include photo booth setup, event management,
through mobile services, and exceptional customer support, we provide value to individual
and corporate customers alike. Revenue streams include rental fees, print sales, and
corporate packages. Our cost structure encompasses equipment, staffing, marketing, and
customer expectations, Snap and Print aims to establish itself as a premier choice for photo
booth services.
10
Industry Analysis
Snap and Print operates within the event services industry, specifically the niche
market of photo booth. This industry has experienced steady growth in recent years, driven
by increasing demand for unique and memorable event experiences. With the rise of social
media and the desire for instant sharing of moments, photo booths have become a popular
The industry is characterized by a mix of large companies and small, local operators,
pricing, and customer service. Snap and Print differentiates itself by offering cutting-edge
Snap and Print offers a comprehensive array of product services aimed at delivering
exceptional photo booth experiences for all occasions. These services include
customizable photo booth options featuring personalized themes and backgrounds tailored
to suit the unique style and theme of each event, along with high-resolution cameras and
instant printing capabilities to ensure top-quality photo prints for guests to cherish.
Moreover, our team offers setup and breakdown assistance to ensure smooth operation
throughout the event, seamless integration with social media platforms for instant sharing,
and flexible packages designed to accommodate diverse needs and budgets. With an
11
Print's product services aim to exceed expectations and leave a lasting impression on every
event attendee.
Cost Material
Table 1 . Shows the materials that will be used in the operation of the Total = ₱206,700.00
12
Variable Cost
This table outlines the variable costs associated with operating our photo booth service for
events.These costs vary depending on the scale and frequency of events booked.
Table 2. Shows the direct materials that will be used in the operation of the Total = ₱ 5,500.00
13
Total Actual Sales
Session Photos per Session Photos Per Price per Total Price
Day)
Total= ₱400,000.00
Table 3: The product and services selling price already includes total actual costs. This will be sold in per
session in a day and per bundle depending on the type events. The total amount is the total output produced per
session and bundle . The table shows the total actual sales of SNAP AND PRINT in 1 month.
14
Production Procedure
Snap and Print is processed in 7 different stages. These are the procedures of client
breakdown and cleanup, post-event follow-up . The personnel who are in charge in the
Step Description
15
Utilities Management
Total: 64,000
Table 4. Shows the Utility expenses to conduct the Snap and Print Services.
Business Problem
In the competitive landscape of "snap and print" services, businesses confront multifaceted
quality in printed materials that faithfully replicates digital snapshots is imperative. This
encompasses addressing issues like color accuracy, resolution fidelity, and precise
alignment, ensuring customer satisfaction and trust. Simultaneously, managing the rapidity
and efficiency of printing processes is pivotal, as customers expect swift turnaround times
businesses must navigate the delicate balance between offering competitive pricing and
16
saturated market, differentiation becomes paramount, necessitating innovative strategies to
fostering loyalty and positive word-of-mouth referrals. This entails transparent pricing
SWOT Analysis
A SWOT analysis for Snap and Print services examines both internal and external factors
Strength
Innovative Technology: Cutting-edge photo booth equipment and software for engaging
experiences.
Mobile Services: Ability to offer mobile photo booth services, enhancing accessibility.
satisfaction.
Customization Options: Wide range of customizable themes and options for unique
events.
17
Weaknesses
Opportunities
Threats
entertainment.
Target Customer
Wedding and Special Events: Couples planning weddings, parties, and milestone
celebrations who seek personalized invitations, signage, and décor to create memorable
experiences.
18
Corporate Events: Event managers, marketing teams, and corporate clients organizing
conferences, product launches, and trade shows requiring professional printing services
seeking visually appealing printed materials, such as brochures, maps, and signage, to
19
Market Segmentation
20
Competitors Analysis
instance, if a competitor excels in event printing but lacks customization options, we can
options. Conversely, recognizing weaknesses like higher pricing or limited offerings inspires
enhance our products and services, refine our marketing strategies, and tailor our customer
solutions.
photography.
21
V. Marketing Mix
22
Sample Layout
23
Price
Snap and Print simplifies pricing to fit your event, whether it's a wedding, corporate
gathering, or birthday bash. Our flexible rates cater to your needs, offering hourly options or
bundled packages with exclusive features like unlimited prints and custom backdrops. Plus,
take advantage of seasonal promotions and optional add-ons for an even more memorable
experience. With Snap and Print, capturing memories has never been easier or more
affordable.
Promotion
SNAP AND PRINT uses different channels to showcase our product and services.These
includes Social Media and Flyers. Let Snap and Print capture your special moments with
24
Social Media
25
Print Media
26
VI. Organizational Plan
Legal Structure
Snap and Print operates as a sole proprietorship, owned and managed by a single
individual. This structure offers simplicity in establishment with minimal formalities. However,
it also entails unlimited personal liability for business debts, putting personal assets at risk.
Despite this, it provides the owner full control over operations, enabling swift responses to
market changes. Income is reported on the owner's personal tax return, simplifying tax
obligations. As the business grows, alternative structures may be explored for enhanced
liability protection and expansion opportunities. Nonetheless, the sole proprietorship model
Organizational Chart
27
Personnel Duties and Responsibility
leadership.
quality control.
Sales and Marketing Team The Sales and Marketing Team will be
28
Human Resources The Human Resources team will handle
relations.
Production Plan
A photo booth on wheels offers the convenience of mobility, allowing it to reach a wider
range of events and customers. However, the operational process remains largely similar to
Transportation: The photo booth is transported to different locations where it's needed. This
other gatherings.
Setup: Upon arrival at the event location, the operator ensures the photo booth is securely
Operation: Depending on the business model, the operator may engage in promotional
Maintenance: Regular checks are conducted to ensure the booth functions properly,
29
Breakdown: After the event, the booth is dismantled, equipment is packed securely, and
Travel: The booth is transported to the next event location, ready to repeat the process.
Our total production cost table provides a comprehensive overview of the capital required to
operate Snap and Print's photo booth business under its proprietorship structure. As the
sole proprietor, the owner invests in essential equipment, maintenance, staffing, marketing,
and other expenses to ensure the seamless delivery of photo booth services. The total
capital investment for Snap and Print amounts to ₱300,000. The exact amount needed to
fully operate SNAP AND PRINT is ₱276,200. Since the prices of essential equipment and
30
Cost of Material
Total = ₱206,700.00
31
Variable Cost
Utility Expenses
Station
Card/Card Reader
Total: ₱ 64,000
32
Income Statement
Less Operating
Expenses
Utilities 768,000
Total: ₱3,314,400
33
Social Impact
In this segment, we illustrate the social impact of our chosen business by addressing
Our goal is to foster positive social interactions and create lasting memories through
our photo booth services. We aim to become a trusted provider of photo booth experiences,
enriching gatherings and events with fun and memorable moments for people of all ages.
2. How does your business promote healthy eating habits among children and young
adults?
Snap and Print promotes inclusivity by providing a platform for people to come together and
celebrate special occasions. Our photo booths are accessible to all, regardless of age,
3. What are the business activity and its corresponding social impact?
34
props, and digital effects, we empower
Supporting Local Artists and Entrepreneurs Snap and Print collaborates with local
practices.
35
IX. Appendix
Entrepreneur’s Profile
36
Name: Espinosa Jr. Eduardo N.
37
Name: Angel Love Dorin
38
Name: Jubeth Dobrea
39
Name: Jessa Mae Escolta
40