1.

1 INTRODUCTION

UltraTech cement Indias largest and the worlds 10th largest

manufacturer of cement, one of Indias largest producers of RMC and the
nation’s largest producer of white cement has been instrumental in Indias
rapid infrastructural growth It’s–state–of -the-art manufacturing
facilities produce products and services that have aided growth not
only in urban areas but also in the rural interiors of the country. UltraTech
as a brand is an embodiment of ‘strength’ and ‘reliability’. These traits have
inspired engineers to further use their imagination, which has
resulted in a more extensive realm of possibilities.

This project helped me to get the deeper understanding of the process of

Financial Statement
Analysis and how decisions are taken to strengthen
the financial position.

For this study three years ‘comparative Income Statement’ & Balance Sheet
have been taken
for calculating ratio analysis. Main objective in undertasing this project is t
o supplement academic knowl edge with absolute practical exposure today
to day functions of the sector.

Financial analysis which is the topic of this project refers to an assessment

of the viability stability and profitability of a business This
important analysis is performed usually by finance
professionals in order to prepare financial or annual reports. These
financial reports are made with using the information taken

From financial statements of the company and it is based on the significant

tool of Ratio Analysis. These reports are usually presented to top
management as one of their basis in making crucial business decisions.

During the summer training period at UltraTech cement limited, I had

close connection with
preparation of financial statements and also their analysis which was
made by professionals in the accounting team of the company. This
experience was an emphasis on the importance of these Ratios
which could be the roots of decisions made by management that can
makeor break the company. So, I was influenced to allocate
the aim of this project to study the details about these ratios and their
possible effects On the decisions made by not only people inside the
company but also the outsiders such as investors.

1.2 NEED OF STUDY

The ultratech cement company balance sheet and financial
statements all prepared to meet extremely reporting obligation and for
dicision making purpose. They play dominant role in setting the
framework of managenial decisions

1.3 Objectives of the study

 To evaluate the liquidity position of Ultratech Cement

 To understand the position over 3years
 To obtain suggestions based on the findings

1.4 Scope of study

 This profit loansides financial data analyse for three years
  This study covers comparationanalysis of Balance sheet & Ratio
analysis ,Both analysis enables conclusion to be drown from the
figers to know the earning capacity operational efficiency &
financial position
 This study includes the calculation of different financial ratio’s of
three years financial statement of the company to know it’s
performance in this different year

1.5 RESEARCH METHODOLOGY

RESERCH FRAMEWORK

This study is based on the data about ULTRATECH CEMENT LTD for
a detailed study of its financial statements documents and system
ratios and finally to recognize and determine the position of the
company

This study is completely based on secondary data which was

already prepared so these data was only used to reach the
aims and objectives of this project. These data has been
collected from the financial reports of the company

1.6 LIMITATIONS OF STUDY

 This study is restricted to data relating to period of precious 3years
 Data has been collected from secondary source and hence the
results all limited to the reliability of such secondary data
2.1 INTRODUCTION OF RATIOS
The traditional or basic monetary statements are
balance sheet & profit and loss accounts these statements provide
the information about the financial position and operating activities
the information contained in the financial statement help the
creditor the management and the public to evaluate the
performance of the companies

An analysis of financial statement with the help of

Ratio is called Ratio analysis. Ratio is only a comparison of the
numerator with demominator . The ratio’s are designed to show
one number as related to another.

2.2 MEANING AND DEFINITION

Meaning Of Ratio
The ratio refers to numerical or quantitative relationship
between two items in otherwords ‘A Ratio is orithmetical expression of
the relationship of one number in terms of another it is calculated by
dividing one item of relationship with the other’.
 Definition Of Ratio
The quantitative relation between two amount showing the
number of items one value contain are is contauned within the other.
TYPES OF RATIO’S
1. LIQUIDITY RATIO
2. PROFITABILITY RATIO
3. SOLVENCY RATIO
4. EFFICIENCY RATIO

1. LIQUIDITY RATIO
Liquidity means he firm ability to pay it’s current liabilities.
adquate liquidity of a firm to meet it’s current that is short term
obligations the survival of a firm depends on the adequacy of liquid
assets liquidity is essential to measure the short term solvency of the
firm by the management as well as the external interested parties before
taking decision .

 The following are the liquidity ratio

a) CURRENT RATIO
b) ACID RATIO
c) ABSOLUTE SWICH RATIO
2. PROFITABILITY RATIO
Profitability ratios examine the gains earned by an
enterprise. They connect the profits to revenue or capitals applied
or assets of an enterprise. These ratios mirror on the enterprise’s
capability to obtain consistent returns with regard to the funds
utilised.

 The following are the profitability ratio

a) GROSS PROFIT RATIO
b) OPERATING RATIO
c) EXPENCEC RATIO
d) OPERATING PROFIT RATIO
e) NET PROFIT RATIO
f) STOCK TERNOVER RATIO

3. SOLVENCY RATIO
Solvency ratios measure a company’s long-term financial
viability. These ratios compare the debt levels of a company to its assets,
equity, or annual earnings.

 The following are the solvency ratio

a) PROPRIETARY RATIO OR EQITY RATIO
b) EQITY TO FIXED ASSETS RATIO
c) EQITY TO CURRENT ASSETS RATIO
d) CURRENT LIABLITIES TO SHAREHOLDERS FUNDS
RATIO
 e) DEBIT EQUITY RATIO
f) CAPITAL EARNING RATIO

4.EFFICIENCY RATIO
Efficiency ratios measure how well the business is using its
assets and liabilities to generate sales and earn profits. They calculate the
use of inventory, machinery utilization, turnover of liabilities, as well as
the usage of equity. These ratios are important because, when there is an
improvement in the efficiency ratios, the business stands to generate
more revenues and profits.

 The following are the efficiency ratio

a) DEBIT TURNOVER RATIO
b) CREDIT TURNOVER RATIO
c) RETURN ON EQUITY CAPITAL RATIO
d) AVERAGE COLLECTION RATIO
e) WORKING CAPITAL TURNOVER RATIO
f) FIXED ASSET TURNOVER RATIO

2.3 IMPORTANCE
1. Test of solvency. Ratios can illuminate the solvency of a firm. For example, when
the ratio of current assets to current liabilities is increasing, this indicates
sufficient working capital. Thus, creditors can be paid easily.

2. Helpful in decision-making. The main aim of financial statements is to inform

users about the financial position of the company, as well as to serve as a decision-
making aid for managerial personnel.

3. Helpful in financial forecasting and planning. Ratios are critical in financial

planning and forecasting. For example, if a firm's current ratio is 5:1, this means
that capital is blocked up. As the ideal ratio is 2:1, we have 5:1, meaning that $3 is
unnecessarily blocked.
4. Useful in discovering profitability. Ratios are also useful when comparing
the profitability of different companies. Present and past ratios can be compared, for
example, to discover trends in the historical and future performance of companies.

5. Liquidity position. With the use of ratio analysis, meaningful conclusions can be
obtained about the sound liquidity position of the firm. A firm's liquidity position is
sound if it can pay its debts when these are due for payments.

6. Useful for operating efficiency. From a management perspective, ratios enable

managers to measure the efficiency of assets. When sales and their contribution to net
profit increase every year, this is a test of higher efficiency.

7. Business trends. Ratio analysis can expose trends that managers may use to take
corrective actions.

8. Helpful in cost control. Ratios are useful to measure performance and facilitate
cost control.

9. Helpful in analyzing corporate financial health. Ratio analysis can provide

information about liquidity, solvency, profitability, and capital gearing. Thus, they are
valuable for learning about financial health.

2.4 COMPONENTS
1. Meaning of current ratio or working capital ratio
It is calculated by deviding current assets by current liabilities.
So current ratio expresses relationship between current assets and
current liabilities. It is also called current working capital ratio .
It matches the total current assets of the firm to it’s current
liability.
Current Ratio= Current Assets
Current Liabilities
2 . Meaning of current assets
Current assets are cash or any other asset that can be converted
to cash within one year. In ordinary course of bisiness.
In short, current asset means assets realized within one year.

 Current assets includes the followings

1. Current investments
(marketable securities)
2. Inventories
(stock)
3. Trade recivables
(sundry debtors)
(bills receivable)
4. Cash and cash equivalent
(cash)
(cash at bank)
5. Short term loans and advances
(loans & advance to staff)
(money at call &short notice)
(prepaid expences)
6. Other current assets
(outstanding incomes)

 Current assets excludes the followings

1. Prilimnary expences
2. Tarde investment hypothlics
3. Current assets which is nativable distance
4. Issu of shares
Etc
3. Meaning of current liabilities
 Current liabilities (also called short-term liabilities) are debts a
company must pay within a normal operating cycle, usually less than 12
months

 Current liabilities includes the followings

1. Accounts payable
2. Short-term debt such as bank loans or commercial paper
issued to fund operations
3. Dividends payable
4. Notes payable—the principal portion of outstanding debt
5. The current portion of deferred revenue, such as
prepayments by customers for work not yet completed or
earned
6. Current maturities of long-term debt
7. Interest payable on outstanding debts, including long-term
obligations
8. Income taxes owed within the next year

4. Meaning of quick assets

Quick assets refer to assets owned by a company with a
commercial or exchange value that can easily be converted into cash or
that are already in a cash form. Quick assets are therefore considered to
be the most highly liquid assets held by a company.

 Quick assets includes the followings

Cash ,bank,marketable securities,outstanding incomes,money at
call,and short noties.

 Quick assets excludes the followings

 Stock ,prepaid expences
5. Meaning of quick liabilities
Those liabilities which should be paid or payable within a short
period ,such liabilities called quick liabilities.

 Quick liabilities includes the followings

1. Creditors
2. Bills payable
3. Outstanding expences
4. Income recived in advance
5. Unclimed devident
6. Intrest due orr payable
7. Intrest payable of long term loan

 Quick liabilities excludes the followings

Bank overdraft, cash credit,most of arrangement and continue more
than one year
2.5 APPROACHES
1. Credit rating
2. Net worth size/tangible net worth
3. Capital structure-debt/tangible net worth
4. Debt –equity = total debt-equit or gaining ratio
5. Intrest service coverage ratio
6. Debt service coverage ratio(DSCR)
7. Net profit margin
8. NCA/total debt = (DAT+depreciation-divident)
2.6 Advantages And Disadvantages
Advantages
 1. It helps in decision making
2. It helps in financial forcasting and planning
3. It helps in assessing the optional efficiency
4. It helps comparison of performance
5. It helps in locating the week points
6. It heps for communicating
7. It helps in simplifying accounting figures

Disadvantages

1. Limited scope
2. Incomplete comparison
3. Historical data
4. Manipulation
5. Inaccurate assumptions
 COMPANY PROFILE

The Aditya Birla Group is an Indian multinational conglomerate

corporation headquarteredin Mumbai, Maharashtra, India. It operates
in 33 countries with more than 133,000 employeesworldwide. The
group has diversified business interests and is dominant player in all the
sectorsin which it operates such as viscose staple fiber, metals, cement,
viscose filament yarn, brandedapparel, carbon black, chemicals,
fertilizers, insulators, financial services, telecom, BPO and
ITservices.The Aditya Birla group is a US$ 40 billion conglomerate
which gets 60 % of its revenuesfrom outside India. The Aditya
Birla Group has been adjudged the best employer in India
andamong the top 20 in Asia by the Hewitt-Economic Times and
Wall Street Journal Study
2007.T h e o r i g i n s o f t h e g r o u p l i e i n t h e c o n g l o m e r a t e o n c
e h e l d b y o n e o f I n d i a ' s f o r e m o s t industrialists Mr. Ghanshyam
Das Birla.Aditya Birla is organized into various subsidiaries that
operate across different sectors.Among these are viscose staple fiber,
non-ferrous metals, cement, viscose filament yarn,
brandedapparel, carbon black, chemicals, Retail (under
the 'More' brand supermarkets), fertilizers,chemicals, insulators,
financial services, telecom, BPO and IT services. The Group
consists
of five main companies, which operate in various industry sec
tors through subsidiaries, jointventures, etc. These are
Hindalco, Grasim, Aditya Birla Nuvo, Idea cellular and
UltraTechCement

UltraTech Cement, India's largest and the world's 10th largest

manufacturer of cement, oneof India's largest producers of RMC and
the nations's largest producer of white cement has beeninstrumental in
India’s rapid infrastructural growth. Its state-of-the-art manufacturing
facilities produce products and services that have aided growth not only
in urban areas but also in the ruralinteriors of the country. UltraTech
as a brand is an embodiment of ‘strength’ and
‘reliability’.UltraTech Cement is part of the US $40 billion Aditya
Birla Group. The company has 22 cement plants in India with
an installed capacity of 48.75 Million Tonnes Per Annum (MTPA)
with anexpected increase of 10 MTPA .UltraTech Cement provides a
range of products that cater to allthe needs from laying the foundation to
delivering the final touches. The range includes
OrdinaryPortland Cement, Portland Blast Furnace Slag Cement
, Portland Pozzalana Cement, WhiteCement, Ready Mix
Concrete, building products and a host of other building solutions.
Whitecement is manufactured under the brand name of ‘Birla
White’ , ready mix concretes under thename of ‘UltraTech
Concrete’ and new age building products under the name of
‘UltraTechBuilding Products Division’. The retail outlets of U
ltraTech operate under the name of ‘UltraTech Building
Solutions’.UltraTech’s parent company, the
Aditya Birla Group, is in the league of Fortune 500companies.
It employs a diverse workforce comprising of 1,33,000 employees,
belonging to 42different nationalities across 36 countries. A recent
survey conducted by Aon-Hewitt ranked theAditya Birla Group as one
among the ‘Best Employers’ in India. Another survey conducted
byAon-Hewitt, Fortune magazine and RBL ranked the group as
No. 4 in the world and No.1 inAsia Pacific among the ‘Top
Companies for Leaders’.ABG is a 24 billion dollars corporation; the
Aditya Birla Group is anchored by anextraordinary force of 100,000
employees, belonging to 25 different nationalities. The diversityof
location, language and culture blends seamlessly into a common
work ethos, which thingesonfostering excellence, recognizing
and rewarding entrepreneurship.ABG believes in empowerment,
delegation and calculated risk taking. ABG’s ongoingendeavor is to
create an organizational ambience where talent can bloom. To do so,
ABGstrives to make the workplace a source of creativity, innovation and
one that makes work meaningful.

ABG ensures that all the Group’s polices, forward – looking initiatives
and goalsare fully communicated to all employees and that they
understand and relate to these. ABG’scommitment to their people is
reflected in the sense of belonging and pride every employeefeels
towards the Group and the passion and commitment they bring to their
work.The Aditya Birla Group is India’s first truly multinational
corporation. Global in vision,rooted in Indian values, the group is driven
by a performance ethic pegged on value creationfor its multiple
stakeholders. Over 50 per cent of its revenues flow from its operations
acrossthe world. The Aditya Birla Group’s products and services
offer distinctive customer solutions worldwide. The Group has
operations in 20 countries - India, Thailand, Laos,Indonesia,
Philippines, Egypt, China,
Canada, Australia, USA, UK, Germany, Hungary,Brazil, Italy, France, L
uxembourg, Switzerland, Malaysia and Korea.In India, the Group has
been adjudged
“The Best Employer in India and among the top20 in Asia”

by the Hewitt-Economic Times and Wall Street Journal Study 2007. Thi
s has been announced recently
G L O B A L L Y THE ADITYA BIRLA GROUP IS :
A metals powerhouse, among the world’s most cost-
efficientaluminum and copper producers. Hindalco, (Plant: Howrah)
from its fold, is a Fortune500 Company. It is also the largest aluminum
rolling company and one of the 3
biggest producers of primary aluminum in Asia, with the largest single l
ocation copper smelter.

 No. 1 in viscose staple fiber

 The 3rd largest producer of insulators

 The 4th largest producer of carbon black

 The 11th largest cement producer globally and the 2ndlargest in

 With some more units which are under construction now,
ABGwill become the largest cement producer in India by 2013.
 Among the world’s top 15 BPO (Business Process
Outsourcing)companies and among India’s top 3
Among the best energy efficient fertilizers plants.

ININDIA:

 A premier branded garments player – Grasim Suiting’s

 The 2nd largest player in viscose filament yarn

 The 2ndlargest in the Chlor-alkali sector

 Among the top 5 mobile telephone companies

 A leading player in Life Insurance and Asset Management – Birla

Sun Life.

COMPANY STRATEGY:
Taking these practices forward, ultratech chairman Mr. K
u m a r M a n g a l a m B i r l a institutionalised the concept of triple
bottom line accountability represented by economicsuccess,
environmental responsibility and social commitment. In a holistic way
thus, the interestsof all the stakeholders have been textured into
company’s group's fabric.The footprint of their social work today
spans 2,500 villages in India, reaching out toseven million people
annually. Their community work is a way of telling the people
amongwhom they operate that they care.Projects are planned after a
participatory need assessment of the communities around the plants.
Each project has a one-year and a three-year rolling plan, with
milestones and measurabletargets. The objective is to phase out their
presence over a period of time and hand over the reinsof further
development to the people. This also enables them to widen their
reach. Along withinternal performance assessment mechanisms,
their projects are audited by reputed externalagencies, who
measure it on qualitative and quantitative parameters, helping
them gauge theeffectiveness and providing excellent
inputs.Their partners in development are government bodies, d
istrict authorities, village panchayats and the end beneficiaries —
the villagers. The Government has, in their 5-year plans,special funds
earmarked for human development and they recourse to many of these.
At the same time, they network and collaborate with like-minded
bilateral and unilateral agencies to shareideas, draw from each
other's experiences, and ensure that efforts are not duplicated. At
another level, this provides a platform for advocacy. Some of
the agencies they have collaborated withare UNFPA, SIFSA,
CARE India, Habitat for Humanity International, Unicef and the
WorldBank.

“MILESTONES”
1983 -Awarpur Cement Works Plant I 1987 Awarpur Cement
Works Plant II 1993 -Jharsuguda grinding unit 1994 -Hirmi Cement
Works 1996 -Gujarat Cement Works Plant I 1998-
Andhra Pradesh Cement Works -Gujarat Cement Works Plant
II 1999 -Narmada CementCompany Limited acquired -Ratnagiri
Cement Works 2000 Bulk cement terminals at Mangalore, Navi Mumbai
and Colombo2001 -Grasim acquires 10 per cent stake in L&T.
Subsequently increases stake to 15.3 per cent by October 2002 -
Durgapur grinding unit2002 -Grasim increases its stake in L&T to
14.15 per cent -Arakkonam grinding unit -The Grasim Board
approves an open offer for purchase of up to 20 per cent of the equity
sharesof Larsen & Toubro Ltd (L&T), in accordance with the provisions
and guidelines issued by theSecurities & Exchange Board of India
(SEBI) Regulations,
1997. 2003 The board of Larsen & Toubro Ltd (L&T) decides to demerg
e its cement businessinto a separate cement company (CemCo). Grasim
decides to acquire an 8.5 per cent equity stakefrom L&T and then
make an open offer for 30 per cent of the equity of CemCo,
to acquire management controle of the company
2004 Completion of the implementation process to demerge the cement
business of L&Tand completion of open offer by Grasim, with the latter
acquiring controlling stake in the newly
formed company UltraTech 2006 -Narmada Cement Company
Limited amalgamated withUltraTech pursuant to a Scheme of
Amalgamation being approved by the Board for Industrial &Financial
Reconstruction (BIFR) in terms of the provision of Sick Industrial
Companies Act(Special Provisions) - Formerly known as Ultratech
Cemco Limited. The Group's principal activities are to manufacture
and market clinker and cement in India
MISSION STATEMENT:
“To deliver superior value to our customers, shareholders,
employees and society at large”
VISION STATEMENT:
"To actively contribute to the social and economic development of the
communities in which weoperate. In so doing, build a better, sustainable
way of life for the weaker sections of society andraise the country's
human development index."

VALUES:

 Integrity
 Commitment

 Seamlessness

 PassionSpeed

MANAGEMENT TEAMS BOARD OF DIRECTORS

 Mr. Kumar Mangalam Birla, Chairperson

 Mrs. Rajashree Birla

 Mr. R.C.Bhargava

 Mr. G.M.Dave

 Mr. N.J.Jhaveri

 Mr. S.B.Mathur

 Mr. V.T.Moorthy

 Mr. S.Rajgopal

 Mr. D.D.Rathi

 Mr. O.P.Puranmalka, (Wholetime Director)

Executive President & Chief Financial Officer:

 Mr.K.C.BirlaChief
 Manufacturing Officer:

 Mr. R.K.Shah

Chief Marketing Officer:

 Mr. S.N.Jajoo

Chief People Officer:

 Mr. C.B.Tiwar

Company Secretary:

 Mr. S.K Chatterji.

AWARDS AND ACHIEVEMENTS:

While ‘Customer Satisfaction’ is an important indicator used at

UltraTech to enhance
thecompany’s performance, its pursuit of excellence has been
acknowledged across multiple performance criteria by experts and
contemporaries. The company has, over the years, wonnumerous
awards across categories such as export, quality, safety among
others. While theseawards are a great source of pride, yet more
importantly, they inspire them to continuously pushthe very benchmarks
of quality a little higher, everyday. UltraTech Cement is easily amongst
themost unique brand in its category. The consumer perception of
UltraTech is built around theattributes of ‘modernity’, ‘quality’ and
‘technological superiority’. Based on these defining facts,the brand is
positioned as the expert for all construction needs. UltraTech has
been recently bestowed with the title of consumer validated
‘Superbrand’
 by the Superbrands Council andconsumer selected
‘Powerbrand’
by Powerbrands India.A majority of UltraTech’s state-of-the-art
manufacturing units are accredited with thehighest quality standards
and certifications such as ISO 9001 for quality systems, ISO 14001
for environmental management systems and OHSAS 18001 for
occupational hazard and safetymanagement systems. UltraTech
has pursued excellence in all its areas of operations and
hasnumerous accolades to its
credit. Clients in India and across the world have
consistentlyendorsed UltraTech’s adherence to the highest quality
standards. The lists of export awards
won by UltraTech provide ample proof of its uncompromising standards
on product quality.

UltraTech has been on the roll call of top exporters of the Chemicals &
Allied Export PromotionCouncil, year after year. UltraTech has
also won the Capexil Certificate of Export Recognition.
Awards in the field of :
1.Export
2.Environment
3.Safety
4.Finance
5 . C S R
6.Quality
7.ISO/SA/OHSAS
8.UltraTech Superbrand Award 2012
9.Birla White Superbrand Award 2012
10. UltraTech Superbrand Award 2011
11. Birla White Superbrand Award 2011
12. Birla White Superbrand Award 2009

PRODUCT PROFILE
  Ultratech is providing different kinds of product related to
constructions and variety of products are available in the
market.

 They are giving the superior quality

of goods which makes the construction more powerful and
quality assurance is given by ultratech cement ltd.

 Cement Products have different features as per the d

i f f e r e n t r e q u i r e m e n t s o f t h e customers or consumers.

 There are different packaging pattern of cement so that the

cement does not losses itssubstance and hardness remains in the
cement. Cement comes in the size of 10kg, 25kg, 50kg and 100kg
bags.

 Many a time company is providing the facility of transportation for

the customers if theorder is in bulk.
PROCESS

Portland cements are made by grinding a mixture of limestone, clay and

other correctivematerials, viz. Lateritic, Bauxite etc. Essential
constituents mainly are Lime, Silica, Alumina andIron Oxide. The
process of manufacturing consists of grinding of raw materials into fine
powder,mixing them intimately and burning in a kiln at about 1400
deg. C. The resultant product iscalled Clinker. Clinker is
cooled, ground to fine powder with gypsum. The end product
iscement.
SWOT ANALYSIS:
UltraTech Cement Limited (UltraTech) is India-based
o n e o f t h e l a r g e s t c e m e n t manufacturing company. The company
along with its subsidiaries is engaged in the business of manufacturing,
marketing, distribution and sales of the cement and cement related
products.UltraTech other cement related products are ready mix
concrete and cement clinker. The
product portfolio of the company comprises Portland cement, Portland b
last furnace slag cement andPortland Pozzolana cement. The
company also exports cement and clinker to countries aroundthe
Indian Ocean, Africa, Europe, and the Middle East. The company
has an annual
cement production capacity of 18.2 million tones. It is a subsidiary of G
rasim Industries Ltd. Thecompany operates two subsidiary
companies namely, Dakshin Cement Limited and
UltraTechCeylinco (P) Limited. The company is headquarter at
Mumbai in India.The company reportedrevenues of (Rupee) INR
66,643.30 million during the fiscal year ended March 2009, an
increaseof 16.43% over 2008. The operating profit of the company was
INR 13,678.20 million during thefiscal year 2009, a decrease of
9.73% from 2008. The net profit of the company was
INR 9,780.60 million during the fiscal year 2009, a decrease of 3.17%
from 2008.

Strengths of UltraTech are as follows-:

 Better quality

 Long relationship with customer.

 Maintains a world class infrastructure.

 Market share.

 Large distribution network.

  Proper research and development.

 Strong financial backing

Weakness:

Everyone looks up to a visionary leader to understand the possibilities

tomorrow holds. And youhave a greater responsibility to bear when you
are India’s largest cement company.In the present day context,
UltraTech is playing an important role in the
infrastructuraldevelopment of the country.
No wonder, UltraTech’s every creation is a window
to tomorrow.And an effective communication was needed to reflect the
same.It was quite a daunting task
for Interface Communications, the advertising agency for Ultr
aTech, to get the right mix of emotions and technological
superiority that appeal to everyone right across IHBs to
architectsand large commercial establishments.

The weaknesses of UltraTech are as follows-

 Delay in supply.
 Inconsistency of Supply.
 Insufficient manpower

Opportunity:
––––
When you view India through a prism, its multi-faceted refractions
are awesome, uniqueand partly distressing. A multiethnic, multi-
religious, multilingual, multi-cultural diversedemocracy, rich
in its distinctive heritage — India is, indeed, captivating. Our
democracyresonates throughout the world. Moreover, the way in
which India has transformed itself from acolonial, agri-based backwater
economy into an independent, modern, knowledge-driven one isthe
stuff of case studies at the best-in-class business schools the world
over. While the youthleader must appreciate these facets, he or
she must have a thorough understanding of the different strands
that go into the weave of India. The partition in the aftermath of
our freedomstruggle has left a scar, as has the divide in the
name of God. India is a country of extreme paradoxes. We
are reckoned as a nation of tremendous opportunities and, yet, it is
a reality thatIndia is a place of perpetual struggle. We have large tracts
of our country that have yet to witnessany economic advancement.
Threats:
Just a few years ago, the Aditya Birla Group bought over the cement
business of L&T for around ` 2,200 crore. L&T allowed its name to be
used for about a year. O.P. Puranmalka, GroupExecutive President,
Grasim Industries, and Chief Marketing Officer, observes that in a
veryshort time the company had to establish a new brand name in the
minds of the people and use theL&T mind space. The task was
Herculean. Explaining the strategy behind the new brand name,Mr.
Puranmalka said: "We wanted to capture the gene code of L&T
in the new brand name. Sowe commissioned research on customer
perception about the L&T Cement brand. Of course, wewere very sure
in our minds that L&T Cement epitomised engineering prowess,
technologyquality and
modernity."I n s t e p w i t h i t s g l o b a l a g e n d a , t h e c e m e n t b u s i n
e s s o f t h e A d i t y a B i r l a G r o u p , i s orchestrating a contemporary
brand makeover. With UltraTech Cement, the Aditya Birla Group has
established itself as not only the most respected domestic player
but also among the globalleaders in cement.

UltraTech has strong competitors like

ACC, LAFARGE, AMBUJA Etc.
,although the Brand Equity of ULTRATECH CEMENT is AT PAR
with ACC and LAFARGE,to maintain the same continuous follow-up
in all respect is necessary. The Ultratech cement hasto adopt necessary
strategies to compete with strong competitiors in order to retain its
market position and the goodwill in the market.