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Course Outline - Theories of Communication

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11 views

Course Outline - Theories of Communication

Uploaded by

thatszainchaudhary
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Theories of Communication

Course Code: JOU-114

GCR Code: 2fvbdso

Semester: Spring 2024

Designed by: Dr. Farasat Rasool


Email: Farasat.Rasool@bnu.edu.pk

COURSE OVERVIEW
This course is designed to provide students with an understanding of communication
phenomenon using scientific perspective, enabling students to appreciate the relevance of
scientific approach and theory to comprehend human communication, action and
interaction, socialization, social experiences, acculturation and to sensitize them to
contemporary issues and problems in the filed of Communication Sciences.

LEARNING OUTCOMES
The course aims to provide students with a comprehensive grounding in the theories,
approaches and schools of thoughts necessary for studying and analyzing communication
and information structures and processes. Scientific inquiry and perspective to study and
decode the communication phenomenon pertaining to the discipline of Communication
and everyday life.

GRADING CRITERIA

Final 40%
Mid 30%
Assignments & Quizzes 20%
Class Participation + Attendance 10%
Total: 100%
COURSE OUTLINE
WEEKS TOPICS
01 Overview and Introduction of the Course;
Communication Theory, Philosophy & Design

02 SMCR Model of Communication


03 Human Communication Model
04 Social Learning Theory
05 Social Cognitive Theory
06 Reception Theory

07 Attitude Change Theory


08 Cognitive Diossonance Theory
09 Mid Term
10 Semiotic Theory
11 Technological Determinism
13 Toronto School of Thought | Media Determinism
14 Knowledge Gap Theory & Digital Divide
15 New York School of Thought | Media Ecology
16 Spiral of Silence
17 Final Term

Recommended Books
1. A First Look at Communication Theory | 9th Edition
Written by Em Griffin
Published by McGraw-Hill, 2014

2. McQuail's Mass Communication Theory | 6th Edition


Written By Denis McQuail
Published by SAGE Publications, 2010

3. Mass Communication Theories: Explaining Origins, Processes, and Effects


Written by Melvin L. DeFleur & Margaret H. DeFleur
Published by Routledge, 2009

4. Communication Theories: Perspectives, Processes, and Contexts


Written by Katherine Miller
Published by McGraw-Hill, 2001

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